Optimizely Is A Very Flexible Testing Solution
We use Optimizely Web Experimentation within our marketing teams to test B2B marketing websites. Optimizely makes it easy for us to …
Optimizely Web Experimentation
Optimizely Web Experimentation
Overview
Recent Reviews
Awards
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Top Rated
2020
Popular Features
View all 33 features- a/b experiment testing (50)9.090%
- Standard visitor segmentation (46)8.282%
- Preview mode (47)6.565%
- Multi-page/funnel testing (55)5.353%
Reviewer Pros & Cons
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Pricing
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What is Optimizely Web Experimentation?
Optimizely Web Experimentation is a website optimization platform, providing A/B and multivariate testing. It enables users with and without technical expertise to make dynamic changes to their websites, test the variations to live traffic and gather immediate results.
Entry-level set up fee?
- No setup fee
For the latest information on pricing, visithttps://www.optimizely.com/plans
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting / Integration Services
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Alternatives Pricing
What is VWO?
VWO is an A/B testing and conversion optimization platform that enables growing businesses to conduct qualitative and quantitative visitor research, build an experimentation roadmap and run continuous experiments on their digital properties.With its 5 capabilities Plan, Track, Test, Analyze, and…
What is SiteSpect?
Key features include: - A/B, split, and multivariate testing campaign management - Targeting and personalization - Front-end usability testing - Back-end testing using Origin Experiments - Site acceleration with SiteSpect AMPS(R) - Mobile site and native app support
Features Scorecard
Testing and Experimentation
7.2
72%
Audience Segmentation & Targeting
7.5
75%
Results and Analysis
7.4
74%
Product Details
What is Optimizely Web Experimentation?
Optimizely Web Experimentation is a tool supporting digital experience optimization, and aims to allow businesses to dramatically drive up the value of their digital products, commerce and campaigns through its experimentation software platform.
According to the vendor, by replacing digital guesswork with evidence-based results, Optimizely enables product and marketing professionals to accelerate innovation, lower the risk of new features, and drive up the return on investment from digital by up to 10X.
The vendor states that currently over 26 of the Fortune 100 companies choose Optimizely to power their global digital experiences, including eBay, FOX, IBM, The New York Times and many more global enterprises.
According to the vendor, by replacing digital guesswork with evidence-based results, Optimizely enables product and marketing professionals to accelerate innovation, lower the risk of new features, and drive up the return on investment from digital by up to 10X.
The vendor states that currently over 26 of the Fortune 100 companies choose Optimizely to power their global digital experiences, including eBay, FOX, IBM, The New York Times and many more global enterprises.
Optimizely Web Experimentation Video
What is Optimizely?
Optimizely Web Experimentation Integrations
- SessionCam now part of Glassbox
- AdBasis
- Oracle DMP (Bluekai)
Optimizely Web Experimentation Competitors
Optimizely Web Experimentation Technical Details
| Operating Systems | Unspecified |
|---|---|
| Mobile Application | No |
Frequently Asked Questions
Optimizely Web Experimentation is a website optimization platform, providing A/B and multivariate testing. It enables users with and without technical expertise to make dynamic changes to their websites, test the variations to live traffic and gather immediate results.
Reviewers rate CSV export highest, with a score of 9.4.
The most common users of Optimizely Web Experimentation are from Mid-sized Companies (51-1,000 employees) and the Internet industry.
Comparisons
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Reviews and Ratings
(407)
Reviews
(1-25 of 105)- Popular Filters
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July 20, 2022
Optimizely Is A Very Flexible Testing Solution
Google Optimize was great, but our organization already had contracts with Optimizely Web Experimentation for their other tools. unbounce wasn't really an option either mainly because it was only a landing page testing tool and had to use their platform to host the tests. We needed to be able to test our own properties.
July 18, 2022
Optimizely Review
Optimizely is an integrated solution that supports all the performance areas and does the analytics while working on all other areas. The products I use were a lot more simple, they helped me but in a limited way so I came to search for software and tool which fitted really well.
June 17, 2021
Still learning, but great so far
I was not a part of the committee that selected the tool.
April 16, 2021
Optimizely Review
Optimizely was just easier to use than the other tools we looked at.
February 14, 2020
Best in class but comes at a higher cost
Google Optimize 360.
Reasons.
Reasons.
- Cheaper cost
- Inherit Integration with analytics
- Audience building within the product
- Integration with the Google media platform
- less page load
Optimizely is ok and cost effective compared to other tools. In general the industry keeps lowering the value of tools as they broaden the audience.
January 12, 2020
Optimizely Review from an OTA Product Manager
We have evaluated Optimize every year against Optimizely. I am a google fan, but their product is not up to the level of Optimizely. They do not offer multi-page tests, and a lot of our changes sometimes span the whole funnel. For that reason alone, it's currently unusable.
December 03, 2019
Optimizely a great choice for A/B Testing in Mobile Apps
Support for Localytics had diminished, so an alternative was sought out.
November 22, 2019
A Powerful Tool, but with Power Comes Responsibility
I haven't personally tested anything else aside from Optimizely.
November 02, 2019
Good product
October 31, 2019
Optimizely helped me find a optimal purchase plan
Optimizely is much better but costs more.
October 25, 2019
Optimizely helps us out in testing times
Optimizely is a far more comprehensive solution. While it's true there are competitors to X Web, there's nothing to touch Optimizely's Full Stack product. Their customer support is based out of the USA, which cuts down wait times if we have questions/issues. This wasn't the case with other vendors who have support in other parts of the world.
October 22, 2019
Optimizely Grows With Us
Haven't tried any other products.
October 16, 2019
My Optimizely Review
I haven't used competitor products.
October 12, 2019
Optimizely is an effective experimentation platform for companies of any size and has helped our company increase revenue significantly
Optimizely by far wins over Google Optimize. The UI is so much better, easier to use and share. The reporting and overall experimentation flexibility beats Google Optimize hands down.
October 12, 2019
Tricky for Testers Who Don't Read the Manual
I wasn't involved in evaluating any other third-party tools of this type.
October 12, 2019
Optimizely Saves Dev Time
October 04, 2019
Optimizely robust for large experimentation teams but not as agile or well integrated
Optimizely is the leader but Google Optimize and Adobe Target are up and coming given their ability to integrate with those marketing stacks.
October 04, 2019
Optimizely Web
I have not used other products similar to Optimizely. I was not involved in the decision to evaluate Optimizely or other similar products.
October 02, 2019
Time-Saving Split-Testing
We chose Optimizely specifically for its split testing and advanced audience segmentation capabilities. It makes it way easier to see which option objectively performs better.
September 20, 2019
Optimizely makes testing simple and effective
It's more robust and capable.
September 11, 2019
Optimizely Review
I have used tools in various spaces that have all the flashy bells and whistles, and is, but lacks some basic features - Optimizely isn't this. While other tools, such as Adobe Target, Evergage, Dynamic Yield, Google Optimize, or even Taplytics may make more sense for your organization depending on what specific needs and goals you have, Optimizely is a great one to look at first. In my opinion, Optimizely is the bar for A/B testing tools, and the majority of companies out there would be hard pressed to do better elsewhere.
September 09, 2019
Optimizely is the best tool for on page testing
September 05, 2019
Great for Small to Medium Business looking to test, improve, implement!
We decided on Optimizely as a recommendation from a friend in the industry. We are happy with the choice.