Oracle Advanced Analytics is being used across the sales and marketing teams. We use this program to determine customer interest in email blasts, marketing materials, SMS, search advertising, &, etc. When changes to the Affordable Care Act are being deployed by the current administration and we want to inform our customer base, Oracle Advanced Analytics helps us to determine which customer segment and messaging we should send out as well as which channel to utilize for each. We also utilize this data to test different email content and its effectiveness. I routinely use historical data to implement changes and to evaluate the impact of certain metrics on the performance of our business. I
utilize the create analysis tool to validate data that I have in other reports and also to make it easier to complete other business reports in a timely manner. Furthermore, we create dashboards and reports utilizing the OBIEE interface or by writing SQL queries to help address business questions and determine email and SMS marketing campaign audience segments.