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Optimizely One

Optimizely One

Overview

What is Optimizely One?

Optimizely One is an operating system for marketing and category-leading digital experience platform. It powers the entire marketing lifecycle—from planning to analysis and everything in between—through a single unified workflow, and accelerates every step of the process with thoughtfully-embedded AI.Optimizely…

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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

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Pricing

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What is Optimizely One?

Optimizely One is an operating system for marketing and category-leading digital experience platform. It powers the entire marketing lifecycle—from planning to analysis and everything in between—through a single unified workflow, and accelerates every step of the process with thoughtfully…

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  • Setup fee optional

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Product Details

What is Optimizely One?

Optimizely One is an operating system for marketing and category-leading digital experience platform. It powers the entire marketing lifecycle—from planning to analysis and everything in between—through a single unified workflow, and accelerates every step of the process with thoughtfully-embedded AI.


Optimizely One is fully-composable, offering organizations the flexibility to design a system that works for their unique needs, and it is also purpose-built to providing marketing teams the simplicity of an elegant and seamlessly-integrated suite.


Optimizely One helps the world's most modern brands orchestrate exceptional content, experiment across any touchpoint, and monetize every interaction.

Optimizely One Features

Digital Experience Platform Features

  • Supported: Campaign management
  • Supported: Cloud enablement
  • Supported: Content aggregation
  • Supported: Content classification
  • Supported: Multi-channel content personalization
  • Supported: Customer data analytics
  • Supported: DXP Third-Party Integrations
  • Supported: Multi-website management
  • Supported: Digital asset management
  • Supported: Editorial workflows and task management

Web Content Creation Features

  • Supported: WYSIWYG editor
  • Supported: Code quality / cleanliness
  • Supported: Content versioning
  • Supported: Admin section
  • Supported: Page templates
  • Supported: Library of website themes
  • Supported: Mobile optimization / responsive design
  • Supported: Publishing workflow
  • Supported: Form generator
  • Supported: Content scheduling

Web Content Management Features

  • Supported: Internal content search
  • Supported: Content taxonomy
  • Supported: SEO support
  • Supported: Browser compatibility
  • Supported: Bulk management
  • Supported: Page caching
  • Supported: Availability / breadth of extensions
  • Supported: Built-in e-commerce / shopping cart
  • Supported: E-commerce / shopping cart extension
  • Supported: Community / comment management
  • Supported: Import / export
  • Supported: Website analytics

Customer experience management Features

  • Supported: AI-powered recommendations
  • Supported: Website A/B testing

Results and Analysis Features

  • Supported: Conversion tracking
  • Supported: Test reporting
  • Supported: User Segmentation

Platform & Infrastructure Features

  • Supported: API
  • Supported: Internationalization / multi-language

Security Features

  • Supported: Role-based user permissions
  • Supported: Version history
  • Supported: Simple roll-back capabilities

Optimizely One Screenshots

Screenshot of Admin CenterScreenshot of Content EditorScreenshot of Content PreviewScreenshot of DashboardScreenshot of Integrations App DirectoryScreenshot of ReportingScreenshot of Optimizely’s SSO solution allows users to centrally authenticate across and gain access to all Optimizely products without the need for repeated logins. Support for local login and multi-factor authentication is also provided.

Optimizely One Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo

Optimizely One Downloadables

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Comparisons

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Reviews and Ratings

(19)

Reviews

(1-1 of 1)
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Score 9 out of 10
Vetted Review
Verified User
Incentivized
Primarily used for controlled introduction of a feature. Perform A/B testing and fairly quickly determine the effectiveness of a proposed change in user experience.
  • Provides quicker release cycle for the way the product cards should be displayed.
  • Provides feedback for new product introduction and how it'll be perceived.
  • Allows rapid blackout from user experience changes that alters traffic flow.
  • Can use better interface for managing test, including scheduling and notification.
  • Feels too heavy for simple projects, though this isn't a factor once past the PoC stage.
  • Notification on various aspects can be made more powerful and granular if such a need arise.
It is well suited for heavy-duty A/B testing where management would like to see and quantitatively determine the effect of a change. It is not so efficient to try for a single page simple form, except when the form is part of a larger workflow. The security model is not very well understood, including RBAC and protection against injection attacks.
  • Speed to market.
  • Richness of user interaction data and possible AI/ML analyses.
  • Relatively quick learning curve for new team members.
  • Almost immediate payoff in terms of the benefit.
  • Easy to justify the TTM benefits to upper management.
  • Still somewhat hard to justify ROI, though this is not my expertise.
There is a big difference between the two: Google Optimize uses Bayesian analysis while Optimizely uses Frequenting. There is a risk of counting multiple visits. Google Optimize data isn't available instantly (if I remember correctly). Optimizely's analyses dashboard is a lot richer and offers a better experience, though it may get intimidating.
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