Ortto

Ortto
Formerly Autopilot

About TrustRadius Scoring
Score 9.4 out of 100
Ortto

Overview

Recent Reviews

Email marketing tool!

7 out of 10
October 16, 2019
Autopilot is being used by the marketing department with the help of the operations department managing the data that gets in the …
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Popular Features

View all 18 features
  • Email deliverability reporting (21)
    9.2
    92%
  • Dashboards (12)
    8.6
    86%
  • Standard reports (12)
    8.6
    86%
  • WYSIWYG email editor (11)
    8.6
    86%

Video Reviews

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Pricing

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Free

$0

Cloud
per month

Campaign

$29

Cloud
per month

Professional

$99

Cloud
per month

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttps://ortto.com/pricing/?utm_source=t…

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services

Starting price (does not include set up fee)

  • $29 per month

Features Scorecard

Email & Online Marketing

8.7
87%

Lead Management

8.9
89%

Campaign Management

8.7
87%

Social Media Marketing

8.7
87%

Reporting & Analytics

8.6
86%

Platform & Infrastructure

8.6
86%

Product Details

What is Ortto?

Ortto is a product-led growth engine that helps businesses acquire and retain customers. Since 2015, Ortto has supported over 10,000 companies with their software. Ortto allows online businesses to unify their customer data with their CDP, segment key audiences across the customer lifecycle; activate these audiences with personalized, omnichannel experiences, and analyze their business for growth with a suite of BI tools. The vendor states teams at Microsoft, Bltly, Typeform, LiveChat, Greenpeace and Patreon create remarkable customer journeys with Ortto.

Ortto Features

Email & Online Marketing Features

  • Supported: WYSIWYG email editor
  • Supported: Dynamic content
  • Supported: Ability to test dynamic content
  • Supported: A/B testing
  • Supported: Mobile optimization
  • Supported: Email deliverability reporting
  • Supported: List management
  • Supported: Triggered drip sequences

Lead Management Features

  • Supported: Lead nurturing
  • Supported: Lead scoring and grading
  • Supported: Data quality management
  • Supported: Automated sales alerts and tasks

Campaign Management Features

  • Supported: Event/webinar marketing

Social Media Marketing Features

  • Supported: Social profile integration

Reporting & Analytics Features

  • Supported: Dashboards
  • Supported: Standard reports
  • Supported: Custom reports

Platform & Infrastructure Features

  • Supported: API
  • Supported: Customizability
  • Supported: Integration with Salesforce.com

Additional Features

  • Supported: Email, in-app and onsite messaging, SMS, direct mail
  • Supported: Drag-and-drop user experience
  • Supported: Visual journey canvas
  • Supported: Playbooks
  • Supported: Create forms, pop ups, spin wheels and surveys

Ortto Screenshots

Screenshot of Unlock a single view of the customer journey with unified data. Get a single view of the customer journey to create more meaningful connections with your audience in the moments that matter.Screenshot of Build custom activities that represent product-qualifying actions or behaviors that lead to growth, and use them to enter people into customer journeys, create target audiences, or build reports and dashboards.Screenshot of Ortto allows you to create pop-ups, forms, bars, notifications, screen takeovers, banners, reactions, spin wheels, surveys, videos, countdowns and collect feedback. Contacts captured from tracked forms can be added to customer journeys.Screenshot of Connect with your customer on a deeper level with event-based journeys that can be built in minutes. Build high-performance journeys including email, SMS, and in-app messaging for critical customer moments.Screenshot of A drag and drop editor allows you to easily achieve pixel-perfect designs. Go beyond opens and click-throughs and attribute revenue to every email.Screenshot of Business Intelligence reporting, not just open and click rates. Ortto was built to give businesses instant, real-time access to simplified business intelligence, reporting, and dashboard tools with built-in revenue attribution that ensures you can track the metrics that matter to your business.

Ortto Videos

The unified customer journey platform for online business.
Introduction to Ortto

Ortto Integrations

Ortto Competitors

Ortto Customer Size Distribution

Consumers0%
Small Businesses (1-50 employees)40%
Mid-Size Companies (51-500 employees)40%
Enterprises (more than 500 employees)20%

Ortto Technical Details

Deployment TypesSaaS
Operating SystemsUnspecified
Mobile ApplicationNo
Supported CountriesAll
Supported LanguagesEnglish

Frequently Asked Questions

Ortto starts at $29.

HubSpot Marketing Hub, Pardot, and Mailchimp are common alternatives for Ortto.

Reviewers rate Lead nurturing highest, with a score of 9.6.

The most common users of Ortto are from Small Businesses (1-50 employees) and the Marketing & Advertising industry.

Comparisons

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Reviews and Ratings

 (35)

Reviews

(1-12 of 12)
Companies can't remove reviews or game the system. Here's why
Michael Rastall, MBA | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
Autopilot has a friendly and bright appeal offering a code-free automation experience that makes it easy to build complex automated workflows. Anyone can start creating workflows using the drag-and-drop builder even without technical knowledge. Teams utilize the notes and graphics feature to collaborate on automation workflows providing a much easier way to understand workflows created by someone else.
Score 8 out of 10
Vetted Review
Verified User
Review Source
It's a great tool for email marketing and making automation flows with those emails. Also push your communication to multiple platforms (social media, SMS, WhatsApp, etc). It's easy to learn so for us easy to teach companies the basics of marketing automation. The clean interface and not to many functions don't make the tool too overwhelming. So for us, one of the better "get your feet wet" tools.
Score 7 out of 10
Vetted Review
Verified User
Review Source
Once we moved to O365, Autopilot was pretty well suited as an administrative application. It was easy enough to use but with basic learning curves and understood expectations of performance. When making updates at the user level within the tenant, it was easy to make changes such as applying a new security group or adding someone to a different license. I can see it being a good solution for new O365 admins so I'll give it a seven which is good - not great. I would say it didn't do as well with email distribution groups. We still had to use another program (or three) to perform those sorts of administrative tasks which is a bummer when moving to something as flexible as O365. If Autopilot could have been used to handle all those tasks, I would have rated it an 8 or 9 for the convenience.
October 16, 2019

Email marketing tool!

Score 7 out of 10
Vetted Review
Verified User
Review Source
Autopilot is well suited for organizations that would like to email their database in an efficient manner. It is not suitable for organizations that need to have personalized touch and do not have a large customer base they need to email frequently. It helps when email marketing is a big role for the organization.
Bryan McAnulty | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
Many other email automation tools either have outdated interfaces and features or lack functionality that is important to us. If you have a software as a service business, a mobile app, or an ecommerce brand, Autopilot can help ensure you are sending the right message to the right customer at the right time.

If all you are doing right now is sending occasional email newsletters, then Autopilot isn't necessary. When you are ready to take that next step though and optimize your marketing funnels, Autopilot is the best solution.
Nivas Ravichandran | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source
Autopilot is good to run complicated journeys with the help of the visual journey builder and can be used very well. It is easy to onboard new users to the platform as well for different campaigns. The segments help build specific lists for different campaigns too.
Megan Kratzman | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
Autopilot is incredibly easy to onboard and to integrate with other systems. We first began using Autopilot for simple email marketing. These simple email marketing programs quickly developed into highly personalized nurture journeys, complete with advanced lead scoring, audience segmentation, and sales automation. We also use Autopilot to manage our NPS program, GDPR, and communication permissions.
Emily Muhoberac | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
Autopilot is well-suited for:
- Novice marketing teams
- Small and scaling companies that want to eventually work with an enterprise solution like HubSpot or Marketo but cannot afford it
- Side hustles & personal projects
- Non-profit organizations

Autopilot is not suited for:
- Experienced marketers that want limitless customization
- Large marketing teams
Quentin Aisbett | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source
It is terrific for the small business looking to explore marketing automation without having to invest in bigger solutions. It is less appropriate for a business wanting more features such as a native CRM, landing pages, etc.
Score 8 out of 10
Vetted Review
Verified User
Review Source
Autopilot is great for most email marketing automation, and is quite powerful with forms and when connected from your website. The Heads-Up features seem like a powerful tool if you want to focus on website engagement. I haven't done a lot with scoring and analytics, but I'm sure these features will continue to get more attention as the application is updated and improved over time.