Oracle Siebel EMS leads to streamlined CRM efforts
Oracle Siebel EMS was used by our marketing department, but analytics team is also partner in this initiative. It was used mainly for B2B …
Oracle Siebel Enterprise Marketing Suite (discontinued)
Overview
What is Oracle Siebel Enterprise Marketing Suite (discontinued)?
Oracle offered the Siebel Enterprise Marketing Suite as an end-to-end enterprise marketing management (EMM) solution joining cross-channel campaign management with marketing automation, market resource and asset management, and marketing analytics, for larger enterprises. The product is now End of Life,…
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What is Oracle Siebel Enterprise Marketing Suite (discontinued)?
Oracle offered the Siebel Enterprise Marketing Suite as an end-to-end enterprise marketing management (EMM) solution joining cross-channel campaign management with marketing automation, market resource and asset management, and marketing analytics, for larger enterprises. The product is now End of…
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What is Oracle Siebel Enterprise Marketing Suite (discontinued)?
Oracle offered the Siebel Enterprise Marketing Suite as an end-to-end enterprise marketing management (EMM) solution joining cross-channel campaign management with marketing automation, market resource and asset management, and marketing analytics, for larger enterprises.
The product is now End of Life, and no longer offered for sale. For more information visit https://www.oracle.com/applications/siebel/enterprise-marketing/enterprise-marketing
The product is now End of Life, and no longer offered for sale. For more information visit https://www.oracle.com/applications/siebel/enterprise-marketing/enterprise-marketing
Oracle Siebel Enterprise Marketing Suite (discontinued) Integrations
Oracle Siebel Enterprise Marketing Suite (discontinued) Competitors
- Adobe Marketing Cloud
- Aprimo
- Infor CRM
- Salesforce Sales Cloud
- SAS 360 Plan
- Microsoft Dynamics 365 (formerly Microsoft Dynamics CRM)
Oracle Siebel Enterprise Marketing Suite (discontinued) Technical Details
| Operating Systems | Unspecified |
|---|---|
| Mobile Application | No |
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November 01, 2017
Oracle Siebel EMS leads to streamlined CRM efforts
Oracle Siebel EMS was used by our marketing department, but analytics team is also partner in this initiative. It was used mainly for B2B vendor management and supplier management.
- Siebel EMS offered useful customer insight and more effective dialogue with recipients by delivering the right message to the right customer at the right time.
- Siebel EMS was very effective for loyalty lifecycle and retention by seamlessly integrating with marketing and CRM platforms.
- Siebel EMS was instrumental in aligning marketing, sales and analytics divisions.
- Siebel EMS tools have a long learning curve and are not very easy to use.
- Siebel products do not integrate very well with thirds party products/services.
- Overall great positive ROI with clean and clear customer relationship management leading to higher customer satisfaction.
- For small business, ROI may not turn out to be positive as cost can be very high compared incremental gain.
Salesforce is easier to use and more open source and available for external integrations.