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Filter 29 vetted Owler reviews and ratings
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May 14, 2020
Signed up for Owler for market research. I am a commercial insurance broker in Las Vegas, focused on risk management for general contractors and specialty trade construction. My ideal client has roughly 20-200 employees, and $2-15 million in revenue annually.
Owler did not address any problems. Upon searching for 10 mid-sized companies that I am already familiar with as a test, all 10 had "incomplete profiles." As well, those with "estimated employee and revenue totals" were wildly inaccurate.
For example, 2 mid-to large companies that I am in touch with with employee counts of 100-250 are left blank in Owler. I am also in talks with a business owner who has 130 employees, but it is listed on Owler as 34 employees.
Owler did not address any problems. Upon searching for 10 mid-sized companies that I am already familiar with as a test, all 10 had "incomplete profiles." As well, those with "estimated employee and revenue totals" were wildly inaccurate.
For example, 2 mid-to large companies that I am in touch with with employee counts of 100-250 are left blank in Owler. I am also in talks with a business owner who has 130 employees, but it is listed on Owler as 34 employees.
- Potentially good source of market research for large companies with 1000+ employees.
- Very limited information.
- Inaccurate information, wildly misleading.
- It is not user friendly for searching.
April 23, 2020
Owler is a resource being used across my organization, primarily by those conducting due diligence processes for potential investments. Owler helps to address the information deficit that can sometimes arise when diligencing small companies. Owler, however, is valuable to use in my organization's researching process for all types of companies, large and small, across a variety of industries.
- Owler enables the user to quickly find the data and information that he or she needs.
- I appreciate the customizable dashboard where you can set alerts and track companies you select.
- The latest news regarding the funding rounds of startup companies is especially helpful.
- The top competitors to companies provided by Owler often give me a great point of reference for my competitive analysis.
- Owler often does not provide all of the information I need or am looking for about a company.
- The information on Owler can be inaccurate, almost undoubtedly a result of the user-generated content that is displayed about companies. Owler should have a more rigorous verification process for user submissions.
- The lack of data integrity can cause me to waste unneccessary time attempting to see whether some crucial data points are accurate.
October 03, 2019
We use Owler on our Sales and Marketing teams to keep tabs on our named accounts and industry news. It is a great "dynamic" rss feed that doesn't require a great deal of manual work, and the manual work that it does require is pretty simple and light. Great to help us stay up to date on industry news and arms us with good background info for sales/marketing outreach.
- Great industry info.
- Really good industry- or company-specific rss feed.
- Love the funding/merger/acquisition alerts that we get on companies and portfolios that we follow. Often even more timely than Crunchbase since it's based on press releases rather than Crunchbase's data team reaching out to VCs to get their portfolio updates.
- Pretty good firmographic data on companies (# of employees, ann. revenue, website, c-suite members, etc.).
- We get all these great benefits for free!
- Sometimes the email alerts, industry info, and other stuff Owler sends out is less relevant because it casts a wide net. You ensure you get just about everything this way, but it does mean more filtering/sifting on your part. Really not a big deal though.
- Like I said before, it does take some manual setup work, though it's not terribly difficult. It's simple to do, but having to update your preferences each time you want to follow another company can get tedious. I imagine that Salesforce integrations and paid versions solve this problem.
October 02, 2019
Owler is used by my sales team in order to add a level of personalisation that would take much longer if done manually.
My team has refined their own list of "best accounts" that they feel is a great fit for our company. They then simply add these companies to their Owler accounts and if something changes within the company, for example, a new project launched or new funding, the morning Owler email will alert them to this and allow them to personalise their outreach from there.
My team has refined their own list of "best accounts" that they feel is a great fit for our company. They then simply add these companies to their Owler accounts and if something changes within the company, for example, a new project launched or new funding, the morning Owler email will alert them to this and allow them to personalise their outreach from there.
- Streamlined - each SDR has around 25 companies that they want Owler to alert them about. The email each morning is short and to the point with nice abstracts of changes in the company making it quick and easy to find what you need.
- If something changes in the company, Owler finds it - we have yet to find a compelling event within the company that Owler missed.
- Doesn't spam - when they say one email a day they really mean it. No excess inbox messages.
- The email they send out each day could be formatted a little nicer. The content is good, but it is "framed" in a box that doesn't nothing for the eyes!
- There are optional questions added to the email that don't always make sense. e.g. comparing two companies that are very different and asking which you prefer. I understand why they would want this in there, but it needs to be refined a bit more.
- More third party content would be good - quite often it is blog posts and changes on the companies careers page. This would be particularly useful for how people are perceiving a recent project launch.
January 16, 2020
Owler is used to provide sales intelligence into the prospect we are about to contact. This enables us to learn more about their personality and determine their best needs and ways to communicate. Some of the sales department use it, and it gives additional insight before a conversation begins with a prospect.
- Personality assessment
- Communication Recommendations
- Detailed reports
- Saving of profiles
January 16, 2020
I use it to determine annual revenue for prospect companies - it seems to be lacking when it comes to private companies, however.
- CEO name
- Number of employees
- Annual revenue more precise
- CFO name
June 21, 2019
Owler is used as a blueprinting tool in the sales department to gather information about a company before a meeting. It's really useful for things like following news about a company, seeing if there have been any leadership changes,and finding out about recent funding. Also great for info on a company's primary competitors, revenue, etc.
- Info for blueprinting new sales accounts
- Helpful for tracking company news
- Great source for info on company demographics, size, location, revenue, etc
- More companies in the SMB arena
- List of competitors could sometimes be stronger/ more relevant
I use Owler to gain insights on competitors and leads. I receive regular updates with information on the companies I am following. It's been an extremely useful tool to stay one step ahead of my prospects and competitors. It takes the work out of researching companies that I need to follow regularly.
- Alerts users of company changes.
- Sends daily snapshots to your email.
- Auto-syncs with CRM.
- Lots of notifications.
I work on the business development team, so finding context from Owler helps get in the door with companies by being able to relate.
- Providing context
- Daily notifications
- Exporting details
- Be more industry-specific
May 27, 2016
When looking for tools to help my company research competitors, we tried out Owler. If it was successful, my company was hoping to branch out and use Owler for client competitor research, as well.
- Clear and concise data visualizations
- Well organized information about competitors
- Clean look and feel to the site overall
- Easy user experience
- Better competitors for comparison. Often, the competitors were not relevant.
June 27, 2015
Owler provides daily email alerts of companies I track as part of my consulting business. The system also provides an easy way of tracking broader information around companies including blogs, video posts, press releases, and three sales trigger categories (fundings, exec changes, and M&A). In early 2015, they rolled out special alerts for Funding, Exec Changes, and M&A events. They also just launched a set of 12 competitive comparison reports that are sent on a staggered basis quarterly (they were just announced these reports so they are not part of this review).
- High Precision News Alerts
- Social Media Viewing (Blogs & Video Uploads) and Filtering
- Funding Data
- Special Alerts for M&A, Executive Changes, and Funding Events
- They should broaden the social media viewing to include Twitter and LinkedIn
- Only offer three event triggers
- Company profiles should be built out with more depth
- Lack of executive data
- Add alerting on a broader set of content categories particularly social media
- Self-taught
July 24, 2018
Within our organization, Owler is used by teams and individuals. Mostly by the marketing team, but also by individuals in different positions. Because Owler gives interesting and useful information about latest news in the industry, updates about competitors and their products and some other more specific information such as CEOs' ratings, the tool has something interesting to share with any person, no matter what position she or he holds.
- I love that it is a crowdsourcing system and anyone can make a contribution
- I like that it is completely free for everybody whether you are SMB or a big company
- It is great to have the tool that gives you many insights about the industry in a very convenient way
- More customizable notifications
- Better filtering when it comes to companies' search
- Do a better job when suggesting who your competitors are. Sometimes Owler suggests companies that had absolutely nothing in common with our organization
June 27, 2018
Owler gives some valuable information about an industry, competitors, clients, partners, buyers etc. It also allows you to make a comparative analysis and track other companies you're interested in. The information is very useful for marketing and sales professionals, so Owler is mostly used by our marketing and sales departments.
- Owler is very simple, user-friendly and offers many great features.
- It is completely free which is great.
- The platform gives me a lot of information about our industry trends; about our competitors and partners. It helps to stay updated and always to know the latest news.
- Customized notifications are great, it allows me to spend time reading what I actually need.
- I do not like that Owler asks employees to compare their organization with competitors. I do not think that it gives an objective and accurate rating because if the employee is happy with the company, he/she will just give the highest mark without even paying attention to questions. And otherwise, if the employee is unhappy he/she will just give the lowest mark without paying attention to questions. As a result, the rating is not accurate.
- The customer support is very slow, you can wait forever for their replies.
- I do not like the fact that in order to register and track other companies you need to provide information about your company to allow other companies to track your company. It would be great to have an option to pay a little bit for not providing information about my company.
Owler Scorecard Summary
Feature Scorecard Summary
What is Owler?
Owler is a sales intelligence app from the company of the same name San Mateo, providing competitive insights, company information, and other sales relevant information.
Categories: Sales Intelligence
Owler Technical Details
| Operating Systems: | Unspecified |
|---|---|
| Mobile Application: | No |