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What is OutboundEngine?

OutboundEngine provides a hands-off way for small business owners to market and grow their business. The product aims to provide small businesses with what big companies have achieved with marketing automation. The service aims to help users keep in touch…

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TrustRadius Insights

OutboundEngine has been widely used by businesses and professionals to enhance their online exposure and generate new customer inquiries. …
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Popular Features

View all 5 features
  • Email deliverability reporting (48)
  • Mobile optimization (43)
  • Social sharing and campaigns (46)
  • List management (43)
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per user



per user



per user

Entry-level set up fee?

  • $99 per user
For the latest information on pricing, visit


  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services
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Email & Online Marketing

Using software to manage lists, send emails, automate email campaigns, and track results.

Avg 7.6

Lead Management

The process of tracking and managing prospective customers from lead generation to conversion.

Avg 7.2

Social Media Marketing

Using social media networks to help amplify marketing endeavors.

Avg 7.2
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Product Details

What is OutboundEngine?

OutboundEngine provides a hands-off way for small business owners to market and grow their business. The product aims to provide small businesses with what big companies have achieved with marketing automation. The service aims to help users keep in touch with clients and prospects with professionally designed, branded campaigns. Benefits include: driving engagement, surfacing warm leads from current contacts, generating referrals and repeat business from their existing contacts, social media advertising to get in front of prospective new customers.

The vendor states that OutboundEngine Users will benefit from:
  • Well crafted campaigns with delivery in mind
  • Industry-relevant content that keeps contacts engaged over time
  • Prescriptive performance metrics delivered via email
  • Prospect generating forms with a clear call to action
  • Done-for-them social advertising

OutboundEngine Features

Email & Online Marketing Features

  • Supported: Mobile optimization
  • Supported: Email deliverability reporting
  • Supported: List management

Lead Management Features

  • Supported: Automated sales alerts and tasks

Social Media Marketing Features

  • Supported: Social sharing and campaigns

Additional Features

  • Supported: Email content creation
  • Supported: Professional email design
  • Supported: Fully automated email delivery
  • Supported: Lead and referral notification email alerts
  • Supported: A digestible snapshot of the warmest leads
  • Supported: Email, chat and phone support
  • Supported: New client onboarding
  • Supported: Optional social media training
  • Supported: Automated social media posts to Facebook, LinkedIn, and Twitter
  • Supported: Social media content creation
  • Supported: Custom branded Facebook apps for your business page
  • Supported: Referral generation
  • Supported: Opt out capabilities on all email and social media posts
  • Supported: Automated online review site generation, management and monitoring
  • Supported: Online review generation

OutboundEngine Screenshots

Screenshot of Automated Social Media MarketingScreenshot of A personalized snapshot of your account activity and warmest leads.Screenshot of Personally designed, tested, and automated emails

OutboundEngine Videos

OutboundEngine Integrations

OutboundEngine Competitors

OutboundEngine Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android, Windows Phone, Blackberry, Mobile Web

Frequently Asked Questions

Mailchimp, Constant Contact, and BombBomb are common alternatives for OutboundEngine.

Reviewers rate Email deliverability reporting highest, with a score of 8.5.

The most common users of OutboundEngine are from Small Businesses (1-50 employees).
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Reviews and Ratings


Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

OutboundEngine has been widely used by businesses and professionals to enhance their online exposure and generate new customer inquiries. Users have found it easy to use the software to send regular communication to their clients, prospects, and centers of influence, helping to keep their name in front of potential clients. Real estate agents, in particular, have utilized OutboundEngine to stay connected with their database by providing relevant content to their various social media sites. Customers appreciate the user-friendly nature of the software and its high return on investment compared to staffing a larger marketing team. However, some users have expressed a desire for more menu options to customize the software to their specific needs. Despite this, OutboundEngine has been praised for helping build personal brands and getting names in front of people without being intrusive. The program has also been valuable for streamlining marketing efforts and ensuring consistent communication with past and current clients. Additionally, OutboundEngine offers helpful features such as email tracking, lead generation, client outreach, and social media/online presence management.

Excellent Customer Service: Several users have praised OutboundEngine's customer service, stating that they have had positive experiences with their account managers and found the support team to be prompt and accessible.

Relevant and Engaging Content Generation: Many reviewers have appreciated OutboundEngine's content generation, mentioning that the content sent to their clients is relevant, engaging, and helps make their business appear more professional and consistent. This has helped them stay in touch with clients and generate new leads.

User-Friendly Interface: Numerous users have found OutboundEngine's user interface to be intuitive and easy to navigate. They appreciate the simplicity of the platform, which allows them to easily access its features without any technical difficulties.

Expensive for Small Businesses: Some users have found the system to be expensive, especially for small businesses. They feel that the pricing is not justified and that more tailored options should be offered to make it more affordable.

Lack of Lead Generation and Website Linking: Several users mentioned a need for better methods of getting leads and linking postings to their website. They feel that these functionalities are lacking and would like to see improvements in this area.

Uncertainty about Instagram Effectiveness: Users have expressed uncertainty about the effectiveness of using Instagram for social media. They are unsure if it is worth investing time and effort into this platform and would appreciate more guidance on how to utilize it effectively.

Users of Outbound Engine commonly recommend the following:

  1. Have a clear understanding of what's included with Outbound Engine technology.
  2. If you paid thousands of dollars and received no contacts from Outbound Engine, consider using another service.
  3. Recommend Outbound Engine to anyone who is looking for a marketing platform that they don't have to worry about.
  4. Outbound Engine would work best for a company with a larger reach, particularly for social media marketing.
  5. Make sure Outbound Engine doesn't delete or inactivate your contacts; contact them if you're a small business owner.
  6. Be in touch with Outbound Engine and ask questions.
  7. Outbound Engine is a great resource for social media advertising/marketing.
  8. Make sure your emails for your contacts are perfect when using Outbound Engine.
  9. Use Outbound Engine for keeping updated with social media campaigns and newsletters.
  10. Use Outbound Engine for outsourcing and saving time, especially if you use social media to promote your business.
  11. However, if your brand matters to you and you don't want customers making fun of the content, do not recommend using Outbound Engine.
  12. Fully understand what you are getting for your investment with Outbound Engine services and automation processes.
  13. Outbound Engine makes things easy and gets responses from contacts.
  14. Be organized on your end to make Outbound Engine work effectively; start using it immediately.
  15. Use Outbound Engine to brand yourself in your chosen profession; give it a few months to perform and engage your database.
  16. Use Outbound Engine to help get clients by making your presence known on social media; try it as a virtual social media assistant.
  17. Check out Outbound Engine as they are willing to work with you and tailor to your specific needs.

Overall, customers believe that Outbound Engine offers valuable services and automation processes, making marketing efforts easier and more effective. However, it is important to note that some users caution against relying too heavily on the platform if brand integrity is a top priority.

Attribute Ratings


(1-25 of 59)
Companies can't remove reviews or game the system. Here's why
February 22, 2023

OutboundEngine Review

Score 10 out of 10
Vetted Review
Verified User
We send a newsletter that periodically gets sent to all customers, but we also make custom emails to send in bulk as well as posting on social media
  • updates on posts and emails
  • quick response
  • pretty easy to use
  • Have a direct number to a domestic servicer rather than an international call center
  • easier way to access customer base for custom mailing
  • Not have to wait to get a call the next day
This is definitely a good way to send bulk email and not get your company email blocked as spam.
Score 9 out of 10
Vetted Review
Verified User
Touch Point twice a month for my clients and prospects. Share information with clients.
  • Consistency
  • Professional Looking
  • Providing content
  • Broader subject matter; including Medicare topics
  • Repeat topics
  • more formatting capability for user
OB makes it easy to connect with clients in a professional and consistent manner. The support staff is readily available and easy to contact.
Score 7 out of 10
Vetted Review
Verified User
OE allows me to stay relevant with my clients. In the Insurance and Finance world many times you meet with someone and then may never meet with them again. OE keeps me current with them while providing relevant information related to this industry. My clients appreciate that I don't bombard them and it's easy becuase OE does all the work.
  • Newsletter with multiple categories
  • Social Media Posts
  • Engages my clients
  • Interface of their back office website
  • Giving the user more ability to personalize their newsletter
  • Allow the users to hand select some of the content monthly
OE is well suited if you are in the Health Insurance, Life Insurance, Financial Planning, Disability, and Medicare industries as it provides a content creator for you and sends it out to your contacts on a monthly basis. That makes it convenient for you the end user to stay top of mind with your client base but not overwhelm them with SPAM. That said, it could be a lot better if they started to drill down into these areas and provide more in depth content in some areas.
Shelly Cross | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
I use OutboundEngine to keep in touch with my sphere/database. I have been a Realtor for over 18 years and it is challenging to do business while consistently marketing to my database. OutboundEngine takes this role on for me and provides valuable data to my sphere and allows me to see who is opening and viewing the bi-monthly newsletters. In addition, OutboundEngine makes is super easy for me to contact those who are most actively viewing my newsletters with just a couple of clicks. Not to mention the social media posting which keeps me engaged with my social media followers.
  • Provides quality content
  • Keeps is simple for us busy folks
  • Offers great support including monthly follow up phone calls
  • Honestly I can't think of any. This is a very seamless system.
OutboundEngine does a referral campaign and I've been able to close a couple of deals based on getting in touch with people who engage with this campaign and state they could use my services in the next 6 months. This is a great follow up tool for those you may or may not know are going to be needing your services.
Score 6 out of 10
Vetted Review
Verified User
I use it as a CRM and social media management for posting useful articles. I also use it to maintain constant, consistent contact with past clients with the added value of providing information to them regarding the product that I sell, real estate.
  • Article content
  • 1:1 Direct monthly technical help with a professional from the company
  • OBE Reps are always looking for ways to keep my internet footprint relavent and active
  • Consistency with branding and content
  • Price, especially after the first year of commitment. Other services cost less.
  • CRM user friendliness could be improved, specifically finding settings to change is often troublesome for me and uploading multiple new contacts without the help of a rep. I need to enter each one individually to do it on my own which is time consuming when you're using multiple CRMs.
  • I emailed for help between my montly touchpoints and haven't received any response.
  • The need to connect and disconnect to social media platforms.
Having an automated system keep me and my name in front of my past clients is what they do best. Client retention appears to be a problem since many have inactivated their accounts since activating them and therefore reducing how many followers I have with only a small portion of them actually engaging with the platform.
Score 10 out of 10
Vetted Review
Verified User
Outbound Engine has kept my professional social media sites hopping with fresh information and regular emails to my customer base regularly. They provide a wealth of timely and pertinent information as well as holiday greetings. They take the guesswork out of articles and uploads, freeing me to spend valuable time with clients and customers. Even my colleagues compliment the content.
  • Great articles related to the Real Estate industry and do-it-yourself tips too.
  • On-time holiday ecards.
  • Articles carefully targeted to my industry.
  • I do not like the use of drawings to attract new customers, and they have ignored my requests to eliminate that for my personal emails.
  • I do not like it when a competitor in my immediate market has the same posts. It cheapens the service or makes it appear that I am simply sharing another's post.
As I mentioned above, I love that the articles remind others of the value of referrals in my industry, but I do not like the use of "drawings" as a means of asking for loyalty from old clients who are already very likely to recommend me to others. Otherwise, I have no issues.
CELESTE PARKER | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Informative postings on Facebook and Linkedin
  • Consistently post quality information on my Facebook and Linkedin profiles
  • Emails beneficial information to my SOI, keeping me constantly engaged
  • Dependable service with follow-up from service reps
  • make it easier on how to link the postings to my website
  • better methods of getting leads
Well suited for me to set-it and forget-it. I don't have to spend time doing this type of marketing. I trust their output.

Maybe less appropriate is that it is not a lead source. I wished it provided a better lead source.
Score 10 out of 10
Vetted Review
Verified User
I use OutboundEngine for communication and education. It is a way to stay in touch with customers and inform them of how certain insurance covers them and works for them. It also creates a need if they see the articles have merit, and it is something that would protect them. It is also useful in that people can respond to the articles if they need something new, or need service on existing policy. I like the flexibility of OutboundEngine because we can add to articles or help make the message more clear. The people at OutboundEngine and good listeners and always ready to help.
Greg DeFazio | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
OutboundEngine is used for systematic and regular social media interaction with your warm crowd. Basically maintaining a relationship with your circle of influence
  • Post on LinkedIn
  • Post on FB
  • Not sure if Instagram posting would help
Hit auto mates, keeping in touch with your sphere of influence and your close network. Instead of spending countless hours, creating content and Hit auto mates, keeping in touch with your sphere of influence and your close network. Instead of spending countless hours, creating content and post, it happens for you and spoon feeds you the results, who is engaged, who needs to be followed up with.
February 02, 2023

Try I like it

Chic Clark | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
I use the OutboundEngine to keep my name in front of people. They post on my social media every three days and have articles with great content. They also do a newsletter twice a month to over 3000 emails I have in my database. I meet online with my account rep once a month, and they are very good about follow-up and communication.
  • Monthly meeting
  • Great content with with my social media
  • The also keep track of who is taking interest
  • All around as companies I have worked with they have been the best
  • I would recommend them. I know when I am too busy I know they have good content going out even when I don't have time to do my own.
  • I think I would like more help with social media
  • Adding instagram and twitter
  • Providing a program with they will do the mailings for you of selected contacts. And providing good content
I like talking with the rep every month. I also know I can call and get an answer.
Kay Young | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
I use OutboundEngine to keep my business "top of mind" as well as keep my social media platforms up to date. The postings are targeted at my field of interest, Real Estate, and are up-to-date topics. It is a way to hit the diverse media platforms with very little effort on my part, but if there is a subject that you do not want to be posted, it is also easy to make a change.
  • Emailing up to date subject matter on schedule
  • Posting to other social media in a timely manner.
  • Keeping me advised of the number of good emails that are delivered and anyone that requests more information.
  • For my use
  • it is a good buy
  • and I don't have any comments on improvement.
A great platform for advertising and it is easy.
Butch Fehr | TrustRadius Reviewer
Score 5 out of 10
Vetted Review
Verified User
Client and future client contact program with information My biggest concerns with the programing is that we are not really notified when contacts that we have set up, either remove them selves, My number of contacts being sent information have been continually decreasing and not until I took a hard look. I believe that it should be part of the program to notify the consumer on number changes at lest 1x a month
  • let me know who the most engaged are
  • updating their clients (us) on users that have deactivated
  • letting us know how many new clients we can add
  • not asking for review as often as they do from clients on the lists
  • would like to know who wins the referral or review contests
been using for a couple of years not sure if I will continue or look for a new way to spend my add dollars
Score 8 out of 10
Vetted Review
Verified User
I have the Outbound Engine real estate newsletter e-mailed to my real estate clients. The newsletter presents a variety of topics for homeowners and people wanting to buy or sell. The newsletter is professional looking, has great pictures, and the articles are pertinent and timely. I can see when my clients access the newsletter and I can respond to them with up to date information. Outbound Engine also posts to my Facebook page.
One goal I have in using Outbound Engine is to keep my name in front of potential buyers or sellers. Often I will have clients contact me and the way they know me is through this newsletter. It's been a very effective tool in keeping me top of mind when clients have real estate needs. It's also been a tool that my clients pass to their friends and family when they see a topic that particularily addresses their current need.
  • Presents a professional look
  • Excellent Photography
  • Pertinent Information
  • Up to date with current trends and topics
  • Very Manageable content - good information, not too long
  • I would like to see Outbound Engine direct traffic back to my website.
  • I would like to see specifically what article(s) clients read
  • Updated auto responses
The articles and photography are eye catching and a manageable size to read. The topics are relevant and timely, and they are in step with seasonal topics. I would like the articles to link to my webpage instead of directing my clients to other sites. At times, some of the articles could provide a bit more substance. There's a lot of common sense information and I would appreciate a bit more new information.
Score 9 out of 10
Vetted Review
Verified User
I have newsletters with a range of topics that are sent to clients every two weeks. Topics are varied from credit issues to buying or selling and so many other related topics, from designing and remodeling and making improvements in a property to current issues that face buyers and sellers. Great way to keep past clients and potential clients top of mind for referrals and additional business.
  • Regularly calls for feedback
  • Regularly suggests improvements that I can make
  • Offer different means of connecting with those in my contact list
  • Provides excellent and swift service for new listings and sold properties
  • Find the app more challenging to use than laptop
  • Need to have one particular person to have continued phone conversations with if an appointment call is missed
Well suited for the variety of topics and visuals that are provided in newsletters.
Score 9 out of 10
Vetted Review
Verified User
Outbound Engine helps me to stay in touch with my former, active, and prospective real estate clients. The bi-weekly newsletter interests many on my e-mailing list, and the OE software keeps track of who is reading the newsletter. It makes it very easy to send notes to them or to request reviews of former clients, freeing up my time for other important areas of sales. It's a boon to my business.
  • The excellent newsletter is frequent and gets many readers.
  • Posting on Facebook and LinkedIn is also very good.
  • The pre-written letters and review requests that can also be adapted saves me lots of time, and I tend to do those pesky tasks more often because of it.
  • The website is attractive, simply designed, and very easy to use.
  • The monthly call is also helpful for any issues, questions, or feedback I might have.
  • Logging into Outbound Engine on my phone is difficult because I can't save the login name and password. Being able to save it would be very helpful.
  • Posting my new listings on social media would help if that's possible.
  • Being informed of what you're posting on social media and when would also be helpful.
It's always well suited to hard-working real estate agents! The reason I put 9 instead of 10 is because if the agent isn't a go-getter, I wouldn't recommend OutboundEngine to her. It allows an agent to put her energy into other aspects of the job, thus becoming a more effective agent.
Carol Jeha | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
I use OutboundEngine to market my real estate business through social media and email. I like that it's all automated and user friendly. The topics and related articles are right on point with my industry. I can see who's viewed and am able to respond with a specific personal message.
  • Topics and articles on point with my industry
  • User friendly and customer service is great
  • Able to respond to clients individually and personally
  • Customizable
  • I'm not sure. I probably don't use all the features to it's full potential for me to rate this question.
I like that I can see who's viewed my email and how often. I can respond directly to that client with a personal message. OutboundEngine allows me to be top of mind to my clients and potential clients through social media. I don't really have any negative scenarios to share.
Score 9 out of 10
Vetted Review
Verified User
Stay in contact with past, current, and future clients through informational posts and emails. Twice monthly provides pertinent information to clients and customers. It allows me to reach out to clients for referrals in a non-confrontational way. It posts to multiple social media platforms to cover different types of clients and customers. It also offers other services that I don't take advantage of.
  • OutboundEngine provides information my client and customers are interested in.
  • It sends out information automatically and regularly.
  • It provides an opportunity to include personal messages or send them without.
  • OutboundEngine provides the option to choose which letter or text is sent, not only default.
  • It shows if client and customers open emails as well as click on links.
  • It connects to the current website with an IDX feed rather than the website they created which has none of my listings.
I've only seen this service used with real estate but I also think it would be good for many other fields. They offer referral services to your colleagues, but why would I want my colleagues to use this? They are my competition! Other associates in the insurance, finance or service industries may benefit from appropriate information.
Score 3 out of 10
Vetted Review
Verified User
I use OutboundEngine to automatically send email marketing pieces and social media posts to my current and past clients. My primary use today is to obtain and aggregate my Online client reviews
  • Obtain client reviews
  • Provides personal telephone support
  • Increase integration of customer reviews into email messages
  • Increase integration of customer reviews into social media posts
  • Allow me to immediately ask for a review immediately after entering a client's information
I think the platform was great when i first started using it but has become less effective or impactful over time
Score 9 out of 10
Vetted Review
Verified User
I currently use OutboundEngine for my follow-up and monthly marketing with all of my present and past clients. OutboundEngine absolutely keeps me on track with my customers and follow up! With a crazy schedule of property management and Real Estate, along with managing agents and day to day schedule changes, Dawn, my OutboundEngine representative keeps me on track with monthly calls to stay on the phone with me and help me reply and interact with the customers engaged with my monthly emails and marketing. I would not be able to manage my customers and receive the repeat referrals without her!
  • Monthly on track phone calls
  • easy rescheduling
  • reminders
Follow-up and continued marketing
December 28, 2022

Points to ponder

Gregg Anderson | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Monthly contact with client base via email article campaigns. Without OutboundEngine I would not have a continued article campaign for my data base.
  • Consistency
  • Relevant content
  • Ease of use
  • Video articles
  • more home improvement content
  • Deeper tracking of past clients and their usage of the system
Consistent contact with my data base.
Lorraine Spinogatti | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
I use OutboundEngine to stay in touch and educate past, current and future clients about the Real Estate market. The content of the emails and the social media posts are professionally written and current. It saves me time not having to search out content to post.
  • Well written articles
  • graphics a re appealing
  • the web site for the client to use to add content or make changes needs improvement
The price is high considering that all is automated. There is no monthly consulting. Any changes are made by me.
December 21, 2022

Extremely Satisfied

Andrea Shields | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
OutboundEngine handles the marketing for my 2000-plus clients. They prepare newsletters, send out reviews, and request and promote my business on social media. They also keep track of the responses to the marketing and notify me when I need to respond back. Since using this system, my resale business has increased substantially and it keeps my brand in front of my clients through email and social media consistently. It’s the best marketing tool I’ve utilized in my 34 years in this business.
  • Review request.
  • Newsletters.
  • Social media marketing.
  • I’m satisfied.
  • I can't think of anything needed.
They are well suited for marketing newsletters by staying current with what interests buyers and sellers in the Real Estate market.
Score 8 out of 10
Vetted Review
Verified User
I have been using OutboundEngine for about 9 years now. I use it for posting newsletters on LinkedIn and Facebook. I would love if it posted to Instagram too. I have had no problems with it.
  • Creating newsletters.
  • Posting newsletters to social media.
  • Managing contacts is a little clunky.
  • I would like to see more social media outlets that it could post to automatically (Instagram, etc.)
  • I would like to be able to post the articles to my website.
I found it worked great for me in real estate with my current customers to stay in contact with me. It is very simple to use. I can't think of anything off-hand that is less appropriate.
Score 9 out of 10
Vetted Review
Verified User
As a very small office, I was looking for assistance in providing clean and consistent content to my database and social media. OutboundEngine has been a good fit for those purposes.
  • Consistent content.
  • Relevant content.
  • Easy to add new contacts.
  • Would like a "small office package" vs. needing to add many of the products and use them only sparingly.
  • Regular contact with account reps.
I think it is well suited for most offices and have referred them many times.
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