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- a/b experiment testing (50)9.090%
- Standard visitor segmentation (46)8.282%
- Preview mode (47)6.565%
- Multi-page/funnel testing (55)5.353%
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According to the vendor, by replacing digital guesswork with evidence-based results, Optimizely enables product and marketing professionals to accelerate innovation, lower the risk of new features, and drive up the return on investment from digital by up to 10X.
The vendor states that currently over 26 of the Fortune 100 companies choose Optimizely to power their global digital experiences, including eBay, FOX, IBM, The New York Times and many more global enterprises.
- Workflows & approvals - This is when multiple teams use Optimizely and you need checks and balances. I.E. Marketing designs the tests, IT codes and creates the test, and marketing operations targets, QAs, and launches the tests
- Reporting - Really easy to review and segment test results when the goal is actions taken on your website.