Overview
What is Parllay?
Parllay is a platform offered by Parllay Inc. that aims to assist businesses in organizing, curating, and publishing content experiences on various screens. According to the vendor, Parllay provides features such as content discovery, semantic exploration, visualization, digital asset management, apps...
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What is Parllay?
Parllay is a brand and audience engagement platform driven by a customized knowledge engine and content management capability.
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- Free/Freemium Version
- Premium Consulting/Integration Services
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Product Details
- About
- Tech Details
What is Parllay?
Parllay is a platform offered by Parllay Inc. that aims to assist businesses in organizing, curating, and publishing content experiences on various screens. According to the vendor, Parllay provides features such as content discovery, semantic exploration, visualization, digital asset management, apps for lead generation and sales, and user-generated content streams and moderation. This software solution is suitable for businesses of all sizes, from small startups to large enterprises. The target audience for Parllay includes marketing professionals, content creators and curators, social media managers, digital marketers, as well as media and publishing companies.
Key Features
Content Discovery: Parllay organizes streams of content into a searchable index of trending topics and entities. Users can explore, discover, and create or curate stories to share with their audience. According to the vendor, this feature helps businesses stay updated with the latest trends and find relevant content to engage their community.
Semantic Exploration: Parllay's semantic content discovery engine processes millions of stories from various sources daily. It categorizes the content for easy discovery, allowing users to find and post engaging content that can increase customer engagement and boost brand reach. The vendor claims that by leveraging semantic analysis, businesses can tap into the power of relevant and trending content to enhance their marketing efforts.
Visualization: Parllay enables users to enrich their content with semantics, creating a dynamic visual destination. By infusing user-generated content and discovered content with their own aggregated social content, businesses can reportedly increase dwell time by over 300%. According to the vendor, the platform provides a visually appealing and engaging experience for the audience, driving higher levels of interaction and brand loyalty.
Digital Asset Management: Parllay serves as a system of record for organizing and sharing digital assets across a marketing organization. Users can manage assets end-to-end, including organizing, storing, and retrieving rich media. The platform supports a wide range of rich media assets, such as photos, music, videos, PDFs, spreadsheets, PowerPoint presentations, and podcasts, according to the vendor.
Apps: Parllay offers a library of mobile and social apps that businesses can choose from. Users can design, launch, and distribute contests, games, and more using the app designer. The vendor states that these apps can help generate leads and drive sales by engaging the community and providing interactive experiences.
UGC Streams & Moderation: Parllay provides a dashboard for managing authentic user-generated content (UGC). Businesses can tap into the billions of pieces of content generated by millions of users every day. The platform allows users to categorize content into folders for easy management, moderation, and publishing, ensuring the UGC aligns with their brand and messaging, according to the vendor.
