My team has …
Industry information (13)
Company information (14)
Identification of new leads (12)
Advanced search (14)
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Plus (personal use)
Entry-level set up fee?
- No setup fee
- Free Trial
- Free/Freemium Version
- Premium Consulting / Integration Services
Starting price (does not include set up fee)
- $8.25 per month
Owler entered into an agreement to be acquired by Meltwater in June 2021. Owler will become a Meltwater brand.
- Useful Daily Reports
- Competitive Analysis
- Making Custom Lists A Part Of The Plus Plan
- Gives revenue and headcount of the company
- Gives an analysis of the competitors of a company
- Provides latest news about the company that helps a lot in research
- The information provided is useful but at times the variation with other websites and tools is substantial which makes it difficult to rely solely on owler
- Information only about bigger companies is available not for smaller and research on smaller ones are important as there are not many tools that do that
- There are few companies that appear as defunct or do not exist but in the actual market there is a lot going on with them and being in market intelligence industry owler needs to capture that
- It would be great if they provide revenue or growth of the in the past three years or so. As it would save our time and efforts to some extent
- They need to maintain the database in aperiodic manner with precise information
- Gathers data
- Clear information
- Engaging information
- It doesn't have all companies
- Some info (like ours) is very updated
- Some info it seems might be made up, like company value etc
Owler did not address any problems. Upon searching for 10 mid-sized companies that I am already familiar with as a test, all 10 had "incomplete profiles." As well, those with "estimated employee and revenue totals" were wildly inaccurate.
For example, 2 mid-to large companies that I am in touch with with employee counts of 100-250 are left blank in Owler. I am also in talks with a business owner who has 130 employees, but it is listed on Owler as 34 employees.
- Potentially good source of market research for large companies with 1000+ employees.
- Very limited information.
- Inaccurate information, wildly misleading.
- It is not user friendly for searching.
- Owler enables the user to quickly find the data and information that he or she needs.
- I appreciate the customizable dashboard where you can set alerts and track companies you select.
- The latest news regarding the funding rounds of startup companies is especially helpful.
- The top competitors to companies provided by Owler often give me a great point of reference for my competitive analysis.
- Owler often does not provide all of the information I need or am looking for about a company.
- The information on Owler can be inaccurate, almost undoubtedly a result of the user-generated content that is displayed about companies. Owler should have a more rigorous verification process for user submissions.
- The lack of data integrity can cause me to waste unneccessary time attempting to see whether some crucial data points are accurate.
- CEO name
- Number of employees
- Annual revenue more precise
- CFO name
- Personality assessment
- Communication Recommendations
- Detailed reports
- Saving of profiles
- Great industry info.
- Really good industry- or company-specific rss feed.
- Pretty good firmographic data on companies (# of employees, ann. revenue, website, c-suite members, etc.).
- We get all these great benefits for free!
- Sometimes the email alerts, industry info, and other stuff Owler sends out is less relevant because it casts a wide net. You ensure you get just about everything this way, but it does mean more filtering/sifting on your part. Really not a big deal though.
- Like I said before, it does take some manual setup work, though it's not terribly difficult. It's simple to do, but having to update your preferences each time you want to follow another company can get tedious. I imagine that Salesforce integrations and paid versions solve this problem.
My team has refined their own list of "best accounts" that they feel is a great fit for our company. They then simply add these companies to their Owler accounts and if something changes within the company, for example, a new project launched or new funding, the morning Owler email will alert them to this and allow them to personalise their outreach from there.
- Streamlined - each SDR has around 25 companies that they want Owler to alert them about. The email each morning is short and to the point with nice abstracts of changes in the company making it quick and easy to find what you need.
- If something changes in the company, Owler finds it - we have yet to find a compelling event within the company that Owler missed.
- Doesn't spam - when they say one email a day they really mean it. No excess inbox messages.
- The email they send out each day could be formatted a little nicer. The content is good, but it is "framed" in a box that doesn't nothing for the eyes!
- There are optional questions added to the email that don't always make sense. e.g. comparing two companies that are very different and asking which you prefer. I understand why they would want this in there, but it needs to be refined a bit more.
- More third party content would be good - quite often it is blog posts and changes on the companies careers page. This would be particularly useful for how people are perceiving a recent project launch.
Best suited for any company that regularly posts to social media, their blog, or that creates "noise" in other influential circles that Owler can pick up.
Where it falls short is when companies aren't making noise. Not really Owler's fault, but if you want to find content and changes to a company that doesn't really post to social media or a blog you want have much to work with.
- Info for blueprinting new sales accounts
- Helpful for tracking company news
- Great source for info on company demographics, size, location, revenue, etc
- More companies in the SMB arena
- List of competitors could sometimes be stronger/ more relevant
- Alerts users of company changes.
- Sends daily snapshots to your email.
- Auto-syncs with CRM.
- Lots of notifications.
- I love that it is a crowdsourcing system and anyone can make a contribution
- I like that it is completely free for everybody whether you are SMB or a big company
- It is great to have the tool that gives you many insights about the industry in a very convenient way
- More customizable notifications
- Better filtering when it comes to companies' search
- Do a better job when suggesting who your competitors are. Sometimes Owler suggests companies that had absolutely nothing in common with our organization
- Owler is very simple, user-friendly and offers many great features.
- It is completely free which is great.
- The platform gives me a lot of information about our industry trends; about our competitors and partners. It helps to stay updated and always to know the latest news.
- Customized notifications are great, it allows me to spend time reading what I actually need.
- I do not like that Owler asks employees to compare their organization with competitors. I do not think that it gives an objective and accurate rating because if the employee is happy with the company, he/she will just give the highest mark without even paying attention to questions. And otherwise, if the employee is unhappy he/she will just give the lowest mark without paying attention to questions. As a result, the rating is not accurate.
- The customer support is very slow, you can wait forever for their replies.
- I do not like the fact that in order to register and track other companies you need to provide information about your company to allow other companies to track your company. It would be great to have an option to pay a little bit for not providing information about my company.
- Providing context
- Daily notifications
- Exporting details
- Be more industry-specific
- Clear and concise data visualizations
- Well organized information about competitors
- Clean look and feel to the site overall
- Easy user experience
- Better competitors for comparison. Often, the competitors were not relevant.
- High Precision News Alerts
- Social Media Viewing (Blogs & Video Uploads) and Filtering
- Funding Data
- Special Alerts for M&A, Executive Changes, and Funding Events
- They should broaden the social media viewing to include Twitter and LinkedIn
- Only offer three event triggers
- Company profiles should be built out with more depth
- Lack of executive data
- Add alerting on a broader set of content categories particularly social media
This is a free service, so it should be compared to free and low cost alerting (e.g. Google Alerts) and PE/VC funding profile (e.g. Crunchbase) services. Owler is well suited for competitive intelligence professionals, named account reps, and marketing professionals tracking company news (web mined company mentions and press releases) and social media (blogs, Video, YouTube). The alerts are high precision and tag for three key events (M&A, Funding, Exec Changes). It is the alerting and social media tools which are the key strength of the service.
The company claims two million profiles, but only has 60,000 with full address information. Content includes competitors, user polls, and funding / M&A data. Owler should be viewed as a free complement to other online company research tools, but it lacks the depth to replace subscription services. Missing content includes long business descriptions; financials and discrete sizing data; family tree linkage, and executive profiles (only the CEO is covered)
While they offer list building functionality, it is quite thin and non-downloadable. As such, I would not recommend Owler for sales and marketing prospecting at this point.
A unique feature is a set of company polls about the direction of the company and CEO performance. Unfortunately, the response rates are often too low to be statistically meaningful.