Overview
What is Zemanta?
Zemanta is a multi-channel demand-side platform (DSP) built for engagement and performance, according to the vendor. It aims to optimize outcomes and post-click behavior for advertisers. Zemanta is suitable for companies of all sizes, from small businesses to large enterprises. Marketing managers,...
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Product Details
- About
- Integrations
- Competitors
- Tech Details
What is Zemanta?
Zemanta is a multi-channel demand-side platform (DSP) built for engagement and performance, according to the vendor. It aims to optimize outcomes and post-click behavior for advertisers. Zemanta is suitable for companies of all sizes, from small businesses to large enterprises. Marketing managers, advertising agencies, digital marketers, media buyers, and e-commerce companies across various industries reportedly rely on Zemanta to streamline their programmatic media buying and achieve their advertising goals.
Key Features
Demand-side Platform: Zemanta is a multi-channel demand-side platform (DSP) that, according to the vendor, allows advertisers to manage their programmatic media buying in one centralized platform.
Built for Engagement and Performance: Zemanta reportedly focuses on engagement and performance metrics, utilizing AI and machine learning to optimize user engagement with ads and websites.
Advanced AI and Automation: Zemanta leverages advanced AI and automation to, according to the vendor, accurately predict click-through rates (CTR) and minimize cost per click (CPC).
Inventory Planning: Zemanta's Inventory Planning tool provides insights into potential reach, cost, and traffic breakdown across publishers, devices, and channels, as claimed by the vendor.
Omnichannel Advertising: Zemanta offers a range of advertising channels, including native, display, and video, to reach targeted customers effectively, according to the vendor.
Full Transparency and Reporting: Zemanta provides complete visibility into inventory and cost, ensuring advertisers have a clear picture of their advertising budget distribution, as stated by the vendor.
User Role Management: Zemanta's user management tool allows advertisers to easily manage access levels and permissions for team members and clients, according to the vendor.
Zemanta Integrations
Zemanta Competitors
Zemanta Technical Details
Operating Systems | Unspecified |
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Mobile Application | No |