Skip to main content
TrustRadius
Outbrain

Outbrain

Overview

What is Outbrain?

Outbrain, headquartered in New York with offices globally, is an internationally known native advertising platform for curating and publishing content across a variety of channels and media spaces, containing editorial controls, analytics for judging impact, and related features.

Read more
Recent Reviews

TrustRadius Insights

Outbrain is a versatile platform that serves a variety of use cases for users across different industries. For the paid media team at …
Continue reading
Read all reviews
Return to navigation

Pricing

View all pricing
N/A
Unavailable

What is Outbrain?

Outbrain, headquartered in New York with offices globally, is an internationally known native advertising platform for curating and publishing content across a variety of channels and media spaces, containing editorial controls, analytics for judging impact, and related features.

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Would you like us to let the vendor know that you want pricing?

21 people also want pricing

Alternatives Pricing

What is Taboola?

Taboola is a native advertising platform from the company of the same name in New York for publishing "recommended" content in a variety of popularly visited news sites and spaces. Taboola is partnered with many publishers (the Atlantic, Tribune, MailOnline, Business Insider, etc.).

What is Choozle?

Choozle, headquartered in Denver, provides a digital advertising software platform that leverages consumer data to power programmatic advertising campaigns across display, video, mobile and other mediums.

Return to navigation

Product Demos

Outbrain Thumbnail Widget - Demo Video

YouTube

Outbrain Amplify - Explainer Video

YouTube
Return to navigation

Product Details

What is Outbrain?

Outbrain Video

What Is Outbrain?

Outbrain Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

Outbrain, headquartered in New York with offices globally, is an internationally known native advertising platform for curating and publishing content across a variety of channels and media spaces, containing editorial controls, analytics for judging impact, and related features.

Reviewers rate Usability highest, with a score of 7.8.

The most common users of Outbrain are from Mid-sized Companies (51-1,000 employees).
Return to navigation

Comparisons

View all alternatives
Return to navigation

Reviews and Ratings

(37)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Outbrain is a versatile platform that serves a variety of use cases for users across different industries. For the paid media team at AdRizer, Outbrain is a valuable tool for driving website traffic at an affordable cost. The straightforward guidelines and minimal disapprovals make it a preferred choice over larger social platforms. Working with the dedicated account manager ensures a seamless process, even providing white-glove commitment by answering emails after hours.

For e-commerce stores looking to expand their ad reach, Outbrain comes highly recommended for testing and promoting products on new ad stacks. It has been successful for reviewers who have found it to be an effective campaign-specific media tactic. Additionally, Outbrain functions as a brand awareness tool for credit unions, reaching potential members and generating interest in their offerings.

Outbrain's ability to amplify content extends beyond marketing campaigns. It has been used by Berlin Magazine online newspaper to market their articles, though they have faced challenges with customer support. However, the tool is trusted and well-known in general. Nonprofits have also leveraged Outbrain to significantly increase overall traffic and capture email addresses.

Furthermore, Outbrain plays a crucial role in content distribution and audience engagement strategies. Bloggers have utilized Outbrain to increase impressions and exposure for their content. It helps promote global and local content, finding new channels to identify targeted audiences and increase brand awareness. By customizing content based on relevance, Outbrain allows users to effectively capture audiences and drive engagement.

Overall, Outbrain offers diverse use cases across industries, whether it be driving traffic, amplifying content, or increasing brand awareness. Despite some challenges with customer support or code problems reported by users, the platform's benefits are recognized by its extensive user base.

User-Friendly Interface: Several users have found Outbrain's user interface to be easy and simple to use, allowing for quick campaign creation. They appreciate the straightforward navigation within the platform, resulting in a smooth overall experience. With minimal learning curve involved, users can easily navigate through the clean and intuitive dashboard.

Cost Savings: Some users have noted that Outbrain's CPCs are comparatively lower when compared to other Social Native platforms. This has led to potential cost savings for these users, making Outbrain an affordable option for their advertising needs.

Quality Traffic Generation: Despite initial concerns about native ads being spammy, many users have been pleasantly surprised by the decent quality of traffic generated through Outbrain's platform. They appreciate that Outbrain's comprehensive distribution network allows them to reach outlets frequented by their target audience but would otherwise be difficult to target. This additional reach helps increase visibility in the marketplace and provides valuable exposure to their content.

Limited ad customization: Some users have expressed dissatisfaction with the limited customization options for ad formats in Outbrain, stating that it restricts their ability to have more control over how their ads appear.

Billing setup complexity: Several reviewers have mentioned that setting up billing for multiple accounts can be a cumbersome process, resulting in inconvenience and complexity.

Vague targeting options: A number of users have found the targeting options in Outbrain to be vague and unclear, making it difficult to accurately determine their target audience. This lack of clarity has been reported to impact the effectiveness of ad campaigns.

Attribute Ratings

Reviews

(1-6 of 6)
Companies can't remove reviews or game the system. Here's why
Score 4 out of 10
Vetted Review
Verified User
Incentivized
We had an account manager assigned to us, but they really didn't offer too much help outside of the financial side of things. We used the self-serve platform with mild suggestions every few weeks from our reps amounting to "spend a bit more here."
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Though the responses are quick and you get all the timely updates on your dashboard, there isn't much that you'd require from them as the platforms sheds all the lights on everything itself; this is as easy to use platforms for the marketers, unlike Yahoo Advertising Verizon Native Media Ads.
Vincent Misiewicz | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Incentivized
I never had to contact support aside from a billing issue I believe. The issue was related to billing profiles for multiple clients and/or granting admin access to other users to manage. Support was responsive and explained the issue thoroughly, but it was more of a shortcoming of the interface, so there wasn't really much they could do. Everything is pretty self-explanatory, so as with most of these platforms nowadays if you have a question, you'll be directed into their knowledgebase to figure it out yourself, so par for the course there.
Return to navigation