Optimizely Web Experimentation

Optimizely Web Experimentation Reviews

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Ratings and Reviews
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October 21, 2013

Optimizely, not so much

Score 4 out of 10
Vetted Review
Verified User
Review Source
The tool itself is not very difficult to use so training was not very useful in my opinion. It did not also account for success events more complex than a click (which my company being ecommerce is looking to examine more than a mere click).

Optimizely Web Experimentation Scorecard Summary

Feature Scorecard Summary

Testing and Experimentation (19)
69%
6.9
a/b experiment testing (48)
81%
8.1
Split URL testing (37)
81%
8.1
Multivariate testing (37)
63%
6.3
Multi-page/funnel testing (53)
58%
5.8
Cross-browser testing (27)
69%
6.9
Mobile app testing (19)
69%
6.9
Test significance (42)
70%
7.0
Visual / WYSIWYG editor (39)
70%
7.0
Advanced code editor (38)
69%
6.9
Page surveys (12)
72%
7.2
Visitor recordings (15)
71%
7.1
Preview mode (45)
67%
6.7
Test duration calculator (24)
68%
6.8
Experiment scheduler (29)
77%
7.7
Experiment workflow and approval (20)
68%
6.8
Dynamic experiment activation (19)
66%
6.6
Client-side tests (31)
68%
6.8
Server-side tests (10)
65%
6.5
Mutually exclusive tests (20)
57%
5.7
Audience Segmentation & Targeting (4)
69%
6.9
Standard visitor segmentation (44)
79%
7.9
Behavioral visitor segmentation (33)
66%
6.6
Traffic allocation control (42)
76%
7.6
Website personalization (25)
57%
5.7
Results and Analysis (10)
69%
6.9
Heatmap tool (9)
76%
7.6
Click analytics (23)
66%
6.6
Scroll maps (12)
77%
7.7
Form fill analysis (9)
66%
6.6
Conversion tracking (33)
73%
7.3
Goal tracking (38)
73%
7.3
Test reporting (40)
73%
7.3
Results segmentation (36)
60%
6.0
CSV export (25)
63%
6.3
Experiments results dashboard (35)
65%
6.5

What is Optimizely Web Experimentation?

Optimizely Web Experimentation is a tool supporting digital experience optimization, and aims to allow businesses to dramatically drive up the value of their digital products, commerce and campaigns through its experimentation software platform.

According to the vendor, by replacing digital guesswork with evidence-based results, Optimizely enables product and marketing professionals to accelerate innovation, lower the risk of new features, and drive up the return on investment from digital by up to 10X.

The vendor states that currently over 26 of the Fortune 100 companies choose Optimizely to power their global digital experiences, including eBay, FOX, IBM, The New York Times and many more global enterprises.

Optimizely Web Experimentation Video

What is Optimizely?

Optimizely Web Experimentation Integrations

Optimizely Web Experimentation Competitors

Optimizely Web Experimentation Pricing

Optimizely Web Experimentation Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

What is Optimizely Web Experimentation?

Optimizely Web Experimentation is a website optimization platform, providing A/B and multivariate testing. It enables users with and without technical expertise to make dynamic changes to their websites, test the variations to live traffic and gather immediate results.

What are Optimizely Web Experimentation's top competitors?

AB Tasty, Adobe Target, and Frosmo are common alternatives for Optimizely Web Experimentation.

What is Optimizely Web Experimentation's best feature?

Reviewers rate a/b experiment testing and Split URL testing highest, with a score of 8.1.

Who uses Optimizely Web Experimentation?

The most common users of Optimizely Web Experimentation are from Mid-size Companies and the Internet industry.