Business Intelligent
- Product launch information
- Company details
- Market & Product movement/updates
Owler is a sales intelligence app developed by the company of the same name San Mateo and acquired by Meltwater June 2021, providing competitive insights, company information, and other sales relevant information.
Features related to generating leads and finding new contacts.
Users can search for prospects using advanced search logic and multiple criteria, across multiple platforms/databases.
Helps source leads at an acceptable rate, volume, and quality.
Lists generated by the tool are typically high quality.
Lists can be easily and quickly uploaded or downloaded from the platform.
Includes capabilities for determining ideal customer characteristics and targeting new prospects that match the ideal customer profile; this capability is automatic or semi-automatic.
Provides fast and consistent access to lists and leads.
How well does the contact, company, and industry information provided by the SI tool meet the user’s needs? Is the availability and quality of data satisfactory?
Information about individual contacts is available and high quality.
Information about companies/accounts is available and high quality.
Information about industries and markets is available and high quality.
Features around contact data management and lead intelligence.
Helps sales reps focus on the most promising leads (likely to convert) by ranking leads according to various rules and criteria. SI tools may take a semi-automatic, automatic, or self-scoring approach.
Automatically segments and qualifies leads into dynamic smart lists; more advanced tools can make recommendations not only about which leads to follow up on, but when to follow up or with what material. Actionable intelligence.
Integrates with the Salesforce.com CRM platform.
Provides account-level information, including firmographics, business objectives, industry information, similar companies, and contact information for key decision-makers and influencers at a company. Gives sales reps context so they can deliver tailored sales pitches.
Sends sales teams alerts/reminders about key happenings, opportunities, and recommended actions to take with leads.
Helps users maintain clean lists and records, including duplicate management.
Contact and company data are automatically kept up to date.
Organizational structure allows users to tag certain records in order to create groups, flag materials that need additional attention, etc.
Allows users to filter contacts and segment leads to explore data and create lists.
Features that support sending emails to leads, especially initial emails to a list of prospects. May gather additional sales intelligence based on email engagement, adding additional info to the contact record and/or contributing to lead prioritization.
Users can create and share templates for emailing leads. May also include template testing capabilities, or other analytics that will recommend a template for a particular lead.
Allows users to selectively or automatically append email threads and attachments to leads/contact records.
Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
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Operating Systems | Unspecified |
Mobile Application | No |
Owler is a valuable tool that provides a range of use cases for its users. Sales and marketing teams rely on Owler to keep tabs on named accounts and industry news, leveraging it as a dynamic RSS feed that requires minimal manual work. This allows them to personalize their outreach and stay informed about changes within the companies they are targeting. Owler also serves as a blueprinting tool in the sales department, gathering information about a company before meetings and providing valuable insight into prospects before initiating conversations.
Additionally, Owler is utilized for due diligence processes in potential investments, addressing the information deficit that can occur when researching small companies. It offers extensive information about a company, including revenue, headcount, competitors, and latest news. This makes it an invaluable resource for gaining insights on competitors and leads, and staying ahead of prospects and competition. However, some users have reported incomplete profiles and inaccurate data for certain companies on Owler, particularly when it comes to determining annual revenue for private companies. Nevertheless, overall, users find Owler to be a useful tool for market research, comparative analysis, prospecting, and monitoring companies that need regular attention.
Valuable Source of Information: Users have found Owler to be a valuable source of information, with several reviewers stating that it provides clear and concise data visualizations. Some users appreciate the well-organized information about competitors, which helps in conducting competitive analysis. Owler's customizable dashboard allows users to set alerts and track selected companies conveniently.
Useful Daily Reports: Reviewers have praised Owler's daily reports for providing useful insights on various aspects such as revenue, headcount, and industry-specific RSS feeds. The funding, merger, and acquisition alerts provided by Owler are often more timely than those from other platforms, making them particularly loved by users. These daily notifications help users stay updated with the latest news and changes happening within companies.
Free Access to Valuable Tools: One of the standout features mentioned by reviewers is that all the benefits offered by Owler are available for free. This makes it a valuable tool without any cost for both small and big companies alike. Users appreciate Owler's commitment to sending only one email per day without overwhelming their inbox. Additionally, they find Owler's simplicity, user-friendliness, and availability of many great features highly commendable.
Limited Social Media Viewing: Some users have expressed the desire for Owler to expand its social media viewing capabilities beyond the current platforms like Twitter and LinkedIn, as they feel that these platforms are not sufficient for their needs.
Lack of Detailed Company Profiles: Several users have mentioned that they would like to see more detailed company profiles on Owler, as they find the current depth of information provided to be insufficient.
Inaccurate or Irrelevant Competitor Suggestions: Users have reported that the competitors suggested by Owler are not always relevant or useful for comparison. This has led some users to question the accuracy and effectiveness of this feature in helping them make informed decisions.
Users of Owler have provided several recommendations for the platform. The most common recommendations include creating filters or deciding who should receive the multiple daily emails from Owler, making Owler more user-friendly and easier to navigate, and having a clear understanding of Owler's capabilities before selecting an option. Additionally, users find Owler very useful for gathering information about companies, recommend trying Owler's premium plan for the full view of comparison and data, and using the platform on desktop for a better experience. Finally, users recommend Owler for sales and market intelligence purposes.