Name: Parllay
Author: Parllay, Inc.

Help Desk

Web and Video Conferencing

Customer Support

Image Recognition

Development

Business Intelligence (BI)

Collaboration

Diagramming

Project Portfolio Management

Supply Chain Management

Enterprise

Accounting

Invoicing

Finance and Accounting

Applicant Tracking

Benefits Administration

Corporate Learning Management

HR Management

Payroll

Talent Intelligence

Talent Management

Workforce Analytics

Workforce Management

Human Resources

Cloud Brokers

Cloud Storage

Converged Infrastructure

Data Center Infrastructure Management

Data Lakehouse

Data Observability

Data Privacy Management

Database Load Balancing

Ethernet Switches

File Sync and Share

Fraud Detection

Integration Platform as a Service (iPaaS)

License Management

Log Management

Managed IT Service

Network Performance Monitoring

Network Troubleshooting

NoSQL Databases

Packet Analyzer

Password Management System

Remote Support

SOA Governance

Single Sign-On

Smart Contracts

Solid State Drives

Threat Hunting

Threat Intelligence

Virtual Private Cloud (VPC)

Wireless LAN

Information Technology

A/B Testing

Ad Serving & Retargeting

All-in-One Marketing

Content Management

Creative Collaboration

Customer Success

Digital Content Creation

Digital Signage

Email Marketing

Marketing Analytics

Marketing Automation

Social Media Management

Survey & Forms Building

Web Analytics

Marketing

Field Service Management

Meeting Room Booking

Project Management

Professional Services

Customer Relationship Management (CRM)

Sales Gamification

Sales

Construction Management

Equipment Rental

Homeowner's Association (HOA) Management

InsurTech

Insurance Suites

Investment Portfolio Management

Tax Practice Management

Vertical-Specific

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Reputation.com, Inc

Mention

Ipsos Synthesio

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Social Mention

uberVu (discontinued)

Netvibes

Dassault Systemes

Parllay is a platform offered by Parllay Inc. that aims to assist businesses in organizing, curating, and publishing content experiences on various screens. According to the vendor, Parllay provides features such as content discovery, semantic exploration, visualization, digital asset management, apps for lead generation and sales, and user-generated content streams and moderation. This software solution is suitable for businesses of all sizes, from small startups to large enterprises. The target audience for Parllay includes marketing professionals, content creators and curators, social media managers, digital marketers, as well as media and publishing companies.

## Key Features

**Content Discovery**: Parllay organizes streams of content into a searchable index of trending topics and entities. Users can explore, discover, and create or curate stories to share with their audience. According to the vendor, this feature helps businesses stay updated with the latest trends and find relevant content to engage their community.

**Semantic Exploration**: Parllay's semantic content discovery engine processes millions of stories from various sources daily. It categorizes the content for easy discovery, allowing users to find and post engaging content that can increase customer engagement and boost brand reach. The vendor claims that by leveraging semantic analysis, businesses can tap into the power of relevant and trending content to enhance their marketing efforts.

**Visualization**: Parllay enables users to enrich their content with semantics, creating a dynamic visual destination. By infusing user-generated content and discovered content with their own aggregated social content, businesses can reportedly increase dwell time by over 300%. According to the vendor, the platform provides a visually appealing and engaging experience for the audience, driving higher levels of interaction and brand loyalty.

**Digital Asset Management**: Parllay serves as a system of record for organizing and sharing digital assets across a marketing organization. Users can manage assets end-to-end, including organizing, storing, and retrieving rich media. The platform supports a wide range of rich media assets, such as photos, music, videos, PDFs, spreadsheets, PowerPoint presentations, and podcasts, according to the vendor.

**Apps**: Parllay offers a library of mobile and social apps that businesses can choose from. Users can design, launch, and distribute contests, games, and more using the app designer. The vendor states that these apps can help generate leads and drive sales by engaging the community and providing interactive experiences.

**UGC Streams & Moderation**: Parllay provides a dashboard for managing authentic user-generated content (UGC). Businesses can tap into the billions of pieces of content generated by millions of users every day. The platform allows users to categorize content into folders for easy management, moderation, and publishing, ensuring the UGC aligns with their brand and messaging, according to the vendor.

Parllay is a brand and audience engagement platform driven by a customized knowledge engine and content management capability.

Premium

Free

Standard

Professional

Agency

Agency Plus

Zoho Social

Hootsuite is a social media management platform for building brand awareness, engaging with customers, and driving business results. Users can schedule posts across multiple social networks (including Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube ), manage organic and paid social content together, keep track of customer conversations, integrate with over 200+ applications, and gain actionable real-time insights from social media to make critical business decisions from one dashboard.

Advanced

Hootsuite

Parllay

At the most basic level, social monitoring incorporates scanning the web for potential PR crises, identifying industry trends, gathering intelligence on competitors and identifying sales opportunities. But the quantity of data these tools return can be overwhelming. Many tools have filters to help remove noise, and some include sentiment analysis which helps to categorize comments into positive or negative categories, but this is still a somewhat inexact science. 

Tools are distinguished by the social channels covered and number of languages supported.

Social Media Monitoring

Parllay, Inc.

TrustRadius is a technology and business research firm based in Austin, Texas. The company is known as a review platform for verified B2B technology and software reviews through a proprietary algorithm and human verification.

TrustRadius

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What is Parllay?