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OutboundEngine

OutboundEngine

Overview

What is OutboundEngine?

OutboundEngine provides a hands-off way for small business owners to market and grow their business. The product aims to provide small businesses with what big companies have achieved with marketing automation. The service aims to help users keep in touch…

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Recent Reviews

TrustRadius Insights

OutboundEngine has been widely used by businesses and professionals to enhance their online exposure and generate new customer inquiries. …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 5 features
  • Email deliverability reporting (48)
    8.3
    83%
  • Mobile optimization (43)
    8.1
    81%
  • Social sharing and campaigns (46)
    7.8
    78%
  • List management (43)
    7.6
    76%
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Pricing

View all pricing

Essential

$199

Cloud
per user

Value

$299

Cloud
per user

Premium

$499

Cloud
per user

Entry-level set up fee?

  • $99 per user
    Required
For the latest information on pricing, visithttp://www.outboundengine.com/pricing

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services
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Features

Email & Online Marketing

Using software to manage lists, send emails, automate email campaigns, and track results.

8
Avg 7.6

Lead Management

The process of tracking and managing prospective customers from lead generation to conversion.

7.7
Avg 7.2

Social Media Marketing

Using social media networks to help amplify marketing endeavors.

7.8
Avg 7.2
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Product Details

What is OutboundEngine?

OutboundEngine provides a hands-off way for small business owners to market and grow their business. The product aims to provide small businesses with what big companies have achieved with marketing automation. The service aims to help users keep in touch with clients and prospects with professionally designed, branded campaigns. Benefits include: driving engagement, surfacing warm leads from current contacts, generating referrals and repeat business from their existing contacts, social media advertising to get in front of prospective new customers.

The vendor states that OutboundEngine Users will benefit from:
  • Well crafted campaigns with delivery in mind
  • Industry-relevant content that keeps contacts engaged over time
  • Prescriptive performance metrics delivered via email
  • Prospect generating forms with a clear call to action
  • Done-for-them social advertising

OutboundEngine Features

Email & Online Marketing Features

  • Supported: Mobile optimization
  • Supported: Email deliverability reporting
  • Supported: List management

Lead Management Features

  • Supported: Automated sales alerts and tasks

Social Media Marketing Features

  • Supported: Social sharing and campaigns

Additional Features

  • Supported: Email content creation
  • Supported: Professional email design
  • Supported: Fully automated email delivery
  • Supported: Lead and referral notification email alerts
  • Supported: A digestible snapshot of the warmest leads
  • Supported: Email, chat and phone support
  • Supported: New client onboarding
  • Supported: Optional social media training
  • Supported: Automated social media posts to Facebook, LinkedIn, and Twitter
  • Supported: Social media content creation
  • Supported: Custom branded Facebook apps for your business page
  • Supported: Referral generation
  • Supported: Opt out capabilities on all email and social media posts
  • Supported: Automated online review site generation, management and monitoring
  • Supported: Online review generation

OutboundEngine Screenshots

Screenshot of Automated Social Media MarketingScreenshot of A personalized snapshot of your account activity and warmest leads.Screenshot of Personally designed, tested, and automated emails

OutboundEngine Videos

OutboundEngine Integrations

OutboundEngine Competitors

OutboundEngine Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android, Windows Phone, Blackberry, Mobile Web

Frequently Asked Questions

Mailchimp, Constant Contact, and BombBomb are common alternatives for OutboundEngine.

Reviewers rate Email deliverability reporting highest, with a score of 8.3.

The most common users of OutboundEngine are from Small Businesses (1-50 employees).
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Comparisons

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Reviews and Ratings

(91)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

OutboundEngine has been widely used by businesses and professionals to enhance their online exposure and generate new customer inquiries. Users have found it easy to use the software to send regular communication to their clients, prospects, and centers of influence, helping to keep their name in front of potential clients. Real estate agents, in particular, have utilized OutboundEngine to stay connected with their database by providing relevant content to their various social media sites. Customers appreciate the user-friendly nature of the software and its high return on investment compared to staffing a larger marketing team. However, some users have expressed a desire for more menu options to customize the software to their specific needs. Despite this, OutboundEngine has been praised for helping build personal brands and getting names in front of people without being intrusive. The program has also been valuable for streamlining marketing efforts and ensuring consistent communication with past and current clients. Additionally, OutboundEngine offers helpful features such as email tracking, lead generation, client outreach, and social media/online presence management.

Excellent Customer Service: Several users have praised OutboundEngine's customer service, stating that they have had positive experiences with their account managers and found the support team to be prompt and accessible.

Relevant and Engaging Content Generation: Many reviewers have appreciated OutboundEngine's content generation, mentioning that the content sent to their clients is relevant, engaging, and helps make their business appear more professional and consistent. This has helped them stay in touch with clients and generate new leads.

User-Friendly Interface: Numerous users have found OutboundEngine's user interface to be intuitive and easy to navigate. They appreciate the simplicity of the platform, which allows them to easily access its features without any technical difficulties.

Expensive for Small Businesses: Some users have found the system to be expensive, especially for small businesses. They feel that the pricing is not justified and that more tailored options should be offered to make it more affordable.

Lack of Lead Generation and Website Linking: Several users mentioned a need for better methods of getting leads and linking postings to their website. They feel that these functionalities are lacking and would like to see improvements in this area.

Uncertainty about Instagram Effectiveness: Users have expressed uncertainty about the effectiveness of using Instagram for social media. They are unsure if it is worth investing time and effort into this platform and would appreciate more guidance on how to utilize it effectively.

Users of Outbound Engine commonly recommend the following:

  1. Have a clear understanding of what's included with Outbound Engine technology.
  2. If you paid thousands of dollars and received no contacts from Outbound Engine, consider using another service.
  3. Recommend Outbound Engine to anyone who is looking for a marketing platform that they don't have to worry about.
  4. Outbound Engine would work best for a company with a larger reach, particularly for social media marketing.
  5. Make sure Outbound Engine doesn't delete or inactivate your contacts; contact them if you're a small business owner.
  6. Be in touch with Outbound Engine and ask questions.
  7. Outbound Engine is a great resource for social media advertising/marketing.
  8. Make sure your emails for your contacts are perfect when using Outbound Engine.
  9. Use Outbound Engine for keeping updated with social media campaigns and newsletters.
  10. Use Outbound Engine for outsourcing and saving time, especially if you use social media to promote your business.
  11. However, if your brand matters to you and you don't want customers making fun of the content, do not recommend using Outbound Engine.
  12. Fully understand what you are getting for your investment with Outbound Engine services and automation processes.
  13. Outbound Engine makes things easy and gets responses from contacts.
  14. Be organized on your end to make Outbound Engine work effectively; start using it immediately.
  15. Use Outbound Engine to brand yourself in your chosen profession; give it a few months to perform and engage your database.
  16. Use Outbound Engine to help get clients by making your presence known on social media; try it as a virtual social media assistant.
  17. Check out Outbound Engine as they are willing to work with you and tailor to your specific needs.

Overall, customers believe that Outbound Engine offers valuable services and automation processes, making marketing efforts easier and more effective. However, it is important to note that some users caution against relying too heavily on the platform if brand integrity is a top priority.

Attribute Ratings

Reviews

(1-25 of 59)
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Score 7 out of 10
Vetted Review
Verified User
Incentivized
  • Newsletter with multiple categories
  • Social Media Posts
  • Engages my clients
  • Interface of their back office website
  • Giving the user more ability to personalize their newsletter
  • Allow the users to hand select some of the content monthly
Score 6 out of 10
Vetted Review
Verified User
Incentivized
  • Article content
  • 1:1 Direct monthly technical help with a professional from the company
  • OBE Reps are always looking for ways to keep my internet footprint relavent and active
  • Consistency with branding and content
  • Price, especially after the first year of commitment. Other services cost less.
  • CRM user friendliness could be improved, specifically finding settings to change is often troublesome for me and uploading multiple new contacts without the help of a rep. I need to enter each one individually to do it on my own which is time consuming when you're using multiple CRMs.
  • I emailed for help between my montly touchpoints and haven't received any response.
  • The need to connect and disconnect to social media platforms.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
  • Great articles related to the Real Estate industry and do-it-yourself tips too.
  • On-time holiday ecards.
  • Articles carefully targeted to my industry.
  • I do not like the use of drawings to attract new customers, and they have ignored my requests to eliminate that for my personal emails.
  • I do not like it when a competitor in my immediate market has the same posts. It cheapens the service or makes it appear that I am simply sharing another's post.
CELESTE PARKER | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
  • Consistently post quality information on my Facebook and Linkedin profiles
  • Emails beneficial information to my SOI, keeping me constantly engaged
  • Dependable service with follow-up from service reps
  • make it easier on how to link the postings to my website
  • better methods of getting leads
February 02, 2023

Try I like it

Chic Clark | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
  • Monthly meeting
  • Great content with with my social media
  • The also keep track of who is taking interest
  • All around as companies I have worked with they have been the best
  • I would recommend them. I know when I am too busy I know they have good content going out even when I don't have time to do my own.
  • I think I would like more help with social media
  • Adding instagram and twitter
  • Providing a program with they will do the mailings for you of selected contacts. And providing good content
Kay Young | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
  • Emailing up to date subject matter on schedule
  • Posting to other social media in a timely manner.
  • Keeping me advised of the number of good emails that are delivered and anyone that requests more information.
  • For my use
  • it is a good buy
  • and I don't have any comments on improvement.
Butch Fehr | TrustRadius Reviewer
Score 5 out of 10
Vetted Review
Verified User
Incentivized
  • let me know who the most engaged are
  • updating their clients (us) on users that have deactivated
  • letting us know how many new clients we can add
  • not asking for review as often as they do from clients on the lists
  • would like to know who wins the referral or review contests
Score 8 out of 10
Vetted Review
Verified User
Incentivized
  • Presents a professional look
  • Excellent Photography
  • Pertinent Information
  • Up to date with current trends and topics
  • Very Manageable content - good information, not too long
  • I would like to see Outbound Engine direct traffic back to my website.
  • I would like to see specifically what article(s) clients read
  • Updated auto responses
Score 9 out of 10
Vetted Review
Verified User
Incentivized
  • Regularly calls for feedback
  • Regularly suggests improvements that I can make
  • Offer different means of connecting with those in my contact list
  • Provides excellent and swift service for new listings and sold properties
  • Find the app more challenging to use than laptop
  • Need to have one particular person to have continued phone conversations with if an appointment call is missed
Score 9 out of 10
Vetted Review
Verified User
Incentivized
  • The excellent newsletter is frequent and gets many readers.
  • Posting on Facebook and LinkedIn is also very good.
  • The pre-written letters and review requests that can also be adapted saves me lots of time, and I tend to do those pesky tasks more often because of it.
  • The website is attractive, simply designed, and very easy to use.
  • The monthly call is also helpful for any issues, questions, or feedback I might have.
  • Logging into Outbound Engine on my phone is difficult because I can't save the login name and password. Being able to save it would be very helpful.
  • Posting my new listings on social media would help if that's possible.
  • Being informed of what you're posting on social media and when would also be helpful.
Carol Jeha | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
  • Topics and articles on point with my industry
  • User friendly and customer service is great
  • Able to respond to clients individually and personally
  • Customizable
  • I'm not sure. I probably don't use all the features to it's full potential for me to rate this question.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
  • OutboundEngine provides information my client and customers are interested in.
  • It sends out information automatically and regularly.
  • It provides an opportunity to include personal messages or send them without.
  • OutboundEngine provides the option to choose which letter or text is sent, not only default.
  • It shows if client and customers open emails as well as click on links.
  • It connects to the current website with an IDX feed rather than the website they created which has none of my listings.
Score 3 out of 10
Vetted Review
Verified User
Incentivized
  • Obtain client reviews
  • Provides personal telephone support
  • Increase integration of customer reviews into email messages
  • Increase integration of customer reviews into social media posts
  • Allow me to immediately ask for a review immediately after entering a client's information
Score 8 out of 10
Vetted Review
Verified User
Incentivized
  • Creating newsletters.
  • Posting newsletters to social media.
  • Managing contacts is a little clunky.
  • I would like to see more social media outlets that it could post to automatically (Instagram, etc.)
  • I would like to be able to post the articles to my website.
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