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Owler

Owler

Overview

What is Owler?

Owler is a sales intelligence app developed by the company of the same name San Mateo and acquired by Meltwater June 2021, providing competitive insights, company information, and other sales relevant information.

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Learn from top reviewers

Owler - A very good System

Rating: 10 out of 10
October 24, 2024
IncentivizedVetted ReviewVerified User
Timely information for news, with daily updates if you like. And also easy access to other company information. You can easily click links to get corporate reports, public rel...
Continue reading
Verified user
Director
Owler1 year of experience

Business Intelligent

Rating: 8 out of 10
May 2, 2024
IncentivizedVetted ReviewVerified User
Owler is providing the organisation with latest insight to specific market segment & company that I had specifically indicated. It provide news and information to the mark...
Continue reading
Verified user
General Manager
Owler2 years of experience

Owler - A Useful "Win-More" Prospecting Tool

Rating: 8 out of 10
September 20, 2021
IncentivizedVetted ReviewVerified User
Owler is a great tool for prospecting. In multiple roles where I've used their platform I've been able to expand my prospecting base by approaching businesses across an entire...
Continue reading
Jonathan Garbin
Director - Sales
Director Of Ticket Sales and Corporate Partnership
Rugby ATL
Owler2 years of experience

My views on owler

Rating: 7 out of 10
September 16, 2021
IncentivizedVetted ReviewVerified User
Owler is being extensively within my department along with other tools for company research. It is very helpful as it gives a lot of information about a company. It can be a v...
Continue reading
VIKAS TIWARI (L.I.O.N)
Executive - Sales
Business Development Executive
Dash Technologies Inc
Owler2 years of experience

Fantastic tool to stay up to date on company and industry news!

Rating: 9 out of 10
October 3, 2019
IncentivizedVetted ReviewVerified User
We use Owler on our Sales and Marketing teams to keep tabs on our named accounts and industry news. It is a great "dynamic" rss feed that doesn't require a great deal of manua...
Continue reading
Parker O'Very
Strategist - Marketing
Manager of Marketing Operations
Impartner Software
Owler1 year of experience
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Pricing

View all pricing

Plus (personal use)

$99

Cloud
per year

Pro

$420

Cloud
per year

Teams

Contact Sales

Cloud

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttps://www.owler.com/checkout/owlerpro…

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Starting price (does not include set up fee)

  • $8.25 per month
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Features

Prospecting

Features related to generating leads and finding new contacts.

7
Avg 7.6

Sales Intelligence Data Standards

How well does the contact, company, and industry information provided by the SI tool meet the user’s needs? Is the availability and quality of data satisfactory?

7.5
Avg 7.5

Data Augmentation & Lead Qualification

Features around contact data management and lead intelligence.

6.3
Avg 7.4

Sales Intelligence Email Features

Features that support sending emails to leads, especially initial emails to a list of prospects. May gather additional sales intelligence based on email engagement, adding additional info to the contact record and/or contributing to lead prioritization.

7.9
Avg 7.5
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Product Details

What is Owler?

Owler Pro helps users find new prospects, research accounts, and personalize your outreach with real-time news tracking for the companies in a pipeline. The tool boasts data on 14 million companies, and tracking for over 180,000 news events. Advanced Search enables users to to filter by industry, sector, location, and annual revenue. The service includes real-time breaking news alerts for all customers and prospects so as to never be caught off guard.

Owler entered into an agreement to be acquired by Meltwater in June 2021. Owler will become a Meltwater brand.

Owler Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

Owler is a sales intelligence app developed by the company of the same name San Mateo and acquired by Meltwater June 2021, providing competitive insights, company information, and other sales relevant information.

Owler starts at $8.25.

Reviewers rate Append emails to records highest, with a score of 8.8.

The most common users of Owler are from Mid-sized Companies (51-1,000 employees).
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Comparisons

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Reviews From Top Reviewers

View all reviews
(1-5 of 18)

Owler - A very good System

Rating: 10 out of 10
Incentivized
October 24, 2024
Verified User
Director in Sales
Information Technology & Services Company, 1-10 employees
Vetted Review
Verified User
Owler
1 year of experience
Use Cases and Deployment Scope
Timely information for news, with daily updates if you like. And also easy access to other company information. You can easily click links to get corporate reports, public relations statements and the like. Also there are ratings on the executives and additional information that helps to paint a more complete picture of the organization.
Pros
  • Timely News
  • Snap Shot of the Organization
  • Links to pertinent information
  • Information on Key execuitives
Cons
  • Maybe a little more granularity
  • Maybe some AI capabilities to further filter information based on usage
  • More competitive information in a comparative format
Likelihood to Recommend
Maybe more integrations into platforms that might be used by my organization. The other thing is sometimes I would get alerts that would repeat on a daily basis, it would be nice for it to eliminate those automatically or I could click that it was read so I don't see them again.

Business Intelligent

Rating: 8 out of 10
Incentivized
May 02, 2024
Verified User
General Manager in Information Technology
Information Technology & Services Company, 501-1000 employees
Vetted Review
Verified User
Owler
2 years of experience
Use Cases and Deployment Scope
Owler is providing the organisation with latest insight to specific market segment & company that I had specifically indicated. It provide news and information to the market movement / company information and latest product launch. Information and details such as CEO rating, funding information and employees counts. This information are good for Start up and provide insight to their competitors
Pros
  • Product launch information
  • Company details
  • Market & Product movement/updates
Cons
  • Company reviews
  • Product reviews
  • More in-depth information as some update are very brief
Likelihood to Recommend
It a great intelligence tools for Start up as it provides you a self check to your start up company and also provide details on your competitors. Do not expect huge lines of data and reviews. Owler provide only short updates. You can specifically indicated which company you keen to shortlist to monitor the market movement.

Owler - A Useful "Win-More" Prospecting Tool

Rating: 8 out of 10
Incentivized
September 20, 2021
JG
Jonathan Garbin
Director Of Ticket Sales and Corporate Partnership
Rugby ATL (Sports, 1-10 employees)
Vetted Review
Verified User
Owler
2 years of experience
View profile
Use Cases and Deployment Scope
Owler is a great tool for prospecting. In multiple roles where I've used their platform I've been able to expand my prospecting base by approaching businesses across an entire vertical that share a similar space with either a prospect I've landed, or a prospect that I received a "no" from.
Pros
  • Useful Daily Reports
  • Competitive Analysis
  • Prospecting
Cons
  • Making Custom Lists A Part Of The Plus Plan
Likelihood to Recommend
Owler is best used as a supplemental asset, as it allows you to get very granular on specific prospects. I believe its limitations lie in the fact that while you can see the competitive companies, it's difficult to get any prospecting information out of them ie., contacts, without going for the highest level plan.

My views on owler

Rating: 7 out of 10
Incentivized
September 16, 2021
VT
VIKAS TIWARI (L.I.O.N)
Business Development Executive
Dash Technologies Inc (Staffing & Recruiting, 201-500 employees)
Vetted Review
Verified User
Owler
2 years of experience
View profile
Use Cases and Deployment Scope
Owler is being extensively within my department along with other tools for company research. It is very helpful as it gives a lot of information about a company. It can be a very useful tool if one knows how to utilize it. We fetch the revenue, headcount, competitors and latest news about the company from Owler.
Pros
  • Gives revenue and headcount of the company
  • Gives an analysis of the competitors of a company
  • Provides latest news about the company that helps a lot in research
Cons
  • The information provided is useful but at times the variation with other websites and tools is substantial which makes it difficult to rely solely on owler
  • Information only about bigger companies is available not for smaller and research on smaller ones are important as there are not many tools that do that
  • There are few companies that appear as defunct or do not exist but in the actual market there is a lot going on with them and being in market intelligence industry owler needs to capture that
  • It would be great if they provide revenue or growth of the in the past three years or so. As it would save our time and efforts to some extent
  • They need to maintain the database in aperiodic manner with precise information
Likelihood to Recommend
Owler is one of the tools that we use for company research. it gives great competitive analysis and news of company at one place but since it doesn't contain small company research and precise revenue and few other details the reliability on it is in question. If one has to gather a rough idea about a company then Owler will come in handy however a detailed in-depth analysis requires consulting multiple tools.

Fantastic tool to stay up to date on company and industry news!

Rating: 9 out of 10
Incentivized
October 03, 2019
PO
Parker O'Very
Manager of Marketing Operations
Impartner Software (Computer Software, 51-200 employees)
Vetted Review
Verified User
Owler
1 year of experience
View profile
Use Cases and Deployment Scope
We use Owler on our Sales and Marketing teams to keep tabs on our named accounts and industry news. It is a great "dynamic" rss feed that doesn't require a great deal of manual work, and the manual work that it does require is pretty simple and light. Great to help us stay up to date on industry news and arms us with good background info for sales/marketing outreach.
Pros
  • Great industry info.
  • Really good industry- or company-specific rss feed.
  • Love the funding/merger/acquisition alerts that we get on companies and portfolios that we follow. Often even more timely than Crunchbase since it's based on press releases rather than Crunchbase's data team reaching out to VCs to get their portfolio updates.
  • Pretty good firmographic data on companies (# of employees, ann. revenue, website, c-suite members, etc.).
  • We get all these great benefits for free!
Cons
  • Sometimes the email alerts, industry info, and other stuff Owler sends out is less relevant because it casts a wide net. You ensure you get just about everything this way, but it does mean more filtering/sifting on your part. Really not a big deal though.
  • Like I said before, it does take some manual setup work, though it's not terribly difficult. It's simple to do, but having to update your preferences each time you want to follow another company can get tedious. I imagine that Salesforce integrations and paid versions solve this problem.
Likelihood to Recommend
Owler is great if you are wanting regular updates on specific companies or industries. You get funding/merger/acquisition updates, press release updates, competitor updates, and more. You can also use Owler to get company data for data enrichment. It is a fantastic tool to use to get a crash-course background on a company to arm you in your outreach and sales efforts. It also offers a fair amount of integrations.
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