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Autopilot is a versatile marketing automation software that has proved to be valuable for a wide range of businesses and industries. Users …
Starting at $509 per month
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What is Ortto?
Ortto is presented as a product-led growth engine that helps businesses acquire and retain customers. Since 2015, Ortto has supported over 10,000 companies with their software. Ortto allows online businesses to unify their customer data with their CDP, segment key…
Recent Reviews
Popular Features
- Email deliverability reporting (11)9.999%
- Dashboards (12)8.989%
- Standard reports (12)8.989%
- WYSIWYG email editor (11)8.989%
Pricing
Professional
$509/mo, paid annually
Cloud
per month
Business
$849/mo, paid annually
Cloud
per month
Enterprise
$1,699/mo, paid annually
Cloud
per month
Entry-level set up fee?
- No setup fee
For the latest information on pricing, visithttps://ortto.com/pricing/?utm_source=t…
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Starting price (does not include set up fee)
- $509 per month
Features
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Product Details
- About
- Integrations
- Competitors
- Tech Details
- FAQs
What is Ortto?
Ortto is presented as a product-led growth engine that helps businesses acquire and retain customers. Since 2015, Ortto has supported over 10,000 companies with their software. Ortto allows online businesses to unify their customer data with their CDP, segment key audiences across the customer lifecycle; activate these audiences with personalized, omnichannel experiences, and analyze their business for growth with a suite of BI tools. The vendor states teams at Microsoft, Bltly, Typeform, LiveChat, Greenpeace and Patreon create remarkable customer journeys with Ortto.
Ortto Features
Email & Online Marketing Features
- Supported: WYSIWYG email editor
- Supported: Dynamic content
- Supported: Ability to test dynamic content
- Supported: A/B testing
- Supported: Mobile optimization
- Supported: Email deliverability reporting
- Supported: List management
- Supported: Triggered drip sequences
Lead Management Features
- Supported: Lead nurturing automation
- Supported: Lead scoring and grading
- Supported: Data quality management
- Supported: Automated sales alerts and tasks
Campaign Management Features
- Supported: Event/webinar marketing
Social Media Marketing Features
- Supported: Social profile integration
Reporting & Analytics Features
- Supported: Dashboards
- Supported: Standard reports
- Supported: Custom reports
Platform & Infrastructure Features
- Supported: API
- Supported: Customizability
- Supported: Integration with Salesforce.com
Additional Features
- Supported: Email, in-app and onsite messaging, SMS, direct mail
- Supported: Drag-and-drop user experience
- Supported: Visual journey canvas
- Supported: Playbooks
- Supported: Forms, pop ups, spin wheels and surveys
Ortto Screenshots
Ortto Videos
A unified customer journey platform for online business.
Introduction to Ortto
Ortto Integrations
Ortto Competitors
Ortto Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | No |
| Supported Countries | All |
| Supported Languages | English |
Frequently Asked Questions
Ortto starts at $509.
Reviewers rate Email deliverability reporting and Lead nurturing automation highest, with a score of 9.9.
The most common users of Ortto are from Small Businesses (1-50 employees).
Ortto Customer Size Distribution
| Consumers | 0% |
|---|---|
| Small Businesses (1-50 employees) | 40% |
| Mid-Size Companies (51-500 employees) | 40% |
| Enterprises (more than 500 employees) | 20% |
Comparisons
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Reviews and Ratings
(39)
Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Business Problems Solved
- Recommendations
Autopilot is a versatile marketing automation software that has proved to be valuable for a wide range of businesses and industries. Users have reported using Autopilot to create personalized journeys for their contacts, which has resulted in higher lead conversion rates and improved tracking of real-time activities. By leveraging its integrations, businesses have been able to consolidate their budget tools and create a cohesive lead flow.
One of the key use cases for Autopilot is email campaigns. Users have found success in targeting customers, trial customers, and blog subscribers across different products. Furthermore, Autopilot's robust features enable users to perform lifecycle email marketing, lead scoring, segmentation, and various marketing and sales automation functions. This has allowed businesses to streamline their marketing efforts and deliver more effective and targeted campaigns.
Another notable use case is the role Autopilot plays as an agency automation solution. It has proven invaluable in capturing and nurturing leads for both the agency itself and its clients. Brands have utilized Autopilot to build complex marketing automation sequences that ensure relevant and personalized communication with their audience. By removing concerns at each step of the customer journey, Autopilot creates excitement and builds trust.
Startups like Camplify, a 2-sided marketplace for RV sharing, have found Autopilot to be particularly useful. Additionally, smaller clients with specific workflow needs have benefited from Autopilot's ability to capture leads, nurture them effectively, and automate other marketing tasks.
Furthermore, Autopilot stands out when it comes to connecting social media platforms and integrating them into automations. Its seamless integration capabilities allow users to create basic email marketing and automation workflows while utilizing externally created landing pages connected to Autopilot journeys.
It is worth noting that Autopilot is predominantly used by the marketing department within businesses, with the operations department managing the data. This distribution of responsibilities ensures that each department can focus on their respective areas of expertise while maximizing the potential of Autopilot.
Overall, Autopilot addresses a common business problem of effectively emailing customers with promotions and information in order to generate more sales and improve customer retention. With features tailored for email campaigns, lead nurturing, lifecycle marketing, and social media integration, Autopilot provides users with the tools they need to create the best possible experience for their customers while achieving the highest return on investment for their business.
Users commonly recommend the following when using Autopilot:
- Take advantage of the free trial and tutorials provided, as well as seeking support from the customer support team for quick and clear assistance.
- Check if Autopilot integrates with the current marketing stack or can connect via Zapier, and consider the marketing budget and goals before deciding on Autopilot.
- Start with simple features and gradually explore more advanced options.
- Try out the sample journeys, utilize the onboarding webinar and chat support, and monitor the increase in leads.
- If you're a startup, consider Autopilot as it offers most tools right away without additional costs.
- Seek assistance from a current user to learn the software more easily.
- Try the email builder as it is easy to use.
- Use Autopilot to save time.
- Evaluate Drip as an alternative to Autopilot.
- Evaluate landing page and form options before using Autopilot.
- Use the free trial to compare Autopilot with other systems and explore additional features.
- Consider Autopilot as an alternative to Mailchimp or HubSpot for those with budget constraints.
- Attend webinars and take advantage of support staff for learning how to use Autopilot effectively.
- Be thorough and double-check the accuracy of journeys in Autopilot.
Overall, users feel that Autopilot is a powerful yet user-friendly software suitable for SMB/mid-market businesses. They highly recommend trying out the sample journeys, utilizing the onboarding webinar and chat support, and monitoring the increase in leads. Some users even suggest it as a good option for startups, as it offers most tools right away without additional costs. However, they note that analytics may be lacking and recommend seeking assistance from a current user to learn the software more easily.
Reviews
(1-12 of 12)Companies can't remove reviews or game the system. Here's why
Autopilot is the software that we use to create personalized journeys for our contacts to delight them and convert more leads. By tracking real-time activities of every contact we are able to convert sales easily and visualize the ROI of campaigns. Autopilot balances perfectly between power and easy of use by focusing entirely on providing usable yet powerful automation features that can be used by any business.
We use Autopilot as a marketing automation tool for our smaller clients with more workflow specific needs.
Some clients already have it but do not use it optimally, some clients want to start with marketing automation.
It's a tool being used for capturing leads, lead nurturing and all the other things most marketing automation tools do. One thing it does really well is connecting social media platforms, and using them in your automations.
Some clients already have it but do not use it optimally, some clients want to start with marketing automation.
It's a tool being used for capturing leads, lead nurturing and all the other things most marketing automation tools do. One thing it does really well is connecting social media platforms, and using them in your automations.
Score 1 out of 10
Vetted Review
Verified User
Autopilot is our marketing automation software - we use it to send email campaigns, update statuses, and perform marketing journeys for our customers.
We previously used their Quadrotech platform for many years which was configured with our exchange. Their portal was used by me to administer about 30-40 user accounts including security groups. An example use case would be enabling a user to have a different type of enterprise Microsoft license once they become full time. Was a pretty basic system.
October 16, 2019
Email marketing tool!
Autopilot is being used by the marketing department with the help of the operations department managing the data that gets in the platform. It is not used by the sales or customer experience teams. The business problem it addresses is emailing our customers promotions and information that help generate more sales and retention.
September 25, 2019
The best and most powerful marketing automation sofware
We use Autopilot to build complex marketing automation sequences for our brands and our customers' brands. The worst thing you can do with marketing automation is send automated messages to someone that aren't relevant to them.
Autopilot helps us remove concerns and build excitement with our audience around our product at each step of their journey. Autopilot allows us to create marketing sequences that provide the best experience for our customers and the best return for our business.
Autopilot helps us remove concerns and build excitement with our audience around our product at each step of their journey. Autopilot allows us to create marketing sequences that provide the best experience for our customers and the best return for our business.
April 06, 2019
Good Visual Marketing Automation Software
We use Autopilot HQ as a marketing automation software. We use the software to send out email campaigns to our customers, trial customers and blog subscribers. We use the software across different products we have.
February 14, 2019
Autopilot is the future of marketing automation
We use Autopilot for lifecycle email marketing, lead scoring, segmentation, and to perform various marketing and sales automation functions. Before onboarding Autopilot, we weren't able to personalize communications, target prospects and customers with highly relevant content, properly track contact activities through the funnel, and flag contacts for follow up at the right time in their discovery process.
November 30, 2018
The best marketing solution for small and scaling teams
Autopilot Marketing Automation Software was our first foray into using workflows with our small marketing team of 2 people. We have since grown into an enterprise solution, but Autopilot was an excellent introductory product for our marketing team when we were first starting out. As a new team, we were using a plethora of budget tools to build makeshift workflows. Autopilot enabled us to cancel those tools, and use their integrations to create a cohesive lead flow for the first time.
We use Autopilot both as our agency automation solution and it is what we recommend and manage for our clients. In both instances, it is used to capture and nurture leads and because it's automated, it scales.
I use Autopilot mainly for email marketing and other basic automation workflows. Since landing pages aren't a feature of Autopilot, we create those externally and connect them to an Autopilot journey so that the data is captured and journey workflows are triggered. We don't use Autopilot for reporting except for basic email performance.
Score 10 out of 10
Vetted Review
Verified User
We use Autopilot for our client's email marketing/automation and also our own. I'm also in a startup called Camplify which is a 2-sided marketplace for RV sharing and we have found Autopilot extremely useful.