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Parse.ly is used to track and analyse our website performance and data. The data is used to help identify trends, both live and over time, …
Starting at $499 per month
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What is Parse.ly?
Parse.ly is a content optimization platform for online publishers. It provides in-depth analytics and helps maximize the performance of the digital content. It features a dashboard geared for editorial and business staff and an API that can be used…
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Popular Features
- Device and Browser Reporting (5)8.484%
- Pageview Tracking (5)8.181%
- Customizable Dashboards (6)7.777%
- Referral Source Tracking (6)7.676%
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- Setup fee required
For the latest information on pricing, visithttps://www.parse.ly/pricing
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- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Starting price (does not include set up fee)
- $499 per month
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What is Parse.ly?
Parse.ly is an analytics platform built for content and designed with the belief that the most successful companies are the ones with the best content. Winning in the digital content world, though, isn't easy. You need to create feedback loops and listen, though data, to what your audience is telling you.
With 30 unique attention metrics, subscriber tracking, and audience segmentation, content creators, analysts, editors, marketers and communications professionals can use Parse.ly to:
Grow their business and improve key metrics like reader engagement, conversions, and retention through data-driven insights.
Act on immediate real-time audience insights or analyze historical data to get a clear picture of the past and plan for the future.
With a built-in personalization platform product teams can use Parse.ly to create dynamic content experiences powered by data and personalized by user on their website and in their CMS or WCM.
With our data pipeline platform data scientists and engineers can use our enriched clickstream data to spend less time on data infrastructure and more time on data analysis and insights.
Parse.ly works with 300+ enterprise companies using their trusted data infrastructure:
The #4 most widely installed premium web technology on high-traffic sites (according to BuiltWith).
Parse.ly is used by leading media and entertainment companies, DTC brands, Fortune 500 companies, B2B enterprise companies, and anyone who believes content can move their business forward.
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Parse.ly Integrations
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Parse.ly Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | Apple iOS, Mobile Web |
Frequently Asked Questions
Parse.ly is a content optimization platform for online publishers. It provides in-depth analytics and helps maximize the performance of the digital content. It features a dashboard geared for editorial and business staff and an API that can be used by a product team to create personalized or contextual experiences on a website.
Parse.ly starts at $499.
Reviewers rate Reporting in real-time highest, with a score of 8.7.
The most common users of Parse.ly are from Mid-sized Companies (51-1,000 employees).
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Reviews
(1-25 of 25)Companies can't remove reviews or game the system. Here's why
March 01, 2024
Parse.ly tells me what's popular and where it's popular
We use Parse.ly across our digital platforms for assessing how our news stories are performing and how many visitors we are getting to our website. This means we are able to see when stories and articles are becoming popular and then we can make sure they feature higher on our website. We're also able to track where our traffic is coming from to enable us to inform how we put out content in the future and also work out what times are best. My favorite feature is being able to track comments made quoting and linking to pages on our website and finding out what people are saying on Twitter.
- Parse.ly helps us monitor which stories on our website are doing well and helps us track where our traffic comes from.
- Using Parse.ly means we can immediately see when a news story on our website is generating interest and react to that.
- Parse.ly means we can track which website authors are achieving a high number of page clicks and then assess why that may be.
- Parse.ly Makes it easy to show our staff, visitors and external stakeholders just how well we are doing
- Parse.ly Had very good customer support for those times thing go wrong
- I wish you were able to see the level of detail when it comes to FaceBook that you can see when it comes to Twitter.
- I wish I could see multiple websites on one screen, maybe divide my screen into quarters or the like.
- I wish the mobile app was easier to use.
- I wish it was easier to search for authors
February 29, 2024
Intuitive and clean software
We use Pare.ly across editorial and content development departments in order to monitor the performance of online articles and respond accordingly to traffic surges and drops. It's one of many tools we use to garner this kind of data and allows us to easily navigate the hundreds and thousands of articles published across the companies numerous websites. From offering top performing stories and those getting the most traffic in a more granular and of the moment tab 'in the last 10 minutes'. With its intuitive and friendly interface, Parse.ly allows us to dive into articles categorised by tags, as well as authors, and see not only traffic but where that traffic is being referred from e.g. Google, AMP, social networks. All of this gives a better indication of how to respond both to the performance of singular articles and on a wider scale. From updating articles that plummet, to reusing successful strategies in the future.
- Intuitive, easy-to-use interface.
- Home screen displays day's top performances as well as top performing articles in the last 10 minutes.
- The ability to focus in on an article-by-article basis, as well as by tag/section/author etc.
- Referral data could be more detailed and specific.
- Better labeling in graph form/ability to zoom in to traffic spikes/drops.
- Saving last searches.
February 27, 2024
Passing judgement on Parse.ly
Used entirely across the social aspects of Wireless to see in real time the page views of stories as well as historical data to plan ahead. It allows us to see what is doing well organically and identifies stories that are great to be shared to our partner sites to increase traffic. We also use Parse.ly to record data to provide feedback to editorial about what stories and features we should be writing about.
Its immediate recording of data is hugely beneficial to allow us to react as quickly as we can.
Its immediate recording of data is hugely beneficial to allow us to react as quickly as we can.
- Real-time analysis
- Identifying where traffic for tweets has come from
- Able to break down referrers for each social platform
- Ability to record UTM tracking codes
- To see from which Facebook page a certain story has seen the most traffic
- Breaking down where traffic has come from on Facebook by specific post.
- Integrating images and recording its engagement
July 13, 2022
Parse.ly is great for real time parsing of data
I use Parse.ly every day at my job. It helps articulate in real-time the traffic on a website that needs to deliver information to its users as fast as possible. I monitor and use the software/website constantly throughout my entire day. I personally use it for a website that sees millions of users every month.
- Delivers real-time feed of website traffic
- Articulates data in a clear and concise manner
- Makes user navigation incredibly easy to pick up with little knowledge or experience
- It doesn't make it easy to examine data from more than 12 months prior
- Its mobile experience could be better for those that might need it in a fast-paced environment
- Sometimes articulates data visually, for a brief few moments, before it's actually in, and overestimates traffic
February 28, 2022
Parse.ly, the way forward for digital content creators
I use Parse.ly as a tool to identify the footfall of readers. The platform allows me to map the behavior of the readers on our platform and understand how and when readers react to stories. It also allows me to adapt to new things or take note of what sort of stories have a wider impact.
- Firstly, the platform is super easy to use, it is user-friendly and easy to navigate through.
- Secondly, the platform also provides you the option to use filters to your best fit and adjust the filters according to what data you want to look at.
- Thirdly, it enables the user to have live feedback on their articles and see what can be improved going forward to address the need of the readers.
- The interface could be more interactive and attractive.
- The views tab could become active in the sense that when you hover the cursor it automatically tells you which days or period the article performed the best.
- If the platform could also provide relative information on the kind of users reading the articles.
January 13, 2022
Great for journalists
We use Parse.ly for real-time traffic monitoring and reporting.
It allows us to identify breakout search trends within our editorial content as we see articles climb or fall in the interface, and provides us an opportunity to create more relevant articles or to edit and update existing stories to make them meet user needs.
It allows us to identify breakout search trends within our editorial content as we see articles climb or fall in the interface, and provides us an opportunity to create more relevant articles or to edit and update existing stories to make them meet user needs.
- Historical Reporting.
- Real time monitoring.
- Ease of comprehension.
- Identifying referrers/traffic sources.
- More specific what referral tweet/FB post is.
- Email alerts of relevant breakout topics.
- SEO/keyword ranking advice.
January 07, 2022
Know your audience with Parse.ly
I am a reporter for USA Today. We use Parse.ly to measure how well we are reaching our audience. This is imperative because our readers are not interested in knowing what is going on at the national level. They only want local news! So this program helps us evaluate which stories our readers enjoy the most. We use those stats as a source of motivation to find even more local content to produce.
- shows daily, weekly and monthly stats
- shows how long visitors read each page
- shows how many readers read each story
- N/A
- N/A
- N/A
November 15, 2021
Parse.ly works great for media orgs
Global editorial strategy and planning for an enthusiast media brand, 25 FT employees. We use Parse.ly as our primary point for assessing the performance of our work, how readers are engaging with us, and which headlines are performing well for us, as well as who on our team is producing X no. of stories per period.
- Author breakdown
- Daily "pulse" monitoring
- Traffic sources
- The reporting system is complicated and somewhat confusing to set up, can't edit reports once they're created, have to create new ones
- Identifying "smart" trends in stuff that is/isn't working - we have to do this analysis ourselves
- Breaking down Google traffic sources (Discover is just categorized as "Google")
September 09, 2021
Quick, Responsive Interface; Great for Large-Scale Content Creators
iHeartMedia uses Parse.ly to track real-time web traffic analytics to radio station websites. Parse.ly is used exclusively by the digital content department to track content pages, on-air DJ blogs, and articles produced by the company. I personally use it to monitor real-time web traffic to track the performance of content posted by my team and provide analytics reports for the ten station websites in my market. Parse.ly is also used as an alternative to other analytics software we use like Adobe Analytics and Google Analytics to pull website data more quickly than having to run a report on the two aforementioned products.
- The interface is clean, easy to read, and informative
- Pulling data is quicker than other analytics tools
- Easy to filter data by different parameters and date ranges
- There seem to be times in my experience when the metadata of a web page isn't pulled correctly, leading to some discrepancies between Parse.ly numbers and numbers considered "official" by my company.
- Parse.ly does a great job of collecting data for individual articles on our web pages, but it is hard to use to get data for homepages and other landing-type pages. We end up using other analytics tools to collect this type of data.
- The mobile experience doesn't show as much data on the Site Overview dashboard as it used to.
September 05, 2021
Best in Market For Content Analytics and Getting to Know more about sites pain points to improve.
We use Parse.ly for content analytics, recommendation, trending now, curation, and generating more traffic on [the] entire site. It gives [a] good recommendation on trending now content based on end-user interest. Their best product [is] pages viewed, age time user on the page, visitors on the site, visitor on the site for x time, how many social interactions by the user, how many [users] read the posts.
- Page viewed
- Visitors on the site
- [Average] time visitors [are] on the page
- Social interactions
- New posts read by users
- Overall current traffic on the site
- Reporting
- Metrics
- Dashboard
August 13, 2021
Parse.ly does exactly what you want it to do
I use Parse.ly daily! Multiple times a day--I always have a tab open. We use it as our main tool to see how our editorial is performing. It is the easiest way for us to look at time spent on articles and parse our content by site sections and tags. This is used heavily by audience development, social, and the editorial analysts.
- Easily group content by tag
- Easily group content by site section
- Accurately count time spent on articles
- Get a general understanding of where traffic is coming from
- I would love to see YTD functionality as a default date setting where you can choose this week, last month, etc.
- If a tag is added after you publish, Parse.ly only counts the traffic after it was added
- Buggy right now--if I click on a post and then adjust the date, it still reflects the metric from the original date set
June 18, 2021
Very useful service!
Many employees who are involved in content creation use Parse.ly to track instant performance and views. It allows us to see which articles are performing well and when, and also lets us track performance in the long term, giving us a quick view of what content is on an upward trend, and what needs work.
- Real-time views.
- Viewing trends.
- Where views are coming from (Google, direct link, Flipboard, etc.).
- It can take a long time to update authors on evergreen content, and to recognise new tags.
We are currently using Parse.ly across the organization in order to understand our top performing content and the captive reading time of our site readers. Decisions around content development and new content opportunities are largely informed by observations seen via Parse.ly.
- Capturing reader time spent.
- Intuitive interface for users who are less familiar with reporting tools.
- Easy and organized ways of displaying information.
- Capturing time spent by referring source.
June 10, 2021
Parse.ly makes my job easier every single day
I look at Parse.ly numerous times a day monitoring the 16 websites I manage. I like all the analytical data Parse.ly provides, it really helps my job performance. I am constantly sharing data with my team of writers. I have also set up daily reports for my entire group and each individual website in my group. The entire website is easy to use, very intuitive and I love the easy links to the article in question. Using Parse.ly means we never have to guess how things are going, we know-how articles are performing each minute of the day.
- Great for identifying referrals.
- Easy to set up daily and monthly reports.
- Real time stats.
- The photos are a little small and hard to see.
- Can we export a page as a PDF without setting up a report.
- Display on real time stats is limited to only 20 posts.
Parse.ly is used across our whole company to track story performance on newspaper websites. It also is used by individual newsrooms, reporters, and photographers to track that same performance. Parse.ly is used to determine page views, referral sources, engagement time, and other metrics important to determine what readers are looking at, how they're getting there, how long they're engaging, and where they go next on the website.
- Parse.ly's ability to show data in virtually real time.
- Parse.ly's breakdown of where website viewers are coming from (social, direct, internal).
- Parse.ly is user friendly and has an easy-to-use interface.
- While Parse.ly provides a breakdown of what social sites viewers are coming from, it's impossible to see the exact referring post/tweet.
- I'd like to be able to see video views on a web page as a percentage of page views.
- Would love to be able to know what Google keywords/searches were part of a search function that got viewers to a particular page.
We use Parse.ly to monitor website metrics for our news departments. It helps us track how well our content is doing with our audience and where that audience is coming, plus when they most want to see new content and when they make time to read more content, which drives our publishing decisions and our content strategy.
- Real-time metrics are great and help us decide what content to follow up on.
- Audience segmenting is key, helps us determine where we're strong and where we're not.
- Historical metrics are also helpful in helping us see what readers come back to overtime, which drives decisions about what content to devote more resources to producing.
- Needs better social tracking, what post/group is generating traffic rather than just which platform.
- Scheduled email reports could provide more context, similar to what's available on a site's landing page.
- The overlay function is very limited and even more temperamental, not a valuable tool.
December 17, 2020
Parse.ly view, from a publisher
We use Parse.ly across our media business. We started with the Audience team and BI, rolled out to editorial, but it's now the default self-serve analytics tool for many people across all divisions. Parse.ly doesn't necessarily provide data that isn't available elsewhere, but the fact it's designed for publishers and so simple to use means usage is extremely high and frequent, more so than other tools.
- Simplicity and presentation of data
- Real-time analytics
- Designed for publishers
- More event and conversion tracking in real-time
- Improvements to reporting centre
- Make comparative period-on-perios reporting simpler and more effective.
Score 10 out of 10
Vetted Review
Verified User
Parse.ly is used primarily in the newsrooms at all levels: top editors, managing editors, and reporters. It is also used by the business intelligence and advertising teams.
Parse.ly is the news organization's primary analytics tool to see all data on content on the websites. It gives newsrooms both real-time reporting results, historical data and custom reporting.
Parse.ly is the news organization's primary analytics tool to see all data on content on the websites. It gives newsrooms both real-time reporting results, historical data and custom reporting.
- Historical data.
- Trending content topics thanks to tagging.
- Subscriber data.
- None.
Score 10 out of 10
Vetted Review
Verified User
Parse.ly is a an incredible tool for democratizing data. It's used by our digital editorial teams to keep track of performance of content in real time. It allows them to understand if and when they are having above or below average days and why. This constant feedback helps them approve their approach to content framing and content distribution. Furthermore, its intuitive nature helps the creative editorial teams internalize the data and begin making more data-driven decisions without the need for constant support from an analytics team.
- Intuitive, easy to use and understand.
- Real-time data shows what's happening right now.
- Context, understand how and why you are doing above/below average in terms of readership and engagement.
- It's not as comprehensive as GA or Adobe.
- Video tracking.
June 25, 2020
Parse.ly for beginners
It's being used by different departments across the company for website analytics, as we prefer not to use tools and platforms created by key competitors.
- The user-interface is clear, simple and easy-to-use.
- Designed with editors/marketers/content creators in mind.
- The support team are quick and helpful to respond.
- It's not as robust as Google or Adobe Analytics.
- The platform has a few bugs and issues.
February 11, 2020
Parse.ly makes data user-friendly and accessible to all.
We use Parse.ly across the whole organization. Parse.ly allows us to track engagement with our online content and when we see something picking up steam. It's useful to see both in terms of what content is resonating and what referrer is driving the traffic.
- Allows you to track the success of your content in real time
- Allows you to see where your traffic is coming from (referrer)
- A further breakdown into email insight
January 20, 2020
Easy to use, limited data
Parse.ly is used to monitor day-to-day web traffic and understand which articles are performing best. Parse.ly is used by both editors and the analytics team. The primary business problems Parse.ly addresses are how particular pieces of content are performing and what referral sources drives the most traffic to certain articles.
- Easy to use
- Real-time
- Less data than Google Analytics
- Standard version does not have audience segments, such as subscribers
December 13, 2019
A New User in a New Industry and I Love Parse.ly!
We use Parse.ly to track all of our articles on our websites. We mostly look at visitors and average visitors over a historical period to get benchmarks and compare them to each other. We look for growth stories and to see if articles about a certain event do better than the average article. Only a few people in our organization use Parse.ly, those on the research and analytics team.
- User-friendly Interface
- Good Reporting - easy to use!
- I am new to the industry so I don't see any room for improvement yet!
November 20, 2019
Parse.ly review
Used across the whole organization, allowing us to track hits. We use it every day, and have it on a screen in the office so we can see the live feed of what's doing best overall, what's doing well in the last 10 minutes, and how we're doing compared to the average day.
- Reports
- Stats
- Clear UI
- More report options and more specific ones
- Tracking of authors
- Ability to group posts by genre
May 28, 2018
A beautiful visualization tool
Mainly to track content and blog performance.
- Automated reporting
- Visualizations
- Price
- Not much else to say here, honestly. Parse.ly has been well-suited for all our needs