Skip to main content
TrustRadius
Optimizely Content Marketing Platform

Optimizely Content Marketing Platform
Formerly Welcome

Overview

What is Optimizely Content Marketing Platform?

Optimizely's Content Marketing Platform brings teams together in a single workspace to share plans, collaborate on assets and flawlessly execute campaigns.

Read more
Recent Reviews

Easy to use

6 out of 10
April 29, 2024
Incentivized
I used the platform to get access to logo's of my company to share it with a customer on their website. All went rather smoothly. The only …
Continue reading

Scale

7 out of 10
October 11, 2023
Incentivized
We utilize Optimizely Content Management System for email marketing to target specific customer segments as well as some web features like …
Continue reading
Read all reviews

Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 16 features
  • Content collaboration (24)
    9.1
    91%
  • Content distribution (21)
    8.8
    88%
  • Approval workflows (25)
    8.8
    88%
  • Content calendar (22)
    7.5
    75%

Reviewer Pros & Cons

View all pros & cons
Return to navigation

Pricing

View all pricing
N/A
Unavailable

What is Optimizely Content Marketing Platform?

Optimizely's Content Marketing Platform brings teams together in a single workspace to share plans, collaborate on assets and flawlessly execute campaigns.

Entry-level set up fee?

  • Setup fee optional
For the latest information on pricing, visithttps://www.optimizely.com/plans/

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Would you like us to let the vendor know that you want pricing?

3 people also want pricing

Alternatives Pricing

N/A
Unavailable
What is Ion, by Rock Content?

Ion is an enterprise-grade content experience platform that empowers modern marketers and designers to create no-code interactive content experiences integrated with their CRM or marketing automation tools. Ion helps enterprises to build brand awareness and increase conversions and lead generation…

What is OutboundEngine?

OutboundEngine provides a hands-off way for small business owners to market and grow their business. The product aims to provide small businesses with what big companies have achieved with marketing automation. The service aims to help users keep in touch with clients and prospects with…

Return to navigation

Product Demos

Content Marketing Platform Demo

Navattic
Return to navigation

Features

Content Creation

Features related to the creation of content for marketing purposes.

8.1
Avg 8.1

Content Publishing

Features related to the organization and distribution of marketing content.

7.6
Avg 8.1

Content Reporting & Analytics

Features related to tracking, measuring, and analyzing content creation processes and content performance.

7.9
Avg 7.8
Return to navigation

Product Details

What is Optimizely Content Marketing Platform?

Optimizely Content Marketing Platform enables modern marketing organizations to collaboratively and efficiently plan, produce, and manage campaigns and content in a single workspace—acclerated by embedded AI.

Optimizely Content Marketing Platform Features

Content Creation Features

  • Supported: Ideation
  • Supported: Approval workflows
  • Supported: Content collaboration
  • Supported: Content calendar
  • Supported: Network for content licensing/production
  • Supported: Payment/Resource management

Content Publishing Features

  • Supported: Content hub
  • Supported: Embedded CTAs
  • Supported: Content distribution
  • Supported: Content promotion
  • Supported: Content automation

Content Reporting & Analytics Features

  • Supported: Closed-loop tracking and reporting
  • Supported: Content performance analytics
  • Supported: Campaign optimization dashboard
  • Supported: Competitive analytics
  • Supported: Content production analytics
  • Supported: Page-level engagement analytics

Optimizely Content Marketing Platform Screenshots

Screenshot of Integrated Workflows: Optimizely Content Marketing Platform enables teams to collaborate on content and campaign tasks with the use of flexible workflows.Screenshot of Intake: Marketing Work Request Prioritization: Streamlines and prioritizes marketing requests with dynamic intake forms, automatic routing, and integrated workflows to ensure that requested work gets completed.Screenshot of Library (Digital Asset Management): With Optimizely Content Marketing Platform's native asset manager, users can upload, organize, and share assets all within the same platform where content planning, creation, and collaboration take place.Screenshot of Visual calendars (List View): Optimizely's Content Marketing Platform provides visibility into marketing activities - from content to events to campaigns - with flexibility to support changing timelines.Screenshot of Calendar: Gain full visibility into planned and scheduled content and campaigns with the ability to save and share views.Screenshot of Screenshot of Editor with Embedded AI: Opal, Optimizely's native AI assistant.

Optimizely Content Marketing Platform Video

Optimizely Content Marketing Platform Competitors

Optimizely Content Marketing Platform Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo
Supported LanguagesEnglish

Frequently Asked Questions

Optimizely's Content Marketing Platform brings teams together in a single workspace to share plans, collaborate on assets and flawlessly execute campaigns.

Kapost, Adobe Workfront, and Asana are common alternatives for Optimizely Content Marketing Platform.

Reviewers rate Content collaboration highest, with a score of 9.1.

The most common users of Optimizely Content Marketing Platform are from Enterprises (1,001+ employees).
Return to navigation

Comparisons

View all alternatives
Return to navigation

Reviews and Ratings

(60)

Attribute Ratings

Reviews

(1-25 of 30)
Companies can't remove reviews or game the system. Here's why
Score 6 out of 10
Vetted Review
Verified User
Incentivized
  • Content Approvals
  • Library of Content
  • History of Content Changes
  • Providing clearer prompts when a deadline is missed
  • Improved search functionality to make it easier to find content
  • A progress chart to provide better transparency about where approvals stand
Score 8 out of 10
Vetted Review
Verified User
Incentivized
  • Workflows are great, everyone on it can really see the produced content
  • Calendar Plan, is really helpfull in scrums,
  • Assignments lets us understand if someone is over assigned with stuff (specially in design), and let us realocate sources
  • Library looks better now too
  • Library. Eventhough it has improved a lot! There's still a need of having something similar to the planner list view of folders. That'll be extremly helpfull
  • I used the AI Text provided by Optimizely Content Marketing Platform once or twice and it wasn't really good. We use Grammarly as it let us train the AI with our brand language, and is super easy to use.
  • The conection with Social Media Platforms is not the best, and that's why we have deactivated that functionality and manually upload stuff to our social media. (LinkedIn-Twitter-Instagram- Glassdoor-TikTok)
Score 8 out of 10
Vetted Review
Verified User
Incentivized
  • Tracking activity progress
  • Work assignment
  • Necessary fields to help make our request descriptive
  • People should be able to get a notification about a conversation without doing @
  • Not have the option to upload multiple files - self replace if a new file is uploaded
  • Ability to edit documents in the tool
April 29, 2024

Easy to use

Score 6 out of 10
Vetted Review
Verified User
Incentivized
  • Different categories
  • Nice layout
  • Quick service
  • way of communicating with each other
  • the email received from the platform looked a bit sketchy
  • With the previous thing, I meant the email address looks like it could be SPAM
Score 9 out of 10
Vetted Review
Verified User
Incentivized
  • Step-by-step tasks that are delegated to specific team members
  • Layout formatting that allows you to specify how the content should look
  • Tag-able comments so that you can quickly address problems vis the most direct source
  • It would be useful to have Header sections included in the format (so H1 title, H2 body copy etc)
  • Would love to connect Optimizely Content Marketing Platform to the CMS system for ease of uploading
  • Image sourcing would be helpful
Score 8 out of 10
Vetted Review
Verified User
Incentivized
  • organizing
  • work requests
  • sharing ideas
  • project management
  • needs forms
  • monday allows outside request forms which we haven't been able to work into Optimizely Content Marketing Platform
  • better notifications
Score 8 out of 10
Vetted Review
Verified User
Incentivized
  • It is intuititve for seasoned professionals as well
  • Quick to set up on different use cases
  • It is able to perform well in case of heavy traffic on website as well
  • User interface could have been more detailed, seems boring a bit
  • Test reports sometimes becomes cluttered in case of many data points
  • Difficult to get started for new users
Score 10 out of 10
Vetted Review
Verified User
Incentivized
  • Allows people to join and collaborate in different touch points
  • Timely notifications allows people to collaborate when needed
  • Customizable for your specific needs and wants
  • If there's a URL on the email headline and I click it, it will take me to the URL as opposed to the Welcome ticket
  • I can access the item from the email and I don't have to login, but if I access the website directly, then it asks me to login
Score 8 out of 10
Vetted Review
Verified User
Incentivized
  • We're looking toward a headless architecture. We're looking forward to once again being able to be composable, being able to scale our product and our program. Some of the additional features is we're a multi-brand organization, but we all need to fall under one umbrella and that's one of the main components for us that actually allows us to take that next step.
  • The current user interface that we have has been a little bit challenging. Coming from one platform to another user interface has been a challenge, but based on the new update and release, that's going to address a lot of our challenges. By being able to have that new user interface, we've also painted ourselves into a corner in some aspects. As we go through and kind of re-architect, we're going to make sure we use the product as it's intended to be used.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
  • Enables cross-functional collaboration in a centralized environment
  • Assures standards in processes while providing visibility into content development
  • Replaces spreadsheets and file server-based asset management
  • Provides incremental value with integrated stock image and AI generation tools
  • UX needs to be rethought. In my opinion, text is very small and often not intuitively laid out
  • In my opinion, better integration with other Optimizely products: expectation is that it should dovetail into ODP, CMS, content recommendations and Delivera. In my opinion the current stack integration is not cohesive
  • In my opinion, library needs to be improved with more of a Finder or File-system-like interface. In my opinion, it's very hard to organize assets that have been placed in the top-level folder by default. Better search based on file name and content would also be helpful.
  • In my opinion, there's a big gap between a collaborator and a guest.
October 11, 2023

Scale

Score 7 out of 10
Vetted Review
Verified User
Incentivized
  • Design Platform
  • Segment Creation
  • Campaign features
  • Reporting is hard to use
  • Campaign performance exporting
  • Customer support
Score 8 out of 10
Vetted Review
Verified User
Incentivized
  • easy to customize workflows
  • consistent improvements and upgrades
  • great customer service
  • calendar layout is clunky
  • reporting can be difficult
  • Library storage could be more functional
Merritt Whitley | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
  • Easy to edit and adjust workflows if needed.
  • Provides reminders in advance and day of deadline.
  • Upload images, drafts, or edit directly in the platform.
  • The calendar view can be difficult to see everything unless you select specifics.
September 12, 2023

Keeps team’s coordinates

Score 8 out of 10
Vetted Review
Verified User
Incentivized
  • Ability to tag team members
  • Easy formatting
  • Easy to highlight and leave comment s
  • I wish we could toggle between versions without replacing
  • Can be hard to track changes
  • Sometimes the notifications don’t show up
Score 10 out of 10
Vetted Review
Verified User
Incentivized
  • Very intuitive and ease to navigate UI
  • The search bar in excellent and provides relevant material quickly
  • Very ease to download documents quickly with the plug-ins
  • Trying to de-duplicate documents with older versions, as to avoid clutter in the main Library
  • Easier self guided ways to find certain folders
Score 10 out of 10
Vetted Review
Verified User
Incentivized
  • content calendar
  • collaborating
  • publishing schedule
  • organizing content
  • prioritizing content
  • managing content editing process
  • customizing content production process to align with internal processes
  • setting status
  • More intuitive to navigate
Zvi Levitas | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
  • Organizing our content
  • Staying up to date with corporate requierments
  • User interface is great!
  • Works fast
  • Reliable platform
  • Remove the preview option when clicking once. It'll be nicer if we click and being provided with both options instead.
  • Provide the option to download an entire folder of docs without entering to the folder itself.
  • 'Watch' option for specific docs, not just for folders...
Return to navigation