Owler Reviews

24 Ratings
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Score 7.8 out of 100

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Reviews (1-11 of 11)

Parker O'Very profile photo
Score 9 out of 10
Vetted Review
Verified User
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We use Owler on our Sales and Marketing teams to keep tabs on our named accounts and industry news. It is a great "dynamic" rss feed that doesn't require a great deal of manual work, and the manual work that it does require is pretty simple and light. Great to help us stay up to date on industry news and arms us with good background info for sales/marketing outreach.
  • Great industry info.
  • Really good industry- or company-specific rss feed.
  • Love the funding/merger/acquisition alerts that we get on companies and portfolios that we follow. Often even more timely than Crunchbase since it's based on press releases rather than Crunchbase's data team reaching out to VCs to get their portfolio updates.
  • Pretty good firmographic data on companies (# of employees, ann. revenue, website, c-suite members, etc.).
  • We get all these great benefits for free!
  • Sometimes the email alerts, industry info, and other stuff Owler sends out is less relevant because it casts a wide net. You ensure you get just about everything this way, but it does mean more filtering/sifting on your part. Really not a big deal though.
  • Like I said before, it does take some manual setup work, though it's not terribly difficult. It's simple to do, but having to update your preferences each time you want to follow another company can get tedious. I imagine that Salesforce integrations and paid versions solve this problem.
Owler is great if you are wanting regular updates on specific companies or industries. You get funding/merger/acquisition updates, press release updates, competitor updates, and more. You can also use Owler to get company data for data enrichment. It is a fantastic tool to use to get a crash-course background on a company to arm you in your outreach and sales efforts. It also offers a fair amount of integrations.
Read Parker O'Very's full review
Fraser Murphy profile photo
Score 9 out of 10
Vetted Review
Verified User
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Owler is used by my sales team in order to add a level of personalisation that would take much longer if done manually.

My team has refined their own list of "best accounts" that they feel is a great fit for our company. They then simply add these companies to their Owler accounts and if something changes within the company, for example, a new project launched or new funding, the morning Owler email will alert them to this and allow them to personalise their outreach from there.
  • Streamlined - each SDR has around 25 companies that they want Owler to alert them about. The email each morning is short and to the point with nice abstracts of changes in the company making it quick and easy to find what you need.
  • If something changes in the company, Owler finds it - we have yet to find a compelling event within the company that Owler missed.
  • Doesn't spam - when they say one email a day they really mean it. No excess inbox messages.
  • The email they send out each day could be formatted a little nicer. The content is good, but it is "framed" in a box that doesn't nothing for the eyes!
  • There are optional questions added to the email that don't always make sense. e.g. comparing two companies that are very different and asking which you prefer. I understand why they would want this in there, but it needs to be refined a bit more.
  • More third party content would be good - quite often it is blog posts and changes on the companies careers page. This would be particularly useful for how people are perceiving a recent project launch.
Owler is fantastic for any sales person looking to personalise emails and outreach on a weekly basis.

Best suited for any company that regularly posts to social media, their blog, or that creates "noise" in other influential circles that Owler can pick up.

Where it falls short is when companies aren't making noise. Not really Owler's fault, but if you want to find content and changes to a company that doesn't really post to social media or a blog you want have much to work with.
Read Fraser Murphy's full review
Eric Steele profile photo
Score 8 out of 10
Vetted Review
Verified User
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Owler is used to provide sales intelligence into the prospect we are about to contact. This enables us to learn more about their personality and determine their best needs and ways to communicate. Some of the sales department use it, and it gives additional insight before a conversation begins with a prospect.
  • Personality assessment
  • Communication Recommendations
  • Detailed reports
  • Saving of profiles
Owler is well suited for cold calling. This will allow the employee to gain a little bit of insight into who they are calling and how to best communicate. Owler can also be used to learn how to close a deal and what ways could connect with a person.
Read Eric Steele's full review
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Score 4 out of 10
Vetted Review
Verified User
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I use it to determine annual revenue for prospect companies - it seems to be lacking when it comes to private companies, however.
  • CEO name
  • Number of employees
  • Annual revenue more precise
  • CFO name
I use Owler to determine annual revenue for a sales prospect, but it doesn't have CFO contact info, so I go elsewhere (ZoomInfo) for that information.
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Score 8 out of 10
Vetted Review
Verified User
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Owler is used as a blueprinting tool in the sales department to gather information about a company before a meeting. It's really useful for things like following news about a company, seeing if there have been any leadership changes,and finding out about recent funding. Also great for info on a company's primary competitors, revenue, etc.
  • Info for blueprinting new sales accounts
  • Helpful for tracking company news
  • Great source for info on company demographics, size, location, revenue, etc
  • More companies in the SMB arena
  • List of competitors could sometimes be stronger/ more relevant
It's a wonderful tool for gathering information before a meeting, tracking a company you follow, and being tipped off as to when might be a good time to reach out. For example, it's great to learn about recent funding events that might make a company a great sales opportunity like funding or opening a new location/ launching a new product.
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May 23, 2019

Insights you need

Score 9 out of 10
Vetted Review
Verified User
Review Source
I use Owler to gain insights on competitors and leads. I receive regular updates with information on the companies I am following. It's been an extremely useful tool to stay one step ahead of my prospects and competitors. It takes the work out of researching companies that I need to follow regularly.
  • Alerts users of company changes.
  • Sends daily snapshots to your email.
  • Auto-syncs with CRM.
  • Lots of notifications.
Owler is useful for anyone in a sales position. If you need to keep updated with your prospective clients, current clients, or competition, this is a great tool. Owler provides users with information that can help make a successful outreach or connection. It's also helpful if you use a CRM.
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No photo available
Score 8 out of 10
Vetted Review
Verified User
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Within our organization, Owler is used by teams and individuals. Mostly by the marketing team, but also by individuals in different positions. Because Owler gives interesting and useful information about latest news in the industry, updates about competitors and their products and some other more specific information such as CEOs' ratings, the tool has something interesting to share with any person, no matter what position she or he holds.
  • I love that it is a crowdsourcing system and anyone can make a contribution
  • I like that it is completely free for everybody whether you are SMB or a big company
  • It is great to have the tool that gives you many insights about the industry in a very convenient way
  • More customizable notifications
  • Better filtering when it comes to companies' search
  • Do a better job when suggesting who your competitors are. Sometimes Owler suggests companies that had absolutely nothing in common with our organization
Owler is a great tool for anyone who wants to be updated about industry news and trends, follow competitors and just find out more information about specific companies and their leaders. And it does not matter if it is a small startup with 1-2 employees or a huge company with thousands of employees.
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Helen Racutin profile photo
Score 8 out of 10
Vetted Review
Verified User
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Owler gives some valuable information about an industry, competitors, clients, partners, buyers etc. It also allows you to make a comparative analysis and track other companies you're interested in. The information is very useful for marketing and sales professionals, so Owler is mostly used by our marketing and sales departments.

  • Owler is very simple, user-friendly and offers many great features.
  • It is completely free which is great.
  • The platform gives me a lot of information about our industry trends; about our competitors and partners. It helps to stay updated and always to know the latest news.
  • Customized notifications are great, it allows me to spend time reading what I actually need.
  • I do not like that Owler asks employees to compare their organization with competitors. I do not think that it gives an objective and accurate rating because if the employee is happy with the company, he/she will just give the highest mark without even paying attention to questions. And otherwise, if the employee is unhappy he/she will just give the lowest mark without paying attention to questions. As a result, the rating is not accurate.
  • The customer support is very slow, you can wait forever for their replies.
  • I do not like the fact that in order to register and track other companies you need to provide information about your company to allow other companies to track your company. It would be great to have an option to pay a little bit for not providing information about my company.
Owler is great for those who need to know latest industry news and trends, who wants to learn more about the particular companies and/or track the updates on the companies. Owler is not well suited for companies that do not want other companies (including competitors) to track their updates and news.
Read Helen Racutin's full review
Davis Hepworth profile photo
February 28, 2018

Owler Review

Score 7 out of 10
Vetted Review
Verified User
Review Source
I work on the business development team, so finding context from Owler helps get in the door with companies by being able to relate.
  • Providing context
  • Daily notifications
  • Exporting details
  • Be more industry-specific
When I am trying to get in a whitespace account, I love to find context on a company's latest news, technologies and so on from owler. This helps me formulate solid emails, and have context for calls when getting in contact with decision makers within their company.
Read Davis Hepworth's full review
Meredith Walter profile photo
Score 3 out of 10
Vetted Review
Verified User
Review Source
When looking for tools to help my company research competitors, we tried out Owler. If it was successful, my company was hoping to branch out and use Owler for client competitor research, as well.
  • Clear and concise data visualizations
  • Well organized information about competitors
  • Clean look and feel to the site overall
  • Easy user experience
  • Better competitors for comparison. Often, the competitors were not relevant.
Owler would be great to check out a KNOWN competitor. However, when doing competitor research, I would be hesitant to trust the recommendations.
Read Meredith Walter's full review
Michael Levy profile photo
Score 8 out of 10
Vetted Review
Verified User
Review Source
Owler provides daily email alerts of companies I track as part of my consulting business. The system also provides an easy way of tracking broader information around companies including blogs, video posts, press releases, and three sales trigger categories (fundings, exec changes, and M&A). In early 2015, they rolled out special alerts for Funding, Exec Changes, and M&A events. They also just launched a set of 12 competitive comparison reports that are sent on a staggered basis quarterly (they were just announced these reports so they are not part of this review).
  • High Precision News Alerts
  • Social Media Viewing (Blogs & Video Uploads) and Filtering
  • Funding Data
  • Special Alerts for M&A, Executive Changes, and Funding Events
  • They should broaden the social media viewing to include Twitter and LinkedIn
  • Only offer three event triggers
  • Company profiles should be built out with more depth
  • Lack of executive data
  • Add alerting on a broader set of content categories particularly social media

This is a free service, so it should be compared to free and low cost alerting (e.g. Google Alerts) and PE/VC funding profile (e.g. Crunchbase) services. Owler is well suited for competitive intelligence professionals, named account reps, and marketing professionals tracking company news (web mined company mentions and press releases) and social media (blogs, Video, YouTube). The alerts are high precision and tag for three key events (M&A, Funding, Exec Changes). It is the alerting and social media tools which are the key strength of the service.

The company claims two million profiles, but only has 60,000 with full address information. Content includes competitors, user polls, and funding / M&A data. Owler should be viewed as a free complement to other online company research tools, but it lacks the depth to replace subscription services. Missing content includes long business descriptions; financials and discrete sizing data; family tree linkage, and executive profiles (only the CEO is covered)

While they offer list building functionality, it is quite thin and non-downloadable. As such, I would not recommend Owler for sales and marketing prospecting at this point.

A unique feature is a set of company polls about the direction of the company and CEO performance. Unfortunately, the response rates are often too low to be statistically meaningful.

Read Michael Levy's full review

Feature Scorecard Summary

Advanced search (9)
6.7
Identification of new leads (8)
6.1
List quality (7)
7.8
List upload/download (6)
7.8
Ideal customer targeting (7)
6.6
Load time/data access (9)
7.9
Contact information (5)
5.7
Company information (9)
7.3
Industry information (9)
7.7
Lead qualification process (7)
6.4
Smart lists and recommendations (6)
7.1
Salesforce integration (4)
8.2
Company/business profiles (9)
7.8
Alerts and reminders (7)
8.9
Data hygiene (7)
8.1
Automatic data refresh (6)
6.7
Tags (5)
8.2
Filters and segmentation (7)
7.6
Sales email templates (4)
7.4
Append emails to records (4)
7.4

About Owler

Owler is a sales intelligence app from the company of the same name San Mateo, providing competitive insights, company information, and other sales relevant information.
Categories:  Sales Intelligence

Owler Technical Details

Operating Systems: Unspecified
Mobile Application:No