Optimizely Web Experimentation

Optimizely Web Experimentation

About TrustRadius Scoring
Score 7.6 out of 100
Optimizely Web Experimentation

Overview

Recent Reviews

Optimizely Review

8 out of 10
July 18, 2022
As one of my business's most important traffic fonts and a lead generation came from Web Pages we need to focus on this area and we …
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Optimizely Review

7 out of 10
April 16, 2021
Optimizely is the platform of choice for product rollout and product development. We work closely with the sales department to improve the …
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Good product

7 out of 10
November 02, 2019
Used to develop and test iterations for all our 28 web-based services together with analytics, user research and design professionals in …
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Optimizely Grows With Us

8 out of 10
October 22, 2019
Optimizely is used across several teams at our organization. Our team, marketing operations, implement the set-up and targeting of …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 33 features
  • a/b experiment testing (50)
    9.0
    90%
  • Standard visitor segmentation (46)
    8.2
    82%
  • Preview mode (47)
    6.5
    65%
  • Multi-page/funnel testing (55)
    5.3
    53%

Reviewer Pros & Cons

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Video Reviews

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Pricing

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What is Optimizely Web Experimentation?

Optimizely Web Experimentation is a website optimization platform, providing A/B and multivariate testing. It enables users with and without technical expertise to make dynamic changes to their websites, test the variations to live traffic and gather immediate results.

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttps://www.optimizely.com/plans

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services

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Alternatives Pricing

What is VWO?

VWO is an A/B testing and conversion optimization platform that enables growing businesses to conduct qualitative and quantitative visitor research, build an experimentation roadmap and run continuous experiments on their digital properties.With its 5 capabilities Plan, Track, Test, Analyze, and…

What is SiteSpect?

Key features include: - A/B, split, and multivariate testing campaign management - Targeting and personalization - Front-end usability testing - Back-end testing using Origin Experiments - Site acceleration with SiteSpect AMPS(R) - Mobile site and native app support

Features Scorecard

Testing and Experimentation

7.2
72%

Audience Segmentation & Targeting

7.5
75%

Results and Analysis

7.4
74%

Product Details

What is Optimizely Web Experimentation?

Optimizely Web Experimentation is a tool supporting digital experience optimization, and aims to allow businesses to dramatically drive up the value of their digital products, commerce and campaigns through its experimentation software platform.

According to the vendor, by replacing digital guesswork with evidence-based results, Optimizely enables product and marketing professionals to accelerate innovation, lower the risk of new features, and drive up the return on investment from digital by up to 10X.

The vendor states that currently over 26 of the Fortune 100 companies choose Optimizely to power their global digital experiences, including eBay, FOX, IBM, The New York Times and many more global enterprises.

Optimizely Web Experimentation Video

What is Optimizely?

Optimizely Web Experimentation Integrations

Optimizely Web Experimentation Competitors

Optimizely Web Experimentation Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

Optimizely Web Experimentation is a website optimization platform, providing A/B and multivariate testing. It enables users with and without technical expertise to make dynamic changes to their websites, test the variations to live traffic and gather immediate results.

AB Tasty, Adobe Target, and Frosmo are common alternatives for Optimizely Web Experimentation.

Reviewers rate CSV export highest, with a score of 9.4.

The most common users of Optimizely Web Experimentation are from Mid-sized Companies (51-1,000 employees) and the Internet industry.

Comparisons

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Reviews

(1-25 of 132)
Companies can't remove reviews or game the system. Here's why
Rafael Zorrilla | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
  • The ROI around experimentation has been material in our company growth. Due to confidential data, we will not share.
  • The optimizely renewal costs has us now reviewing competitors...despite the better product features.
Score 6 out of 10
Vetted Review
Verified User
Review Source
  • It has helped us experiment without doing deployments or having our development team write code.
  • It has added some confusion and is "yet another thing somebody else is doing to mess up our site."
  • It has informed some of our checkout designs/implementations.
Score 8 out of 10
Vetted Review
Verified User
Review Source
  • It has helped us NOT put certain experiences live! We've learned that just because we think something is good doesn't mean our users agree.
  • Both ourselves and our customers have actually enjoyed wins from hiding certain pricing formats in tests. They've ended up in a much better experience simply by having our inferior choices taken out of the equation.
  • It helps settles arguments that we historically couldn't, because we didn't have a testing tool.
October 22, 2019

Optimizely Grows With Us

Score 8 out of 10
Vetted Review
Verified User
Review Source
  • Increase conversions/revenue from implementing successful experiments on specific landing pages. Our business's main goal is to increase joins across our various programs, and Optimizely allows us to easily test what works and what doesn't.
Score 10 out of 10
Vetted Review
Verified User
Review Source
  • Our sales have increased as a result of Optimizely testing.
  • We have saved development time on developing features that did not test well.
  • Hypothesis ideas are quickly verified as good or bad allowing faster ideation.
Score 6 out of 10
Vetted Review
Verified User
Review Source
  • The development has had additional flexibility because of the ability to dynamically enable or disable the feature on the fly.
  • We've been able to change our risk calculations, and release features more aggressively than before because of the ability to ramp up exposure to ensure no problems or revert if a problem is discovered after release.
Score 10 out of 10
Vetted Review
Verified User
Review Source
  • We have made MANY very large marketing/customer acquisition design changes that we proved out in Optimizely to have huge benefits.
  • We have used it to test microcopy and general site language to decrease customer questions.
  • Had great wins on home page design to increase conversion.
September 11, 2019

Optimizely Review

Score 10 out of 10
Vetted Review
Verified User
Review Source
  • Optimizely has had a tremendous positive impact on the ROI of our clients. Whether you're just starting your testing program and just want to get your feet wet with a few simple WYSIWYG tests, or you're ready to dive in to complex MVT test designs and Personalization Campaigns, Optimizely has everything you need to create, and maintain, a highly successful testing center.
Score 9 out of 10
Vetted Review
Verified User
Review Source
  • Time-efficient - we have saved so much time from fully building features which proved not to work as a proof of concept in the A/B test.
  • Team management - Optimizely enabled us to focus mostly on our ideas and the strategies to build these rather than investing too much time in finding out how the tool itself works.