Ortto

Formerly Autopilot

Autopilot has a friendly and bright appeal offering a code-free automation experience that makes it easy to build complex automated workflows. Anyone can start creating workflows using the drag-and-drop builder even without technical knowledge. Teams utilize the notes and graphics feature to collaborate on automation workflows providing a much easier way to understand workflows created by someone else.

It's a great tool for email marketing and making automation flows with those emails. Also push your communication to multiple platforms (social media, SMS, WhatsApp, etc). It's easy to learn so for us easy to teach companies the basics of marketing automation. The clean interface and not to many functions don't make the tool too overwhelming. So for us, one of the better "get your feet wet" tools.

I don't like this tool.

Once we moved to O365, Autopilot was pretty well suited as an administrative application. It was easy enough to use but with basic learning curves and understood expectations of performance. When making updates at the user level within the tenant, it was easy to make changes such as applying a new security group or adding someone to a different license. I can see it being a good solution for new O365 admins so I'll give it a seven which is good - not great. I would say it didn't do as well with email distribution groups. We still had to use another program (or three) to perform those sorts of administrative tasks which is a bummer when moving to something as flexible as O365. If Autopilot could have been used to handle all those tasks, I would have rated it an 8 or 9 for the convenience.

Autopilot is well suited for organizations that would like to email their database in an efficient manner. It is not suitable for organizations that need to have personalized touch and do not have a large customer base they need to email frequently. It helps when email marketing is a big role for the organization.

Many other email automation tools either have outdated interfaces and features or lack functionality that is important to us. If you have a software as a service business, a mobile app, or an ecommerce brand, Autopilot can help ensure you are sending the right message to the right customer at the right time.

If all you are doing right now is sending occasional email newsletters, then Autopilot isn't necessary. When you are ready to take that next step though and optimize your marketing funnels, Autopilot is the best solution.

Autopilot is good to run complicated journeys with the help of the visual journey builder and can be used very well. It is easy to onboard new users to the platform as well for different campaigns. The segments help build specific lists for different campaigns too.

Autopilot is incredibly easy to onboard and to integrate with other systems. We first began using Autopilot for simple email marketing. These simple email marketing programs quickly developed into highly personalized nurture journeys, complete with advanced lead scoring, audience segmentation, and sales automation. We also use Autopilot to manage our NPS program, GDPR, and communication permissions.

Autopilot is well-suited for:
- Novice marketing teams
- Small and scaling companies that want to eventually work with an enterprise solution like HubSpot or Marketo but cannot afford it
- Side hustles & personal projects
- Non-profit organizations

Autopilot is not suited for:
- Experienced marketers that want limitless customization
- Large marketing teams

It is terrific for the small business looking to explore marketing automation without having to invest in bigger solutions. It is less appropriate for a business wanting more features such as a native CRM, landing pages, etc.

Autopilot is great for most email marketing automation, and is quite powerful with forms and when connected from your website. The Heads-Up features seem like a powerful tool if you want to focus on website engagement. I haven't done a lot with scoring and analytics, but I'm sure these features will continue to get more attention as the application is updated and improved over time.

Any business that wants email marketing and automation to be easy and simple.