Oracle Content Marketing (Compendium), legacy

Oracle Content Marketing (Compendium), legacy Reviews

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Ratings and Reviews
(1-6 of 36)

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Robert Nagelmaker | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Review Source
It has been recently implemented within Wolters Kluwer to have an advantage by streamlining the process of our editors, who write articles, RSS feeds and newsletter content. This content via OCM can now be centralized, monitored and QA checked before it's on it's way to blogs/Eloqua. Via the many ways of sharing, this can now also be governed.
  • Workflows are a functionality in OCM making sure that the approval is given by the right person in the right job before it's on it's way to the next step and in the end, publishing!
  • Template functionality in OCM allows for easy copying and adjusting, allowing you to re-use best practices quickly!
  • I believe it would be a great asset if many more layout functionalities were made drag and drop, just like in the email editor of Eloqua, allowing the ease of use and diminishing the need of html/css/javascript knowledge!
In an organization where there's brand communication and this is a vital part, OCM can definitely help maintain/manage/analyze all the content that is being created by all of your editors. Next to this, the workflow system allows for a good ease of use, and maintains visibility of the approval flow.
No
Score 4 out of 10
Vetted Review
Verified User
Review Source
We use Oracle to host and manage our blog. We have various authors who submit content that we review and publish. Through Oracle, we are able to share longer, more in-depth stories about the company when our own site does not offer a blog capability. We have been using the platform for our blog for several years now.
  • It's easy for users to access and write, and there's a nice workflow to review any content before it gets published.
  • Permission levels are also nice so a random user cannot just post without a certain level of access.
  • If you are code savvy, it is nice to be able to access the code to make updates to the site. Not to worry, however, if you are not. There is a clear separation between the front end and the code, so those who aren't comfortable with the code don't have to worry about accidentally messing anything up.
  • At one point, we had two separate blogs, and they were great in helping us combine the two without losing any content or archived articles
  • Some of our authors have trouble figuring out how the workflow works. It takes a little bit of searching to find where to set a page for approval. They also have trouble locating where to schedule blogs to be published.
  • It's not the most user-friendly design. When you log in, it feels a bit dated and take a bit of time to get acclimated to where everything is located.
  • The organization of the backend code files seems very disorganized.
  • Finding any sort of tutorials, demos, site help is challenging.
  • Maybe the worst part is trying to contact customer support. There is a lengthy registration process for their separate support forum that requires approval. I've had a couple support instances there have been left unresolved and and closed without any offers why.
Oracle is great for a very basic blog. The look of ours was designed and built on the back end/code side, so I'm not sure if there are a lot of clean, modern templates like you see in a lot of blogs today to choose from or not. It has been great having a number of authors who can write content directly in the platform and then submit it to our content managers for scheduling and publishing. I think the biggest issue people may have with it is the look of the interface. It needs an update.
No
Score 7 out of 10
Vetted Review
Verified User
Review Source
Oracle Content Marketing (OCM) is a powerful (maybe a little bit too powerful) and feature-rich content management platform that basically allowed us to launch our client's website and provide their content team with the right means to continuously update and publish new content on weekly basis. In addition, because workflows are integrated into the system, it was easy for us to set up the approvals workflow and guarantee that everything is in order before anything goes live. (Some of the other content management platforms we compared against OCM fell short when it came to workflows because they required additional plugins or customization to be done before implementation phase.)

The platform also integrates well with the other Oracle platforms such as Oracle CRM and Eloqua. But it falls short when it comes to its interface, as OCM is less user-friendly and can be intimidating to new users. The interface also feels slightly outdated (even though the latest update in 2018 enhanced some of those shortcomings). One of the best features in Oracle Content Marketing is the analytics, as the platform allowed us to show the results of the campaigns to the clients on the spot.

  • Powerful and feature-rich
  • Strong analytics
  • Good integration with other Oracle platforms
  • Set up the workflows once and forget them
  • Templates are a good thing, but hard to set up and require a lot of work. (Other Oracle tools are more user-friendly when it comes to template design.)
  • While they did a good job updating the interface, I still believe more work can be done to make it more user-friendly.
If you are a large organization looking to set up your online website/blog and you expect to create a lot of content that requires multi-layer approval or multi-levels of work then Oracle Content Marketing is perfect for you. Also if you are already using other Oracle products, then Oracle Content Marketing integrates well with them.

If you are a small scale company, or you are looking to publish a semi-static website that you expect to update infrequently, then you are better off signing up to a smaller-scale and less expensive alternative.
No
Score 8 out of 10
Vetted Review
Verified User
Review Source
We use it for our company blog. It has hosted our content last year. We used to have two blogs and they were helpful in combining the two without losing any archive articles.
  • Permission levels are also nice so a random user cannot just post without a certain level of access.
  • I also like being able to update the code if necessary.
  • It's easy for users to access and write, and there's a nice workflow to review any content before it gets published.
  • It's not the most user-friendly design. When you log in, it feels a bit dated and takes a bit of time to get acclimated to where everything is located.
  • The organization of the backend code files seems very disorganized. Finding any sort of tutorials, demos, site help is challenging.
  • The worst part is trying to contact customer support. There is a lengthy registration process for their separate support forum that requires approval. I've had a couple support instances there have been left unresolved and closed without any offers why.
Pros: Workflows are a functionality in OCM making sure that the approval is given by the right person in the right job before it's on its way to the next step and in the end, publishing!


Cons: I don't feel like I'm noticing any updates that feel like Oracle is making progress. I'm not sure if it's the level of account we have/pay for. It seems like we installed/bought this one version years ago and have never updated. The interface feels dated, and I've never noticed any updates to change that feeling.
No
To be perfectly honest, every one of my concerns and problems has been handled by the support team in a very timely manner. If they could not fix my issue they assured me it be addressed in future updates.
Score 7 out of 10
Vetted Review
Verified User
Review Source
The way Oracle Content Marking is used by my organization is that provides access to marketing content that was created by our sales department. We were able to share content across different channels. Also, it gave us content to specific buyer's interest to drive engagement. No problems.
  • It provides access to marketing content.
  • Able to connect better with our sales department.
  • We were able to share content across different channels.
  • Gave us content to specific buyer's interest to drive engagement
  • These are strengths because not every company can do this
  • Layout could use touchups
  • Needs quicker links
  • Things that are related in content should be on the same page
Oracle content marketing helps my company use content to specific buyer's interest to drive engagement.
No
October 30, 2017

My Compendium Experience

Score 8 out of 10
Vetted Review
Verified User
Review Source
Oracle CM is handling the planning of content drops and automation for our exhibitors. It's one of the few tools we use to keep our buyers abreast of new products each showroom has before any of the upcoming markets. It's currently being used by 2 teams within the business, where one team facilitates the strategy and the other team implements. Oracle CM addresses the communication gap between product trends and traffic that has long plagued DMC.
  • The devotion and communication of both the account managers and the support staff has been excellent.
  • Highly customizable.
  • The dev team is constantly expanding on the features.
  • Adding images have proved to be difficult at times.
Each use of Compendium has been appropriate as we are a business that services other business. With consumers looking to buy the next hot thing or stay on top of fashion trends and technology, Compendium has allowed the IT, Marketing, and the exhibitors to plan well balanced content through effective communication from concept to deployment.

Oracle Content Marketing (Compendium), legacy Scorecard Summary

Feature Scorecard Summary

Content Creation (5)
72%
7.2
Ideation (6)
63%
6.3
Approval workflows (6)
91%
9.1
Content collaboration (6)
76%
7.6
Content calendar (6)
75%
7.5
Network for content licensing/production (4)
55%
5.5
Content Publishing (6)
66%
6.6
Content hub (6)
65%
6.5
Forms / Gated content (4)
61%
6.1
Embedded CTAs (5)
71%
7.1
Content distribution (5)
72%
7.2
Content promotion (4)
61%
6.1
Content automation (5)
67%
6.7
Content Reporting & Analytics (5)
66%
6.6
Audience profiling and targeting (5)
61%
6.1
Closed-loop tracking and reporting (4)
61%
6.1
Content performance analytics (6)
82%
8.2
Campaign optimization dashboard (5)
64%
6.4
Competitive analytics (5)
63%
6.3

What is Oracle Content Marketing (Compendium), legacy?

Oracle Content Marketing of the Oracle Marketing Cloud, based on technology acquired with Compendium in 2013, was a content marketing solution designed to make it easy to create and distribute compelling content across multiple channels to a targeted audience. The solution enabled users to plan, produce, and deliver engaging content across multiple personas and channels throughout the customer life cycle. Oracle Content Marketing / Compendium solutions were aimed at helping marketers acquire and retain ideal customers, and engage them with a relevant experience spanning the entire customer lifecycle.

A legacy product, Oracle Compendium is now end of sale.

Oracle Content Marketing (Compendium), legacy Features

  • Supported: Customer Centric Personas
  • Supported: Robust Topic Modeling
  • Supported: Content Scoring Models to Ensure Effective Messaging
  • Supported: Content Analytics
  • Supported: Business Units

Oracle Content Marketing (Compendium), legacy Screenshots

Content marketers can see every aspect of their content production process at a glance, which is essential for a successful content marketing strategy.Leveraging Oracle Content Marketing’s Business Units feature results in improved marketing alignment by empowering marketing leaders to view one unified content calendar, content repository, and analytics dashboard across the entire organization. Corporate executives can drill down on content creation, distribution, and impact for individual business units in order to make necessary changes to drive success at the divisional level.

Oracle Content Marketing (Compendium), legacy Integrations

  • ScribbleLive Insights (formerly Appinions)
  • Oracle Marketing Cloud Products

Oracle Content Marketing (Compendium), legacy Competitors

Oracle Content Marketing (Compendium), legacy Pricing

Oracle Content Marketing (Compendium), legacy Technical Details

Deployment TypesSaaS
Operating SystemsUnspecified
Mobile ApplicationMobile Web
Supported CountriesGlobal
Supported LanguagesEnglish

Frequently Asked Questions

What is Oracle Content Marketing (Compendium), legacy's best feature?

Reviewers rate Approval workflows highest, with a score of 9.1.

Who uses Oracle Content Marketing (Compendium), legacy?

The most common users of Oracle Content Marketing (Compendium), legacy are from Enterprises and the Unknown industry.