Score 7.2 out of 10


What is Owler?

Owler is a sales intelligence app developed by the company of the same name San Mateo and acquired by Meltwater June 2021, providing competitive insights, company information, and other sales relevant information.
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Recent Reviews

Owler Review

6 out of 10
May 29, 2021
We use this to get some background information on competitors we hear about. It's not something we use on a daily basis but more as the …
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Insights you need

9 out of 10
May 24, 2019
I use Owler to gain insights on competitors and leads. I receive regular updates with information on the companies I am following. It's …
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Popular Features

View all 20 features
  • Industry information (13)
  • Company information (14)
  • Identification of new leads (12)
  • Advanced search (14)

Video Reviews

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View all pricing

Plus (personal use)


per year



per year


Contact Sales


Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttps://www.owler.com/checkout/owlerpro…


  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services

Starting price (does not include set up fee)

  • $8.25 per month
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Features related to generating leads and finding new contacts.

6.5Avg 7.8

Sales Intelligence Data Standards

How well does the contact, company, and industry information provided by the SI tool meet the user’s needs? Is the availability and quality of data satisfactory?

6.6Avg 7.8

Data Augmentation & Lead Qualification

Features around contact data management and lead intelligence.

8Avg 7.7

Sales Intelligence Email Features

Features that support sending emails to leads, especially initial emails to a list of prospects. May gather additional sales intelligence based on email engagement, adding additional info to the contact record and/or contributing to lead prioritization.

8.8Avg 7.9
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Product Details

What is Owler?

Owler Pro helps users find new prospects, research accounts, and personalize your outreach with real-time news tracking for the companies in a pipeline. The tool boasts data on 14 million companies, and tracking for over 180,000 news events. Advanced Search enables users to to filter by industry, sector, location, and annual revenue. The service includes real-time breaking news alerts for all customers and prospects so as to never be caught off guard.

Owler entered into an agreement to be acquired by Meltwater in June 2021. Owler will become a Meltwater brand.

Owler Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

Owler is a sales intelligence app developed by the company of the same name San Mateo and acquired by Meltwater June 2021, providing competitive insights, company information, and other sales relevant information.

Owler starts at $8.25.

Reviewers rate Alerts and reminders highest, with a score of 10.

The most common users of Owler are from Mid-sized Companies (51-1,000 employees).
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(1-16 of 16)
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Score 7 out of 10
Vetted Review
Verified User
  • Owler has enabled those in my organization to demonstrate their knowledge on companies to clients without spending too much time working to procure information from various sources.
  • Owler contributes to a more comprehensive analysis of companies when making investment decisions.
  • Owler can be frustrating to use and inefficient as a result of a lack of robust data quality measures.
Score 9 out of 10
Vetted Review
Verified User
  • The personalisation of emails has definitely helped us to earn a higher reply rate, with the knock-on that this will be helping with future deals.
  • Keeps us very relevant in our conversations with contacts. They are often impressed by the research and knowledge we have on their company and how we have aligned ourselves to help. Again, small differences at the start of calls but this will be helping with the number of opportunities created.
  • Reduces SDR prospecting time. Quick and easy to get updates allowing them to process a great number of accounts on a daily basis.
Michael Levy | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
  • Improved company tracking via alerts
  • Quick review of company blogs, press releases, and video uploads
  • Free service with a quick setup. Thus, the cost is simply your setup time and time spent reviewing alerts. As the alerts have high precision, there is an almost immediate return on investment.
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