Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards
a/b experiment testing (50)
Standard visitor segmentation (46)
Preview mode (47)
Multi-page/funnel testing (55)
Leaving a video review helps other professionals like you evaluate products. Be the first one in your network to record a review of Optimizely Web Experimentation, and make your voice heard!
Entry-level set up fee?
- No setup fee
- Free Trial
- Free/Freemium Version
- Premium Consulting / Integration Services
Would you like us to let the vendor know that you want pricing?
According to the vendor, by replacing digital guesswork with evidence-based results, Optimizely enables product and marketing professionals to accelerate innovation, lower the risk of new features, and drive up the return on investment from digital by up to 10X.
The vendor states that currently over 26 of the Fortune 100 companies choose Optimizely to power their global digital experiences, including eBay, FOX, IBM, The New York Times and many more global enterprises.
It's great if you want to test something quickly with a third-party script on your page. Quick visual fixes are also great when deployments are not possible.
The cost is growing significantly more than competitors.
It's not great (at least it isn't great if you aren't using self-hosting/Optimizely Edge) if you want to have optimal website performance.
For more lean organizations or ones that are just starting and building out their experimentation teams, other tools like Google Optimize may be more fitting or appropriate.