Overview
What is Oracle Marketing?
Oracle CX Marketing (formerly Oracle Marketing Cloud) is a solution designed to enable marketers to plan and execute automated marketing campaigns via email, display search, video advertising, and mobile while delivering a personalized customer experience for their prospects.
I like to use Oracle Eloqua in my work and I use it with enthusiasm.
When I talk about Oracle I can't hide my smile ...
Best marketing automation platform
A much-recommended tool for marketers.
Great for optimizing and enhancing the performance.
Powerful marketing automation tool.
A highly intuitive and efficient tool for marketing.
Powerful marketing and customer management platform.
Using Eloqua for large-scale campaigns
Great product
Excellent Marketing Automation Platform for Mid-Large Organizations
Excellent testing and personalisation module
Oracle CX Marketing have brought to us many quality of life additions and handy capabilities to our Marketing Automations
Oracle isn’t just for ERP!
Awards
Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards
Popular Features
- Email deliverability reporting (127)9.595%
- Dashboards (122)8.989%
- List management (126)8.989%
- Landing pages (124)8.181%
Reviewer Pros & Cons
Pricing
Entry-level set up fee?
- Setup fee optional
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Starting price (does not include set up fee)
- $2,000 per month
Features
Email & Online Marketing
Using software to manage lists, send emails, automate email campaigns, and track results.
- 9.2WYSIWYG email editor(117) Ratings
Users can create html emails through a drag-and-drop interface, without html coding knowledge.
- 8.6Dynamic content(120) Ratings
Users can tailor email, website or landing page content depending on the viewer or recipient (e.g., email salutations that include the recipient’s name).
- 8.6Ability to test dynamic content(116) Ratings
Users can test dynamic content prior to launching a campaign.
- 8.1Landing pages(124) Ratings
Users can create web pages that are customized to a particular email or campaign. Landing pages often include web forms which can capture visitor information and integrate it back into the MA software.
- 9.1A/B testing(118) Ratings
Users can experiment with different variations of a campaign and measure results. Testable aspects might include subject lines, header images, or landing page copy.
- 9.2Mobile optimization(113) Ratings
Users can easily optimize emails and landing pages for mobile devices.
- 9.5Email deliverability reporting(127) Ratings
The software helps ensure inbox delivery of email campaigns, through features such as deliverability tests, opt-in management, bounce handling, suppression lists, dedicated IP addresses, and delivery monitoring.
- 8.9List management(126) Ratings
This involves creating, filtering, editing, merging and de-duping lists of contacts.
- 8.9Triggered drip sequences(108) Ratings
The software allows users to set up automatic / drip email campaigns triggered by certain events.
Lead Management
The process of tracking and managing prospective customers from lead generation to conversion.
- 9.5Lead nurturing automation(110) Ratings
Users can set up targeted drip email campaigns based on time intervals or prospect behavior, to automate the lead nurturing process and move them further down the sales funnel.
- 8.4Lead scoring and grading(104) Ratings
Users can set up the software to automatically rate leads based on calculations such as buying signals, such as form submissions, or page views, and automatically qualify leads based on demographic factors.
- 8.1Data quality management(109) Ratings
The software helps store, manage, and organize data around each lead, and avoid data problems such as duplicate contacts or non-standard formats.
- 8Automated sales alerts and tasks(89) Ratings
The software helps ensure that a sales person is notified of lead activity and can act on the information in a timely fashion.
Campaign Management
Users can schedule campaigns and/or events with reminders, announcements, etc.
- 8.6Calendaring(94) Ratings
The software helps users maintain a calendar of all marketing activities.
- 9.5Event/webinar marketing(99) Ratings
Users can streamline event marketing with features such as personalized invitations, registration, reminders and post-event follow-ups.
Social Media Marketing
Using social media networks to help amplify marketing endeavors.
- 9.2Social sharing and campaigns(70) Ratings
Users can incorporate social share buttons into campaigns to allow recipients to easily share content. Users can track shares as well.
- 8.6Social profile integration(66) Ratings
The software incorporates social profile data and social share histories to enhance segmentation and scoring of contacts.
Reporting & Analytics
Users can report on and analyze usage, performance, ROI, and/or other metrics of success.
- 8.9Dashboards(122) Ratings
Users can create, customize and share dashboards, which provide an overview of the most important metrics.
- 8.4Standard reports(120) Ratings
The software offers pre-built reports with metrics standard to the category.
- 8.4Custom reports(113) Ratings
Users can create custom reports.
Platform & Infrastructure
Features related to platform-wide settings and structure, such as permissions, languages, integrations, customizations, etc.
- 8.9API(105) Ratings
An API (application programming interface) provides a standard programming interface for connecting third-party systems to the software for data creation, access, updating and/or deletion.
- 9.5Role-based workflow & approvals(89) Ratings
Permissions to perform actions or access or modify data are assigned to roles, which are then assigned to users, reducing complexity of administration.
- 8.9Customizability(109) Ratings
Users can customize their instance with features like custom fields and custom objects.
- 9.5Integration with Salesforce.com(88) Ratings
The software can integrate with Salesforce.com bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.
- 8.9Integration with Microsoft Dynamics CRM(48) Ratings
The software can integrate with Microsoft Dynamics CRM bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.
- 9.5Integration with SugarCRM(37) Ratings
The software can integrate with SugarCRM bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.
Product Details
- About
- Integrations
- Competitors
- Tech Details
- Downloadables
- FAQs
What is Oracle Marketing?
Oracle CX Marketing (formerly Oracle Marketing Cloud) is a suite of digital marketing solutions that help B2B & B2C marketers use real-time intelligence & customer signals to deliver personalized experiences. Products include:
- Oracle Eloqua: Marketing automation to create & execute brilliant B2B campaigns
- Oracle Responsys: Cross-channel customer experience orchestration for B2C marketers, enabling them to deliver value to every individual
- Oracle Maxymiser: Customer journey optimization across websites & mobile apps through testing, personalization, recommendations, & insights
- Oracle Infinity: Behavioral intelligence streaming & real-time decision making for applications, at scale
- Oracle CX Audience: Precise targeting & audience analytics to drive engagement and marketing ROI
- Oracle CrowdTwist: Personalized loyalty & reward programs to grow brand value, purchase frequency, and customer relationships
- Oracle CX Content: Personalized, scalable content creation powered by AI for consistent experiences across apps & channels
- Oracle Unity: Single, dynamic view of the customer through unified online, offline, & third-party data
- Oracle DataFox: Verified company data & real-time signals to drive personalized marketing
These tools help marketers unify customer data, deliver relevant experiences at scale & in real time, and easily execute sophisticated cross-channel marketing to accelerate business growth & brand loyalty.
Oracle Marketing Features
Email & Online Marketing Features
- Supported: WYSIWYG email editor
- Supported: Dynamic content
- Supported: Ability to test dynamic content
- Supported: Landing pages
- Supported: A/B testing
- Supported: Mobile optimization
- Supported: Email deliverability reporting
- Supported: List management
- Supported: Triggered drip sequences
Lead Management Features
- Supported: Lead nurturing automation
- Supported: Lead scoring and grading
- Supported: Data quality management
- Supported: Automated sales alerts and tasks
Campaign Management Features
- Supported: Calendaring
- Supported: Event/webinar marketing
Social Media Marketing Features
- Supported: Social sharing and campaigns
- Supported: Social profile integration
Reporting & Analytics Features
- Supported: Dashboards
- Supported: Standard reports
- Supported: Custom reports
Platform & Infrastructure Features
- Supported: API
- Supported: Role-based workflow & approvals
- Supported: Customizability
- Supported: Integration with Salesforce.com
- Supported: Integration with Microsoft Dynamics CRM
- Supported: Integration with SugarCRM
Oracle Marketing Screenshots
Oracle Marketing Videos
Oracle Marketing Integrations
- Salesforce Sales Cloud
- Insightpool Social Selling Platform
- Oracle CRM On Demand
- Microsoft Dynamics 365
- Oracle Engagement Cloud (formerly Oracle Sales Cloud)
- Oracle Marketing App Cloud
- Verticurl
- DemandGen
- MarketOne
Oracle Marketing Competitors
Oracle Marketing Technical Details
Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
---|---|
Operating Systems | Unspecified |
Mobile Application | Mobile Web |
Supported Countries | North & South America, EMEA, APAC, Japan |
Supported Languages | English, French Canadian, French European, German, Spanish, Brazilian Portuguese, Chinese (Simplified), Chinese (Traditional), Czech, Danish, Dutch, Finnish, Hungarian, Italian, Japanese, Korean, Norwegian, Polish, Russian, Swedish, Turkish |
Oracle Marketing Downloadables
Frequently Asked Questions
Comparisons
Compare with
Reviews and Ratings
(650)Attribute Ratings
- 10Likelihood to Renew92 ratings
- 8.1Availability9 ratings
- 6.6Performance5 ratings
- 10Usability15 ratings
- 9.9Support Rating16 ratings
- 7.6Online Training11 ratings
- 7.3In-Person Training3 ratings
- 8.8Implementation Rating10 ratings
- 6.4Configurability1 rating
- 8.5Product Scalability120 ratings
- 2Ease of integration2 ratings
- 7.3Vendor pre-sale1 rating
- 6.4Vendor post-sale1 rating
- 7.1Responsys Integration to Oracle Commerce8 ratings
- 8.7Oracle Implementation Satisfaction16 ratings
- 9Oracle University Experience1 rating
Reviews
(1-25 of 91)Great for optimizing and enhancing the performance.
- We can look for the behavior of our clients on our website and mobile application using the analytics it provides.
- It is highly customizable.
- It presents data in a form that is easily understandable and reports are highly beneficial for us.
- Analytics in the form of graphs.
- The user interface is not much friendly, especially for the newbies.
- It doesn’t provide updates.
- Sometimes depict buggy behavior.
Powerful marketing and customer management platform.
- It unifies all marketing channels across our organization.
- There is no missing functionality and I have not identified new room of improvement.
Using Eloqua for large-scale campaigns
- Real-time performance measurement
- Cross-channel marketing
- Critical campaign can be handled smoothly
- The price is expensive as compared to other options
- Long implementation process
- The sync time between the platform and the CRM is slow at times
- Campaign management is very easy and intuitive to send out email campaigns and build workflows.
- Support for multi-channel campaigns not limited to emails - works well as a CDP that provides a 360 view of a prospect/customer.
- Good integration with CRM (Salesforce).
- Implementation and roll-out wasn't very easy and had some hiccups
- Lead scoring is not as intuitive as other similar programs
- Onboarding and training lacked resources
1) Providing a 360 view of the customer/prospect
2) Accepts 1st and 3rd party data to build prospect profiles
3) Easily integrates with most major SaaS MarTech products
Some scenarios where less so are:
1) Automating Ad Campaigns wasn't very easy to manage.
2) ABM campaigns faced challenges due to how the interface is set up.
A great tool for marketers
- It has an amazing A/B testing mechanism, which helps to test different assets
- It provides features such as dynamic content and progressive profiling for personalization
- Easy creation of landing pages and web forms
- The platform can be a bit confusing; the same is true of the process for setting up segments
- The platform is expensive as compared to similar products that offer similar features
- Customization is difficult after a process has been automatically scheduled
Marketing campaign management
- Contact management
- Extremely customizable to the campaigns you want to create
- Covers a wide range of different kinds of campaigns
- Load time for campaigns
- Downtime for maintenance and warnings ahead of time
- Speed of response for customer support tickets
- Automatic error warnings when user may have clicked a wrong button
- Ease of reporting via Eloqua Insights
Oracle Eloqua - Great Tool
- Email Creation
- Email Campaign Creation
- Analytics
- Integration with D365
- Template vs. Campaign Organization
Eloqua - A Marketer's Best Friend
- The user-interface is probably their biggest strength. It's very clean and easy to navigate for marketers.
- Eloqua is segmentation is powerful, you can segment users on so many different levels from contact data to how they interacted with an email or landing page.
- Their training for the product is unparalleled. From full-day to two hour training courses, you learn with others who may ask questions that you never thought to ask. It's well worth it to go through some of the basic training.
- In Eloqua 9 you had access to a folder structure on the left hand side of the screen when you were in emails or micro sites. This made it easy to switch between emails as well as see the folder structure you were currently in. In Eloqua 10 they did away with it and now in order to get back into the folder you have to leave the email you're working on.
Responsys: Simplifying Marketing Complexities
Responsys solves many of the issues around segmentation and customized touch points. It has easily accessible data and the tools to use this data to create unique sends to distinct groups.
- Segmentation.
- Program creation.
- Dynamic email creation.
- Clarity of associations within emails (data tables, programs, content, etc.).
- Launch timing flexibility.
- Automatic data upload timing flexibility.
Pricey, but fulfills a specific niche.
- Unrivaled integration with WeChat. Many of our customers are based in China, so built-in integration with WeChat has really helped us.
- Abundance of integrations. Based on past experience, Oracle Eloqua offers more integrations than any other marketing automation software.
- HyperSite Builder is simple and easy to use, allowing us to create customizable sites based on each customer.
- Harsh pricing and contract. Oracle Eloqua isn't accessible to businesses of all sizes, and the long-term contract requirement makes Oracle Eloqua a burden on the company's budget.
- Lack of integrations with Google Adwords. We have yet to see this feature be added to Eloqua.
- Implementation takes a long time. Due to the number of features that are available, it took 4-5 months for us to fully integrate Eloqua into our workflow.
Great Marketing Automation Product!
- Lead Management
- Email Marketing
- Lead Scoring
- Reporting
- Better UI for list builds
- Visual campaign canvas that allows you to map out your marketing campaigns and automation, ensuring there aren't any gaps.
- Easy-to-use, responsive WYSIWYG email, form, and landing page editors.
- Robust Cloud Marketplace with lots of apps that make setting integrations up quick and easy.
- The clunky reporting user interface has a steep learning curve.
- Lack of customization for email design systems: unable to create and save your own drag and drop WYSIWYG modules.
An Eloqua Review from a 1 Person Team
- Reporting
- A/B testing
- Flexibility to pull in outside data
- Ease of Use
- Better self help section. I don't like the search in Topliners and find faster to search Google, which typically directs me to what I need in Topliners.
- Dynamic content and sections
- Easy to build programs
- Split screen HTML and render view
- Previewing push and SMS
- Easier to understand and utilize interactive dashboards
- Measure total filter count accurately without having to press "get actual count"
- Better support
Eloqua at a Staffing Agency
- Tracking and reporting
- Ease of use
- Website landing page design
- Some functionality issues in Chrome
Oracle Eloqua Review
- CRM integration and customized automated processes like sending working nurses an automated reminder each week to submit their time sheets (this is unique because our nurses in "working status" changes every single week, so it's a dynamic integrated campaign)
- Notifies us when leads from our website do not successfully go into our CRM
- Automates several of the manual recruiting follow up and paper work processes
- Would like to be able to put a form or video content into the body of an email
- Would like to integrate with our SMS platform
- Would like to view digital body language on a segment level view, rather than on the individual profile
Eloqua is less appropriate when trying to create large scale forms and surveys, as it does not include benefits like skip logic.
One of the best MAP in business (with a few drawbacks)
- Custom Data Objects: Eloqua CDOs are one of the key factors that distinguishes it from other MAPs. The ability to store and process data in custom tables, provides a ton of flexibility to the users.
- Reporting and Insights: Eloqua reporting and analytics engine is pretty strong and powerful, which crunches data and provide all types of custom reports quickly and with relative ease.
- Ability to handle large databases: One of the main reasons why Eloqua is looked upon as "Enterprise" grade marketing automation solution is because of its ability to handle and process large databases i.e. 5M+ records.
- DB Management: Eloqua should look into providing more flexibility and user friendliness around DB management tasks i.e. field and assets deletion etc. currently any such tasks requires tremendous time and resources to be performed due to complications related to "dependencies".
- User Friendliness around "Testing": Eloqua should provide some native functionalities for testing different assets i.e. Emails and Landing Pages on various platforms (different browsers, email clients etc.).
- Assets 'back-up' functionality during maintenance hours: There are many business that build their web landing pages entirely on Eloqua. When Eloqua goes down and is not available during maintenance hours, these businesses suffers tremendous loss of opportunity due to unavailability of their assets. Eloqua folks should think and plan around provisioning a 'back-up' mechanism to support such activities without making their customers suffer.
Eloqua Review
- Canvas
- Lead scoring
- API
- Multi-tenant
- Integrations
- Price
Great Enterprise Marketing Tool
- Email Marketing - The deliverability is great, the campaign builder helps create stunning emails, and the reporting is very strong.
- Push Notifications - The solution integrates easily with our app to send users important push communications.
- Lifecycle Campaigns - The program builder is very easy to use and has powerful tools to create outstanding customer journeys.
- User Interface - The UI is a bit outdated and clunky, but gets the job done with some getting used to.
- Training - There isn't much out there for training, unless you are willing to pay Oracle or a 3rd party.
- Support - There is no dedicated support and you have to use their portal. It sometimes take awhile to get things looked at or fixed, but they eventually get to it.
- Programs: This tool is easy to understand and execute. The interface is easy to understand with the use of nodes and attaching the technical piece such as campaigns and filters to them. It allows us to automate so many of our emails to be ad-hoc and triggered.
- Interactive dashboard: This tool allows us to pull many detailed reports, as well as automating those reports. There are also features that allow us to analyze emails that contain dynamic content and how each of those pieces performed. This tool also allows us to go back and understand performance from campaign to campaign.
- Campaign builder: This tool is so well organized. It has every detail about the campaign included on the workbook. Newly, it will even tell you what programs the campaign is attached to, so that you know exactly where it lives. With us having so many campaigns and programs, this is super useful for keeping track of it all.
- Dynamic content: This tool is used a lot by my team, but it could be easier. We use the classic version opposed to the widget that was introduced, because it gave us less functionality by being more restrictive on the areas that you can select for dynamic content. The experience could be cleaner and more intuitive when selecting sections of the email to be dynamic content regions.
- Error notifications: There have been times where a program validates, but one of the campaigns that is included isn't valid. The program continues to run, and it reports that it is sending said campaign, but it isn't. Programs should realize this and give an error of some sort so that we know it isn't sending. This could be prevented in QA, but sometimes edits are made to campaigns after the program goes live, and this is when the errors would occur.
- Archiving folders and campaigns. It would be helpful if you could hold them somewhere that isn't in the same place as all of the other folders that we're using, just to make it a cleaner place for storage.
Eloqua makes automation seamless
- The reporting gives deep insight into every aspect of email.
- The dynamic content makes using the same email template for different segments seamless.
- The contact washing machine integration within Eloqua makes cleaning your database and segmenting easier than any other platform.
- Eloqua could improve by creating an easier to use platform for new users.
- The process of duplicating emails could be easier.
- When you upload photos directly into an email, it’s difficult to file it within a certain folder
Eloqua Review
- Database segmentation is streamlined and easy to understand.
- Lead scoring and setup is helpful across multiple teams (marketing and sales) and able to segment into different business units/target audiences.
- Automation for our sales team provides real-time followup.
- The look and feel could be improved. I've used HubSpot in the past and it was more user-friendly with colors, inviting messaging, etc.
- More in-app instructions would be helpful. If I am a new user, I would appreciate tutorials or instructions in-app.
- More timely help. Without designated support, if issues are pressing I would appreciate quicker followup.
There is always more to discover in Eloqua
- Easy and fast creation of campaigns. The drag and drop editor is very user-friendly.
- Website visit tracking is a great tool to spot the contacts that are really interested in our products.
- Personalization is easy and straightforward if the data quality is sufficient.
- Reporting on a few key metrics of campaigns could have been more intuitive and straightforward, however, I assume it also might be lack of my knowledge.
Oracle - fulfill your needs.
- It gives control over marketing communication with our customers and prospects across different countries.
- It helps to have one rule across all business units in regards to GDRP, data storage.
- It helps to maintain consistency in design.
- Improved analytics at the business unit level and at the corporation level.
- Tracking. This is what I like the most and see the most useful. If you are using all the opportunities this platform gives you, then you will always have good data to make good decisions. Tracking helps to solve problems, for example - if there is a misunderstanding with our customer, first we check what we have done through emails, our website - what he clicked, and the most important -> what he didn't click. It helps us to answer questions from our side without involving the customer.
- With anything, there are always some small negatives, but mostly they are covered with Eloqua. :)
Huge efficiency wins
- Dynamic content - makes it easy to target specific segments with different content
- Reporting dashboards - makes it easy to quickly pull high-level stats on email campaigns
- Campaign canvas setup - makes it easy to deploy campaigns across different countries quickly
- Customer service is lacking
- Reporting on email preference changes tied to an email address (i.e. not just global unsubscribes, but how many people actually unchecked an email preference off the back of a specific email)
- Email subscription preference center is incredibly buggy, wonky to setup and create new email groups, etc...
Not well-suited for marketing teams trying to email their subscriber base above ~500k subscribers as their click-through tracking/data starts to go awry after emailing larger segment sizes.