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OutboundEngine

OutboundEngine

Overview

What is OutboundEngine?

OutboundEngine provides a hands-off way for small business owners to market and grow their business. The product aims to provide small businesses with what big companies have achieved with marketing automation. The service aims to help users keep in touch…

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Recent Reviews

TrustRadius Insights

OutboundEngine has been widely used by businesses and professionals to enhance their online exposure and generate new customer inquiries. …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 5 features
  • Email deliverability reporting (48)
    8.3
    83%
  • Mobile optimization (43)
    8.1
    81%
  • Social sharing and campaigns (46)
    7.8
    78%
  • List management (43)
    7.6
    76%
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Pricing

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Essential

$199

Cloud
per user

Value

$299

Cloud
per user

Premium

$499

Cloud
per user

Entry-level set up fee?

  • $99 per user
    Required
For the latest information on pricing, visithttp://www.outboundengine.com/pricing

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services
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Features

Email & Online Marketing

Using software to manage lists, send emails, automate email campaigns, and track results.

8
Avg 7.6

Lead Management

The process of tracking and managing prospective customers from lead generation to conversion.

7.7
Avg 7.2

Social Media Marketing

Using social media networks to help amplify marketing endeavors.

7.8
Avg 7.2
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Product Details

What is OutboundEngine?

OutboundEngine provides a hands-off way for small business owners to market and grow their business. The product aims to provide small businesses with what big companies have achieved with marketing automation. The service aims to help users keep in touch with clients and prospects with professionally designed, branded campaigns. Benefits include: driving engagement, surfacing warm leads from current contacts, generating referrals and repeat business from their existing contacts, social media advertising to get in front of prospective new customers.

The vendor states that OutboundEngine Users will benefit from:
  • Well crafted campaigns with delivery in mind
  • Industry-relevant content that keeps contacts engaged over time
  • Prescriptive performance metrics delivered via email
  • Prospect generating forms with a clear call to action
  • Done-for-them social advertising

OutboundEngine Features

Email & Online Marketing Features

  • Supported: Mobile optimization
  • Supported: Email deliverability reporting
  • Supported: List management

Lead Management Features

  • Supported: Automated sales alerts and tasks

Social Media Marketing Features

  • Supported: Social sharing and campaigns

Additional Features

  • Supported: Email content creation
  • Supported: Professional email design
  • Supported: Fully automated email delivery
  • Supported: Lead and referral notification email alerts
  • Supported: A digestible snapshot of the warmest leads
  • Supported: Email, chat and phone support
  • Supported: New client onboarding
  • Supported: Optional social media training
  • Supported: Automated social media posts to Facebook, LinkedIn, and Twitter
  • Supported: Social media content creation
  • Supported: Custom branded Facebook apps for your business page
  • Supported: Referral generation
  • Supported: Opt out capabilities on all email and social media posts
  • Supported: Automated online review site generation, management and monitoring
  • Supported: Online review generation

OutboundEngine Screenshots

Screenshot of Automated Social Media MarketingScreenshot of A personalized snapshot of your account activity and warmest leads.Screenshot of Personally designed, tested, and automated emails

OutboundEngine Videos

OutboundEngine Integrations

OutboundEngine Competitors

OutboundEngine Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android, Windows Phone, Blackberry, Mobile Web

Frequently Asked Questions

Mailchimp, Constant Contact, and BombBomb are common alternatives for OutboundEngine.

Reviewers rate Email deliverability reporting highest, with a score of 8.3.

The most common users of OutboundEngine are from Small Businesses (1-50 employees).
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Comparisons

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Reviews and Ratings

(91)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

OutboundEngine has been widely used by businesses and professionals to enhance their online exposure and generate new customer inquiries. Users have found it easy to use the software to send regular communication to their clients, prospects, and centers of influence, helping to keep their name in front of potential clients. Real estate agents, in particular, have utilized OutboundEngine to stay connected with their database by providing relevant content to their various social media sites. Customers appreciate the user-friendly nature of the software and its high return on investment compared to staffing a larger marketing team. However, some users have expressed a desire for more menu options to customize the software to their specific needs. Despite this, OutboundEngine has been praised for helping build personal brands and getting names in front of people without being intrusive. The program has also been valuable for streamlining marketing efforts and ensuring consistent communication with past and current clients. Additionally, OutboundEngine offers helpful features such as email tracking, lead generation, client outreach, and social media/online presence management.

Excellent Customer Service: Several users have praised OutboundEngine's customer service, stating that they have had positive experiences with their account managers and found the support team to be prompt and accessible.

Relevant and Engaging Content Generation: Many reviewers have appreciated OutboundEngine's content generation, mentioning that the content sent to their clients is relevant, engaging, and helps make their business appear more professional and consistent. This has helped them stay in touch with clients and generate new leads.

User-Friendly Interface: Numerous users have found OutboundEngine's user interface to be intuitive and easy to navigate. They appreciate the simplicity of the platform, which allows them to easily access its features without any technical difficulties.

Expensive for Small Businesses: Some users have found the system to be expensive, especially for small businesses. They feel that the pricing is not justified and that more tailored options should be offered to make it more affordable.

Lack of Lead Generation and Website Linking: Several users mentioned a need for better methods of getting leads and linking postings to their website. They feel that these functionalities are lacking and would like to see improvements in this area.

Uncertainty about Instagram Effectiveness: Users have expressed uncertainty about the effectiveness of using Instagram for social media. They are unsure if it is worth investing time and effort into this platform and would appreciate more guidance on how to utilize it effectively.

Users of Outbound Engine commonly recommend the following:

  1. Have a clear understanding of what's included with Outbound Engine technology.
  2. If you paid thousands of dollars and received no contacts from Outbound Engine, consider using another service.
  3. Recommend Outbound Engine to anyone who is looking for a marketing platform that they don't have to worry about.
  4. Outbound Engine would work best for a company with a larger reach, particularly for social media marketing.
  5. Make sure Outbound Engine doesn't delete or inactivate your contacts; contact them if you're a small business owner.
  6. Be in touch with Outbound Engine and ask questions.
  7. Outbound Engine is a great resource for social media advertising/marketing.
  8. Make sure your emails for your contacts are perfect when using Outbound Engine.
  9. Use Outbound Engine for keeping updated with social media campaigns and newsletters.
  10. Use Outbound Engine for outsourcing and saving time, especially if you use social media to promote your business.
  11. However, if your brand matters to you and you don't want customers making fun of the content, do not recommend using Outbound Engine.
  12. Fully understand what you are getting for your investment with Outbound Engine services and automation processes.
  13. Outbound Engine makes things easy and gets responses from contacts.
  14. Be organized on your end to make Outbound Engine work effectively; start using it immediately.
  15. Use Outbound Engine to brand yourself in your chosen profession; give it a few months to perform and engage your database.
  16. Use Outbound Engine to help get clients by making your presence known on social media; try it as a virtual social media assistant.
  17. Check out Outbound Engine as they are willing to work with you and tailor to your specific needs.

Overall, customers believe that Outbound Engine offers valuable services and automation processes, making marketing efforts easier and more effective. However, it is important to note that some users caution against relying too heavily on the platform if brand integrity is a top priority.

Attribute Ratings

Reviews

(1-25 of 59)
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Score 7 out of 10
Vetted Review
Verified User
Incentivized
OE allows me to stay relevant with my clients. In the Insurance and Finance world many times you meet with someone and then may never meet with them again. OE keeps me current with them while providing relevant information related to this industry. My clients appreciate that I don't bombard them and it's easy becuase OE does all the work.
Shelly Cross | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
I use OutboundEngine to keep in touch with my sphere/database. I have been a Realtor for over 18 years and it is challenging to do business while consistently marketing to my database. OutboundEngine takes this role on for me and provides valuable data to my sphere and allows me to see who is opening and viewing the bi-monthly newsletters. In addition, OutboundEngine makes is super easy for me to contact those who are most actively viewing my newsletters with just a couple of clicks. Not to mention the social media posting which keeps me engaged with my social media followers.
Score 6 out of 10
Vetted Review
Verified User
Incentivized
I use it as a CRM and social media management for posting useful articles. I also use it to maintain constant, consistent contact with past clients with the added value of providing information to them regarding the product that I sell, real estate.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Outbound Engine has kept my professional social media sites hopping with fresh information and regular emails to my customer base regularly. They provide a wealth of timely and pertinent information as well as holiday greetings. They take the guesswork out of articles and uploads, freeing me to spend valuable time with clients and customers. Even my colleagues compliment the content.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
I use OutboundEngine for communication and education. It is a way to stay in touch with customers and inform them of how certain insurance covers them and works for them. It also creates a need if they see the articles have merit, and it is something that would protect them. It is also useful in that people can respond to the articles if they need something new, or need service on existing policy. I like the flexibility of OutboundEngine because we can add to articles or help make the message more clear. The people at OutboundEngine and good listeners and always ready to help.
February 02, 2023

Try I like it

Chic Clark | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
I use the OutboundEngine to keep my name in front of people. They post on my social media every three days and have articles with great content. They also do a newsletter twice a month to over 3000 emails I have in my database. I meet online with my account rep once a month, and they are very good about follow-up and communication.
Kay Young | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
I use OutboundEngine to keep my business "top of mind" as well as keep my social media platforms up to date. The postings are targeted at my field of interest, Real Estate, and are up-to-date topics. It is a way to hit the diverse media platforms with very little effort on my part, but if there is a subject that you do not want to be posted, it is also easy to make a change.
Butch Fehr | TrustRadius Reviewer
Score 5 out of 10
Vetted Review
Verified User
Incentivized
Client and future client contact program with information My biggest concerns with the programing is that we are not really notified when contacts that we have set up, either remove them selves, My number of contacts being sent information have been continually decreasing and not until I took a hard look. I believe that it should be part of the program to notify the consumer on number changes at lest 1x a month
Score 8 out of 10
Vetted Review
Verified User
Incentivized
I have the Outbound Engine real estate newsletter e-mailed to my real estate clients. The newsletter presents a variety of topics for homeowners and people wanting to buy or sell. The newsletter is professional looking, has great pictures, and the articles are pertinent and timely. I can see when my clients access the newsletter and I can respond to them with up to date information. Outbound Engine also posts to my Facebook page.
One goal I have in using Outbound Engine is to keep my name in front of potential buyers or sellers. Often I will have clients contact me and the way they know me is through this newsletter. It's been a very effective tool in keeping me top of mind when clients have real estate needs. It's also been a tool that my clients pass to their friends and family when they see a topic that particularily addresses their current need.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
I have newsletters with a range of topics that are sent to clients every two weeks. Topics are varied from credit issues to buying or selling and so many other related topics, from designing and remodeling and making improvements in a property to current issues that face buyers and sellers. Great way to keep past clients and potential clients top of mind for referrals and additional business.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Outbound Engine helps me to stay in touch with my former, active, and prospective real estate clients. The bi-weekly newsletter interests many on my e-mailing list, and the OE software keeps track of who is reading the newsletter. It makes it very easy to send notes to them or to request reviews of former clients, freeing up my time for other important areas of sales. It's a boon to my business.
Carol Jeha | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
I use OutboundEngine to market my real estate business through social media and email. I like that it's all automated and user friendly. The topics and related articles are right on point with my industry. I can see who's viewed and am able to respond with a specific personal message.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Stay in contact with past, current, and future clients through informational posts and emails. Twice monthly provides pertinent information to clients and customers. It allows me to reach out to clients for referrals in a non-confrontational way. It posts to multiple social media platforms to cover different types of clients and customers. It also offers other services that I don't take advantage of.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
I currently use OutboundEngine for my follow-up and monthly marketing with all of my present and past clients. OutboundEngine absolutely keeps me on track with my customers and follow up! With a crazy schedule of property management and Real Estate, along with managing agents and day to day schedule changes, Dawn, my OutboundEngine representative keeps me on track with monthly calls to stay on the phone with me and help me reply and interact with the customers engaged with my monthly emails and marketing. I would not be able to manage my customers and receive the repeat referrals without her!
Lorraine Spinogatti | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
I use OutboundEngine to stay in touch and educate past, current and future clients about the Real Estate market. The content of the emails and the social media posts are professionally written and current. It saves me time not having to search out content to post.
December 21, 2022

Extremely Satisfied

Andrea Shields | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
OutboundEngine handles the marketing for my 2000-plus clients. They prepare newsletters, send out reviews, and request and promote my business on social media. They also keep track of the responses to the marketing and notify me when I need to respond back. Since using this system, my resale business has increased substantially and it keeps my brand in front of my clients through email and social media consistently. It’s the best marketing tool I’ve utilized in my 34 years in this business.
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