Use Cases and Deployment Scope
Outreach is our Sales Enablement platform used by both our SDR and AE teams to handle all their cold outreach across calls and emails, as well as follow-up activities when prospects miss meetings or after they attend demos with our sellers. We use VOIP in Outreach exclusively to make our calls and have dozens of email templates and snippets for reps to use when communicating with prospects. We especially like the sequence feature and use that to track the number of prospects we're reaching out to, and how those sequences are performing in terms of open / click/reply rates, and more importantly, so we can keep track of our demos scheduled percentages, i.e., the ratio of demos scheduled to prospects contacted. This is the standard use case for outreach and solves a problem we had prior to implementing it many years ago -- reps had to manually use their email and a different VoIP software to make calls and send emails, and the tracking was insufficient for us to get a good pulse on how our Outbound efforts were performing.
Other Software Used
Gong, Google Workspace, Chili Piper