Skip to main content
TrustRadius
Parse.ly

Parse.ly

Overview

What is Parse.ly?

Parse.ly is a content optimization platform for online publishers. It provides in-depth analytics and helps maximize the performance of the digital content. It features a dashboard geared for editorial and business staff and an API that can be used…

Read more
Recent Reviews

Great for comparison

7 out of 10
March 10, 2024
Parse.ly is used to track and analyse our website performance and data. The data is used to help identify trends, both live and over time, …
Continue reading

Parse.ly is great

10 out of 10
February 22, 2022
Incentivized
I use it to analyze our site's traffic on a daily, weekly, and monthly basis, to see what types of stories do well and what types of …
Continue reading
Read all reviews

Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 8 features
  • Device and Browser Reporting (5)
    8.4
    84%
  • Pageview Tracking (5)
    8.1
    81%
  • Customizable Dashboards (6)
    7.7
    77%
  • Referral Source Tracking (6)
    7.6
    76%

Reviewer Pros & Cons

View all pros & cons
Return to navigation

Pricing

View all pricing

Entry-level set up fee?

  • Setup fee required
For the latest information on pricing, visithttps://www.parse.ly/pricing

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Starting price (does not include set up fee)

  • $499 per month
Return to navigation

Features

Web Analytics

Web Analytic features such as SEO tracking, user engagement tracking, pageview tracking, and behavior analysis.

7.4
Avg 7.7
Return to navigation

Product Details

What is Parse.ly?

Parse.ly is an analytics platform built for content and designed with the belief that the most successful companies are the ones with the best content. Winning in the digital content world, though, isn't easy. You need to create feedback loops and listen, though data, to what your audience is telling you.

With 30 unique attention metrics, subscriber tracking, and audience segmentation, content creators, analysts, editors, marketers and communications professionals can use Parse.ly to:

  • Grow their business and improve key metrics like reader engagement, conversions, and retention through data-driven insights.

  • Act on immediate real-time audience insights or analyze historical data to get a clear picture of the past and plan for the future.

With a built-in personalization platform product teams can use Parse.ly to create dynamic content experiences powered by data and personalized by user on their website and in their CMS or WCM.

With our data pipeline platform data scientists and engineers can use our enriched clickstream data to spend less time on data infrastructure and more time on data analysis and insights.

Parse.ly works with 300+ enterprise companies using their trusted data infrastructure:

  • The #4 most widely installed premium web technology on high-traffic sites (according to BuiltWith).

  • Parse.ly is used by leading media and entertainment companies, DTC brands, Fortune 500 companies, B2B enterprise companies, and anyone who believes content can move their business forward.

Parse.ly Screenshots

Screenshot of Overview in full-screen mode: Many Parse.ly pages, like the Overview, are TV-ready. Keep your entire team up-to-date with live, full-screen dashboards on TVs in your office.Screenshot of Overview screen: See a snapshot of what your audience is paying attention to today so you can make fast decisions about what content to produce or distribute. Customize it to show only what your team cares about by filtering it to a particular author, section, or tag. You can pick what stats and listings are displayed.Screenshot of Real-time posts page: See what’s gathering steam so you can capitalize on attention to every post, campaign, or section. Real-time data includes the last 24 hours and updates every five seconds. It can be seen, filtered, and sorted on most screens.Screenshot of Historical posts page: Explore historical trends by post, author, section, topic, referrer, or campaign. Compare today’s performance to last week, month, or year.Screenshot of Campaign tracking: Easily tie in your off-site promotion to engagement with your on-site content using UTM parameters.Screenshot of Multi-channel tracking: Track all your content in one place, no matter where it lives. Compare how your content performances on various distributed channels including your website, AMP, Facebook Instant Articles, and Apple News.Screenshot of Referrers: Understand where your readers are coming from and what’s trending where in real-time or historically.Screenshot of Reporting suite: Set up recurring reports and schedule them to be emailed to you or your team on a daily, weekly, or monthly cadence.Screenshot of Tags: Tag content by format, topic, style—whatever structure makes sense for your company. Track sponsored content campaigns for better, more efficient, sales reporting.Screenshot of Conversions report: In the report, quickly see which content converts the most readers, which content assists the most conversions, and which types of conversions content drives best. The report runs weekly, showing conversion data for the last week.Screenshot of Video analytics: Demonstrate ROI of video efforts with a real-time and historical view of video performance. Parse.ly shows how videos and posts interact: which posts contain videos and which videos are played on each page.

Parse.ly Video

Visit https://parsely.wistia.com/medias/tbv33sc8sh to watch Parse.ly video.

Parse.ly Integrations

Parse.ly Competitors

Parse.ly Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Mobile Web

Frequently Asked Questions

Parse.ly is a content optimization platform for online publishers. It provides in-depth analytics and helps maximize the performance of the digital content. It features a dashboard geared for editorial and business staff and an API that can be used by a product team to create personalized or contextual experiences on a website.

Parse.ly starts at $499.

Adobe Analytics, Chartbeat, and Google Analytics are common alternatives for Parse.ly.

Reviewers rate Reporting in real-time highest, with a score of 8.7.

The most common users of Parse.ly are from Mid-sized Companies (51-1,000 employees).
Return to navigation

Comparisons

View all alternatives
Return to navigation

Reviews and Ratings

(127)

Attribute Ratings

Reviews

(1-25 of 31)
Companies can't remove reviews or game the system. Here's why
February 28, 2024

Using Parse.ly to engage our team

Verified User
Director in Other
Newspapers Company, 51-200 employees
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Renew
7
Cost is always a factor when considering any renewal, so we will always see how that compares to other offerings, but we have been pleased with the functionality from Parse.ly. Importantly, it has engaged news teams, and writers can easily assess their own performance--it is not just a management tool. This wider take-up makes it more likely that we would renew.
February 27, 2024

Passing judgement on Parse.ly

Ross Perkins | TrustRadius Reviewer
Ross Perkins
Sport social media manager - The Sun
News UK (Broadcast Media, 5001-10,000 employees)
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Renew
10
It does exactly what we need it to, it helps record data and let us interpret it to help shape our goals. Its historical function is brilliant to look back and see what stories of the past week have done well, plus its tagging record to see under specific categories what stories have been high performers.
April 28, 2023

Parse.ly: Unleashing the Power of Analytics for Your company

Verified User
Employee in Sales
Information Technology & Services Company, 11-50 employees
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Renew
9
Parse.ly has consistently provided valuable insights into our website's performance and audience engagement.The user interface is intuitive and easy to use, which has helped us save time and make data-driven decisions quickly. The customer support team has been responsive and helpful in resolving any issues that have arisen.
November 23, 2021

Parse.ly is an essential tool for the modern newsroom

Verified User
Employee in Social Media
Newspapers Company, 11-50 employees
Score 7 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Renew
5
I can't answer this question because I don't have the power to make those decisions. I believe we should continue to use the software, but I say that not knowing to know what other alternatives are being explored by people in positions higher than mine. In short, my job would be harder without Parse.ly.
September 09, 2021

Quick, Responsive Interface; Great for Large-Scale Content Creators

Verified User
Director in Social Media
Entertainment Company, 10,001+ employees
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Renew
7
I use Parse.ly in the two markets that I oversee in my organization, not for the entire organization, so it is not my decision whether or not it continues to be used by my organization. But based on my various meetings and discussions with the heads of my department, I see no reason why we would discontinue using the product at the moment.
September 05, 2021

Best in Market For Content Analytics and Getting to Know more about sites pain points to improve.

Verified User
Team Lead in Information Technology
Media Production Company, 10,001+ employees
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Renew
9
I [was] not [involved] in making this decision. [...] Their content analytics product and functionality [are] very good in the market and we have [spent] enough time implementing it. We will definitely renew Parse.ly and it will be win-win situation for both.
June 30, 2021

Parse.ly: The best content analytics platform I've used

AH
Alex Hughes
Editor
Future Publishing (Marketing & Advertising, 501-1000 employees)
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Renew
10
I would definitely keep using Parse.ly. It has become a daily part of my workload and a website that I almost always have open. Being able to check real-life traffic as the day goes on is a crucial part of our job and something Parse.ly does really well.
Return to navigation