Optimizely Web Experimentation

Optimizely Web Experimentation

About TrustRadius ScoringScore 7.6 out of 100
Optimizely Web Experimentation

Overview

Recent Reviews

Optimizely Review

8 out of 10
July 18, 2022
As one of my business's most important traffic fonts and a lead generation came from Web Pages we need to focus on this area and we …
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Verified User
C-Level Executive

Optimizely Review

7 out of 10
April 16, 2021
Optimizely is the platform of choice for product rollout and product development. We work closely with the sales department to improve the …
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Good product

7 out of 10
November 02, 2019
Used to develop and test iterations for all our 28 web-based services together with analytics, user research and design professionals in …
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Verified User
Professional

Optimizely Grows With Us

8 out of 10
October 22, 2019
Optimizely is used across several teams at our organization. Our team, marketing operations, implement the set-up and targeting of …
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Verified User
Manager
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 33 features
  • a/b experiment testing (50)
    9.0
    90%
  • Standard visitor segmentation (46)
    8.2
    82%
  • Preview mode (47)
    6.5
    65%
  • Multi-page/funnel testing (55)
    5.3
    53%

Reviewer Pros & Cons

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RB
Randall Benson
Digital Marketing Manager
Cox Automotive (Automotive, 10,001+ employees)
Verified User
C-Level Executive in Corporate
Education Management Company, 1-10 employees

Video Reviews

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Pricing

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Optimizely Web Experimentation

Optimizely Web Experimentation

N/A
Unavailable

What is Optimizely Web Experimentation?

Optimizely Web Experimentation is a website optimization platform, providing A/B and multivariate testing. It enables users with and without technical expertise to make dynamic changes to their websites, test the variations to live traffic and gather immediate results.

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttps://www.optimizely.com/plans

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services

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Alternatives Pricing

VWO

VWO

$49
per month
What is VWO?

VWO is an A/B testing and conversion optimization platform that enables growing businesses to conduct qualitative and quantitative visitor research, build an experimentation roadmap and run continuous experiments on their digital properties.With its 5 capabilities Plan, Track, Test, Analyze, and…

SiteSpect

SiteSpect

Free
What is SiteSpect?

Key features include: - A/B, split, and multivariate testing campaign management - Targeting and personalization - Front-end usability testing - Back-end testing using Origin Experiments - Site acceleration with SiteSpect AMPS(R) - Mobile site and native app support

Product Demos

OPTIMIZELY: Out Experiment. Out Perform.
OPTIMIZELY: Out Experiment. Out Perform.
03:35

Features Scorecard

Testing and Experimentation

7.2
72%

Audience Segmentation & Targeting

7.5
75%

Results and Analysis

7.4
74%

Product Details

What is Optimizely Web Experimentation?

Optimizely Web Experimentation is a tool supporting digital experience optimization, and aims to allow businesses to dramatically drive up the value of their digital products, commerce and campaigns through its experimentation software platform.

According to the vendor, by replacing digital guesswork with evidence-based results, Optimizely enables product and marketing professionals to accelerate innovation, lower the risk of new features, and drive up the return on investment from digital by up to 10X.

The vendor states that currently over 26 of the Fortune 100 companies choose Optimizely to power their global digital experiences, including eBay, FOX, IBM, The New York Times and many more global enterprises.

Optimizely Web Experimentation Video

What is Optimizely?

Optimizely Web Experimentation Integrations

Optimizely Web Experimentation Competitors

Optimizely Web Experimentation Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

Optimizely Web Experimentation is a website optimization platform, providing A/B and multivariate testing. It enables users with and without technical expertise to make dynamic changes to their websites, test the variations to live traffic and gather immediate results.

AB Tasty, Adobe Target, and Frosmo are common alternatives for Optimizely Web Experimentation.

Reviewers rate CSV export highest, with a score of 9.4.

The most common users of Optimizely Web Experimentation are from Mid-sized Companies (51-1,000 employees) and the Internet industry.

Comparisons

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Reviews and Ratings

 (407)

Ratings

Reviews

(1-14 of 14)
Popular Filters
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September 30, 2015

If you are wanting to improve your site, use Optimizely!

SC
Sean Cleveland
Web Content Specialist / Technical Lead
In The Swim Discount Pool Supplies & Equipment (Chemicals, 201-500 employees)
Score 10 out of 10
Vetted Review
Verified User
Review Source
Support Rating
10
They always are quick to respond, and are so friendly and helpful. They always answer the phone right away. And [they are] always willing to not only help you with your problem, but if you need ideas they have suggestions as well.
February 04, 2015

Using Optimizely Has Been a Boon For Our Business - Read this review to find out why

Keith Lovgren | TrustRadius Reviewer
Keith Lovgren
Director of Conversion Rate Optimization
Elevated, an Incubate.com Company (Internet, 11-50 employees)
Score 10 out of 10
Vetted Review
Verified User
Review Source
Support Rating
10
On any questions or issues that we've had the Optimizely support staff has been very quick to help and really knowledgeable. Overall we couldn't be happier with the support we've received from their tech team.
May 02, 2014

If you just want to get A/B going, just get Optimizely already.

Verified User
Director in Information Technology
Entertainment Company, 51-200 employees
Score 9 out of 10
Vetted Review
Verified User
Review Source
Support Rating
10
They are just fantastic. We have our main account rep but then a few others have helped us out in a pinch (or if he's not available.) Always respond within same day of a request and the advantage for ongoing account reps is they know our business, is growing with our technical enhancements and then lead-time to resolve issues is much shorter b/c they're are effectively part of our own team.
July 30, 2013

Optimizely is the best!

Tami Reiss | TrustRadius Reviewer
Tami Reiss
Product Strategist
Good 2 Great Product Strategy (Information Technology and Services, 1-10 employees)
Score 10 out of 10
Vetted Review
Verified User
Review Source
Support Rating
10
Their team was awesome, responsive, and great to work with.
Often they would call me back with the answer to a question if the first person wasn't expert enough to respond. Great experience every time.