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What is OptinMonster?

OptinMonster is an ecommerce popup builder and conversion tool from Wordpress plugin specialist Awesome Motive headquartered in Florida.

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TrustRadius Insights

OptinMonster has been widely used by businesses and marketers to engage and convert website visitors into leads and online purchases. …
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What is OptinMonster?

OptinMonster is an ecommerce popup builder and conversion tool from Wordpress plugin specialist Awesome Motive headquartered in Florida.

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  • Premium Consulting/Integration Services

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Product Details

What is OptinMonster?

OptinMonster Video

OptinMonster is the most powerful conversion optimization software in the market. Want to convert abandoning website visitors and convert them into email subscribers? Try OptinMonster and grow your email list.
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OptinMonster Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo
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Reviews and Ratings


Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

OptinMonster has been widely used by businesses and marketers to engage and convert website visitors into leads and online purchases. Users have reported good conversion rates and visually appealing pop-ups when using OptinMonster to promote deals and special offers. It is highly recommended for email marketing strategies, as it helps in collecting email addresses from readers and customers. The software allows users to create aesthetic opt-in forms strategically placed throughout their blogs, capturing a large number of leads and improving messaging about promos and GDPR. OptinMonster has also proven effective in capturing leads, increasing conversions on contact forms and throughout websites, and driving sales. With its user-friendly interface, even non-developers can easily create email opt-in forms, making it a valuable tool for businesses looking to grow their email lists. Additionally, OptinMonster offers various display settings and campaign types to ensure that pop-ups look on brand without being too intrusive. This flexibility, coupled with its integration capabilities with popular email marketing software platforms, has made it a go-to solution for companies seeking to increase conversion rates by collecting email addresses and staying in touch with leads. Its success in generating leads, driving sign-ups to email lists, and offering discounts to customers who are about to abandon their carts has made OptinMonster a trusted tool for businesses across industries. Digital marketing agencies also rely on OptinMonster to engage site visitors, capture leads, and grow email lists for their clients, benefiting both the agency and the clients themselves. By utilizing OptinMonster's lead generation features, businesses can develop and launch targeted campaigns without spending a lot of money. It helps drive traffic, collect email addresses, and increase conversions through pop-ups. With OptinMonster's quick prototyping capabilities and easy deployment of lead generation campaigns, users can save time without the need for design or coding skills. The software easily integrates with existing marketing automation and CRM tools, making it beginner-friendly. Additionally, OptinMonster is used to encourage attendance to live webinars and offers a wide selection of well-designed templates. It simplifies the process of creating beautiful forms, allowing businesses to generate more leads. With its ability to target pop-ups based on various display rules, OptinMonster has been proven effective in increasing conversions. Users appreciate its functionality and results, although some may find it a bit difficult to use due to the large number of options available. Overall, OptinMonster has earned a reputation for its effectiveness in capturing leads, boosting conversions, and improving overall marketing strategies.

Users have provided several recommendations based on their experiences with OptinMonster. The most common recommendations include trying the 1-month trial first to see if OptinMonster is suitable for their needs, having HTML/CSS knowledge or a developer on-site for tweaking pop-ups and ensuring that the site audience is receptive to them, and integrating OptinMonster with other marketing automation software and having a database to log form information. Users emphasize the importance of customization and recommend having experience with HTML/CSS to make necessary adjustments to the pop-ups and optimize their effectiveness. They also highlight the benefits of integrating OptinMonster with other tools and platforms, such as CRM systems, for seamless data management and automation of lead capture processes. They suggest ensuring compatibility with existing software and having a database in place to track and utilize form submission data effectively.

Attribute Ratings


(1-2 of 2)
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Bailey Witt, MBA | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
As an agency, we use OptinMonster for our clients to generate leads. When so much website traffic is unidentifiable or lost, OptinMonster helps to convert those visitors into leads so we can re-market to them via email. To a lesser extent, OptinMonster can be used to quickly set up an alert message or call to action button to direct visitors to other important places on the website.
  • It is incredibly easy to set up a campaign. They have dozens of templates that already look great, based on different goals or types, such as downloading an eBook, purchasing a product, an alert message, etc. You really just need to brand it to your liking. Adjustments are easy, too, as everything is drag and drop.
  • The options for display rules are also incredible, too, especially if you use WordPress. Show campaigns on specific devices, pages, post types, or categories, and trigger campaigns based on exit intent, time on site, time on page, scroll depth, if they have or haven't seen it before, and many many more.
  • OptinMonster also does a great job of helping their community. Their support team is very responsive and helpful, you can get access to an inner circle Facebook group of other users to learn best practices and they have OptinMonster University to learn how to use the platform better and learn strategies for digital marketing in general.
  • Analytics is probably the area for the biggest improvement. Other than showing how the number of visitors, number of conversions, and conversion rate, there isn't much else to the native analytics. It would be nice to see campaign metrics side by side. Otherwise, you have to view one campaign at a time. In the history of conversions graph, it doesn't overlay website traffic or show how the conversion rate has changed over time.
  • The only other area that may use improvement is their capable integrations. There are a few that are not provided, such as Kartra and Salesforce.
OptinMonster is a perfect tool for companies that want to convert website visitors that leave without providing any information. Having more email addresses gives you more prospects to sell your products and services. You can use OptinMonster campaigns to generate leads on blog pages that normally lack a call to action, or use them to capture abandoning visitors on important product or service pages. It is generally a pop-up software, so it can't necessarily replace any plugin or software that handles web forms.
  • For several clients that we have implemented OptinMonster for, we have had a significant increase in leads, which keeps our clients happy and we retain the business.
  • Campaigns are quick to set up, so it saves us significant time versus having to go to a web developer to build pop-ups or web forms. We can add something that goes "on top" of the website and turn it on and off with ease or change display rules to adjust how we want to use it.
They are very responsive and helpful and courteous. They solve issues quickly. Aside from their tech support staff, they have a great knowledge base and OptinMonster University which has plenty of content about how to use OptinMonster to its full potential and learn digital marketing strategies and tactics. A complete package for sure.
Charles Combs | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
We use OptinMonster to help grow our email list and during every sale to target the right set of customers. It is exclusively used by our Marketing team, which is a bit more technical, but the drag-and-drop builder makes it easy enough for anyone to build campaigns if needed.
  • Lots of pre-designed campaigns to choose from that are fully customizable.
  • Customizable CSS for each campaign is built in.
  • There is no end date/time for campaigns to automatically turn them off.
OptinMonster is perfect for small to medium sized businesses that need a solution for on-site marketing and email list growth. It integrates with every email marketing software I've ever heard of and more. The pre-designed campaigns and simple editor make it easy enough for a non-technical person to build powerful campaigns. More technical users can build campaigns from scratch to meet their needs.
  • We use OptinMonster during every sale to ensure we get the most revenue possible.
  • The campaign rules allow us to surface campaigns at the right time, to the right users, for optimal list growth.
We used to be Justuno customers but their editor kept overwriting a small bit of HTML that we needed written in a certain way to work with a plugin on our site. I contacted their support team who tried their best to help, but their tool just couldn't make it work. When I asked OptinMonster support if my code could be used as-is they confidently said yes. We haven't looked back!
I don't often need to contact their support team since their tools are quite easy to use and their documentation is well written. On the few occasions I haven't been able to find an answer on my own, their team was happy to help out in a timely manner.
  • The drag-and-drop builder works great for novices and highly technical users.
  • You can customize your CSS for each campaign as needed.
  • You have to remember to turn off your campaigns when they're over.
It is very well designed from both a UI and UX perspective. I've never been lost in the tool and building your rule sets is very easy—you'll have no problem hitting your target.
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