Skip to main content
TrustRadius
Paddle

Paddle

Overview

What is Paddle?

London-based Paddle offers an ecommerce and subscription management solution for software companies seeking a streamlined demonstration of their services and centralized management of their different service levels and cloud-based offerings.

Read more
Recent Reviews

TrustRadius Insights

Paddle is utilized by Nice Mohawk's mac software titles and other mobile products for comprehensive analytics. Users appreciate how it …
Continue reading

Been great so far

9 out of 10
December 01, 2022
Incentivized
We wanted to be able to get to more users and to scale without having to worry about how we are going to receive payments from our users, …
Continue reading
Read all reviews

Popular Features

View all 20 features
  • Website integration (6)
    8.3
    83%
  • Order processing (6)
    7.6
    76%
  • Product management (5)
    7.3
    73%
  • Checkout user experience (6)
    7.3
    73%
Return to navigation

Pricing

View all pricing

Custom

custom pricing

Cloud

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttps://www.paddle.com/pricing

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services
Return to navigation

Features

Online Storefront

Features for creating an online storefront with a browse-able product catalog.

5.5
Avg 7.7

Online Shopping Cart

Features that facilitate the collection of items so that customers can purchase them as a group.

7.4
Avg 7.6

Online Payment System

Features related to processing online payment for eCommerce purchases.

7.2
Avg 8.3

eCommerce Marketing

Features related to marketing for eCommerce websites

6
Avg 7.5

eCommerce Business Management

Features related to business management and administration of eCommerce operations

5.4
Avg 7.8
Return to navigation

Product Details

What is Paddle?

Paddle offers an ecommerce and subscription management solution for software companies seeking a streamlined demonstration of their services and centralized management of their different service levels and cloud-based offerings.

The Paddle Platform provides an optimal checkout experience will convert more inbound leads, scale sales-assisted invoicing to more business accounts, and add subscription billing to better retain and expand customer base. The Finance Layer ensures companies get as much revenue as possible, while remaining secure and globally compliant. Transactions between multiple payment partners dealing with sales tax compliance are covered and proteced against fraud. The Revenue Data Layer acts as a single "source of truth." So whether reports are run through Paddle or connect to another tool, data is reliable.

Paddle Screenshots

Screenshot of Padddle Payment Gateway

Paddle Video

Paddle: The Best Way to Sell Software

Paddle Competitors

Paddle Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

London-based Paddle offers an ecommerce and subscription management solution for software companies seeking a streamlined demonstration of their services and centralized management of their different service levels and cloud-based offerings.

IBM Digital Commerce and Chargebee are common alternatives for Paddle.

Reviewers rate Promotions & discounts highest, with a score of 9.

The most common users of Paddle are from Small Businesses (1-50 employees).
Return to navigation

Comparisons

View all alternatives
Return to navigation

Reviews and Ratings

(14)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Paddle is utilized by Nice Mohawk's mac software titles and other mobile products for comprehensive analytics. Users appreciate how it provides an integrated sales experience, handling payment processing, subscriptions, analytics, and multiplatform SDKs. Paddle streamlines and optimizes the purchase journey for customers, making it highly attractive compared to other offerings in the market. Indian startup Iconscout relies on Paddle for recurring billing and all transactions, while browser extensions employ it to provide in-app purchase functionality. It also integrates with DevMate to facilitate the sale of licenses for a macOS application by managing trials and blocking app usage without a license. Additionally, Paddle is utilized for in-app analytics in a Mac App Store app to gather user behavior data. However, some users have reported progressively deteriorating support from Paddle, including delayed vendor payments and difficulties receiving meaningful responses. Nevertheless, the majority find that Paddle simplifies the payment process by handling various country legislations and VAT requirements. Despite some negative experiences with seller support and certain areas lacking in API documentation, many users find implementation relatively straightforward.

Easy Implementation: Multiple users found implementing SDKs across different platforms to be super easy. This has allowed them to seamlessly support modern interface paradigms without any hassle.

Excellent Customer Support: Many reviewers praised the company's customer support, mentioning that their issues were promptly addressed and taken seriously by a real team of backend support members. Users appreciated the assistance provided in resolving purchase-related issues and being directed to helpful FAQs and update links.

Transparent VAT Navigation: The company's approach to navigating VAT was highly praised by users. They mentioned that they never had to worry about making mistakes in this complex area of international sales, thanks to the transparent guidance provided by the company.

Flexibility and Customization: Some users have expressed a desire for more flexibility in analyzing reported data and better customization of custom events. They feel that the current options are limited and would like to have more control over their data analysis.

Confusing User Interface: A number of users found the drop-in purchase user interface on the web confusing. They mentioned that it could be difficult to navigate and suggested adding more options for customization without requiring a full custom site integration.

Communication Issues: There have been instances where communication from the front-line support staff was sent to the wrong address, indicating a need for improved internal processes. This has caused inconvenience to some users who were waiting for important information or assistance.

Reviews

(1-4 of 4)
Companies can't remove reviews or game the system. Here's why
December 01, 2022

Been great so far

Score 9 out of 10
Vetted Review
Verified User
Incentivized
We wanted to be able to get to more users and to scale without having to worry about how we are going to receive payments from our users, also we wanted to implement the least amount of payment processors and don't have to worry about different country legislations. Paddle made this process easy for us, taking care of the legislations and VAT in the countries we offer our solution.
  • Taking care of the relation with government entities and compliance in each country.
  • They take care of the VAT for us.
  • It gives the tools to scale to other countries being able to charge your users in different parts of the world.
  • The inclusion of more currencies (CLP)
  • Some users cannot pay with prepaid cards
Paddle is a great way to expand quickly to other countries without the barrier of how you charge your users in different parts of the globe. Also, the way they manage the relations with country legislations, so you don't have to, is a no-brainer (the only throwback is that you cannot recover that VAT to use in your company as a credit).
In our case is not 100% suited for us. In the idea of just implementing and starting working with it, we had to create some way of showing prices in CLP to our users, and that convert to USD and charge that to our users. The fees are an area where Paddle can improve, considering that other providers like Stripe have fees of almost half.
Online Storefront (6)
96.66666666666666%
9.7
Product catalog & listings
100%
10.0
Product management
90%
9.0
Bulk product upload
100%
10.0
Branding
100%
10.0
Mobile storefront
100%
10.0
Website integration
90%
9.0
Online Shopping Cart (2)
95%
9.5
Abandoned cart recovery
100%
10.0
Checkout user experience
90%
9.0
Online Payment System (1)
100%
10.0
eCommerce security
100%
10.0
eCommerce Marketing (1)
100%
10.0
Promotions & discounts
100%
10.0
eCommerce Business Management (3)
100%
10.0
Order processing
100%
10.0
Inventory management
100%
10.0
Custom functionality
100%
10.0
  • Volume of purchases
  • Return on investment
  • Being able to charge our users in different countries
  • Don't have to worry about other country legislations
So far, we haven't used other solutions, but we are thinking of trying Stripe for a global perspective and MercadoPago here in Chile and other countries where they have a presence.
June 14, 2018

Paddle Review

Ben Lachman | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Paddle is a used across Nice Mohawk's mac software titles and was used for analytics in additional mobile products. It presents an integrated sales experience for our customers along with a comprehensive backend that handles payments processing, subscriptions, analytics, and multiplatform SDKs. It 100% satisfies our sales pipeline management as an indie µISV. In particular, their attention to streamlining and optimizing the purchase experience for the customer is highly attractive when compared to the hamhanded interfaces of many other offerings in the space.
  • Super easy to implement SDKs across supported platforms that support modern interface paradigms.
  • Real team members that provide backend support for merchant issues. We had issues addressed quickly and taken seriously whenever we needed anything.
  • Help with navigating VAT transparently. We never worried that we were messing up in this complicated area of international sales.
  • Great first line customer support reduces the need for an extensive customer support organization on our end. They dealt with all purchase related issues as well as lightweight technical issues (e.g pointing users to FAQs, update links, etc.).
  • Analytics could support more flexible analysis of reported data and better custom events.
  • More customization of the drop in purchase UI on the web without the need for a full custom site integration.
  • Sometimes communication from their front line support staff has gone to the wrong address.
We feel that Paddle is well suited in any software offering that requires an in-app purchase flow or a custom built subscription model. It's ease of set up and low overhead make it particularly attractive to small and medium businesses and software vendors that manage multiple products with a similar purchase pipeline.

In very large platform scenarios, a fully custom solution might provide more flexibility since direct integration with the underlying payment processor can be built in-house. With this of course comes the cost of initial engineering and maintenance.
Online Storefront (9)
78.88888888888889%
7.9
Product catalog & listings
90%
9.0
Product management
80%
8.0
Bulk product upload
N/A
N/A
Branding
100%
10.0
Mobile storefront
90%
9.0
Product variations
80%
8.0
Website integration
100%
10.0
Visual customization
80%
8.0
CMS
90%
9.0
Online Shopping Cart (2)
95%
9.5
Abandoned cart recovery
90%
9.0
Checkout user experience
100%
10.0
Online Payment System (1)
100%
10.0
eCommerce security
100%
10.0
eCommerce Marketing (3)
60%
6.0
Promotions & discounts
90%
9.0
Personalized recommendations
90%
9.0
SEO
N/A
N/A
eCommerce Business Management (5)
52%
5.2
Multi-site management
N/A
N/A
Order processing
100%
10.0
Inventory management
80%
8.0
Shipping
N/A
N/A
Custom functionality
80%
8.0
  • Increased sales due to abandoned cart recovery emails, etc.
  • Allowed us to experiment with novel in-app "reward for sharing" purchase incentives
  • Reduced VAT and customer sales support cost to close to zero.
Paddle has better customer experience than other offerings in its class. Provides a low overhead and quick setup solution when compared to direct Stripe integration. It is competitive on rates with other offerings and when features like frontline support, abandoned cart recovery, and user suggestions are factored into their offering, their rates are more than competitive.
Andrew Liakh | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
We use Paddle in our browser extensions to provide in-app purchase functionality. We also use Paddle and DevMate integration to sell licenses for our macOS application. It handles trials, as well as blocking the app usage if the user didn’t provide a license. We also use Paddle for in-app analytics for our Mac App Store app to collect user behavior data.
  • macOS application licensing/trials
  • JavaScript-based purchase page for web
  • Webhooks
  • Paddle support can be better
  • Paddle documentation lacks some important information
  • Mac analytics is very basic and limited
Paddle is perfect if you want to sell your macOS app from your website. It’s also very good if you want to provide in-app purchases in your web application or browser extension. It’s easy to integrate and the integration rarely needs any changes. It won’t be as good for e-commerce.
Online Storefront (9)
22.22222222222222%
2.2
Product catalog & listings
N/A
N/A
Product management
100%
10.0
Bulk product upload
N/A
N/A
Branding
N/A
N/A
Mobile storefront
N/A
N/A
Product variations
N/A
N/A
Website integration
100%
10.0
Visual customization
N/A
N/A
CMS
N/A
N/A
Online Shopping Cart (2)
50%
5.0
Abandoned cart recovery
N/A
N/A
Checkout user experience
100%
10.0
Online Payment System (1)
N/A
N/A
eCommerce security
N/A
N/A
eCommerce Marketing (3)
N/A
N/A
Promotions & discounts
N/A
N/A
Personalized recommendations
N/A
N/A
SEO
N/A
N/A
eCommerce Business Management (5)
40%
4.0
Multi-site management
100%
10.0
Order processing
100%
10.0
Inventory management
N/A
N/A
Shipping
N/A
N/A
Custom functionality
N/A
N/A
  • Paddle takes only 5% of sales, in comparison to 30% as Apple does.
  • We added browser extension in-app purchases thanks to Paddle, which now generate our revenue.
  • Stripe
We tried using Stripe before Paddle, but it was a pain integrating it and it lacked the licensing. Paddle allows us just to add a payment button and don’t ever think about payment methods, we don’t have to make a separate button for card payments and another one for PayPal. Paddle does all this in their checkout process.
Tarun Mangukiya | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We started using Paddle for our recurring billing at Iconscout. Being an Indian startup it's difficult to get a recurring payment gateway, thus we opted for Paddle who provides this feature. Now, we're using Paddle for all our transactions.
  • Recurring billing
  • Zero failure ratio
  • Good customer support
  • Easy to implement
  • More detailed dashboard
  • Invoicing feature for accepting direct payments
  • It's better if they can offer lower transaction rates
Paddle is adequate for Indian SaaS companies who have a majority of their customer base outside of India. It's really easy to integrate and has good customer support. If your targeted audience is regional then you should probably look for a local alternative.
Online Storefront (5)
80%
8.0
Branding
50%
5.0
Mobile storefront
100%
10.0
Product variations
100%
10.0
Website integration
100%
10.0
Visual customization
50%
5.0
Online Shopping Cart (2)
100%
10.0
Abandoned cart recovery
100%
10.0
Checkout user experience
100%
10.0
Online Payment System (1)
100%
10.0
eCommerce security
100%
10.0
eCommerce Marketing (1)
70%
7.0
Promotions & discounts
70%
7.0
eCommerce Business Management (1)
100%
10.0
Order processing
100%
10.0
  • We wanted to grow faster, which was possible once we integrate recurring payment gateway. And we've got Paddle to do that.
Paddle supports easy credit/debit card payments. It supports companies across the world. It has the best user experience for our users.
Return to navigation