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a/b experiment testing (50)
Standard visitor segmentation (46)
Preview mode (47)
Multi-page/funnel testing (55)
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According to the vendor, by replacing digital guesswork with evidence-based results, Optimizely enables product and marketing professionals to accelerate innovation, lower the risk of new features, and drive up the return on investment from digital by up to 10X.
The vendor states that currently over 26 of the Fortune 100 companies choose Optimizely to power their global digital experiences, including eBay, FOX, IBM, The New York Times and many more global enterprises.
It allows us to perform minor A/B testing to determine which changes customers respond to when browsing our site and purchasing our products.