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Parse.ly

Parse.ly

Overview

What is Parse.ly?

Parse.ly is a content optimization platform for online publishers. It provides in-depth analytics and helps maximize the performance of the digital content. It features a dashboard geared for editorial and business staff and an API that can be used…

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Recent Reviews

Great for comparison

7 out of 10
March 10, 2024
Parse.ly is used to track and analyse our website performance and data. The data is used to help identify trends, both live and over time, …
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Parse.ly is great

10 out of 10
February 22, 2022
Incentivized
I use it to analyze our site's traffic on a daily, weekly, and monthly basis, to see what types of stories do well and what types of …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 8 features
  • Device and Browser Reporting (5)
    8.4
    84%
  • Pageview Tracking (5)
    8.1
    81%
  • Customizable Dashboards (6)
    7.7
    77%
  • Referral Source Tracking (6)
    7.6
    76%

Reviewer Pros & Cons

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Pricing

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Entry-level set up fee?

  • Setup fee required
For the latest information on pricing, visithttps://www.parse.ly/pricing

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Starting price (does not include set up fee)

  • $499 per month
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Features

Web Analytics

Web Analytic features such as SEO tracking, user engagement tracking, pageview tracking, and behavior analysis.

7.4
Avg 7.7
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Product Details

What is Parse.ly?

Parse.ly is an analytics platform built for content and designed with the belief that the most successful companies are the ones with the best content. Winning in the digital content world, though, isn't easy. You need to create feedback loops and listen, though data, to what your audience is telling you.

With 30 unique attention metrics, subscriber tracking, and audience segmentation, content creators, analysts, editors, marketers and communications professionals can use Parse.ly to:

  • Grow their business and improve key metrics like reader engagement, conversions, and retention through data-driven insights.

  • Act on immediate real-time audience insights or analyze historical data to get a clear picture of the past and plan for the future.

With a built-in personalization platform product teams can use Parse.ly to create dynamic content experiences powered by data and personalized by user on their website and in their CMS or WCM.

With our data pipeline platform data scientists and engineers can use our enriched clickstream data to spend less time on data infrastructure and more time on data analysis and insights.

Parse.ly works with 300+ enterprise companies using their trusted data infrastructure:

  • The #4 most widely installed premium web technology on high-traffic sites (according to BuiltWith).

  • Parse.ly is used by leading media and entertainment companies, DTC brands, Fortune 500 companies, B2B enterprise companies, and anyone who believes content can move their business forward.

Parse.ly Screenshots

Screenshot of Overview in full-screen mode: Many Parse.ly pages, like the Overview, are TV-ready. Keep your entire team up-to-date with live, full-screen dashboards on TVs in your office.Screenshot of Overview screen: See a snapshot of what your audience is paying attention to today so you can make fast decisions about what content to produce or distribute. Customize it to show only what your team cares about by filtering it to a particular author, section, or tag. You can pick what stats and listings are displayed.Screenshot of Real-time posts page: See what’s gathering steam so you can capitalize on attention to every post, campaign, or section. Real-time data includes the last 24 hours and updates every five seconds. It can be seen, filtered, and sorted on most screens.Screenshot of Historical posts page: Explore historical trends by post, author, section, topic, referrer, or campaign. Compare today’s performance to last week, month, or year.Screenshot of Campaign tracking: Easily tie in your off-site promotion to engagement with your on-site content using UTM parameters.Screenshot of Multi-channel tracking: Track all your content in one place, no matter where it lives. Compare how your content performances on various distributed channels including your website, AMP, Facebook Instant Articles, and Apple News.Screenshot of Referrers: Understand where your readers are coming from and what’s trending where in real-time or historically.Screenshot of Reporting suite: Set up recurring reports and schedule them to be emailed to you or your team on a daily, weekly, or monthly cadence.Screenshot of Tags: Tag content by format, topic, style—whatever structure makes sense for your company. Track sponsored content campaigns for better, more efficient, sales reporting.Screenshot of Conversions report: In the report, quickly see which content converts the most readers, which content assists the most conversions, and which types of conversions content drives best. The report runs weekly, showing conversion data for the last week.Screenshot of Video analytics: Demonstrate ROI of video efforts with a real-time and historical view of video performance. Parse.ly shows how videos and posts interact: which posts contain videos and which videos are played on each page.

Parse.ly Video

Visit https://parsely.wistia.com/medias/tbv33sc8sh to watch Parse.ly video.

Parse.ly Integrations

Parse.ly Competitors

Parse.ly Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Mobile Web

Frequently Asked Questions

Parse.ly is a content optimization platform for online publishers. It provides in-depth analytics and helps maximize the performance of the digital content. It features a dashboard geared for editorial and business staff and an API that can be used by a product team to create personalized or contextual experiences on a website.

Parse.ly starts at $499.

Adobe Analytics, Chartbeat, and Google Analytics are common alternatives for Parse.ly.

Reviewers rate Reporting in real-time highest, with a score of 8.7.

The most common users of Parse.ly are from Mid-sized Companies (51-1,000 employees).
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Comparisons

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Reviews and Ratings

(127)

Attribute Ratings

Reviews

(1-1 of 1)
Companies can't remove reviews or game the system. Here's why
August 13, 2021

Parse.ly does exactly what you want it to do

Verified User
Analyst in Marketing
Media Production Company, 5001-10,000 employees
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Use Cases and Deployment Scope
I use Parse.ly daily! Multiple times a day--I always have a tab open. We use it as our main tool to see how our editorial is performing. It is the easiest way for us to look at time spent on articles and parse our content by site sections and tags. This is used heavily by audience development, social, and the editorial analysts.
Pros and Cons
  • Easily group content by tag
  • Easily group content by site section
  • Accurately count time spent on articles
  • Get a general understanding of where traffic is coming from
  • I would love to see YTD functionality as a default date setting where you can choose this week, last month, etc.
  • If a tag is added after you publish, Parse.ly only counts the traffic after it was added
  • Buggy right now--if I click on a post and then adjust the date, it still reflects the metric from the original date set
Likelihood to Recommend
Measuring time spent, grouping content by site sections and/or tags. If we are really trying to see where traffic is coming from, it is harder to get more granular on Parse.ly. I am also sometimes looking at specific parts of the site that aren't content and there is no way for me to look at these custom elements.
Return on Investment
  • Time spent is a KPI for us, so this tool helps us best measure this metric
  • Accessible enough for editors to be able to pop in and check it on their own and make some decisions
Alternatives Considered
I use then in tandem; where Parse.ly lacks, I go over to Google Analytics and vice versa. Sometimes I need to look deeper at referral sources and that is where Parse.ly isn't as strong, especially if I am looking at a bigger set of content.
Usability
9
I never used it before this job and quickly understood it.
Likelihood to Renew
10
I have no say in this, but this tool is critical to my job; Google Analytics just would not do the same job that Parse.ly does.
Other Software Used
Support Rating
8
Seems to be more bugs than I encounter in Google Analytics, but Parse.ly is always very quick to answer my questions or fix something. It seems like most of my issues are due to communications around my requests being outside of the package we pay for with this tool (i.e., only two years of data).
Bug Resolution
Yes
Yes, support usually responds in an hour or less.
Exceptional Examples of Parse.ly Support
We had an issue with staging links showing up in Parse.ly and support was able to walk me through what we needed to change so they would no longer do that--this can throw off averages and post counts. I did not have a ton of knowledge on what they were talking about and they were able to put it into terms I could understand.
Easy Tasks
  • Finding top stories for a timeframe
  • Finding top stories by site section
  • Getting metrics for a certain time period
Difficult Tasks
  • Year-to-date content is annoying for measuring against the previous period quickly
  • It would be nice to be able to sort by bottom performing instead of clicking to the last page
Mobile Interface Availability and Impressions
Yes, but I don't use it
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