Feature flags, A/B testing campaigns, Environment-specific system flags
In DocuSign, we use Optimizely in many projects. In our eSigning, eSending and InProduct Communication apps, I have used Optimizely for …
Optimizely Feature Experimentation
Optimizely Feature Experimentation
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What is Optimizely Feature Experimentation?
Optimizely Full Stack is a feature flagging and experimentation platform for websites, mobile apps, chatbots, APIs, smart devices, and anything else with a network connection.
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What is Optimizely Feature Experimentation?
Optimizely Full Stack is a feature flagging and experimentation platform for websites, mobile apps, chatbots, APIs, smart devices, and anything else with a network connection.
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What is Optimizely Feature Experimentation?
Optimizely Feature Experimentation combines experimentation and feature flagging into one platform. Optimizely Feature Experimentation enables product development teams to reduce the risk and prove the impact of every release, anywhere in their technology stack. It optimizes experimentation by delivering at every step across channels to help create impactful customer experiences, and to make every release high quality by validating code and features with real users through the entire software development cycle.
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| Operating Systems | Unspecified |
|---|---|
| Mobile Application | No |
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In DocuSign, we use Optimizely in many projects. In our eSigning, eSending and InProduct Communication apps, I have used Optimizely for multiple purposes. For example, in the eSending app, we have integrated with Optimizely via its JavaScript SDK to manage our system level feature flags for certain environments. We use the Optimizely Features for that.<br>As for our eSigning app, we use the Optimizely Experiments to run several A/B testing campaigns. The integration was done with JavaScript SDK.<br>In InProduct Communication apps, we use Optimizely to run A/B testing campaigns. The integration was done via C# SDK<br>All in all, we are quite happy with what Optimizely offers and their support.
- system flags
- dynamic flags for each environment
- dynamic flags for user
- currently it doesn't seem to support any CRM or ERP system integration, it has a room for it
- Optimizely has its own permission mechanism. If it supports our internal operation flow, it would be good
- Our production environment has a number of domains such as EU, CA and USA. If Optimizely features support some domain logic for environment, it would be nice
- drag & drop variables administration
- a number of math logic operators for attributes
- audience as a common template for features
- I'm an engineer, so I can't speak of any ROIs, but Optimizely has definitely improved our operational cost
- I believe the turndown time for a flag release/deployment has been reduced dramatically
- A/B testing is a click away, it doesn't require any hard-coded changes
Optimizely is the first product I have used in this category. I have no comments for alternative products.
July 08, 2022
Optimize conversion rate
we used it for AB testing and it worked pretty well. Later on, the marketing department started using it for page modifications. For example, if you need to compare what text will influence on a customer more, then Optimizely is the right tool. The same goes for colors, sizes, displaying elements, etc.
- Redirection
- Feature testing
- Splitting traffic
- performance
- Mobile and desktop Traffic split
- Conversion rate went up
- Decreased page speed
- Easy setup for a none-developer
10
Marketing departments related to conversation rate optimizations
3
To set it up you have to know HTML basics, however to use and optimize the page itself it’s better have to be a person who has a broad UX skill
- Traffic split
- Conversion rate optimization
Yes
Yes, at the beginning we wrote an AB test script ourselves. But later the decision was made, that it makes no sense to add extra feature if we can simply use optimizely. However it was a trade between additional functionality and loading speed
- Product Features
- Product Usability
- Implemented in-house
No
- There were no issues
Currently being used across the entire organization, and helps address the issue of testing and validating UX changes to our website.
- Allow for website changes otherwise dependent on code
- Analytics of those change
- Customer support
- Ease of use
- Initially training of program
- Ability to customize certain aspects of the website were limited
- Expensive for smaller organizations
- Ability to quickly test and learn
- Ability to get actionable insights
- Ability to set up multiple users
- Higher click through rates on primary buttons
- More engagement in key sections of the website
- Ability to base development efforts on proven tests vs blinding developing new tools or functionality
Highly recommend Optimizely as it’s relatively cost effective, easy to use and their customer service team is very helpful and responsive. Also has robust features which encompasses what Crazy Egg did for us before (heatmap). Also much cheaper than the Adobe suite of products.