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I typically use this tool as a social listening tool to understand customer sentiment towards the brand. I also use it as a source of …
Overview
What is Oracle Social Cloud (legacy)?
Oracle Social Cloud helped marketers to discover, analyze, and respond across paid, owned and earned social channels to measure the impact of their data-driven campaigns. Oracle Social Cloud is a legacy product, and no longer available for sale.
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What is Oracle Social Cloud (legacy)?
Oracle Social Cloud helped marketers to discover, analyze, and respond across paid, owned and earned social channels to measure the impact of their data-driven campaigns. Oracle Social Cloud is a legacy product, and no longer available for sale.
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Product Details
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- Integrations
- Competitors
- Tech Details
- FAQs
What is Oracle Social Cloud (legacy)?
Oracle Social Cloud helped marketers to discover, analyze, and respond across paid, owned and earned social channels to measure the impact of their data-driven campaigns. Oracle Social Cloud is a legacy product, and no longer available for sale.
Oracle Social Cloud (legacy) Features
- Supported: Global Scale: 32 Advanced Listening languages, 13 languages for sentiment, localized UIs in 36 languages.
- Supported: Listen: Uncover actionable insights from social or unstructured 1st party data through proprietary 3-tiered listening technology. Latent semantic analysis delivers easy refinement and auto-theming while natural language processing drives sentiment and top terms for business users. Build unlimited topics to track brand, products, competitors, audiences and more. Analyze conversations with customizable timelines and charting option. Send earned mentions directly to engagement console or inbox with email digest.
- Supported: Analyze: Customizable dashboards empower marketers to discover, analyze and report to measure campaign impact across paid, owned and earned social data. 100+ customizable metrics to measure owned and earned data. Export reports to .csv or PDF for analysis or sharing.
- Supported: Engage: Read, route and respond to social messages across owned and earned channels in one customizable engagement console. Organize by label, assignment and sentiment. Track agent productivity with user reports.
- Supported: A truly open platform with extensible APIs offers social data and social functionality across CX, OMC and 3rd party systems. Customers and partners leverage APIs to bring the power of social into their existing technology investments. Uptake topic building, publishing, semantic filtering and more.
- Supported: Advanced and Modern UI/UX.
Oracle Social Cloud (legacy) Integrations
- Tumblr
- Google+
- YouTube
Oracle Social Cloud (legacy) Competitors
- Salesforce Marketing Cloud Social Studio (retiring)
- Sprout Social
- Sysomos, now part of Meltwater
- Shoutlet (Discontinued)
- Khoros Marketing (Formerly Spredfast + Lithium)
- Adobe
- Salesforce
Oracle Social Cloud (legacy) Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | Apple iOS, Android on roadmap |
| Supported Countries | As a company with global resources and offices, Oracle Social Cloud supports countries across the world. |
| Supported Languages | Arabic, Bahasa, Bulgarian, Croatian, Czech, Danish, Dutch, English, Finnish, French, German, Greek, Hebrew, Hindi, Hungarian, Italian, Japanese, Korean, Latvian, Norwegian, Polish, Portuguese, Romanian, Russian, Simplified Chinese, Spanish, Swedish, Tamil, Thai, Traditional Chinese, Turkish, Vietnamese |
Frequently Asked Questions
Salesforce Marketing Cloud Social Studio (retiring), Sprout Social, and Sysomos, now part of Meltwater are common alternatives for Oracle Social Cloud (legacy).
Reviewers rate Support Rating highest, with a score of 8.3.
The most common users of Oracle Social Cloud (legacy) are from Enterprises (1,001+ employees).
Oracle Social Cloud (legacy) Customer Size Distribution
| Consumers | 0% |
|---|---|
| Small Businesses (1-50 employees) | 0% |
| Mid-Size Companies (51-500 employees) | 35% |
| Enterprises (more than 500 employees) | 65% |
Comparisons
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Reviews and Ratings
(60)Attribute Ratings
Reviews
(1-25 of 26)Companies can't remove reviews or game the system. Here's why
November 07, 2019
Give it a try!
5
Mostly marketing
October 04, 2019
Great Functionality...at a price
30
There around 30 people who actually work with Oracle SRM. All of them are part of the Social Media Marketing team. As I mentioned previously, this number is increasing as many other employees are also engaging on our social media posts. From engineers to C-level directors, Oracle SRM is quickly getting picked up by more and more people in our organization.
2
Myself, the Digital Marketing Manager and my Digital Marketing Assistant
November 07, 2017
Short experience with Oracle SRM
7
Marketing Managers, Content Strategists, Ad& Promo
October 30, 2017
Oracle SRM - Total Social Marketing Dominance
5
Primarily Marketing
August 04, 2017
Is Oracle SRM Right for You?
20
It's use is growing quickly within our organization. They mainly represent our Digital Marketing and Media departments from North America and Europe.
July 29, 2017
Oracle SRM at Lenovo
Social media content and community managers.
June 17, 2016
The View from CIMA
10
Primarily sales and marketing roles across our global CIMA network.
20
Marketing and customer service
April 29, 2016
SRM makes managing social 'manageable'
The main user manages the application (adds and removes users, sets access levels, adds social platforms, etc.), manages content creation, contest creation, and manages social moderators. Our secondary users are customer service agents that moderate social customer service issues. Thus, the primary departments within our organization using SRM are Marketing and Customer Service. However, information gleaned from SRM also impacts Purchasing, Distribution, Merchandising and other departments.
April 26, 2016
Oracle SRM - Listen Here
Marketing, Public Affairs, Customer Service
1
Social Marketing, which is part of the Digital Marketing team (Social, Email, Lead Generation and Ecommerce.) The Digital team works with Marketing Communications, which generates all of the messaging we broadcast. MarCom uses another tool, Oracle Content Marketing (formerly Compendium) to deliver us web content we can promote through tweets and posts.
April 12, 2016
SRM: helping to manage social
Five individuals in my organization use the Oracle system right now (we will be expanding soon). However, at this time there is only one person who uses the Oracle Social Relationship Management (SRM) system in our division and organization. There is a plan to expand the number of people that use the system shortly, though, and that will hopefully be 5-10 people.
April 12, 2016
Best for Enterprise Use, But Some Improvements Needed
11
Marketing, Contact Center
April 05, 2016
Oracle SRM Review
Approximately 10 people have access to the system. However, only 2 people are currently responsible for using it. The business function that we both represent is information technology.
March 22, 2016
SRM smiley face emoji
7
Social Media and Public Relations, but the information is presented business wide.
2
They represent daily social media monitoring and posting. Also, for pulling reporting.
March 17, 2016
Inside Scoop on SRM
There are currently only about 3 active users.
March 15, 2016
Oracle SRM review
2
Social Media Manager and Social Media Coordinator use it.
March 15, 2016
Oracle SRM: Two Thumbs Up!
20
Communications and Customer Relations
March 14, 2016
Reviewing Oracle SRM
We have at least five different marketing teams using the SRM, all running their own social media accounts. With the SRM now integrated with our CRM account, we are hoping to expand our users to include customer service and technical support teams.
March 11, 2016
SRM review
Communications
March 10, 2016
SRM Review
Probably 20, ranging from editorial to social.
April 29, 2015
Using Oracle SRM in a growing retail environment
Score 8 out of 10
Vetted Review
Verified User
November 13, 2014
Oracle Social Management Review
Score 9 out of 10
Vetted Review
Verified User
3 different people in our company use Oracle
1 - Account Supervisor
2 - Assistant Account Executive
3 - Head of Strategy
1 - Account Supervisor
2 - Assistant Account Executive
3 - Head of Strategy