Pardot Reviews

Forms and landing pages. These are fairly simple to set up but also provide a lot of customization and capability. You can trap leads and automatically track a lead source for most of them from online sources.

Integration with Salesforce. Coupled with Salesforce, Pardot becomes a powerful tool. Two-way integration means contacts the sales team is adding are immediately available for marketing campaigns, and new inbound leads can easily be sent to Salesforce to manage through a pipeline.

Reporting. Pardot can report very well on email blasts, forms, landing pages, marketing campaigns, and even other things like Google paid search campaigns, webinars, or even search engine rankings vs. competitors.

The UI is pretty intuitive. I've used other enterprise platforms for marketing automation like Marketo and this is much cleaner.

The integration with CRMs (particularly Salesforce) is a big part of the value.

For an enterprise-level B2B MAP, they're probably the most competitively priced in this space. (Eloqua, Marketo, HubSpot and the like are more pricey).

The way they manage sender reputation by automatically cleaning your lists is important, and Pardot does that well. For example, any hard bounced emails, automatically become unmailable and are quarantined by Pardot automatically. They also prevent role emails at import and flag certain email patterns as spam traps. All these things are well-managed and help protect your sender reputation (critical especially since most clients are on a shared IP). Not all MAP do this as seamlessly as they do.

Drip campaigns that trigger off sales funnel actions.

Integration with Salesforce.

Great UI/UX.

Integrate with Salesforce

Visual Email Workflows

Customer Insights

Segmenting by one or two variables is simple and intuitive.

Changing email language is simple and quick.

Forms, particularly customized forms called "Form Handlers" in Pardot.

Email reporting. Great detail and insights.

My favorite feature of Pardot is the visual email workflows. It's very easy to see how leads will flow down the sales funnel.

Forms are very easy to create and manage. We have completely switched over all of our form to Pardot.

Pardot is built into Salesforce, making syncs instantaneous.

Integrates wonderfully with Salesforce.

Adds important insights to your existing CRM data.

Can customize easily to fit your needs.

Strong customer support.

Market segmentation.

Impact analysis.

Pardot syncs with our database, Salesforce and works seamlessly in updating records with individuals. Having this sync allows everyone in the organization to know where the last communication was and where they stand.

Pardot's A/B testing is the easiest A/B testing to use and communicate differently with individuals based on reporting. You are able to test this A/B before sending out an email unlike other platforms. The A/B testing is time saving and effective when trying to communicate with our audience.

Pardot's engagement studio is very easy to not only set-up but to follow. They set up their engagement platform in a way that you can see it overall and follow it like a flow chart, allowing the creator to truly understand where the emails/individuals are doing. The reporting of the engagement studios is detailed and very accessible.

Ease of creating emails based on templates

seamless integration with salesforce

little ongoing maintenance required from an administration perspective.

Automation. Pardot has great automation functionalities for emails and other communications to our network. ex: list building features

Wealth of functionality and features. ex: engagement scoring

User friendly. It's not very hard to catch on and there are lots of resources to leverage.

Salesforce connection! This is probably #1 because SF is our CRM and it integrates seamlessly.

Simplicity - I can't stress this enough. Pardot does a very good job of making marketing automation manageable for one person, but scalable for multiple if you have a larger demand-gen team.

Automation workflows - Pardot has a great selection of workflows out of the box, making it really quick and easy to set up some cool automation that will save a lot of time.

Salesforce compatibility - Being a Salesforce product, you aren't bound by an API call limit, the sync is really quick, and excluding data integrity exceptions, there's almost never a hiccup with ensuring that your data is properly synced over.

Emails - Pardot's email builder is really easy to use and comes with some very useful templates out-of-the-box which can be customized to get the look you're wanting. There's a good set of instructions for how to build email templates that are compatible with Pardot's builder.

Ability to custom style emails, landing pages, and forms

Lots of customization options for workflows

Ability to use completion actions to assign contact to Salesforce campaigns

Lead scoring. We associate prospects actions with a score. That way we have a system to know which prospects are more likely to close when.

Email campaigns. You can set up not a single email campaign, but a set of them, all interconnected, so you can design (and control) your customer journey.

Lead management. By having Pardot as a part of our Salesforce instance, you have a complete integration between Marketing and Sales. You know where the lead is sitting all the team, and you can take action on the real-time data you see. The marketing team will nurture leads up until they are ready for a sales representative to jump in.

Email broadcasts are professional and clean

Email templates are well thought out and provide a number of good b2b solutions

SMS is involved and functional.

Tracking tracking tracking... we track everything across every channel we have.

Nurture and re-engagement programs for leads, accounts, lost opportunities especially via email.

Segmentation. As long as you set up tracking well, you can segment to your heart's content.

Multi-channel marketing - many see this as a weakness of Pardot, yet, we use it extensively across channels.

Lead routing and scoring.

Lead nurturing

Automation

Sales-marketing alignment

Campaign reporting

Cloud-based system.

Ability to add multiple user licenses at different levels.

API plugs into existing email campaigns via Outlook.

Lead nurture. Good engagement studio for marketing automation.

Lead scoring. Great way to track the progress of your leads.

Salesforce connection. It is a Salesforce product, so it integrates very well with Salesforce.

Automation rules are a life saver.

Email campaigns are super easy to create and launch.

Database management is a cinch with global search, easy tag management systems and automated list builds.

Forms and content all come with vanity URLs and trackable links.

Lead scoring for large sales organizations would be very useful.

Easy to share resources globally

Easy to copy and modify resources

Easy to organize

SalesForce Connection/Integration - While I found that most marketing automation software "sucks" in their own way, Pardot does the SalesForce integration the best. Which is really important if other departments such as the sales team uses it to follow up on prospects.

Segmentation - Pardot has some great rules/segmenting features that make it easy to implement engagement programs/email campaigns. Also, with the SF connection, it is a 2-click process to go from a contact or leads report to having a new list in Pardot.

Uploading New Lead/Contact Lists - The uploading system automatically deduplicates by email address, which comes in handy all the time! Also, uploading big lists of client updates etc. is very efficient and easy to implement.

The integration with Salesforce is second to none. If you are using Salesforce, you should be using Pardot. It makes everything seamless.

Pardot's Engagement Studio gives us opportunities to communicate to current customers based on their behavior -- plus, all Salesforce users have complete visibility into what our prospects are engaging with.

Our customer success manager is amazing. She is always so fast to respond, and if she doesn't have an answer, she will do whatever it takes to find it!