TrustRadius Insights
OutboundEngine has been widely used by businesses and professionals to enhance their online exposure and generate new customer inquiries. …
Starting at $199 per user
View PricingOverview
What is OutboundEngine?
OutboundEngine provides a hands-off way for small business owners to market and grow their business. The product aims to provide small businesses with what big companies have achieved with marketing automation. The service aims to help users keep in touch…
Recent Reviews
Awards
Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards
Popular Features
- Email deliverability reporting (48)8.484%
- Mobile optimization (43)8.282%
- Social sharing and campaigns (46)7.979%
- List management (43)7.777%
Pricing
Essential
$199
Cloud
per user
Value
$299
Cloud
per user
Premium
$499
Cloud
per user
Entry-level set up fee?
- $99 per userRequired
For the latest information on pricing, visithttp://www.outboundengine.com/pricing
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Features
Return to navigation
Product Details
- About
- Integrations
- Competitors
- Tech Details
- FAQs
What is OutboundEngine?
OutboundEngine provides a hands-off way for small business owners to market and grow their business. The product aims to provide small businesses with what big companies have achieved with marketing automation. The service aims to help users keep in touch with clients and prospects with professionally designed, branded campaigns. Benefits include: driving engagement, surfacing warm leads from current contacts, generating referrals and repeat business from their existing contacts, social media advertising to get in front of prospective new customers.
The vendor states that OutboundEngine Users will benefit from:
- Well crafted campaigns with delivery in mind
- Industry-relevant content that keeps contacts engaged over time
- Prescriptive performance metrics delivered via email
- Prospect generating forms with a clear call to action
- Done-for-them social advertising
OutboundEngine Features
Email & Online Marketing Features
- Supported: Mobile optimization
- Supported: Email deliverability reporting
- Supported: List management
Lead Management Features
- Supported: Automated sales alerts and tasks
Social Media Marketing Features
- Supported: Social sharing and campaigns
Additional Features
- Supported: Email content creation
- Supported: Professional email design
- Supported: Fully automated email delivery
- Supported: Lead and referral notification email alerts
- Supported: A digestible snapshot of the warmest leads
- Supported: Email, chat and phone support
- Supported: New client onboarding
- Supported: Optional social media training
- Supported: Automated social media posts to Facebook, LinkedIn, and Twitter
- Supported: Social media content creation
- Supported: Custom branded Facebook apps for your business page
- Supported: Referral generation
- Supported: Opt out capabilities on all email and social media posts
- Supported: Automated online review site generation, management and monitoring
- Supported: Online review generation
OutboundEngine Screenshots
OutboundEngine Videos
OutboundEngine Integrations
- Meta Business Suite
- LinkedIn Publishing Platform
- Zillow
- Google Plus
- Yelp
- Avvo
- Lawyers.com
OutboundEngine Competitors
OutboundEngine Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | Apple iOS, Android, Windows Phone, Blackberry, Mobile Web |
Frequently Asked Questions
Reviewers rate Email deliverability reporting highest, with a score of 8.4.
The most common users of OutboundEngine are from Small Businesses (1-50 employees).
Comparisons
Compare with
Reviews and Ratings
(91)
Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Business Problems Solved
- Pros
- Cons
- Recommendations
OutboundEngine has been widely used by businesses and professionals to enhance their online exposure and generate new customer inquiries. Users have found it easy to use the software to send regular communication to their clients, prospects, and centers of influence, helping to keep their name in front of potential clients. Real estate agents, in particular, have utilized OutboundEngine to stay connected with their database by providing relevant content to their various social media sites. Customers appreciate the user-friendly nature of the software and its high return on investment compared to staffing a larger marketing team. However, some users have expressed a desire for more menu options to customize the software to their specific needs. Despite this, OutboundEngine has been praised for helping build personal brands and getting names in front of people without being intrusive. The program has also been valuable for streamlining marketing efforts and ensuring consistent communication with past and current clients. Additionally, OutboundEngine offers helpful features such as email tracking, lead generation, client outreach, and social media/online presence management.
Excellent Customer Service: Several users have praised OutboundEngine's customer service, stating that they have had positive experiences with their account managers and found the support team to be prompt and accessible.
Relevant and Engaging Content Generation: Many reviewers have appreciated OutboundEngine's content generation, mentioning that the content sent to their clients is relevant, engaging, and helps make their business appear more professional and consistent. This has helped them stay in touch with clients and generate new leads.
User-Friendly Interface: Numerous users have found OutboundEngine's user interface to be intuitive and easy to navigate. They appreciate the simplicity of the platform, which allows them to easily access its features without any technical difficulties.
Expensive for Small Businesses: Some users have found the system to be expensive, especially for small businesses. They feel that the pricing is not justified and that more tailored options should be offered to make it more affordable.
Lack of Lead Generation and Website Linking: Several users mentioned a need for better methods of getting leads and linking postings to their website. They feel that these functionalities are lacking and would like to see improvements in this area.
Uncertainty about Instagram Effectiveness: Users have expressed uncertainty about the effectiveness of using Instagram for social media. They are unsure if it is worth investing time and effort into this platform and would appreciate more guidance on how to utilize it effectively.
Users of Outbound Engine commonly recommend the following:
- Have a clear understanding of what's included with Outbound Engine technology.
- If you paid thousands of dollars and received no contacts from Outbound Engine, consider using another service.
- Recommend Outbound Engine to anyone who is looking for a marketing platform that they don't have to worry about.
- Outbound Engine would work best for a company with a larger reach, particularly for social media marketing.
- Make sure Outbound Engine doesn't delete or inactivate your contacts; contact them if you're a small business owner.
- Be in touch with Outbound Engine and ask questions.
- Outbound Engine is a great resource for social media advertising/marketing.
- Make sure your emails for your contacts are perfect when using Outbound Engine.
- Use Outbound Engine for keeping updated with social media campaigns and newsletters.
- Use Outbound Engine for outsourcing and saving time, especially if you use social media to promote your business.
- However, if your brand matters to you and you don't want customers making fun of the content, do not recommend using Outbound Engine.
- Fully understand what you are getting for your investment with Outbound Engine services and automation processes.
- Outbound Engine makes things easy and gets responses from contacts.
- Be organized on your end to make Outbound Engine work effectively; start using it immediately.
- Use Outbound Engine to brand yourself in your chosen profession; give it a few months to perform and engage your database.
- Use Outbound Engine to help get clients by making your presence known on social media; try it as a virtual social media assistant.
- Check out Outbound Engine as they are willing to work with you and tailor to your specific needs.
Overall, customers believe that Outbound Engine offers valuable services and automation processes, making marketing efforts easier and more effective. However, it is important to note that some users caution against relying too heavily on the platform if brand integrity is a top priority.
Attribute Ratings
Reviews
(1-2 of 2)Companies can't remove reviews or game the system. Here's why
February 08, 2023
Is OutboundEngine really worth it?
I use it as a CRM and social media management for posting useful articles. I also use it to maintain constant, consistent contact with past clients with the added value of providing information to them regarding the product that I sell, real estate.
- Article content
- 1:1 Direct monthly technical help with a professional from the company
- OBE Reps are always looking for ways to keep my internet footprint relavent and active
- Consistency with branding and content
- Price, especially after the first year of commitment. Other services cost less.
- CRM user friendliness could be improved, specifically finding settings to change is often troublesome for me and uploading multiple new contacts without the help of a rep. I need to enter each one individually to do it on my own which is time consuming when you're using multiple CRMs.
- I emailed for help between my montly touchpoints and haven't received any response.
- The need to connect and disconnect to social media platforms.
73.33333333333333%
7.3
N/A
N/A
N/A
N/A
100%
10.0
N/A
N/A
N/A
N/A
- Posting on linkdin for me when I otherwise would not
- Social media content
- Emailing and Posting on social media in a consistent, repetitive manner
I selected it for the ability to have an automated system do 3 things all at once, social media posts, emails and the instant communication with the chat box. I have never seen a chat come through that lead to a helpful client touchpoint. I have never used another product but have since begun to weigh some of the less expensive options.
- Manually adding contacts
- Changing the personal message
- uploading multiple contacts without the help of a rep
Yes
easy to use
Score 1 out of 10
Vetted Review
Verified User
I purchased OBE to help with lead generation. They offered websites, email campaigns, and social media posts. I was looking for help in two areas: keeping in touch with my existing customers and finding new ones.
- Bi-monthly newsletters.
- Social media postings.
- Monthly meetings with my account manager.
- Problem resolution
- Quality assurance
- Willingness of management to talk with customers.
- Lead generation of new customers, past 10 months haven't had one.
56.66666666666667%
5.7
70%
7.0
N/A
N/A
50%
5.0
N/A
N/A
N/A
N/A
- Positive: Kept my name in front of previous customers.
- Negative: No new customers.
- Negative: Newsletters very general, not focused on needs of my personas.
- Positive: I can create custom newsletters for my personas.
- Negative: ROI -59% (based on gross profit).
OBE has automated emails, that are industry-specific, so I don't have to create them. On the surface, this is a plus, but my lead generation results have been very poor. Started writing my own emails, now the advantage from OBE is gone. OBE has social media posts, this is a time saver for me, but the only result has been more exposure; nothing tangible to show for it.
1
As owner, I alone use software.
1
owner
- Industry specific
- Lead generation
- Social media posts
- Email marketing
- Custom newsletters
- None at this time.
Yes. Referrals, but haven't had it long enough to determine value
Yes
no
Some individuals have provided exceptional support on monthly calls.
- email campaigns were done, only had to review and approve
- social media done for me, too. Really nothing needed from me.
- pre-written emails, click to use, for follow-up.
- Very poor integration. not all app feature on laptop and vise-a-versa
- Unable to provide anything but standard reports, nothing custom
- Catalog pricing didn't match supplier's website
- data on website could not be added to spreadsheet reports
- firewall between customer and upper management. contact limited to customer service`
Yes
Some data on app not available on laptop and vice-a-versa. App really is a true substitute for what can be done with laptop.