Pardot Reviews

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Score 7.4 out of 100

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Lyza Swearingen Latham | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
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Pros and Cons

  • Forms, particularly customized forms called "Form Handlers" in Pardot.
  • Email reporting. Great detail and insights.
  • Email templates and drafts are really confusing. I trained various people to create their own templates, but they consistently got confused between publishing a template or just saving a draft, and where they needed to go back to find it.
  • Their help process is broken, at least for our particular use case. Because we have an enterprise license for Salesforce (even though we had a separate license for Pardot) whenever I needed help with something, I'd get stuck down a rabbit hole and couldn't submit a ticket.
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Neal Sweeney | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
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Pros and Cons

  • Segmenting by one or two variables is simple and intuitive.
  • Changing email language is simple and quick.
  • Segmenting beyond two variables is not easy, or well-supported.
  • The UI and navigating through the platform can be time-consuming.
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Anonymous | TrustRadius Reviewer
Score 4 out of 10
Vetted Review
Verified User
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Pros and Cons

  • Integrates wonderfully with Salesforce.
  • Adds important insights to your existing CRM data.
  • Can customize easily to fit your needs.
  • Strong customer support.
  • Doesn't integrate too well with other data third-party apps.
  • Too many features are only available at higher levels.
  • Doesn't have as robust an email integration tool like HubSpot.
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Danielle Armour | TrustRadius Reviewer
Score 7 out of 10
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Verified User
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Pros and Cons

  • Pardot syncs with our database, Salesforce and works seamlessly in updating records with individuals. Having this sync allows everyone in the organization to know where the last communication was and where they stand.
  • Pardot's A/B testing is the easiest A/B testing to use and communicate differently with individuals based on reporting. You are able to test this A/B before sending out an email unlike other platforms. The A/B testing is time saving and effective when trying to communicate with our audience.
  • Pardot's engagement studio is very easy to not only set-up but to follow. They set up their engagement platform in a way that you can see it overall and follow it like a flow chart, allowing the creator to truly understand where the emails/individuals are doing. The reporting of the engagement studios is detailed and very accessible.
  • Pardot is not easy to teach others and takes multiple hours to truly teach to someone in the organization so they can understand the platform as a whole.
  • My organization was trying to set up an automate campaign based on birthdays and send these emails out based on their birthday day going a month out, a week out and on the day of. This was very difficult to achieve and the customer service could not provide assistance. The answer came from the Pardot blog and other users working together. Birthday campaigns are used by many non profits and this should be fixed so it is easier to implement.
  • Creating lists in Pardot for you to send emails to can be difficult and takes time. There are many steps when trying to create certain lists of an audience.
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Richard Massey | TrustRadius Reviewer
May 09, 2019

Pardot

Score 9 out of 10
Vetted Review
Verified User
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Pros and Cons

  • Ease of creating emails based on templates
  • seamless integration with salesforce
  • little ongoing maintenance required from an administration perspective.
  • The interface looks a little dated
  • File storage capacity is low and needs constant management
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Jillian Papa | TrustRadius Reviewer
May 09, 2019

Pardot: Above Par

Score 8 out of 10
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Pros and Cons

  • Automation. Pardot has great automation functionalities for emails and other communications to our network. ex: list building features
  • Wealth of functionality and features. ex: engagement scoring
  • User friendly. It's not very hard to catch on and there are lots of resources to leverage.
  • Salesforce connection! This is probably #1 because SF is our CRM and it integrates seamlessly.
  • Pricey. I work for a nonprofit so it was a big decision to go with Pardot but it is one of the best in its class.
  • You must have the capacity/time/resources to actually use the functionalities and features. Otherwise, it could be a waste of money.
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Garrett Genest | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
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Pros and Cons

  • Simplicity - I can't stress this enough. Pardot does a very good job of making marketing automation manageable for one person, but scalable for multiple if you have a larger demand-gen team.
  • Automation workflows - Pardot has a great selection of workflows out of the box, making it really quick and easy to set up some cool automation that will save a lot of time.
  • Salesforce compatibility - Being a Salesforce product, you aren't bound by an API call limit, the sync is really quick, and excluding data integrity exceptions, there's almost never a hiccup with ensuring that your data is properly synced over.
  • Emails - Pardot's email builder is really easy to use and comes with some very useful templates out-of-the-box which can be customized to get the look you're wanting. There's a good set of instructions for how to build email templates that are compatible with Pardot's builder.
  • Lots of nuances are present - Pardot is great, but there's a TON of little things that it probably should do better being a product that's been around as long as it has. For example, You cannot create drip program emails without an unsubscribe link! That means that if you've automated the emails that go from your Sales team when someone fills out a form asking for a demo, it WILL have the ugly unsubscribe link and additional address tag that Pardot emails require.
  • You cannot have automation that will set the value of one field to be equal to another field or variable - only pre-defined values can be used. For example, you cannot have a date field set to equal today + 180 days (useful for Canadian Anti-Spam Law automation). You cannot set one field to equal the value of another field.
  • As nice as the email builder is, it's certainly no MailChimp. It would be nicer to have better compatibility with mail clients out of the box and a larger variety of templates. The email builder isn't drag-and-drop like other dedicated email systems, so you're usually stuck having to go into the code and cut+paste the section into the new area where you want it to go.
  • There's no option to automate personal emails sent from a team members Gsuite or Outlook 365 account!? Nowadays Marketing is playing a role that goes much farther down the sales cycle - if you are automating emails from your sales team, the email is still sent from Pardot's email server (which has mediocre deliverability compared to Gsuite or Office 365). A simple addition of the Zapier-like ability to trigger emails from a salesperson's actual email account would be a gigantic benefit.
  • No built-in calendar functionality like that offered by Hubspot. I love Pardot, but it does feel like they've been slipping in their product development as I haven't noticed any major addition to the platform that has made a difference to my workflows in probably two years.
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Bailey Witt, MBA | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
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Pros and Cons

  • Forms and landing pages. These are fairly simple to set up but also provide a lot of customization and capability. You can trap leads and automatically track a lead source for most of them from online sources.
  • Integration with Salesforce. Coupled with Salesforce, Pardot becomes a powerful tool. Two-way integration means contacts the sales team is adding are immediately available for marketing campaigns, and new inbound leads can easily be sent to Salesforce to manage through a pipeline.
  • Reporting. Pardot can report very well on email blasts, forms, landing pages, marketing campaigns, and even other things like Google paid search campaigns, webinars, or even search engine rankings vs. competitors.
  • Email builder. At an agency where we've used plenty of email tools, Pardot is the farthest behind. While their testing functions are robust, the builder itself is behind the times. The templates are often not mobile responsive and requires a decent amount of HTML hard coding. There's no modern block editor either.
  • List management is more cumbersome than other tools. It's difficult to manage a big group of contacts all at once. There's only ever a few options like removing/adding to list or tagging. There's not an easy way to mass update contacts.
  • Contact search and segmentation is not great. Other tools have advanced search filters that make it easy to narrow in on contacts and see how many fit a certain criteria. Pardot doesn't really have that. The only way to do such a thing is to make a dynamic list, but the list of lists can get cluttered real fast.
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Kyle Moloo | TrustRadius Reviewer
Score 4 out of 10
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Verified User
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Pros and Cons

  • Ability to custom style emails, landing pages, and forms
  • Lots of customization options for workflows
  • Ability to use completion actions to assign contact to Salesforce campaigns
  • Visual builder for email and existing templates are clunky and hard to use without development knowledge
  • Integration with Salesforce still requires manual field mappings and creating properties separately in both systems so that sync will work properly
  • Workflows are linear, and it's difficult to use if/and statements based on custom property values
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Nicolas Costa Ossa | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
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Pros and Cons

  • Lead scoring. We associate prospects actions with a score. That way we have a system to know which prospects are more likely to close when.
  • Email campaigns. You can set up not a single email campaign, but a set of them, all interconnected, so you can design (and control) your customer journey.
  • Lead management. By having Pardot as a part of our Salesforce instance, you have a complete integration between Marketing and Sales. You know where the lead is sitting all the team, and you can take action on the real-time data you see. The marketing team will nurture leads up until they are ready for a sales representative to jump in.
  • The implementation can be a little rough. Unlike other modern systems, like HubSpot, Pardot will require more attention, in both implementation and configuration. Your team will have to study and learn how to use it. It will take time to get it right. I highly recommend you do this process with an implementer.
Read Nicolas Costa Ossa's full review
Justin Wiebe | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User
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Pros and Cons

  • Email broadcasts are professional and clean
  • Email templates are well thought out and provide a number of good b2b solutions
  • SMS is involved and functional.
  • SMS could be more thought out and engaging.
  • Email is not as sophisticated as in Marketing Cloud.
  • Users are not as easily up to speed as they are with Marketing Cloud.
  • The whole experience seems a bit piece meal.
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Shannon Johlic | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
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Pros and Cons

  • Tracking tracking tracking... we track everything across every channel we have.
  • Nurture and re-engagement programs for leads, accounts, lost opportunities especially via email.
  • Segmentation. As long as you set up tracking well, you can segment to your heart's content.
  • Multi-channel marketing - many see this as a weakness of Pardot, yet, we use it extensively across channels.
  • Lead routing and scoring.
  • Landing pages -there isn't a marketing automation platform that does this well. We use a 3rd party (and it is far from the worst).
  • Reporting... it's hit or miss here.
  • Better personalization - the "dynamic" part of it is great in theory, but like its main competitor seriously lacks.
  • Attribution - it only allows for a single type of attribution for campaigns... we have to use other platforms.
  • Not the best for ABM (but that is a Salesforce FAILURE, that overflows into Pardot).
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Dan Lobring | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
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Pros and Cons

  • Cloud-based system.
  • Ability to add multiple user licenses at different levels.
  • API plugs into existing email campaigns via Outlook.
  • Expensive tool.
  • Lack of automated reporting.
  • Requires a fair amount of user training to gain benefits of using the tool.
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Jordan Comstock | TrustRadius Reviewer
April 29, 2019

Pardot works well

Score 9 out of 10
Vetted Review
Verified User
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Pros and Cons

  • Lead nurture. Good engagement studio for marketing automation.
  • Lead scoring. Great way to track the progress of your leads.
  • Salesforce connection. It is a Salesforce product, so it integrates very well with Salesforce.
  • Some things are called one thing in pardot and another in Salesforce. This is due to the way Pardot was before Salesforce acquired it.
  • Price is high. Contracts can be long. There is a lot of volatility in marketing, teams change, people come and go. It can be difficult to want to keep a software like pardot for 5 years.
  • Email building tool is not the best.
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Jordan Linford | TrustRadius Reviewer
May 08, 2019

Pardot is King

Score 10 out of 10
Vetted Review
Verified User
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Pros and Cons

  • Automation rules are a life saver.
  • Email campaigns are super easy to create and launch.
  • Database management is a cinch with global search, easy tag management systems and automated list builds.
  • Forms and content all come with vanity URLs and trackable links.
  • Email nurture campaigns get really hairy really fast.
  • To this day cannot find a good use for folders.
  • They need more nuanced roles.
  • The form customization is a bit limited.
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Anonymous | TrustRadius Reviewer
Score 3 out of 10
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Verified User
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Pros and Cons

  • Lead scoring for large sales organizations would be very useful.
  • We found it didn't integrate as well with Salesforce as we wanted it to and was not great.
  • Building your email templates was not user-friendly or easy to customize. Content builder in Marketing Cloud is much better and user-friendly.
  • Great for top of the funnel and to only do lead nurturing- I wouldn't recommend it for marketing/communications to existing customers.
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Anonymous | TrustRadius Reviewer
Score 5 out of 10
Vetted Review
Verified User
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Pros and Cons

  • Easy to share resources globally
  • Easy to copy and modify resources
  • Easy to organize
  • Lack of automated tracking redirects is frustrating
  • Things that should be easy to edit on an email or a landing page are sometimes very difficult for no rhyme or reason
  • While it's easy to organize, if your folders go down below the fold you have to scroll up to see everything.
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Anonymous | TrustRadius Reviewer
Score 7 out of 10
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Verified User
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Pros and Cons

  • SalesForce Connection/Integration - While I found that most marketing automation software "sucks" in their own way, Pardot does the SalesForce integration the best. Which is really important if other departments such as the sales team uses it to follow up on prospects.
  • Segmentation - Pardot has some great rules/segmenting features that make it easy to implement engagement programs/email campaigns. Also, with the SF connection, it is a 2-click process to go from a contact or leads report to having a new list in Pardot.
  • Uploading New Lead/Contact Lists - The uploading system automatically deduplicates by email address, which comes in handy all the time! Also, uploading big lists of client updates etc. is very efficient and easy to implement.
  • Reporting - I have yet to see an automation tool with strong reporting, but Pardot's is really lacking here. The reports are not very customizable, you can't filter out for things like previously imported leads, and their landing page/form reports are EXTREMELY unreliable.
  • Support - Honestly, trying to get someone on the phone is not only difficult, it is expensive. They just merged their pardot and salesforce support teams and even deciphering their emails can be difficult.
  • UX/UI - Similar to SalesForce, it is not very intuitive, they use marketing definitions that don't make sense (campaign), it isn't the prettiest or easiest system for landing page or email creation. Their navigation is really really bad.
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Anonymous | TrustRadius Reviewer
Score 8 out of 10
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Verified User
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Pros and Cons

  • My favorite feature of Pardot is the visual email workflows. It's very easy to see how leads will flow down the sales funnel.
  • Forms are very easy to create and manage. We have completely switched over all of our form to Pardot.
  • Pardot is built into Salesforce, making syncs instantaneous.
  • You have to pay extra if you want good customer support.
  • Sometimes the platform can be a little sluggish when trying to upload or download data lists.
  • Expensive. They are one of the more expensive platforms out there.
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Anonymous | TrustRadius Reviewer
Score 10 out of 10
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Verified User
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Pros and Cons

  • The integration with Salesforce is second to none. If you are using Salesforce, you should be using Pardot. It makes everything seamless.
  • Pardot's Engagement Studio gives us opportunities to communicate to current customers based on their behavior -- plus, all Salesforce users have complete visibility into what our prospects are engaging with.
  • Our customer success manager is amazing. She is always so fast to respond, and if she doesn't have an answer, she will do whatever it takes to find it!
  • The general customer support (ticketing system) is horrible. I wait, on average, 10 days for any sort of response.
  • The email builder lacks basic functionality. We have to complete workarounds for nearly everything other than simple text blocks, including centering text and adding buttons. Even with our old email system (which was not robust at all), those functions were built in and easy to use. The template builder is clunky and hard to use. We are waiting patiently for a drag-and-drop email builder!
  • There are certain email completion actions that don't currently exist and should. For example, when a prospect clicks on a link in an email, we cannot notify the account's support rep. Salesforce could not provide a workaround for this.
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Anonymous | TrustRadius Reviewer
May 13, 2019

Pardot Review

Score 8 out of 10
Vetted Review
Verified User
Review Source

Pros and Cons

  • Extremely clean and user-friendly dashboard
  • Unlimited automation branching
  • Strong customer service team
  • Extremely pricey - not good for small companies
  • Solution only B2B focus
  • Not many integration options
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Anonymous | TrustRadius Reviewer
Score 7 out of 10
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Pros and Cons

  • Easy to use User Interface.
  • Easy to create campaigns and track their progress.
  • Exceptional Customer Support Team.
  • Implementation takes a lot of time.
  • Data migration from the current system to Salesforce was not easy.
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Anonymous | TrustRadius Reviewer
Score 7 out of 10
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Pros and Cons

  • Segmented lists are easy to use in Pardot.
  • Setting up emails in the WYSIWYG editor is fairly intuitive and easy to manage.
  • The A/B testing abilities are particularly useful as we determine the most effective strategies for engaging our audience.
  • It would be nice if excluding prior opens was handled in a more obvious fashion (I still have not figured this out since taking over the primary responsibility of the tool from another employee several months ago).
  • I would like to see somewhat more sensitive search features, particularly by words.
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Feature Scorecard Summary

WYSIWYG email editor (80)
6.9
Dynamic content (70)
6.8
Ability to test dynamic content (67)
7.1
Landing pages (78)
7.0
A/B testing (72)
8.4
Mobile optimization (67)
7.6
Email deliverability (85)
8.3
List management (82)
8.1
Triggered drip sequences (54)
8.3
Lead nurturing (77)
8.4
Lead scoring and grading (77)
8.6
Data quality management (77)
7.4
Automated sales alerts and tasks (72)
7.5
Calendaring (68)
7.7
Event/webinar marketing (65)
7.7
Social sharing and campaigns (56)
5.6
Social profile integration (21)
7.5
Dashboards (79)
7.1
Standard reports (80)
7.1
Custom reports (60)
6.3
API (61)
7.8
Role-based workflow & approvals (56)
7.2
Customizability (75)
7.1
Integration with Salesforce.com (73)
8.5
Integration with Microsoft Dynamics CRM (3)
8.3
Integration with SugarCRM (4)
5.4

About Pardot

Pardot is a marketing automation platform. Its key features include lead management, lead generation, social selling, and email marketing.
Categories:  Marketing Automation

Pardot Features

Email & Online Marketing Features
Has featureWYSIWYG email editor
Has featureDynamic content
Has featureAbility to test dynamic content
Has featureLanding pages
Has featureA/B testing
Has featureMobile optimization
Has featureEmail deliverability
Has featureList management
Has featureTriggered drip sequences
Lead Management Features
Has featureLead nurturing
Has featureLead scoring and grading
Has featureData quality management
Has featureAutomated sales alerts and tasks
Campaign Management Features
Has featureCalendaring
Has featureEvent/webinar marketing
Social Media Marketing Features
Has featureSocial sharing and campaigns
Does not have featureSocial profile integration
Reporting & Analytics Features
Has featureDashboards
Has featureStandard reports
Has featureCustom reports
Platform & Infrastructure Features
Has featureAPI
Has featureRole-based workflow & approvals
Has featureCustomizability
Has featureIntegration with Salesforce.com
Does not have featureIntegration with Microsoft Dynamics CRM
Does not have featureIntegration with SugarCRM

Pardot Screenshots

Pardot Integrations

Pardot Competitors

Marketo, HubSpot, Act-On Software, Acoustic Campaign (formerly IBM Watson Campaign Automation)

Pricing

  • Does not have featureFree Trial Available?No
  • Does not have featureFree or Freemium Version Available?No
  • Has featurePremium Consulting/Integration Services Available?Yes
  • Entry-level set up fee?No
EditionPricing DetailsTerms
Standard$1,000per month (up to 1,000 contacts)
Pro$2,000per month (up to 10,000 contacts)
Ultimate$3,000per month (up to 10,000 contacts)

Salesforce Engage, an additional offering for sales and marketing alignment, is priced at $50 per month per user.

Pardot Support Options

 Free VersionPaid Version
Phone
Live Chat
Email
Forum/Community
FAQ/Knowledgebase
Social Media
Video Tutorials / Webinar

Pardot Technical Details

Deployment Types:On-premise, SaaS
Operating Systems: Windows, Linux, Mac
Mobile Application:Apple iOS, Android, Mobile Web
Supported Countries:All
Supported Languages: English