Overview
What is Owler?
Owler is a sales intelligence app developed by the company of the same name San Mateo and acquired by Meltwater June 2021, providing competitive insights, company information, and other sales relevant information.
Owler - A Useful "Win-More" Prospecting Tool
My views on owler
Owler Review
Wildly Inaccurate, limited information, overall not worth a dime or 5 minutes of your time
Owler is great for research on small, private companies.
Annual Revenue determines Sales Prospects
Owler gives you the insight you crave
Fantastic tool to stay up to date on company and industry news!
Owler - Crunchbase on steroids.
My team has …
Great sales account blueprinting tool
Insights you need
Free and insightful crowdsourcing platform
Platform to know more about your market
Owler Review
Great for researching known competitors, not so much for competitor discovery.
Popular Features
- Industry information (13)7.070%
- Company information (14)7.070%
- Identification of new leads (12)6.464%
- Advanced search (14)5.757%
Video Reviews
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Pricing
Plus (personal use)
$99
Pro
$420
Teams
Contact Sales
Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting / Integration Services
Starting price (does not include set up fee)
- $8.25 per month
Features
Prospecting
Features related to generating leads and finding new contacts.
- 5.7Advanced search(14) Ratings
Users can search for prospects using advanced search logic and multiple criteria, across multiple platforms/databases.
- 6.4Identification of new leads(12) Ratings
Helps source leads at an acceptable rate, volume, and quality.
- 6List quality(12) Ratings
Lists generated by the tool are typically high quality.
- 6List upload/download(8) Ratings
Lists can be easily and quickly uploaded or downloaded from the platform.
- 8.3Ideal customer targeting(10) Ratings
Includes capabilities for determining ideal customer characteristics and targeting new prospects that match the ideal customer profile; this capability is automatic or semi-automatic.
- 7Load time/data access(11) Ratings
Provides fast and consistent access to lists and leads.
Sales Intelligence Data Standards
How well does the contact, company, and industry information provided by the SI tool meet the user’s needs? Is the availability and quality of data satisfactory?
- 6Contact information(8) Ratings
Information about individual contacts is available and high quality.
- 7Company information(14) Ratings
Information about companies/accounts is available and high quality.
- 7Industry information(13) Ratings
Information about industries and markets is available and high quality.
Data Augmentation & Lead Qualification
Features around contact data management and lead intelligence.
- 9.3Lead qualification process(9) Ratings
Helps sales reps focus on the most promising leads (likely to convert) by ranking leads according to various rules and criteria. SI tools may take a semi-automatic, automatic, or self-scoring approach.
- 7.2Smart lists and recommendations(8) Ratings
Automatically segments and qualifies leads into dynamic smart lists; more advanced tools can make recommendations not only about which leads to follow up on, but when to follow up or with what material. Actionable intelligence.
- 7Salesforce integration(5) Ratings
Integrates with the Salesforce.com CRM platform.
- 8Company/business profiles(12) Ratings
Provides account-level information, including firmographics, business objectives, industry information, similar companies, and contact information for key decision-makers and influencers at a company. Gives sales reps context so they can deliver tailored sales pitches.
- 10Alerts and reminders(9) Ratings
Sends sales teams alerts/reminders about key happenings, opportunities, and recommended actions to take with leads.
- 7.8Data hygiene(11) Ratings
Helps users maintain clean lists and records, including duplicate management.
- 7.2Automatic data refresh(9) Ratings
Contact and company data are automatically kept up to date.
- 7Tags(7) Ratings
Organizational structure allows users to tag certain records in order to create groups, flag materials that need additional attention, etc.
- 9.5Filters and segmentation(10) Ratings
Allows users to filter contacts and segment leads to explore data and create lists.
Sales Intelligence Email Features
Features that support sending emails to leads, especially initial emails to a list of prospects. May gather additional sales intelligence based on email engagement, adding additional info to the contact record and/or contributing to lead prioritization.
- 8.8Sales email templates(4) Ratings
Users can create and share templates for emailing leads. May also include template testing capabilities, or other analytics that will recommend a template for a particular lead.
- 8.8Append emails to records(4) Ratings
Allows users to selectively or automatically append email threads and attachments to leads/contact records.
Product Details
- About
- Tech Details
- FAQs
What is Owler?
Owler entered into an agreement to be acquired by Meltwater in June 2021. Owler will become a Meltwater brand.
Owler Technical Details
Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
---|---|
Operating Systems | Unspecified |
Mobile Application | No |
Frequently Asked Questions
Comparisons
Compare with
Reviews and Ratings
(42)Attribute Ratings
Reviews
(1-16 of 16)Owler - A Useful "Win-More" Prospecting Tool
- Useful Daily Reports
- Competitive Analysis
- Prospecting
- Making Custom Lists A Part Of The Plus Plan
My views on owler
- Gives revenue and headcount of the company
- Gives an analysis of the competitors of a company
- Provides latest news about the company that helps a lot in research
- The information provided is useful but at times the variation with other websites and tools is substantial which makes it difficult to rely solely on owler
- Information only about bigger companies is available not for smaller and research on smaller ones are important as there are not many tools that do that
- There are few companies that appear as defunct or do not exist but in the actual market there is a lot going on with them and being in market intelligence industry owler needs to capture that
- It would be great if they provide revenue or growth of the in the past three years or so. As it would save our time and efforts to some extent
- They need to maintain the database in aperiodic manner with precise information
Owler Review
- Gathers data
- Clear information
- Engaging information
- It doesn't have all companies
- Some info (like ours) is very updated
- Some info it seems might be made up, like company value etc
Wildly Inaccurate, limited information, overall not worth a dime or 5 minutes of your time
Owler did not address any problems. Upon searching for 10 mid-sized companies that I am already familiar with as a test, all 10 had "incomplete profiles." As well, those with "estimated employee and revenue totals" were wildly inaccurate.
For example, 2 mid-to large companies that I am in touch with with employee counts of 100-250 are left blank in Owler. I am also in talks with a business owner who has 130 employees, but it is listed on Owler as 34 employees.
- Potentially good source of market research for large companies with 1000+ employees.
- Very limited information.
- Inaccurate information, wildly misleading.
- It is not user friendly for searching.
Owler is great for research on small, private companies.
- Owler enables the user to quickly find the data and information that he or she needs.
- I appreciate the customizable dashboard where you can set alerts and track companies you select.
- The latest news regarding the funding rounds of startup companies is especially helpful.
- The top competitors to companies provided by Owler often give me a great point of reference for my competitive analysis.
- Owler often does not provide all of the information I need or am looking for about a company.
- The information on Owler can be inaccurate, almost undoubtedly a result of the user-generated content that is displayed about companies. Owler should have a more rigorous verification process for user submissions.
- The lack of data integrity can cause me to waste unneccessary time attempting to see whether some crucial data points are accurate.
Annual Revenue determines Sales Prospects
- CEO name
- Number of employees
- Annual revenue more precise
- CFO name
Owler gives you the insight you crave
- Personality assessment
- Communication Recommendations
- Detailed reports
- Saving of profiles
Fantastic tool to stay up to date on company and industry news!
- Great industry info.
- Really good industry- or company-specific rss feed.
- Love the funding/merger/acquisition alerts that we get on companies and portfolios that we follow. Often even more timely than Crunchbase since it's based on press releases rather than Crunchbase's data team reaching out to VCs to get their portfolio updates.
- Pretty good firmographic data on companies (# of employees, ann. revenue, website, c-suite members, etc.).
- We get all these great benefits for free!
- Sometimes the email alerts, industry info, and other stuff Owler sends out is less relevant because it casts a wide net. You ensure you get just about everything this way, but it does mean more filtering/sifting on your part. Really not a big deal though.
- Like I said before, it does take some manual setup work, though it's not terribly difficult. It's simple to do, but having to update your preferences each time you want to follow another company can get tedious. I imagine that Salesforce integrations and paid versions solve this problem.
Owler - Crunchbase on steroids.
My team has refined their own list of "best accounts" that they feel is a great fit for our company. They then simply add these companies to their Owler accounts and if something changes within the company, for example, a new project launched or new funding, the morning Owler email will alert them to this and allow them to personalise their outreach from there.
- Streamlined - each SDR has around 25 companies that they want Owler to alert them about. The email each morning is short and to the point with nice abstracts of changes in the company making it quick and easy to find what you need.
- If something changes in the company, Owler finds it - we have yet to find a compelling event within the company that Owler missed.
- Doesn't spam - when they say one email a day they really mean it. No excess inbox messages.
- The email they send out each day could be formatted a little nicer. The content is good, but it is "framed" in a box that doesn't nothing for the eyes!
- There are optional questions added to the email that don't always make sense. e.g. comparing two companies that are very different and asking which you prefer. I understand why they would want this in there, but it needs to be refined a bit more.
- More third party content would be good - quite often it is blog posts and changes on the companies careers page. This would be particularly useful for how people are perceiving a recent project launch.
Best suited for any company that regularly posts to social media, their blog, or that creates "noise" in other influential circles that Owler can pick up.
Where it falls short is when companies aren't making noise. Not really Owler's fault, but if you want to find content and changes to a company that doesn't really post to social media or a blog you want have much to work with.
Great sales account blueprinting tool
- Info for blueprinting new sales accounts
- Helpful for tracking company news
- Great source for info on company demographics, size, location, revenue, etc
- More companies in the SMB arena
- List of competitors could sometimes be stronger/ more relevant
Insights you need
- Alerts users of company changes.
- Sends daily snapshots to your email.
- Auto-syncs with CRM.
- Lots of notifications.
Free and insightful crowdsourcing platform
- I love that it is a crowdsourcing system and anyone can make a contribution
- I like that it is completely free for everybody whether you are SMB or a big company
- It is great to have the tool that gives you many insights about the industry in a very convenient way
- More customizable notifications
- Better filtering when it comes to companies' search
- Do a better job when suggesting who your competitors are. Sometimes Owler suggests companies that had absolutely nothing in common with our organization
Platform to know more about your market
- Owler is very simple, user-friendly and offers many great features.
- It is completely free which is great.
- The platform gives me a lot of information about our industry trends; about our competitors and partners. It helps to stay updated and always to know the latest news.
- Customized notifications are great, it allows me to spend time reading what I actually need.
- I do not like that Owler asks employees to compare their organization with competitors. I do not think that it gives an objective and accurate rating because if the employee is happy with the company, he/she will just give the highest mark without even paying attention to questions. And otherwise, if the employee is unhappy he/she will just give the lowest mark without paying attention to questions. As a result, the rating is not accurate.
- The customer support is very slow, you can wait forever for their replies.
- I do not like the fact that in order to register and track other companies you need to provide information about your company to allow other companies to track your company. It would be great to have an option to pay a little bit for not providing information about my company.
Owler Review
- Providing context
- Daily notifications
- Exporting details
- Be more industry-specific
- Clear and concise data visualizations
- Well organized information about competitors
- Clean look and feel to the site overall
- Easy user experience
- Better competitors for comparison. Often, the competitors were not relevant.
- High Precision News Alerts
- Social Media Viewing (Blogs & Video Uploads) and Filtering
- Funding Data
- Special Alerts for M&A, Executive Changes, and Funding Events
- They should broaden the social media viewing to include Twitter and LinkedIn
- Only offer three event triggers
- Company profiles should be built out with more depth
- Lack of executive data
- Add alerting on a broader set of content categories particularly social media
This is a free service, so it should be compared to free and low cost alerting (e.g. Google Alerts) and PE/VC funding profile (e.g. Crunchbase) services. Owler is well suited for competitive intelligence professionals, named account reps, and marketing professionals tracking company news (web mined company mentions and press releases) and social media (blogs, Video, YouTube). The alerts are high precision and tag for three key events (M&A, Funding, Exec Changes). It is the alerting and social media tools which are the key strength of the service.
The company claims two million profiles, but only has 60,000 with full address information. Content includes competitors, user polls, and funding / M&A data. Owler should be viewed as a free complement to other online company research tools, but it lacks the depth to replace subscription services. Missing content includes long business descriptions; financials and discrete sizing data; family tree linkage, and executive profiles (only the CEO is covered)
While they offer list building functionality, it is quite thin and non-downloadable. As such, I would not recommend Owler for sales and marketing prospecting at this point.
A unique feature is a set of company polls about the direction of the company and CEO performance. Unfortunately, the response rates are often too low to be statistically meaningful.