Oracle Siebel Enterprise Marketing Suite (discontinued)

Enhances the workflow

Provide personalization

Availability

Offers solution strategies

Catch up with innovations

Provide more practices

Seamless customer communication

Easy access to account history and pertinent information

Training materials provided and is easily implemented

Sales analytics and data

Overall sales

I would have to say that there have been times when a customer's information has vanished, it can be chalked up to a technical error but, when in business, it can be detrimental for future or potential customers, or business partners.

My biggest issue as with some other CRMS is what I call the "slug crawl." It is certainly an issue anytime a program isn't running properly. A sluggish program is no exception. The last thing you want to deal with is a program that refuses to load and or runs slowly, then everything becomes the dreaded waiting game, where more often than not, no-one wins, especially not the business.

Siebel EMS offered useful customer insight and more effective dialogue with recipients by delivering the right message to the right customer at the right time.

Siebel EMS was very effective for loyalty lifecycle and retention by seamlessly integrating with marketing and CRM platforms.

Siebel EMS was instrumental in aligning marketing, sales and analytics divisions.

Siebel EMS tools have a long learning curve and are not very easy to use.

Siebel products do not integrate very well with thirds party products/services.

It provides nice shortcut keys for easy and fast access.

Reporting features are pretty convenient to use in order to create and manage track reports for any customer of the company/organization.

Reporting could be used for marketing strategies and analysis of the business needs.

It helps in analyzing the market trends by providing the reports and always keeps us on the top of business needs of clients.

Oracle Siebel Marketing Suite's processing time is not as fast as I would expect it to be. This is the major improvement I would like to see in it.

It requires a very high level of training being given to the employees for configuring and implementing it in the business needs.

Expert employees are needed in order to understand the functionality of Oracle Siebel Enterprise Marketing Suite, which is not easy to find.

Very good at creating complex data segments.

Provides detailed customer analytics.

Very configurable.

Version 7.7 (outdated) is very unreliable and regularly crashes. Oracle have said these bugs have been corrected in current version.

Implementation cost of upgrade is high so it's easy to get stuck on sub-par older versions.

Email marketing function is a long way behind modern web based tools. Processes are cumbersome.

Not a very intuitive system and so there is a high training burden.

Would benefit from an easy way to offer view only access for dashboards.