Name: Zemanta
Author: Outbrain

Help Desk

Web and Video Conferencing

Customer Support

Alumni Management

Education

AI Document Creation

Business Intelligence (BI)

Collaboration

Communications Platform as a Service (CPaaS)

Enterprise

Accounting

Loan Origination

Finance and Accounting

Applicant Tracking

Corporate Learning Management

HR Management

HR Service Delivery

Payroll

Talent Intelligence

Talent Management

Workforce Analytics

Workforce Management

Human Resources

Block Storage

Blockchain Analysis

Cloud Storage

Data Center Outsourcing (Canada)

Data Integration

Database Performance Monitoring

Debugging

Edge Computing

Electronic Data Interchange (EDI)

Encryption Key Management

Fraud Detection

Integration Platform as a Service (iPaaS)

Load Balancing

Master Data Management (MDM)

Mobile Application Performance Monitoring  (APM)

Network Function Virtualization (NFV)

Network Performance Monitoring

Runtime Application Self-Protection

SQL Server Performance Monitoring

Secure Access Control

Secure Web Gateway

Security Analytics

Security Awareness Training

Web Content Filtering

Wireless WAN

Information Technology

A/B Testing

Ad Serving & Retargeting

All-in-One Marketing

Business Card Scanning

Community

Content Management

Customer Journey Mapping

Digital Analytics

Email Marketing

Grant Management Software

Livestream

Marketing Automation

Predictive Analytics

Real-Time Interaction Management

Social Media Management

Survey & Forms Building

Tag Management

Usability Testing

Web Analytics

Marketing

Business Caller ID

Interactive Whiteboard

Project Management

Professional Services

Customer Communication Management

Customer Relationship Management (CRM)

Predictive Sales Analytics

Sales Email Tracking

Sales

Card Management

Computer-Aided Design (CAD)

Dealer Management

Restaurant Management

Tour Operator

Vertical-Specific

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### Digital Marketing Strategies
Users consistently praise Zemanta's digital marketing capabilities. While some users find the platform beneficial for creating targeted ads with proper demographics and detailed targeting, others express frustration, stating that a basic understanding of digital advertising is necessary to fully utilize the program. Despite mixed opinions, Zemanta's digital marketing strategies seem to offer valuable tools and information for enhancing advertising efforts.

### Campaign Management
Users generally praise Zemanta for its efficient campaign management capabilities. However, there are some concerns raised about occasional loading issues and the quality of inventory. Despite these drawbacks, users appreciate the ease of setting up native campaigns and the cost-effectiveness of CPC campaigns. The ability to bid in a CPC model is highlighted as particularly useful for performance campaigns with post-click conversion targets.

### Advertising and Promotion
Users generally agree that Zemanta excels in digital advertising and native advertising capabilities. While some users praise the company for its expertise in digital marketing and branding, others express dissatisfaction with the software's performance, citing issues such as lack of user analysis and unresponsive customer support. Despite mixed reviews, Zemanta is recognized for its efforts to adapt to the evolving landscape of digital marketing and provide solutions for various advertising tasks.

### Content Creation and Optimization
Users generally praise Zemanta for its efficient content creation and optimization features. The platform is commended for its ability to help content creators save time and enhance the quality of their work by providing access to a variety of resources such as images, videos, and articles. Users appreciate the intuitive interface and advanced functions available with Pro and Team subscriptions, which streamline the process of creating high-quality content quickly. Zemanta's automated rule sets for generating new posts based on existing topics or keywords are particularly well-received, making it easier for users to produce engaging and SEO-friendly content.

### SEO and Organic Growth
Users generally praise Zemanta for its robust SEO capabilities and user-friendly interface. The consensus among reviewers is that Zemanta excels in providing tools for SEO analysis, content creation, and generating valuable reports to enhance organic growth. Users appreciate the platform's ability to simplify tasks and improve efficiency through technology and data-driven insights. Zemanta's focus on SEO and organic growth is seen as a strong asset by those who value its comprehensive features and ease of use.

Zemanta is a multi-channel demand-side platform (DSP) built for engagement and performance, according to the vendor. It aims to optimize outcomes and post-click behavior for advertisers. Zemanta is suitable for companies of all sizes, from small businesses to large enterprises. Marketing managers, advertising agencies, digital marketers, media buyers, and e-commerce companies across various industries reportedly rely on Zemanta to streamline their programmatic media buying and achieve their advertising goals.

## Key Features

**Demand-side Platform**: Zemanta is a multi-channel demand-side platform (DSP) that, according to the vendor, allows advertisers to manage their programmatic media buying in one centralized platform.

**Built for Engagement and Performance**: Zemanta reportedly focuses on engagement and performance metrics, utilizing AI and machine learning to optimize user engagement with ads and websites.

**Advanced AI and Automation**: Zemanta leverages advanced AI and automation to, according to the vendor, accurately predict click-through rates (CTR) and minimize cost per click (CPC).

**Inventory Planning**: Zemanta's Inventory Planning tool provides insights into potential reach, cost, and traffic breakdown across publishers, devices, and channels, as claimed by the vendor.

**Omnichannel Advertising**: Zemanta offers a range of advertising channels, including native, display, and video, to reach targeted customers effectively, according to the vendor.

**Full Transparency and Reporting**: Zemanta provides complete visibility into inventory and cost, ensuring advertisers have a clear picture of their advertising budget distribution, as stated by the vendor.

**User Role Management**: Zemanta's user management tool allows advertisers to easily manage access levels and permissions for team members and clients, according to the vendor.

Zemanta, an Outbrain company (acquired 2017) is a demand side content marketing platform (DSP), featuring the ability to allow marketers to programmatically buy native content ads, with targeting features as well. If desired, Zemanta can be bundled with service. Also, Zemanta can be installed as a browser extension or plugin for bloggers using WordPress, Blogger, and TypePad.

Yahoo Native (formerly Yahoo Gemini) is  Yahoo's offering for mobile, native and search engine marketing and advertising (formerly Yahoo! Advertising and Yahoo! Search Marketing), for placing ads where visitors are, with an emphasis on mobile. The marketplace offers search and native advertising in one advertising platform, offering brand-safe premium content, and advanced technologies to deliver engaging advertising campaigns.

Yahoo Gemini!

Taboola is a native advertising platform from the company of the same name in New York for publishing "recommended" content in a variety of popularly visited news sites and spaces. Taboola is partnered with many publishers (the Atlantic, Tribune, MailOnline, Business Insider, etc.).

Campaigns

Zemanta

Native ads are paid advertisements that are matched to and embedded in digital publications based on fit of form and function. In other words, these ads are designed to fit the style of the media in which they appear, so that they are consistent with the experience of the reader of the particular publication where they appear. Native Advertising Platforms provide a means for advertisers and publishers to buy and sell ad space. Ancillary native ad software may include tools for programmatic buying, ad editing and style management, and strategy management (e.g. campaign management, ad or publisher performance analytics, etc.).

Native Advertising

Outbrain is the world’s largest content discovery platform, bringing personalised, relevant online, mobile and video content to audiences while helping publishers understand their audiences through data. Outbrain serves over 190 billion personalised content recommendations every month and reaches over 561 million unique visitors from across the globe. 

Outbrain's expansion to some of the web's largest global properties is a reflection of its rapid growth and its successful innovations in supporting a new era of digital publishing. Top-tier premium publications that currently leverage the Outbrain platform include: CNN, ESPN, Le Monde, Fox News, The Guardian, Slate, The Telegraph, New York Post, Times of India and Sky News. 

Founded in 2006, the company is headquartered in New York with a presence in a growing number of locations globally, including the U.S., U.K., Israel, Singapore, Japan and Australia.

For more information, visit us at outbrain.com or contact us at info@outbrain.com.

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TrustRadius is a technology and business research firm based in Austin, Texas. The company is known as a review platform for verified B2B technology and software reviews through a proprietary algorithm and human verification.

TrustRadius

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Zemanta

Overview

What is Zemanta?