Oracle Siebel Enterprise Marketing Suite (discontinued)

Oracle was implemented for us by being able to use a completely new interface that allows the optimization and grade A performance that enhanced our work flow throughout all the complex situations that we have encountered. The best thing about the software was the personalization that truly made the experience different from all the rest.

Oracle Siebel is used similarly to Salesforce as it is a CRM that is your customer database. We were and are able to communicate with our customers by sending and responding to emails, handling service issues, and accessing basic account information. Basically, it's a one-stop shop for our customer needs. It's a very dependable program.

Oracle Siebel EMS was used by our marketing department, but analytics team is also partner in this initiative. It was used mainly for B2B vendor management and supplier management.

Oracle Siebel offers the Accounts module which provides maintenance for all information related to accounts applicable to different firms which are linked to an organization. Outstanding features are provided for creating or terminating any account. It is being used in my organization for creating complete end to end CRM applications. The focus is more on reporting modules for enhancing business opportunities. It handles the creation and configuration of complex data segments efficiently and effectively.

Siebel is used for marketing research, analytics, direct mail and email. It is used by a handful of power users and there is a wider group who use it occasionally. The Marketing Suite is primarily used for segmenting large data lists and deploying mailings via an external mailing house or by email. It also provides the main source of marketing/customer analytics for the organization.