Likelihood to Recommend Owler 2023

Owler

Starting at $8.25 per month

Overview

What is Owler?

Owler is a sales intelligence app developed by the company of the same name San Mateo and acquired by Meltwater June 2021, providing competitive insights, company information, and other sales relevant information.

Owler - A Useful "Win-More" Prospecting Tool

8 out of 10

September 20, 2021

Owler is a great tool for prospecting. In multiple roles where I've used their platform I've been able to expand my prospecting base by …

My views on owler

7 out of 10

September 16, 2021

Owler is being extensively within my department along with other tools for company research. It is very helpful as it gives a lot of …

Owler Review

6 out of 10

May 29, 2021

We use this to get some background information on competitors we hear about. It's not something we use on a daily basis but more as the …

Wildly Inaccurate, limited information, overall not worth a dime or 5 minutes of your time

2 out of 10

May 14, 2020

Signed up for Owler for market research. I am a commercial insurance broker in Las Vegas, focused on risk management for general …

Owler is great for research on small, private companies.

7 out of 10

April 23, 2020

Owler is a resource being used across my organization, primarily by those conducting due diligence processes for potential investments. …

Annual Revenue determines Sales Prospects

4 out of 10

January 16, 2020

I use it to determine annual revenue for prospect companies - it seems to be lacking when it comes to private companies, however.

Owler gives you the insight you crave

8 out of 10

January 16, 2020

Owler is used to provide sales intelligence into the prospect we are about to contact. This enables us to learn more about their …

Fantastic tool to stay up to date on company and industry news!

9 out of 10

October 03, 2019

We use Owler on our Sales and Marketing teams to keep tabs on our named accounts and industry news. It is a great "dynamic" rss feed that …

Owler - Crunchbase on steroids.

9 out of 10

October 02, 2019

Owler is used by my sales team in order to add a level of personalisation that would take much longer if done manually.

My team has …

Great sales account blueprinting tool

8 out of 10

June 21, 2019

Owler is used as a blueprinting tool in the sales department to gather information about a company before a meeting. It's really useful …

Insights you need

9 out of 10

May 24, 2019

I use Owler to gain insights on competitors and leads. I receive regular updates with information on the companies I am following. It's …

Free and insightful crowdsourcing platform

8 out of 10

July 24, 2018

Within our organization, Owler is used by teams and individuals. Mostly by the marketing team, but also by individuals in different …

Platform to know more about your market

8 out of 10

June 27, 2018

Owler gives some valuable information about an industry, competitors, clients, partners, buyers etc. It also allows you to make a …

Owler Review

7 out of 10

February 28, 2018

I work on the business development team, so finding context from Owler helps get in the door with companies by being able to relate.

Great for researching known competitors, not so much for competitor discovery.

3 out of 10

May 27, 2016

When looking for tools to help my company research competitors, we tried out Owler. If it was successful, my company was hoping to branch …

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Popular Features

View all 20 features

Industry information (13)
7.0
70%
Company information (14)
7.0
70%
Identification of new leads (12)
6.4
64%
Advanced search (14)
5.8
58%

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Pricing

View all pricing

Plus (personal use)

$99

Cloud

per year

Pro

$420

Cloud

per year

Teams

Contact Sales

Cloud

Entry-level set up fee?

No setup fee

For the latest information on pricing, visithttps://www.owler.com/checkout/owlerpro…

Offerings

Free Trial
Free/Freemium Version
Premium Consulting / Integration Services

Starting price (does not include set up fee)

$8.25 per month

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Features

Prospecting

Features related to generating leads and finding new contacts.

6.5Avg 7.8

5.8
Advanced search
(14) Ratings
Users can search for prospects using advanced search logic and multiple criteria, across multiple platforms/databases.
6.4
Identification of new leads
(12) Ratings
Helps source leads at an acceptable rate, volume, and quality.
6
List quality
(12) Ratings
Lists generated by the tool are typically high quality.
6
List upload/download
(8) Ratings
Lists can be easily and quickly uploaded or downloaded from the platform.
8
Ideal customer targeting
(10) Ratings
Includes capabilities for determining ideal customer characteristics and targeting new prospects that match the ideal customer profile; this capability is automatic or semi-automatic.
7
Load time/data access
(11) Ratings
Provides fast and consistent access to lists and leads.

Sales Intelligence Data Standards

How well does the contact, company, and industry information provided by the SI tool meet the user’s needs? Is the availability and quality of data satisfactory?

6.6Avg 7.8

Data Augmentation & Lead Qualification

Features around contact data management and lead intelligence.

8Avg 7.7

9
Lead qualification process
(9) Ratings
Helps sales reps focus on the most promising leads (likely to convert) by ranking leads according to various rules and criteria. SI tools may take a semi-automatic, automatic, or self-scoring approach.
7.3
Smart lists and recommendations
(8) Ratings
Automatically segments and qualifies leads into dynamic smart lists; more advanced tools can make recommendations not only about which leads to follow up on, but when to follow up or with what material. Actionable intelligence.
7
Salesforce integration
(5) Ratings
Integrates with the Salesforce.com CRM platform.
7.9
Company/business profiles
(12) Ratings
Provides account-level information, including firmographics, business objectives, industry information, similar companies, and contact information for key decision-makers and influencers at a company. Gives sales reps context so they can deliver tailored sales pitches.
10
Alerts and reminders
(9) Ratings
Sends sales teams alerts/reminders about key happenings, opportunities, and recommended actions to take with leads.
7.3
Data hygiene
(11) Ratings
Helps users maintain clean lists and records, including duplicate management.
7.3
Automatic data refresh
(9) Ratings
Contact and company data are automatically kept up to date.
7
Tags
(7) Ratings
Organizational structure allows users to tag certain records in order to create groups, flag materials that need additional attention, etc.
9.3
Filters and segmentation
(10) Ratings
Allows users to filter contacts and segment leads to explore data and create lists.

Sales Intelligence Email Features

Features that support sending emails to leads, especially initial emails to a list of prospects. May gather additional sales intelligence based on email engagement, adding additional info to the contact record and/or contributing to lead prioritization.

8.8Avg 7.9

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Product Details

About
Tech Details
FAQs

What is Owler?

Owler Pro helps users find new prospects, research accounts, and personalize your outreach with real-time news tracking for the companies in a pipeline. The tool boasts data on 14 million companies, and tracking for over 180,000 news events. Advanced Search enables users to to filter by industry, sector, location, and annual revenue. The service includes real-time breaking news alerts for all customers and prospects so as to never be caught off guard.

Owler entered into an agreement to be acquired by Meltwater in June 2021. Owler will become a Meltwater brand.

Owler Technical Details

Deployment Types	Software as a Service (SaaS), Cloud, or Web-Based
Operating Systems	Unspecified
Mobile Application	No

Frequently Asked Questions

Owler starts at $8.25.

Reviewers rate Alerts and reminders highest, with a score of 10.

The most common users of Owler are from Mid-sized Companies (51-1,000 employees).

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Comparisons

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Reviews and Ratings

(43)

Attribute Ratings

Reviews

(1-16 of 16)

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September 20, 2021

Owler - A Useful "Win-More" Prospecting Tool

Jonathan Garbin

Director Of Ticket Sales and Corporate Partnership

Rugby ATL (Sports, 1-10 employees)

Score 8 out of 10

Vetted Review

Verified User

Likelihood to Recommend

Owler is best used as a supplemental asset, as it allows you to get very granular on specific prospects. I believe its limitations lie in the fact that while you can see the competitive companies, it's difficult to get any prospecting information out of them ie., contacts, without going for the highest level plan.

September 16, 2021

My views on owler

VIKAS TIWARI (L.I.O.N)

Business Development Executive

Dash Technologies Inc (Staffing & Recruiting, 201-500 employees)

Score 7 out of 10

Vetted Review

Verified User

Likelihood to Recommend

Owler is one of the tools that we use for company research. it gives great competitive analysis and news of company at one place but since it doesn't contain small company research and precise revenue and few other details the reliability on it is in question. If one has to gather a rough idea about a company then Owler will come in handy however a detailed in-depth analysis requires consulting multiple tools.

May 29, 2021

Owler Review

Verified User

Director in Sales

Telecommunications Company, 11-50 employees

Score 6 out of 10

Vetted Review

Verified User

Likelihood to Recommend

If you're looking to get alot of companies info at once it can be a good resource. But I wouldn't bet the farm on the info that they have

May 14, 2020

Wildly Inaccurate, limited information, overall not worth a dime or 5 minutes of your time

Verified User

Employee in Sales

Insurance Company, 1001-5000 employees

Score 2 out of 10

Vetted Review

Verified User

Likelihood to Recommend

Owler provides very limited information - they are unable to properly gather and assess company data, and when they do, they provide inaccurate information.

April 23, 2020

Owler is great for research on small, private companies.

Verified User

Analyst in Finance and Accounting

Venture Capital & Private Equity Company, 201-500 employees

Score 7 out of 10

Vetted Review

Verified User

Likelihood to Recommend

Owler is best suited for becoming knowledgeable on a company in a short amount of time. If one needs to become acquainted with an unfamiliar company say, for a call or meeting, Owler is great. Owler is also helpful for more rigorous, in-depth analysis of companies and their competitors. I do not use Owler exclusively for my data and information sourcing, however, as I have found the information on Owler to be inaccurate at times.

January 16, 2020

Annual Revenue determines Sales Prospects

Verified User

Director in Sales

Financial Services Company, 51-200 employees

Score 4 out of 10

Vetted Review

Verified User

Likelihood to Recommend

I use Owler to determine annual revenue for a sales prospect, but it doesn't have CFO contact info, so I go elsewhere (ZoomInfo) for that information.

January 16, 2020

Owler gives you the insight you crave

Eric Steele

SDR

Socio (Events Services, 11-50 employees)

Score 8 out of 10

Vetted Review

Verified User

Likelihood to Recommend

Owler is well suited for cold calling. This will allow the employee to gain a little bit of insight into who they are calling and how to best communicate. Owler can also be used to learn how to close a deal and what ways could connect with a person.

October 03, 2019

Fantastic tool to stay up to date on company and industry news!

Parker O'Very

Manager of Marketing Operations

Impartner Software (Computer Software, 51-200 employees)

Score 9 out of 10

Vetted Review

Verified User

Likelihood to Recommend

Owler is great if you are wanting regular updates on specific companies or industries. You get funding/merger/acquisition updates, press release updates, competitor updates, and more. You can also use Owler to get company data for data enrichment. It is a fantastic tool to use to get a crash-course background on a company to arm you in your outreach and sales efforts. It also offers a fair amount of integrations.

October 02, 2019

Owler - Crunchbase on steroids.

Fraser Murphy

Sales Team Leader

Workable (Computer Software, 201-500 employees)

Score 9 out of 10

Vetted Review

Verified User

Likelihood to Recommend

Owler is fantastic for any sales person looking to personalise emails and outreach on a weekly basis.

Best suited for any company that regularly posts to social media, their blog, or that creates "noise" in other influential circles that Owler can pick up.

Where it falls short is when companies aren't making noise. Not really Owler's fault, but if you want to find content and changes to a company that doesn't really post to social media or a blog you want have much to work with.

June 21, 2019

Great sales account blueprinting tool

Verified User

Contributor in Sales

Computer Software Company, 501-1000 employees

Score 8 out of 10

Vetted Review

Verified User

Likelihood to Recommend

It's a wonderful tool for gathering information before a meeting, tracking a company you follow, and being tipped off as to when might be a good time to reach out. For example, it's great to learn about recent funding events that might make a company a great sales opportunity like funding or opening a new location/ launching a new product.

May 24, 2019

Insights you need

Verified User

Professional in Sales

Computer Software Company, 1-10 employees

Score 9 out of 10

Vetted Review

Verified User

Likelihood to Recommend

Owler is useful for anyone in a sales position. If you need to keep updated with your prospective clients, current clients, or competition, this is a great tool. Owler provides users with information that can help make a successful outreach or connection. It's also helpful if you use a CRM.

July 24, 2018

Free and insightful crowdsourcing platform

Verified User

Manager in Sales

Airlines/Aviation Company, 11-50 employees

Score 8 out of 10

Vetted Review

Verified User

Likelihood to Recommend

Owler is a great tool for anyone who wants to be updated about industry news and trends, follow competitors and just find out more information about specific companies and their leaders. And it does not matter if it is a small startup with 1-2 employees or a huge company with thousands of employees.

June 27, 2018

Platform to know more about your market

Verified User

Manager in Marketing

Airlines/Aviation Company, 11-50 employees

Score 8 out of 10

Vetted Review

Verified User

Likelihood to Recommend

Owler is great for those who need to know latest industry news and trends, who wants to learn more about the particular companies and/or track the updates on the companies. Owler is not well suited for companies that do not want other companies (including competitors) to track their updates and news.

February 28, 2018

Owler Review

Davis Hepworth

Enterprise Business Development

Pluralsight (E-Learning, 501-1000 employees)

Score 7 out of 10

Vetted Review

Verified User

Likelihood to Recommend

When I am trying to get in a whitespace account, I love to find context on a company's latest news, technologies and so on from owler. This helps me formulate solid emails, and have context for calls when getting in contact with decision makers within their company.

May 27, 2016

Great for researching known competitors, not so much for competitor discovery.

Meredith Walter

Digital Marketing Analyst

Mindgrub (Information Technology and Services, 51-200 employees)

Score 3 out of 10

Vetted Review

Verified User

Likelihood to Recommend

Owler would be great to check out a KNOWN competitor. However, when doing competitor research, I would be hesitant to trust the recommendations.

June 27, 2015

Free High Precision News Alerting and News/Social Media Viewer

Michael Levy

Principal

GZ Consulting (Information Services, 1-10 employees)

Score 8 out of 10

Vetted Review

Verified User

Likelihood to Recommend

This is a free service, so it should be compared to free and low cost alerting (e.g. Google Alerts) and PE/VC funding profile (e.g. Crunchbase) services. Owler is well suited for competitive intelligence professionals, named account reps, and marketing professionals tracking company news (web mined company mentions and press releases) and social media (blogs, Video, YouTube). The alerts are high precision and tag for three key events (M&A, Funding, Exec Changes). It is the alerting and social media tools which are the key strength of the service.

The company claims two million profiles, but only has 60,000 with full address information. Content includes competitors, user polls, and funding / M&A data. Owler should be viewed as a free complement to other online company research tools, but it lacks the depth to replace subscription services. Missing content includes long business descriptions; financials and discrete sizing data; family tree linkage, and executive profiles (only the CEO is covered)

While they offer list building functionality, it is quite thin and non-downloadable. As such, I would not recommend Owler for sales and marketing prospecting at this point.

A unique feature is a set of company polls about the direction of the company and CEO performance. Unfortunately, the response rates are often too low to be statistically meaningful.

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Plus (personal use)

$99

Pro

$420

Teams

Contact Sales

Entry-level set up fee?

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