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OutboundEngine

OutboundEngine

Overview

What is OutboundEngine?

OutboundEngine provides a hands-off way for small business owners to market and grow their business. The product aims to provide small businesses with what big companies have achieved with marketing automation. The service aims to help users keep in touch…

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Recent Reviews

TrustRadius Insights

OutboundEngine has been widely used by businesses and professionals to enhance their online exposure and generate new customer inquiries. …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 5 features
  • Email deliverability reporting (48)
    8.3
    83%
  • Mobile optimization (43)
    8.1
    81%
  • Social sharing and campaigns (46)
    7.9
    79%
  • List management (43)
    7.7
    77%
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Pricing

View all pricing

Essential

$199

Cloud
per user

Value

$299

Cloud
per user

Premium

$499

Cloud
per user

Entry-level set up fee?

  • $99 per user
    Required
For the latest information on pricing, visithttp://www.outboundengine.com/pricing

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services
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Features

Email & Online Marketing

Using software to manage lists, send emails, automate email campaigns, and track results.

8.1
Avg 7.6

Lead Management

The process of tracking and managing prospective customers from lead generation to conversion.

7.8
Avg 7.2

Social Media Marketing

Using social media networks to help amplify marketing endeavors.

7.9
Avg 7.2
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Product Details

What is OutboundEngine?

OutboundEngine provides a hands-off way for small business owners to market and grow their business. The product aims to provide small businesses with what big companies have achieved with marketing automation. The service aims to help users keep in touch with clients and prospects with professionally designed, branded campaigns. Benefits include: driving engagement, surfacing warm leads from current contacts, generating referrals and repeat business from their existing contacts, social media advertising to get in front of prospective new customers.

The vendor states that OutboundEngine Users will benefit from:
  • Well crafted campaigns with delivery in mind
  • Industry-relevant content that keeps contacts engaged over time
  • Prescriptive performance metrics delivered via email
  • Prospect generating forms with a clear call to action
  • Done-for-them social advertising

OutboundEngine Features

Email & Online Marketing Features

  • Supported: Mobile optimization
  • Supported: Email deliverability reporting
  • Supported: List management

Lead Management Features

  • Supported: Automated sales alerts and tasks

Social Media Marketing Features

  • Supported: Social sharing and campaigns

Additional Features

  • Supported: Email content creation
  • Supported: Professional email design
  • Supported: Fully automated email delivery
  • Supported: Lead and referral notification email alerts
  • Supported: A digestible snapshot of the warmest leads
  • Supported: Email, chat and phone support
  • Supported: New client onboarding
  • Supported: Optional social media training
  • Supported: Automated social media posts to Facebook, LinkedIn, and Twitter
  • Supported: Social media content creation
  • Supported: Custom branded Facebook apps for your business page
  • Supported: Referral generation
  • Supported: Opt out capabilities on all email and social media posts
  • Supported: Automated online review site generation, management and monitoring
  • Supported: Online review generation

OutboundEngine Screenshots

Screenshot of Automated Social Media MarketingScreenshot of A personalized snapshot of your account activity and warmest leads.Screenshot of Personally designed, tested, and automated emails

OutboundEngine Videos

OutboundEngine Integrations

OutboundEngine Competitors

OutboundEngine Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android, Windows Phone, Blackberry, Mobile Web

Frequently Asked Questions

Mailchimp, Constant Contact, and BombBomb are common alternatives for OutboundEngine.

Reviewers rate Email deliverability reporting highest, with a score of 8.3.

The most common users of OutboundEngine are from Small Businesses (1-50 employees).
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Comparisons

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Reviews and Ratings

(91)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

OutboundEngine has been widely used by businesses and professionals to enhance their online exposure and generate new customer inquiries. Users have found it easy to use the software to send regular communication to their clients, prospects, and centers of influence, helping to keep their name in front of potential clients. Real estate agents, in particular, have utilized OutboundEngine to stay connected with their database by providing relevant content to their various social media sites. Customers appreciate the user-friendly nature of the software and its high return on investment compared to staffing a larger marketing team. However, some users have expressed a desire for more menu options to customize the software to their specific needs. Despite this, OutboundEngine has been praised for helping build personal brands and getting names in front of people without being intrusive. The program has also been valuable for streamlining marketing efforts and ensuring consistent communication with past and current clients. Additionally, OutboundEngine offers helpful features such as email tracking, lead generation, client outreach, and social media/online presence management.

Excellent Customer Service: Several users have praised OutboundEngine's customer service, stating that they have had positive experiences with their account managers and found the support team to be prompt and accessible.

Relevant and Engaging Content Generation: Many reviewers have appreciated OutboundEngine's content generation, mentioning that the content sent to their clients is relevant, engaging, and helps make their business appear more professional and consistent. This has helped them stay in touch with clients and generate new leads.

User-Friendly Interface: Numerous users have found OutboundEngine's user interface to be intuitive and easy to navigate. They appreciate the simplicity of the platform, which allows them to easily access its features without any technical difficulties.

Expensive for Small Businesses: Some users have found the system to be expensive, especially for small businesses. They feel that the pricing is not justified and that more tailored options should be offered to make it more affordable.

Lack of Lead Generation and Website Linking: Several users mentioned a need for better methods of getting leads and linking postings to their website. They feel that these functionalities are lacking and would like to see improvements in this area.

Uncertainty about Instagram Effectiveness: Users have expressed uncertainty about the effectiveness of using Instagram for social media. They are unsure if it is worth investing time and effort into this platform and would appreciate more guidance on how to utilize it effectively.

Users of Outbound Engine commonly recommend the following:

  1. Have a clear understanding of what's included with Outbound Engine technology.
  2. If you paid thousands of dollars and received no contacts from Outbound Engine, consider using another service.
  3. Recommend Outbound Engine to anyone who is looking for a marketing platform that they don't have to worry about.
  4. Outbound Engine would work best for a company with a larger reach, particularly for social media marketing.
  5. Make sure Outbound Engine doesn't delete or inactivate your contacts; contact them if you're a small business owner.
  6. Be in touch with Outbound Engine and ask questions.
  7. Outbound Engine is a great resource for social media advertising/marketing.
  8. Make sure your emails for your contacts are perfect when using Outbound Engine.
  9. Use Outbound Engine for keeping updated with social media campaigns and newsletters.
  10. Use Outbound Engine for outsourcing and saving time, especially if you use social media to promote your business.
  11. However, if your brand matters to you and you don't want customers making fun of the content, do not recommend using Outbound Engine.
  12. Fully understand what you are getting for your investment with Outbound Engine services and automation processes.
  13. Outbound Engine makes things easy and gets responses from contacts.
  14. Be organized on your end to make Outbound Engine work effectively; start using it immediately.
  15. Use Outbound Engine to brand yourself in your chosen profession; give it a few months to perform and engage your database.
  16. Use Outbound Engine to help get clients by making your presence known on social media; try it as a virtual social media assistant.
  17. Check out Outbound Engine as they are willing to work with you and tailor to your specific needs.

Overall, customers believe that Outbound Engine offers valuable services and automation processes, making marketing efforts easier and more effective. However, it is important to note that some users caution against relying too heavily on the platform if brand integrity is a top priority.

Attribute Ratings

Reviews

(1-3 of 3)
Companies can't remove reviews or game the system. Here's why
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Outbound Engine has kept my professional social media sites hopping with fresh information and regular emails to my customer base regularly. They provide a wealth of timely and pertinent information as well as holiday greetings. They take the guesswork out of articles and uploads, freeing me to spend valuable time with clients and customers. Even my colleagues compliment the content.
  • Great articles related to the Real Estate industry and do-it-yourself tips too.
  • On-time holiday ecards.
  • Articles carefully targeted to my industry.
  • I do not like the use of drawings to attract new customers, and they have ignored my requests to eliminate that for my personal emails.
  • I do not like it when a competitor in my immediate market has the same posts. It cheapens the service or makes it appear that I am simply sharing another's post.
As I mentioned above, I love that the articles remind others of the value of referrals in my industry, but I do not like the use of "drawings" as a means of asking for loyalty from old clients who are already very likely to recommend me to others. Otherwise, I have no issues.
Email & Online Marketing (3)
100%
10.0
Mobile optimization
100%
10.0
Email deliverability reporting
100%
10.0
List management
100%
10.0
Lead Management (1)
100%
10.0
Automated sales alerts and tasks
100%
10.0
Campaign Management
N/A
N/A
Social Media Marketing (1)
100%
10.0
Social sharing and campaigns
100%
10.0
Reporting & Analytics
N/A
N/A
Platform & Infrastructure
N/A
N/A
  • I can't pinpoint a return on my investment, nor do I specifically recall gaining a client through this service.
  • I do believe this advertising keeps me in the back of others' minds, especially those I work with, curious to know if there is possible profit to be gained.
  • I do like being in front of my sphere of influence on social media.
Some social media venues have been dropped from OE's services which are disappointing. The more exposure, the better, and some are selective about the platforms they read. Too bad another option or two when another is gone. I do regret that since I requested that the piece about drawings from my presence be excluded from my presence, it has continued to appear. That could be a deal breaker on continuing as I plan to downsize my business or work more with referral clients old clients share with me. I feel like it cheapens me or that I'm publically trying to buy customers beyond the presence I prefer to speak for me. I do wish it generated real buying and selling customers rather than those who just follow me and the info I provide and that more actually clicked on the offerings when provided. I do like all the information provided on these statistics. Interesting that those who are my "best followers" are other realtors who try to do it themselves.
I have not opted for others. However, I do add my own offerings and content making me realize just how easy and cost-effective this is to do in spite of the volume OE provides. I do like postings to attract others and not be the same as others in my community.
1
Just me and those options I utilize
  • I'm solo in my practice
  • N/A
  • N/A
AS my business is beginning to change and with volatility in the market, I have to rely seriously on a budget. That and nearing retirement consideration has me more likely to opt out in the near future.
No
  • Product Features
I'm glad I've used OE and I would do it again.
I need to use support more often. They have been invaluable with the appearance of my Facebook professional page. They know all sorts of tricks that I wouldn;t even pretend to know.
Budget, budget, budget.
No
Always.
As long as I keep the access address handy, it's easy to use.
Steven Benson | TrustRadius Reviewer
Score 1 out of 10
Vetted Review
Verified User
I purchased OBE to help with lead generation. They offered websites, email campaigns, and social media posts. I was looking for help in two areas: keeping in touch with my existing customers and finding new ones.
  • Bi-monthly newsletters.
  • Social media postings.
  • Monthly meetings with my account manager.
  • Problem resolution
  • Quality assurance
  • Willingness of management to talk with customers.
  • Lead generation of new customers, past 10 months haven't had one.
1. Repeatedly reported issues in newsletter layout. After no action, we copied the complaint to CEO and other executives and never heard from anyone. We made a second request and heard from the manager of Customer Support.
2. We found pricing errors on items in the catalog. Verified pricing didn't match listed pricing on suppliers website and we were unable to get anyone to take my issue seriously and with a sense of urgency.
3. They have a process where you email customer service and then someone responds. This system works well for routine issues, but if you need help urgent help, good luck!
Email & Online Marketing (3)
56.66666666666667%
5.7
Mobile optimization
70%
7.0
Email deliverability reporting
50%
5.0
List management
50%
5.0
Lead Management (1)
70%
7.0
Automated sales alerts and tasks
70%
7.0
Campaign Management
N/A
N/A
Social Media Marketing (1)
50%
5.0
Social sharing and campaigns
50%
5.0
Reporting & Analytics
N/A
N/A
Platform & Infrastructure
N/A
N/A
  • Positive: Kept my name in front of previous customers.
  • Negative: No new customers.
  • Negative: Newsletters very general, not focused on needs of my personas.
  • Positive: I can create custom newsletters for my personas.
  • Negative: ROI -59% (based on gross profit).
OBE has automated emails, that are industry-specific, so I don't have to create them. On the surface, this is a plus, but my lead generation results have been very poor. Started writing my own emails, now the advantage from OBE is gone. OBE has social media posts, this is a time saver for me, but the only result has been more exposure; nothing tangible to show for it.
1
As owner, I alone use software.
1
owner
  • Industry specific
  • Lead generation
  • Social media posts
  • Email marketing
  • Custom newsletters
  • None at this time.
The biggest issue is poor ROI. The second biggest issue is rigid customer service process, lack of a sense of urgency, and inability to reach out to upper management with issues.
They have a standard process for support. If problems needing attention can be handled through their system, all is good. BUT they have no sense of urgency in helping and mid to upper management will not speak to a customer.
Yes. Referrals, but haven't had it long enough to determine value
Yes
no
Some individuals have provided exceptional support on monthly calls.
Most of what I need to do is automated, so it is pretty easy. The have both laptop and app programs so I have access 24/7. They email updates and use voice meetings. All easy to use.
  • email campaigns were done, only had to review and approve
  • social media done for me, too. Really nothing needed from me.
  • pre-written emails, click to use, for follow-up.
  • Very poor integration. not all app feature on laptop and vise-a-versa
  • Unable to provide anything but standard reports, nothing custom
  • Catalog pricing didn't match supplier's website
  • data on website could not be added to spreadsheet reports
  • firewall between customer and upper management. contact limited to customer service`
Yes
Some data on app not available on laptop and vice-a-versa. App really is a true substitute for what can be done with laptop.
Ronda Needham | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
OutboundEngine is a life saver for busy realtors. They handle sending first class, relevant postings on social media that pertain to you and your business, plus they offer other services. Their prices are very reasonable as they design everything. They're located in Austin, Texas, and therefore understand the Texas market and what is an appropriate posting relevant to our state, as opposed to some others I've tried that were located in other states and didn't have a clue what was relevant to Texas real estate.
  • Accessible, easy and prompt
  • Knowledgeable of the real estate business
  • Produce relevent content for use by realtors
  • Have great follow up on programs, etc.
Outbound Engine is most appropriate for Texas realtors as their content is relevant to our state, climate, etc., where other providers are located in the North or Northeast and their material isn't appropriate for our climate or mindset.
  • I know people who receive the content are reading it because they leave comments.
Head and shoulders above the competition (actually there is no competition for them)!!!!!!
No
Support is consistent throughout
I have tried other providers located in other states and their content was not relevant to my area and was not read by any of my database receiving the emails. OutboundEngine gets a very acceptable "email's opened" within my mailing list.
They have consistently given me exceptional support.
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