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Owler

Owler

Overview

What is Owler?

Owler is a sales intelligence app developed by the company of the same name San Mateo and acquired by Meltwater June 2021, providing competitive insights, company information, and other sales relevant information.

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Learn from top reviewers

Reviewer Pros & Cons

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Pricing

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Plus (personal use)

$99

Cloud
per year

Pro

$420

Cloud
per year

Teams

Contact Sales

Cloud

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttps://www.owler.com/checkout/owlerpro…

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Starting price (does not include set up fee)

  • $8.25 per month
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Features

Prospecting

Features related to generating leads and finding new contacts.

6.8
Avg 7.6

Sales Intelligence Data Standards

How well does the contact, company, and industry information provided by the SI tool meet the user’s needs? Is the availability and quality of data satisfactory?

7
Avg 7.5

Data Augmentation & Lead Qualification

Features around contact data management and lead intelligence.

7
Avg 7.4

Sales Intelligence Email Features

Features that support sending emails to leads, especially initial emails to a list of prospects. May gather additional sales intelligence based on email engagement, adding additional info to the contact record and/or contributing to lead prioritization.

7.9
Avg 7.5
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Product Details

What is Owler?

Owler Pro helps users find new prospects, research accounts, and personalize your outreach with real-time news tracking for the companies in a pipeline. The tool boasts data on 14 million companies, and tracking for over 180,000 news events. Advanced Search enables users to to filter by industry, sector, location, and annual revenue. The service includes real-time breaking news alerts for all customers and prospects so as to never be caught off guard.

Owler entered into an agreement to be acquired by Meltwater in June 2021. Owler will become a Meltwater brand.

Owler Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

Owler is a sales intelligence app developed by the company of the same name San Mateo and acquired by Meltwater June 2021, providing competitive insights, company information, and other sales relevant information.

Owler starts at $8.25.

Reviewers rate Append emails to records highest, with a score of 8.8.

The most common users of Owler are from Mid-sized Companies (51-1,000 employees).
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Comparisons

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Reviews and Ratings

(43)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Owler is a valuable tool that provides a range of use cases for its users. Sales and marketing teams rely on Owler to keep tabs on named accounts and industry news, leveraging it as a dynamic RSS feed that requires minimal manual work. This allows them to personalize their outreach and stay informed about changes within the companies they are targeting. Owler also serves as a blueprinting tool in the sales department, gathering information about a company before meetings and providing valuable insight into prospects before initiating conversations.

Additionally, Owler is utilized for due diligence processes in potential investments, addressing the information deficit that can occur when researching small companies. It offers extensive information about a company, including revenue, headcount, competitors, and latest news. This makes it an invaluable resource for gaining insights on competitors and leads, and staying ahead of prospects and competition. However, some users have reported incomplete profiles and inaccurate data for certain companies on Owler, particularly when it comes to determining annual revenue for private companies. Nevertheless, overall, users find Owler to be a useful tool for market research, comparative analysis, prospecting, and monitoring companies that need regular attention.

Valuable Source of Information: Users have found Owler to be a valuable source of information, with several reviewers stating that it provides clear and concise data visualizations. Some users appreciate the well-organized information about competitors, which helps in conducting competitive analysis. Owler's customizable dashboard allows users to set alerts and track selected companies conveniently.

Useful Daily Reports: Reviewers have praised Owler's daily reports for providing useful insights on various aspects such as revenue, headcount, and industry-specific RSS feeds. The funding, merger, and acquisition alerts provided by Owler are often more timely than those from other platforms, making them particularly loved by users. These daily notifications help users stay updated with the latest news and changes happening within companies.

Free Access to Valuable Tools: One of the standout features mentioned by reviewers is that all the benefits offered by Owler are available for free. This makes it a valuable tool without any cost for both small and big companies alike. Users appreciate Owler's commitment to sending only one email per day without overwhelming their inbox. Additionally, they find Owler's simplicity, user-friendliness, and availability of many great features highly commendable.

Limited Social Media Viewing: Some users have expressed the desire for Owler to expand its social media viewing capabilities beyond the current platforms like Twitter and LinkedIn, as they feel that these platforms are not sufficient for their needs.

Lack of Detailed Company Profiles: Several users have mentioned that they would like to see more detailed company profiles on Owler, as they find the current depth of information provided to be insufficient.

Inaccurate or Irrelevant Competitor Suggestions: Users have reported that the competitors suggested by Owler are not always relevant or useful for comparison. This has led some users to question the accuracy and effectiveness of this feature in helping them make informed decisions.

Users of Owler have provided several recommendations for the platform. The most common recommendations include creating filters or deciding who should receive the multiple daily emails from Owler, making Owler more user-friendly and easier to navigate, and having a clear understanding of Owler's capabilities before selecting an option. Additionally, users find Owler very useful for gathering information about companies, recommend trying Owler's premium plan for the full view of comparison and data, and using the platform on desktop for a better experience. Finally, users recommend Owler for sales and market intelligence purposes.

Reviews

(1-17 of 17)
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Business Intelligent

Rating: 8 out of 10
May 02, 2024
Verified User
Vetted Review
Verified User
Owler
2 years of experience
  • Product launch information
  • Company details
  • Market & Product movement/updates

My views on owler

Rating: 7 out of 10
September 16, 2021
VT
Vetted Review
Verified User
Owler
2 years of experience
  • Gives revenue and headcount of the company
  • Gives an analysis of the competitors of a company
  • Provides latest news about the company that helps a lot in research

Owler Review

Rating: 6 out of 10
May 29, 2021
Verified User
Vetted Review
Verified User
Owler
5 years of experience
  • Gathers data
  • Clear information
  • Engaging information

Owler is great for research on small, private companies.

Rating: 7 out of 10
April 23, 2020
Verified User
Vetted Review
Verified User
Owler
1 year of experience
  • Owler enables the user to quickly find the data and information that he or she needs.
  • I appreciate the customizable dashboard where you can set alerts and track companies you select.
  • The latest news regarding the funding rounds of startup companies is especially helpful.
  • The top competitors to companies provided by Owler often give me a great point of reference for my competitive analysis.

Fantastic tool to stay up to date on company and industry news!

Rating: 9 out of 10
October 03, 2019
PO
Vetted Review
Verified User
Owler
1 year of experience
  • Great industry info.
  • Really good industry- or company-specific rss feed.
  • Love the funding/merger/acquisition alerts that we get on companies and portfolios that we follow. Often even more timely than Crunchbase since it's based on press releases rather than Crunchbase's data team reaching out to VCs to get their portfolio updates.
  • Pretty good firmographic data on companies (# of employees, ann. revenue, website, c-suite members, etc.).
  • We get all these great benefits for free!

Owler - Crunchbase on steroids.

Rating: 9 out of 10
October 02, 2019
FM
Vetted Review
Verified User
Owler
1 year of experience
  • Streamlined - each SDR has around 25 companies that they want Owler to alert them about. The email each morning is short and to the point with nice abstracts of changes in the company making it quick and easy to find what you need.
  • If something changes in the company, Owler finds it - we have yet to find a compelling event within the company that Owler missed.
  • Doesn't spam - when they say one email a day they really mean it. No excess inbox messages.

Great sales account blueprinting tool

Rating: 8 out of 10
June 21, 2019
Verified User
Vetted Review
Verified User
Owler
1 year of experience
  • Info for blueprinting new sales accounts
  • Helpful for tracking company news
  • Great source for info on company demographics, size, location, revenue, etc

Insights you need

Rating: 9 out of 10
May 24, 2019
Verified User
Vetted Review
Verified User
Owler
1 year of experience
  • Alerts users of company changes.
  • Sends daily snapshots to your email.
  • Auto-syncs with CRM.

Free and insightful crowdsourcing platform

Rating: 8 out of 10
July 24, 2018
Verified User
Vetted Review
Verified User
Owler
2 years of experience
  • I love that it is a crowdsourcing system and anyone can make a contribution
  • I like that it is completely free for everybody whether you are SMB or a big company
  • It is great to have the tool that gives you many insights about the industry in a very convenient way

Platform to know more about your market

Rating: 8 out of 10
June 27, 2018
Verified User
Vetted Review
Verified User
Owler
2 years of experience
  • Owler is very simple, user-friendly and offers many great features.
  • It is completely free which is great.
  • The platform gives me a lot of information about our industry trends; about our competitors and partners. It helps to stay updated and always to know the latest news.
  • Customized notifications are great, it allows me to spend time reading what I actually need.
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