March 27, 2020
Score 8 out of 10
Read Bailey Witt, MBA's full review
Pros and Cons
- Forms and landing pages. These are fairly simple to set up but also provide a lot of customization and capability. You can trap leads and automatically track a lead source for most of them from online sources.
- Integration with Salesforce. Coupled with Salesforce, Pardot becomes a powerful tool. Two-way integration means contacts the sales team is adding are immediately available for marketing campaigns, and new inbound leads can easily be sent to Salesforce to manage through a pipeline.
- Reporting. Pardot can report very well on email blasts, forms, landing pages, marketing campaigns, and even other things like Google paid search campaigns, webinars, or even search engine rankings vs. competitors.
- Email builder. At an agency where we've used plenty of email tools, Pardot is the farthest behind. While their testing functions are robust, the builder itself is behind the times. The templates are often not mobile responsive and requires a decent amount of HTML hard coding. There's no modern block editor either.
- List management is more cumbersome than other tools. It's difficult to manage a big group of contacts all at once. There's only ever a few options like removing/adding to list or tagging. There's not an easy way to mass update contacts.
- Contact search and segmentation is not great. Other tools have advanced search filters that make it easy to narrow in on contacts and see how many fit a certain criteria. Pardot doesn't really have that. The only way to do such a thing is to make a dynamic list, but the list of lists can get cluttered real fast.