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OutboundEngine

OutboundEngine

Overview

What is OutboundEngine?

OutboundEngine provides a hands-off way for small business owners to market and grow their business. The product aims to provide small businesses with what big companies have achieved with marketing automation. The service aims to help users keep in touch…

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Recent Reviews

TrustRadius Insights

OutboundEngine has been widely used by businesses and professionals to enhance their online exposure and generate new customer inquiries. …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 5 features
  • Email deliverability reporting (48)
    8.3
    83%
  • Mobile optimization (43)
    8.1
    81%
  • Social sharing and campaigns (46)
    7.8
    78%
  • List management (43)
    7.6
    76%
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Pricing

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Essential

$199

Cloud
per user

Value

$299

Cloud
per user

Premium

$499

Cloud
per user

Entry-level set up fee?

  • $99 per user
    Required
For the latest information on pricing, visithttp://www.outboundengine.com/pricing

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services
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Features

Email & Online Marketing

Using software to manage lists, send emails, automate email campaigns, and track results.

8
Avg 7.6

Lead Management

The process of tracking and managing prospective customers from lead generation to conversion.

7.7
Avg 7.2

Social Media Marketing

Using social media networks to help amplify marketing endeavors.

7.8
Avg 7.2
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Product Details

What is OutboundEngine?

OutboundEngine provides a hands-off way for small business owners to market and grow their business. The product aims to provide small businesses with what big companies have achieved with marketing automation. The service aims to help users keep in touch with clients and prospects with professionally designed, branded campaigns. Benefits include: driving engagement, surfacing warm leads from current contacts, generating referrals and repeat business from their existing contacts, social media advertising to get in front of prospective new customers.

The vendor states that OutboundEngine Users will benefit from:
  • Well crafted campaigns with delivery in mind
  • Industry-relevant content that keeps contacts engaged over time
  • Prescriptive performance metrics delivered via email
  • Prospect generating forms with a clear call to action
  • Done-for-them social advertising

OutboundEngine Features

Email & Online Marketing Features

  • Supported: Mobile optimization
  • Supported: Email deliverability reporting
  • Supported: List management

Lead Management Features

  • Supported: Automated sales alerts and tasks

Social Media Marketing Features

  • Supported: Social sharing and campaigns

Additional Features

  • Supported: Email content creation
  • Supported: Professional email design
  • Supported: Fully automated email delivery
  • Supported: Lead and referral notification email alerts
  • Supported: A digestible snapshot of the warmest leads
  • Supported: Email, chat and phone support
  • Supported: New client onboarding
  • Supported: Optional social media training
  • Supported: Automated social media posts to Facebook, LinkedIn, and Twitter
  • Supported: Social media content creation
  • Supported: Custom branded Facebook apps for your business page
  • Supported: Referral generation
  • Supported: Opt out capabilities on all email and social media posts
  • Supported: Automated online review site generation, management and monitoring
  • Supported: Online review generation

OutboundEngine Screenshots

Screenshot of Automated Social Media MarketingScreenshot of A personalized snapshot of your account activity and warmest leads.Screenshot of Personally designed, tested, and automated emails

OutboundEngine Videos

OutboundEngine Integrations

OutboundEngine Competitors

OutboundEngine Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android, Windows Phone, Blackberry, Mobile Web

Frequently Asked Questions

Mailchimp, Constant Contact, and BombBomb are common alternatives for OutboundEngine.

Reviewers rate Email deliverability reporting highest, with a score of 8.3.

The most common users of OutboundEngine are from Small Businesses (1-50 employees).
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Comparisons

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Reviews and Ratings

(91)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

OutboundEngine has been widely used by businesses and professionals to enhance their online exposure and generate new customer inquiries. Users have found it easy to use the software to send regular communication to their clients, prospects, and centers of influence, helping to keep their name in front of potential clients. Real estate agents, in particular, have utilized OutboundEngine to stay connected with their database by providing relevant content to their various social media sites. Customers appreciate the user-friendly nature of the software and its high return on investment compared to staffing a larger marketing team. However, some users have expressed a desire for more menu options to customize the software to their specific needs. Despite this, OutboundEngine has been praised for helping build personal brands and getting names in front of people without being intrusive. The program has also been valuable for streamlining marketing efforts and ensuring consistent communication with past and current clients. Additionally, OutboundEngine offers helpful features such as email tracking, lead generation, client outreach, and social media/online presence management.

Excellent Customer Service: Several users have praised OutboundEngine's customer service, stating that they have had positive experiences with their account managers and found the support team to be prompt and accessible.

Relevant and Engaging Content Generation: Many reviewers have appreciated OutboundEngine's content generation, mentioning that the content sent to their clients is relevant, engaging, and helps make their business appear more professional and consistent. This has helped them stay in touch with clients and generate new leads.

User-Friendly Interface: Numerous users have found OutboundEngine's user interface to be intuitive and easy to navigate. They appreciate the simplicity of the platform, which allows them to easily access its features without any technical difficulties.

Expensive for Small Businesses: Some users have found the system to be expensive, especially for small businesses. They feel that the pricing is not justified and that more tailored options should be offered to make it more affordable.

Lack of Lead Generation and Website Linking: Several users mentioned a need for better methods of getting leads and linking postings to their website. They feel that these functionalities are lacking and would like to see improvements in this area.

Uncertainty about Instagram Effectiveness: Users have expressed uncertainty about the effectiveness of using Instagram for social media. They are unsure if it is worth investing time and effort into this platform and would appreciate more guidance on how to utilize it effectively.

Users of Outbound Engine commonly recommend the following:

  1. Have a clear understanding of what's included with Outbound Engine technology.
  2. If you paid thousands of dollars and received no contacts from Outbound Engine, consider using another service.
  3. Recommend Outbound Engine to anyone who is looking for a marketing platform that they don't have to worry about.
  4. Outbound Engine would work best for a company with a larger reach, particularly for social media marketing.
  5. Make sure Outbound Engine doesn't delete or inactivate your contacts; contact them if you're a small business owner.
  6. Be in touch with Outbound Engine and ask questions.
  7. Outbound Engine is a great resource for social media advertising/marketing.
  8. Make sure your emails for your contacts are perfect when using Outbound Engine.
  9. Use Outbound Engine for keeping updated with social media campaigns and newsletters.
  10. Use Outbound Engine for outsourcing and saving time, especially if you use social media to promote your business.
  11. However, if your brand matters to you and you don't want customers making fun of the content, do not recommend using Outbound Engine.
  12. Fully understand what you are getting for your investment with Outbound Engine services and automation processes.
  13. Outbound Engine makes things easy and gets responses from contacts.
  14. Be organized on your end to make Outbound Engine work effectively; start using it immediately.
  15. Use Outbound Engine to brand yourself in your chosen profession; give it a few months to perform and engage your database.
  16. Use Outbound Engine to help get clients by making your presence known on social media; try it as a virtual social media assistant.
  17. Check out Outbound Engine as they are willing to work with you and tailor to your specific needs.

Overall, customers believe that Outbound Engine offers valuable services and automation processes, making marketing efforts easier and more effective. However, it is important to note that some users caution against relying too heavily on the platform if brand integrity is a top priority.

Attribute Ratings

Reviews

(1-25 of 59)
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Score 7 out of 10
Vetted Review
Verified User
Incentivized
OE is well suited if you are in the Health Insurance, Life Insurance, Financial Planning, Disability, and Medicare industries as it provides a content creator for you and sends it out to your contacts on a monthly basis. That makes it convenient for you the end user to stay top of mind with your client base but not overwhelm them with SPAM. That said, it could be a lot better if they started to drill down into these areas and provide more in depth content in some areas.
Shelly Cross | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
OutboundEngine does a referral campaign and I've been able to close a couple of deals based on getting in touch with people who engage with this campaign and state they could use my services in the next 6 months. This is a great follow up tool for those you may or may not know are going to be needing your services.
Score 6 out of 10
Vetted Review
Verified User
Incentivized
Having an automated system keep me and my name in front of my past clients is what they do best. Client retention appears to be a problem since many have inactivated their accounts since activating them and therefore reducing how many followers I have with only a small portion of them actually engaging with the platform.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
As I mentioned above, I love that the articles remind others of the value of referrals in my industry, but I do not like the use of "drawings" as a means of asking for loyalty from old clients who are already very likely to recommend me to others. Otherwise, I have no issues.
CELESTE PARKER | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Well suited for me to set-it and forget-it. I don't have to spend time doing this type of marketing. I trust their output.

Maybe less appropriate is that it is not a lead source. I wished it provided a better lead source.
Greg DeFazio | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Hit auto mates, keeping in touch with your sphere of influence and your close network. Instead of spending countless hours, creating content and Hit auto mates, keeping in touch with your sphere of influence and your close network. Instead of spending countless hours, creating content and post, it happens for you and spoon feeds you the results, who is engaged, who needs to be followed up with.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
The articles and photography are eye catching and a manageable size to read. The topics are relevant and timely, and they are in step with seasonal topics. I would like the articles to link to my webpage instead of directing my clients to other sites. At times, some of the articles could provide a bit more substance. There's a lot of common sense information and I would appreciate a bit more new information.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
It's always well suited to hard-working real estate agents! The reason I put 9 instead of 10 is because if the agent isn't a go-getter, I wouldn't recommend OutboundEngine to her. It allows an agent to put her energy into other aspects of the job, thus becoming a more effective agent.
Carol Jeha | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
I like that I can see who's viewed my email and how often. I can respond directly to that client with a personal message. OutboundEngine allows me to be top of mind to my clients and potential clients through social media. I don't really have any negative scenarios to share.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
I've only seen this service used with real estate but I also think it would be good for many other fields. They offer referral services to your colleagues, but why would I want my colleagues to use this? They are my competition! Other associates in the insurance, finance or service industries may benefit from appropriate information.
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