OptinMonster Reviews

6 Ratings
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Score 9.1 out of 100

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Bailey Witt, MBA | TrustRadius Reviewer
April 25, 2020

A must-have digital marketing tool for agencies

Score 9 out of 10
Vetted Review
Verified User
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As an agency, we use OptinMonster for our clients to generate leads. When so much website traffic is unidentifiable or lost, OptinMonster helps to convert those visitors into leads so we can re-market to them via email. To a lesser extent, OptinMonster can be used to quickly set up an alert message or call to action button to direct visitors to other important places on the website.
  • It is incredibly easy to set up a campaign. They have dozens of templates that already look great, based on different goals or types, such as downloading an eBook, purchasing a product, an alert message, etc. You really just need to brand it to your liking. Adjustments are easy, too, as everything is drag and drop.
  • The options for display rules are also incredible, too, especially if you use WordPress. Show campaigns on specific devices, pages, post types, or categories, and trigger campaigns based on exit intent, time on site, time on page, scroll depth, if they have or haven't seen it before, and many many more.
  • OptinMonster also does a great job of helping their community. Their support team is very responsive and helpful, you can get access to an inner circle Facebook group of other users to learn best practices and they have OptinMonster University to learn how to use the platform better and learn strategies for digital marketing in general.
  • Analytics is probably the area for the biggest improvement. Other than showing how the number of visitors, number of conversions, and conversion rate, there isn't much else to the native analytics. It would be nice to see campaign metrics side by side. Otherwise, you have to view one campaign at a time. In the history of conversions graph, it doesn't overlay website traffic or show how the conversion rate has changed over time.
  • The only other area that may use improvement is their capable integrations. There are a few that are not provided, such as Kartra and Salesforce.
OptinMonster is a perfect tool for companies that want to convert website visitors that leave without providing any information. Having more email addresses gives you more prospects to sell your products and services. You can use OptinMonster campaigns to generate leads on blog pages that normally lack a call to action, or use them to capture abandoning visitors on important product or service pages. It is generally a pop-up software, so it can't necessarily replace any plugin or software that handles web forms.
They are very responsive and helpful and courteous. They solve issues quickly. Aside from their tech support staff, they have a great knowledge base and OptinMonster University which has plenty of content about how to use OptinMonster to its full potential and learn digital marketing strategies and tactics. A complete package for sure.
Read Bailey Witt, MBA's full review
Charles Combs | TrustRadius Reviewer
January 24, 2020

OptinMonster does more than just help you grow your email list!

Score 10 out of 10
Vetted Review
Verified User
Review Source
We use OptinMonster to help grow our email list and during every sale to target the right set of customers. It is exclusively used by our Marketing team, which is a bit more technical, but the drag-and-drop builder makes it easy enough for anyone to build campaigns if needed.
  • Lots of pre-designed campaigns to choose from that are fully customizable.
  • Customizable CSS for each campaign is built in.
  • There is no end date/time for campaigns to automatically turn them off.
OptinMonster is perfect for small to medium sized businesses that need a solution for on-site marketing and email list growth. It integrates with every email marketing software I've ever heard of and more. The pre-designed campaigns and simple editor make it easy enough for a non-technical person to build powerful campaigns. More technical users can build campaigns from scratch to meet their needs.
I don't often need to contact their support team since their tools are quite easy to use and their documentation is well written. On the few occasions I haven't been able to find an answer on my own, their team was happy to help out in a timely manner.
Read Charles Combs's full review

About OptinMonster

OptinMonster is an ecommerce popup builder and conversion tool from Wordpress plugin specialist Awesome Motive headquartered in Florida.

OptinMonster Technical Details

Operating Systems: Unspecified
Mobile Application:No