Optimizely Web Experimentation

Optimizely Web Experimentation

About TrustRadius ScoringScore 7.6 out of 100
Optimizely Web Experimentation

Overview

Recent Reviews

Optimizely Review

8 out of 10
July 18, 2022
As one of my business's most important traffic fonts and a lead generation came from Web Pages we need to focus on this area and we …
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Verified User
C-Level Executive

Optimizely Review

7 out of 10
April 16, 2021
Optimizely is the platform of choice for product rollout and product development. We work closely with the sales department to improve the …
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Good product

7 out of 10
November 02, 2019
Used to develop and test iterations for all our 28 web-based services together with analytics, user research and design professionals in …
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Verified User
Professional

Optimizely Grows With Us

8 out of 10
October 22, 2019
Optimizely is used across several teams at our organization. Our team, marketing operations, implement the set-up and targeting of …
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Verified User
Manager
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 33 features
  • a/b experiment testing (50)
    9.0
    90%
  • Standard visitor segmentation (46)
    8.2
    82%
  • Preview mode (47)
    6.5
    65%
  • Multi-page/funnel testing (55)
    5.3
    53%

Reviewer Pros & Cons

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RB
Randall Benson
Digital Marketing Manager
Cox Automotive (Automotive, 10,001+ employees)
Verified User
C-Level Executive in Corporate
Education Management Company, 1-10 employees

Video Reviews

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Pricing

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Optimizely Web Experimentation

Optimizely Web Experimentation

N/A
Unavailable

What is Optimizely Web Experimentation?

Optimizely Web Experimentation is a website optimization platform, providing A/B and multivariate testing. It enables users with and without technical expertise to make dynamic changes to their websites, test the variations to live traffic and gather immediate results.

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttps://www.optimizely.com/plans

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services

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Alternatives Pricing

VWO

VWO

$49
per month
What is VWO?

VWO is an A/B testing and conversion optimization platform that enables growing businesses to conduct qualitative and quantitative visitor research, build an experimentation roadmap and run continuous experiments on their digital properties.With its 5 capabilities Plan, Track, Test, Analyze, and…

SiteSpect

SiteSpect

Free
What is SiteSpect?

Key features include: - A/B, split, and multivariate testing campaign management - Targeting and personalization - Front-end usability testing - Back-end testing using Origin Experiments - Site acceleration with SiteSpect AMPS(R) - Mobile site and native app support

Product Demos

OPTIMIZELY: Out Experiment. Out Perform.
OPTIMIZELY: Out Experiment. Out Perform.
03:35

Features Scorecard

Testing and Experimentation

7.2
72%

Audience Segmentation & Targeting

7.5
75%

Results and Analysis

7.4
74%

Product Details

What is Optimizely Web Experimentation?

Optimizely Web Experimentation is a tool supporting digital experience optimization, and aims to allow businesses to dramatically drive up the value of their digital products, commerce and campaigns through its experimentation software platform.

According to the vendor, by replacing digital guesswork with evidence-based results, Optimizely enables product and marketing professionals to accelerate innovation, lower the risk of new features, and drive up the return on investment from digital by up to 10X.

The vendor states that currently over 26 of the Fortune 100 companies choose Optimizely to power their global digital experiences, including eBay, FOX, IBM, The New York Times and many more global enterprises.

Optimizely Web Experimentation Video

What is Optimizely?

Optimizely Web Experimentation Integrations

Optimizely Web Experimentation Competitors

Optimizely Web Experimentation Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

Optimizely Web Experimentation is a website optimization platform, providing A/B and multivariate testing. It enables users with and without technical expertise to make dynamic changes to their websites, test the variations to live traffic and gather immediate results.

AB Tasty, Adobe Target, and Frosmo are common alternatives for Optimizely Web Experimentation.

Reviewers rate CSV export highest, with a score of 9.4.

The most common users of Optimizely Web Experimentation are from Mid-sized Companies (51-1,000 employees) and the Internet industry.

Comparisons

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Reviews and Ratings

 (407)

Ratings

Reviews

(1-25 of 57)
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April 16, 2021

Optimizely Review

Katie Goh | TrustRadius Reviewer
Katie Goh
Digital Marketing Manager
Healthgrades (Hospital & Health Care, 501-1000 employees)
Score 7 out of 10
Vetted Review
Verified User
Review Source
Usability
8
Optimizely is super easy to use with a nice, simple interface. There are several helpful training programs and articles. The technical support is actually super helpful.
December 03, 2019

Optimizely a great choice for A/B Testing in Mobile Apps

Verified User
Contributor in Information Technology
Computer Software Company, 10,001+ employees
Score 10 out of 10
Vetted Review
Verified User
Review Source
Usability
10
The SDK from both an iOS and Android perspective is easy to use and implement. The SDK is fairly comprehensive with code samples and usages. The Swift support covers that latest and greatest, which is nice for a new and ever changing language. There could be more videos support showing complete tutorials, that would be nice.
October 17, 2019

Intuitive and easy to manipulate data sets and top notch for AB testing

Verified User
Professional in Marketing
Transportation/Trucking/Railroad Company, 5001-10,000 employees
Score 8 out of 10
Vetted Review
Verified User
Review Source
Usability
7
Interface is intuitive and organized which allows project and experiment management from start to finish, manage all the projects and tasks in one place which lets us manage workflow and productivity as well as share reporting and innovate and adapt faster in a fast-moving work environment with data-driven results and KPIs.
October 12, 2019

Tricky for Testers Who Don't Read the Manual

Verified User
Manager in Quality Assurance
Consumer Electronics Company, 501-1000 employees
Score 6 out of 10
Vetted Review
Verified User
Review Source
Usability
4
Based on just attempting to parse the dashboard without additional training or documentation, a number of things weren't obvious. We weren't sure whether an experiment needed to be "on" or "paused" in order to do in-house testing before release, for example. I think the new version has cleaned up a lot of these confusions though.
October 04, 2019

Optimizely Web

Verified User
Employee in Engineering
Online Media Company, 501-1000 employees
Score 7 out of 10
Vetted Review
Verified User
Review Source
Usability
7
Optimizely is easy to use for developers and non-developers alike. It provides the ability to quickly and easily iterate, while also allowing more fine grained control for power users.
September 20, 2019

Optimizely makes testing simple and effective

Verified User
Manager in Marketing
E-Learning Company, 5001-10,000 employees
Score 10 out of 10
Vetted Review
Verified User
Review Source
Usability
10
It really is a very simple and intuitive program. Testing is complicated, and making complicated edits on a page with specific settings is really complex! So some training is needed -- the more complicated the tests, the more training you need. But, Optimizely's training is excellent, and their support team is very helpful. You can learn what you need quickly, and apply it in the program quickly.
September 09, 2019

Optimizely is the best tool for on page testing

Verified User
Director in Marketing
Internet Company, 51-200 employees
Score 9 out of 10
Vetted Review
Verified User
Review Source
Usability
8
Optimizely has become more complex over time, but so have websites in general, so this makes sense. There are three aspects of usability:
  • Creating tests - This is the most complex part of the tool and likely where you will need IT to support unless your marketing team has CSS, Javascript chops.
  • Workflows & approvals - This is when multiple teams use Optimizely and you need checks and balances. I.E. Marketing designs the tests, IT codes and creates the test, and marketing operations targets, QAs, and launches the tests
  • Reporting - Really easy to review and segment test results when the goal is actions taken on your website.
August 23, 2019

Optimizely accelerates my company's innovation

Verified User
Analyst in Marketing
Internet Company, 1001-5000 employees
Score 9 out of 10
Vetted Review
Verified User
Review Source
Usability
8
Onboarding was probably the hardest part of Optimizely -- the product is complicated, and one has to go through trainings to learn how to use it. But once you finish the course, everything becomes straightforward, and the product became an incredible tool. Overall, it is a highly usable product.