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Outbrain is a versatile platform that serves a variety of use cases for users across different industries. For the paid media team at …
Overview
What is Outbrain?
Outbrain, headquartered in New York with offices globally, is an internationally known native advertising platform for curating and publishing content across a variety of channels and media spaces, containing editorial controls, analytics for judging impact, and related features.
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What is Outbrain?
Outbrain, headquartered in New York with offices globally, is an internationally known native advertising platform for curating and publishing content across a variety of channels and media spaces, containing editorial controls, analytics for judging impact, and related features.
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- No setup fee
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- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
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Alternatives Pricing
What is Taboola?
Taboola is a native advertising platform from the company of the same name in New York for publishing "recommended" content in a variety of popularly visited news sites and spaces. Taboola is partnered with many publishers (the Atlantic, Tribune, MailOnline, Business Insider, etc.).
What is Choozle?
Choozle, headquartered in Denver, provides a digital advertising software platform that leverages consumer data to power programmatic advertising campaigns across display, video, mobile and other mediums.
Product Demos
Outbrain Thumbnail Widget - Demo Video
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Outbrain Amplify - Explainer Video
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Product Details
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What is Outbrain?
Outbrain Video
What Is Outbrain?
Outbrain Technical Details
| Operating Systems | Unspecified |
|---|---|
| Mobile Application | No |
Frequently Asked Questions
Outbrain, headquartered in New York with offices globally, is an internationally known native advertising platform for curating and publishing content across a variety of channels and media spaces, containing editorial controls, analytics for judging impact, and related features.
Reviewers rate Usability highest, with a score of 7.8.
The most common users of Outbrain are from Mid-sized Companies (51-1,000 employees).
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Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Business Problems Solved
- Pros
- Cons
Outbrain is a versatile platform that serves a variety of use cases for users across different industries. For the paid media team at AdRizer, Outbrain is a valuable tool for driving website traffic at an affordable cost. The straightforward guidelines and minimal disapprovals make it a preferred choice over larger social platforms. Working with the dedicated account manager ensures a seamless process, even providing white-glove commitment by answering emails after hours.
For e-commerce stores looking to expand their ad reach, Outbrain comes highly recommended for testing and promoting products on new ad stacks. It has been successful for reviewers who have found it to be an effective campaign-specific media tactic. Additionally, Outbrain functions as a brand awareness tool for credit unions, reaching potential members and generating interest in their offerings.
Outbrain's ability to amplify content extends beyond marketing campaigns. It has been used by Berlin Magazine online newspaper to market their articles, though they have faced challenges with customer support. However, the tool is trusted and well-known in general. Nonprofits have also leveraged Outbrain to significantly increase overall traffic and capture email addresses.
Furthermore, Outbrain plays a crucial role in content distribution and audience engagement strategies. Bloggers have utilized Outbrain to increase impressions and exposure for their content. It helps promote global and local content, finding new channels to identify targeted audiences and increase brand awareness. By customizing content based on relevance, Outbrain allows users to effectively capture audiences and drive engagement.
Overall, Outbrain offers diverse use cases across industries, whether it be driving traffic, amplifying content, or increasing brand awareness. Despite some challenges with customer support or code problems reported by users, the platform's benefits are recognized by its extensive user base.
User-Friendly Interface: Several users have found Outbrain's user interface to be easy and simple to use, allowing for quick campaign creation. They appreciate the straightforward navigation within the platform, resulting in a smooth overall experience. With minimal learning curve involved, users can easily navigate through the clean and intuitive dashboard.
Cost Savings: Some users have noted that Outbrain's CPCs are comparatively lower when compared to other Social Native platforms. This has led to potential cost savings for these users, making Outbrain an affordable option for their advertising needs.
Quality Traffic Generation: Despite initial concerns about native ads being spammy, many users have been pleasantly surprised by the decent quality of traffic generated through Outbrain's platform. They appreciate that Outbrain's comprehensive distribution network allows them to reach outlets frequented by their target audience but would otherwise be difficult to target. This additional reach helps increase visibility in the marketplace and provides valuable exposure to their content.
Limited ad customization: Some users have expressed dissatisfaction with the limited customization options for ad formats in Outbrain, stating that it restricts their ability to have more control over how their ads appear.
Billing setup complexity: Several reviewers have mentioned that setting up billing for multiple accounts can be a cumbersome process, resulting in inconvenience and complexity.
Vague targeting options: A number of users have found the targeting options in Outbrain to be vague and unclear, making it difficult to accurately determine their target audience. This lack of clarity has been reported to impact the effectiveness of ad campaigns.
Attribute Ratings
Reviews
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March 25, 2022
Worst customer support ever
Score 1 out of 10
Vetted Review
Verified User
I run the Berlin Magazine online newspaper. My bad experience is about customer support. Outbrain is creating a code problem on our site. We cannot click on any internal links to our articles or banners. We have been asking customer support for help for two weeks. They reply every three days, ignore emails, ask to send screenshots even when they have already been sent. There is no respect for a customer, after two weeks we are already at the third time that we have to write the same email describing the problem. Even sending a video of the problem they still don't respond. Never had such a bad experience with an online business.
- among the worst customer services ever, answers after days without ever giving an answer
- the widget can conflict with the site (I use a Wordpress)
- customer service reachable only through a general email
- costumer service
- generating traffic
- We just started to use it, but the absence of their costumer support doesn't help me to give an appropriate answer
I used Plista in the past, we never had such problems either with the website and the customer support
AdRizer is one of the leading native agencies in South Florida. We utilize Outbrain on a daily basis with our team of 10+ buyers. Averaging well into millions of spend months with consistent results.
The account manager assigned to us answers at all hours of the day, just yesterday Alexa Cupo answered a lengthy email after 8 pm. This kind of white-glove commitment to their clients is the reason we continue to use it.
It does take some time (at first) to build data, working with your account manager will make this process run seamlessly. Personally, Outbrain is preferred over its competitors.
If you are an e-commerce store wanting to push your products onto new ad stacks I would highly suggest giving Outbrain a test.
The account manager assigned to us answers at all hours of the day, just yesterday Alexa Cupo answered a lengthy email after 8 pm. This kind of white-glove commitment to their clients is the reason we continue to use it.
It does take some time (at first) to build data, working with your account manager will make this process run seamlessly. Personally, Outbrain is preferred over its competitors.
If you are an e-commerce store wanting to push your products onto new ad stacks I would highly suggest giving Outbrain a test.
- Communications
- Easy Navigation
- CBS Strategies
- I wish there was an activity log (i.e. Changes made to account over time) to help troublesome where the advertiser made a mistake OR needs to make an adjustment
- A big caveat is when running CBS (i.e. Target CPA) you cannot adjust your bids since this bidding strategy is automated. After a while you will be limited by the number of publishers you can block. There are over ten thousand publishers but you can only block 1,000.
- CBS
- Dedicated Account Manager
- Easy UI/UX Navigation
- Overall we have been profitable by running CBS bidding after weeks of semi-automatic learning and funnel building
- If targeting ROAS you may see extremely high days as well as extremely low. The algorithm will work to achieve your goal on a daily basis as well as monthly.
- Taboola, Revcontent, StackAdapt, Yahoo Gemini! (Verizon Media Native), formerly Yahoo! Advertising, Google Ad Manager, Facebook for Business, Twitter Ads, Zemanta and an Outbrain company
Here at AdRizer my personal ad sources primarily revolve around Google Ads & Outbrain. Taboola is extremely similar to Outbrain minus the fact that strategies are dictated on the account level unlike by campaign with Outbrain