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Optimizely Web Experimentation

Optimizely Web Experimentation

Overview

What is Optimizely Web Experimentation?

Optimizely Web Experimentation empowers teams to conduct experiments (without having to rely on developer resources) in order to test various user interactions, make website changes backed by data, and personalize customer experiences.

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Recent Reviews

Not value for money

5 out of 10
April 24, 2024
Incentivized
We use Optimizely Web Experimentation to launch different experiments in our site. We have different type of audiences, coming from …
Continue reading

Optimizely Review

8 out of 10
April 23, 2024
Incentivized
We use Optimizely for A/B testing and soft rollouts of changes. This allows us to test and make changes without needing to use engineering …
Continue reading

Good platform

8 out of 10
April 23, 2024
Incentivized
I have used Optimizely in order to conduct simple AB tests and more complex MVT test to improve an ecommerce website. We had issue …
Continue reading

Data has no opinions

8 out of 10
April 16, 2024
Incentivized
It's simple for us, we want to make data driven decisions and Optimizely Web Experimentation gives us the tools and data we need to …
Continue reading
Read all reviews

Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 33 features
  • a/b experiment testing (101)
    9.3
    93%
  • Standard visitor segmentation (93)
    8.9
    89%
  • Test significance (92)
    8.5
    85%
  • Preview mode (90)
    8.0
    80%

Reviewer Pros & Cons

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Video Reviews

1 video

Optimizely Web Experimentation Review from a Director of Partnerships
08:08
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Pricing

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What is Optimizely Web Experimentation?

Optimizely Web Experimentation empowers teams to conduct experiments (without having to rely on developer resources) in order to test various user interactions, make website changes backed by data, and personalize customer experiences.

Entry-level set up fee?

  • Setup fee optional
For the latest information on pricing, visithttps://www.optimizely.com/plans/

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Features

Testing and Experimentation

These features enable companies to plan, set up, and execute different types of tests (e.g. A/B, A/B/n, multivariate, split URL tests).

8
Avg 8.6

Audience Segmentation & Targeting

A set of tools used for website optimization experiments (e.g. A/B, A/B/n, funnel, split URL, multivariate tests) that can help users segment their audience in to different groups for the purpose of exposing specific audiences to tests or personalization efforts.

8.6
Avg 8.8

Results and Analysis

Tools that allow users to evaluate the results of website optimization tests (e.g. A/B, A/B/n, multivariate, and split URL tests), or view visitor interaction with webpages and specific site elements.

8.3
Avg 8.6
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Product Details

What is Optimizely Web Experimentation?

Optimizely Web Experimentation empowers marketers to conduct fast experiments and personalization campaigns without relying heavily on technical resources. Marketers can test various user interactions, make website changes backed by data, deliver personalized customer experiences, and do it all from edge networks.

Optimizely provides a single workspace for experimentation collaborators to have control and visibility across their experiments — from setting up experiment components to interpreting test results — ultimately to improve velocity and collaboration, and elevate performance.

Optimizely Web Experimentation Features

Testing and Experimentation Features

  • Supported: a/b experiment testing
  • Supported: Split URL testing
  • Supported: Multivariate testing
  • Supported: Multi-page/funnel testing
  • Supported: Cross-browser testing
  • Supported: Mobile app testing
  • Supported: Test significance
  • Supported: Visual / WYSIWYG editor
  • Supported: Advanced code editor
  • Supported: Preview mode
  • Supported: Test duration calculator
  • Supported: Experiment scheduler
  • Supported: Experiment workflow and approval
  • Supported: Dynamic experiment activation
  • Supported: Client-side tests
  • Supported: Server-side tests
  • Supported: Mutually exclusive tests

Audience Segmentation & Targeting Features

  • Supported: Standard visitor segmentation
  • Supported: Behavioral visitor segmentation
  • Supported: Traffic allocation control
  • Supported: Website personalization

Results and Analysis Features

  • Supported: Form fill analysis
  • Supported: Goal tracking
  • Supported: Test reporting
  • Supported: Results segmentation
  • Supported: CSV export

Platform Integration Features Features

  • Supported: API
  • Supported: Web analytics integration
  • Supported: Content Management System Integration
  • Supported: Integration with CRM or DMP software

Optimizely Web Experimentation Screenshots

Screenshot of the visual editor, used to make changes to the appearance and layout of a website.Screenshot of the results dashboard that displays experiment results.Screenshot of the integrations page, where integrations can be enabled.Screenshot of Advanced Audience Targeting: Custom Real-Time Segments provide customers with the ability to create rapidly-updating segments which can be used as audiences for testing or personalization. These segments can be based on profile data, omni-channel behaviors, and AI-based observations.Screenshot of AI Content Suggestions: AI-powered suggestions in the Visual Editor accelerate ideation.Screenshot of Extensions for Edge: reusable elements minimize developer dependency when launching multiple tests with the same element.

Optimizely Web Experimentation Video

Optimizely Web Experimentation Competitors

Optimizely Web Experimentation Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo

Optimizely Web Experimentation Downloadables

Frequently Asked Questions

Optimizely Web Experimentation empowers teams to conduct experiments (without having to rely on developer resources) in order to test various user interactions, make website changes backed by data, and personalize customer experiences.

AB Tasty, VWO, and Adobe Target are common alternatives for Optimizely Web Experimentation.

Reviewers rate Traffic allocation control highest, with a score of 9.4.

The most common users of Optimizely Web Experimentation are from Mid-sized Companies (51-1,000 employees).
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Comparisons

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Reviews and Ratings

(502)

Attribute Ratings

Reviews

(1-25 of 176)
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Score 8 out of 10
Vetted Review
Verified User
Incentivized
Optimizely Web Experimentation is integral to our organization, enabling A/B experiments for user interaction personalization. With features like A/B testing, multivariate testing, and UX/UI testing, we can quickly identify the most effective website elements. It helps us with data-driven decision making, improving user experience, conversion rate optimization and improving our product recommendations algorithms to drive user value and business metrics
Score 8 out of 10
Vetted Review
Verified User
Incentivized
We're using it to integrate our Amplitude cohorts with Optimizely, so we can automate the delivery of different page content depending on the cohort/audience that the users are in. It's also good for removing the responsibility of deploying different pages by depending on the code changes in the backend. That gives the marketing team the power to move fast and test more hypothesis.
April 24, 2024

Not value for money

Score 5 out of 10
Vetted Review
Verified User
Incentivized
We use Optimizely Web Experimentation to launch different experiments in our site. We have different type of audiences, coming from different countries and we offer content on different languages. Also we offer two different kind of products, so for us is essential to know what is the best way to communicate the value we offer and to make as easy as possible to complete our funnels, where users need to enter and select data tos submit claims. Therefore AB testing is such a great tool to optimize every part of our funnel for each different segment of users. We are also divided into different product teams and squads, so we need a robust tool to support teamwork, and different types of testing, the ones with the wysiwyg editor to the ones implemented on the code by devs.
April 23, 2024

Optimizely Review

Score 8 out of 10
Vetted Review
Verified User
Incentivized
We use Optimizely for A/B testing and soft rollouts of changes. This allows us to test and make changes without needing to use engineering resources. This gives us flexibility and more capabilities for testing.
Diego Polanco | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
We use Optimizely Web Experimentation to perform A/B tests. Since Goolge Optimize closed, we have turned to other options and one of them is Optimizely. The problemas that Optimizely addresses are the need of an advanced experimentation tool where we can perform high level test and not just basic ones. Also, this tool is in my opinion, the tool that better exports data to GA4, among those recommended by Google as substitutes for Optimize.
April 23, 2024

Good platform

Score 8 out of 10
Vetted Review
Verified User
Incentivized
I have used Optimizely in order to conduct simple AB tests and more complex MVT test to improve an ecommerce website. We had issue tracking the results of our tests in a centralised platform.
April 16, 2024

Data has no opinions

Score 8 out of 10
Vetted Review
Verified User
Incentivized
It's simple for us, we want to make data driven decisions and Optimizely Web Experimentation gives us the tools and data we need to accomplish that. You are not your customer so just making a change and assuming it's the right one won't get you far. You need to get your ideas in front of customers and measure the real impact of those changes.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
We're a mid-sized university with a need to better cater to our current student base and also be able to target prospective students with marketing campaigns to grow our cohort. Moving to Optimizely Web Experimentation has provided us with a great opportunity to do this. We can make use of many of the features that Optimizely Web Experimentation supports to do so with agility and efficiency, given the small size of our website team.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
We leverage this tool to conduct UX/UI testing on our sites. Optimizely Web Experimentation is incredibly streamlined and powerful as compared to a previous platform we used. We run tests across our business and at any given time have about 20 tests live. This has been a great resource and has taken our builds to the next level.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
We use Optimizely to run A/b tests on our website to optimize for not only Conversion Rate but also Revenue Per Visitor (RPV). We experiment 1. design: images, layout, color, fonts; 2. product offerings to determine what drives the most RPV; 3. Copy and content to solve the why customers should buy our product and remove nay doubts; 4. website UX features such as Product Matrix vs a Product Builder, Swipe to view vs scroll.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Optimizely is an essential tool for our Conversion Rate Optimization (CRO) program. We use Optimizely to execute small tests quickly to improve our conversion rates. Using this tool, we've been able to drive frequent and consistent incremental gains in performance for various avenues of our business. I also appreciate how self-serve the platform can be. However, they also offer managed support when we need it. Overall, it's a great, useable, easy-to-understand tool for any marketer!
Score 8 out of 10
Vetted Review
Verified User
Incentivized
We use Optimizely Web Experimentation in our organization on the marketing side of the business. At this time the tests we run are rather one-off but our hope is to put together more of a process that will allow us to build on the tests. Right now the focus is trying to get customers through the purchase funnel.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
At our company, we utilize Optimizely Web Experimentation primarily to conduct A/B testing and multivariate testing on our coupons and deals website. This tool helps us in optimizing web pages to enhance user experience and engagement. The key business problem addressed by Optimizely is the need to understand user behavior and preferences, which directly impacts conversion rates and overall site performance. Our use case encompasses experimenting with various website elements such as layout, content placement, and promotional offers to identify the most effective configurations that drive user interaction and sales. This strategic use of Optimizely enables us to make data-driven decisions that improve the site’s usability and effectiveness in attracting and retaining customers.
Score 10 out of 10
Vetted Review
ResellerIncentivized
We push for web experimentation so that our clients can understand what pages and features and calls to action and buttons and layouts and everything about their users. It's more intuitive for them to click for our clients to then get the actions that they want their users to take. So ultimately drive additional conversions through minor changes and experimentations through the Optimizely Web Experimentation platform.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
The example I would always go back to is if we're trying to optimize a purchase funnel, for example, and see where people are following off, where Optimizely comes in would be creating experiments within that purchase flow or user journey. And then Heap would be able to help create buckets or cohorts of people for us to optimize it for people who came in from paid search versus people who came in from email. So being able to create experiments with Optimizely and then using Heap to essentially increase my ability to run more experiments, I think is really where I use the product and the marriage between my company's product and Optimizely.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We needed an advanced a/b testing and site personalization platform to take our team to the next level; Optimizely Web Experimentation simplifies our workflow, enhances and automates much of our analytics, and enables us to both increase our test velocity and run more complex experiments overall. It's both saved us time and effort and led us to better, quicker results.
Jason Tabert | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We use Optimizely Web Experimentation for our Marketing experimentation and optimization program focusing on landing page and funnel optimizations. Client-side experimentation lets maintain a high-velocity experimentation program with less dev overhead and faster time to market. When we discover winning variations we use the tool to serve them as part of always-on personalization campaigns.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We primarily use the tool to augment digital marketing efforts - optimizing experiences to improve conversion rates. It allows us to get to market quicker with experience tests, utilizing less resources, and build upon trustworthy results with each iteration. We execute 40+ tests annually.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
We are ramping up an experimentation program, our initial efforts have targeted lower impact changes to content and design. Our marketing organization is going through a web redesign and the goal was to use Optimizely Web Experimentation to help guide this process. We are now shifting towards leveraging Optimizely Web Experimentation as a personalization tool, to focus in on key clients and leads in our industry.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
We use Optimizely Web Experimentation for conversion rate optimization. We are always trying to improve our user journey and get customers lower down in the funnel, faster. We are a B2B business so personalizations are becoming an absolute must for us. We never realized the power of personalizations until we got Optimizely Web Experimentation and attended Opticon. We have 3 websites that we use Optimizely Web Experimentation for and are quite happy so far with the service. We do struggle with creating the correct metrics and figuring out which metrics to build but Optimizely Web Experimentation has really helped us improve out user workflow and ux.
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