Skip to main content
TrustRadius
Parse.ly

Parse.ly

Overview

What is Parse.ly?

Parse.ly is a content optimization platform for online publishers. It provides in-depth analytics and helps maximize the performance of the digital content. It features a dashboard geared for editorial and business staff and an API that can be used…

Read more
Recent Reviews

Great for comparison

7 out of 10
March 10, 2024
Parse.ly is used to track and analyse our website performance and data. The data is used to help identify trends, both live and over time, …
Continue reading

Parse.ly is great

10 out of 10
February 22, 2022
Incentivized
I use it to analyze our site's traffic on a daily, weekly, and monthly basis, to see what types of stories do well and what types of …
Continue reading
Read all reviews

Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 8 features
  • Device and Browser Reporting (5)
    8.4
    84%
  • Pageview Tracking (5)
    8.1
    81%
  • Customizable Dashboards (6)
    7.7
    77%
  • Referral Source Tracking (6)
    7.6
    76%

Reviewer Pros & Cons

View all pros & cons
Return to navigation

Pricing

View all pricing

Entry-level set up fee?

  • Setup fee required
For the latest information on pricing, visithttps://www.parse.ly/pricing

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Starting price (does not include set up fee)

  • $499 per month
Return to navigation

Features

Web Analytics

Web Analytic features such as SEO tracking, user engagement tracking, pageview tracking, and behavior analysis.

7.4
Avg 7.7
Return to navigation

Product Details

What is Parse.ly?

Parse.ly is an analytics platform built for content and designed with the belief that the most successful companies are the ones with the best content. Winning in the digital content world, though, isn't easy. You need to create feedback loops and listen, though data, to what your audience is telling you.

With 30 unique attention metrics, subscriber tracking, and audience segmentation, content creators, analysts, editors, marketers and communications professionals can use Parse.ly to:

  • Grow their business and improve key metrics like reader engagement, conversions, and retention through data-driven insights.

  • Act on immediate real-time audience insights or analyze historical data to get a clear picture of the past and plan for the future.

With a built-in personalization platform product teams can use Parse.ly to create dynamic content experiences powered by data and personalized by user on their website and in their CMS or WCM.

With our data pipeline platform data scientists and engineers can use our enriched clickstream data to spend less time on data infrastructure and more time on data analysis and insights.

Parse.ly works with 300+ enterprise companies using their trusted data infrastructure:

  • The #4 most widely installed premium web technology on high-traffic sites (according to BuiltWith).

  • Parse.ly is used by leading media and entertainment companies, DTC brands, Fortune 500 companies, B2B enterprise companies, and anyone who believes content can move their business forward.

Parse.ly Screenshots

Screenshot of Overview in full-screen mode: Many Parse.ly pages, like the Overview, are TV-ready. Keep your entire team up-to-date with live, full-screen dashboards on TVs in your office.Screenshot of Overview screen: See a snapshot of what your audience is paying attention to today so you can make fast decisions about what content to produce or distribute. Customize it to show only what your team cares about by filtering it to a particular author, section, or tag. You can pick what stats and listings are displayed.Screenshot of Real-time posts page: See what’s gathering steam so you can capitalize on attention to every post, campaign, or section. Real-time data includes the last 24 hours and updates every five seconds. It can be seen, filtered, and sorted on most screens.Screenshot of Historical posts page: Explore historical trends by post, author, section, topic, referrer, or campaign. Compare today’s performance to last week, month, or year.Screenshot of Campaign tracking: Easily tie in your off-site promotion to engagement with your on-site content using UTM parameters.Screenshot of Multi-channel tracking: Track all your content in one place, no matter where it lives. Compare how your content performances on various distributed channels including your website, AMP, Facebook Instant Articles, and Apple News.Screenshot of Referrers: Understand where your readers are coming from and what’s trending where in real-time or historically.Screenshot of Reporting suite: Set up recurring reports and schedule them to be emailed to you or your team on a daily, weekly, or monthly cadence.Screenshot of Tags: Tag content by format, topic, style—whatever structure makes sense for your company. Track sponsored content campaigns for better, more efficient, sales reporting.Screenshot of Conversions report: In the report, quickly see which content converts the most readers, which content assists the most conversions, and which types of conversions content drives best. The report runs weekly, showing conversion data for the last week.Screenshot of Video analytics: Demonstrate ROI of video efforts with a real-time and historical view of video performance. Parse.ly shows how videos and posts interact: which posts contain videos and which videos are played on each page.

Parse.ly Video

Visit https://parsely.wistia.com/medias/tbv33sc8sh to watch Parse.ly video.

Parse.ly Integrations

Parse.ly Competitors

Parse.ly Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Mobile Web

Frequently Asked Questions

Parse.ly is a content optimization platform for online publishers. It provides in-depth analytics and helps maximize the performance of the digital content. It features a dashboard geared for editorial and business staff and an API that can be used by a product team to create personalized or contextual experiences on a website.

Parse.ly starts at $499.

Adobe Analytics, Chartbeat, and Google Analytics are common alternatives for Parse.ly.

Reviewers rate Reporting in real-time highest, with a score of 8.7.

The most common users of Parse.ly are from Mid-sized Companies (51-1,000 employees).
Return to navigation

Comparisons

View all alternatives
Return to navigation

Reviews and Ratings

(127)

Attribute Ratings

Reviews

(1-25 of 34)
Companies can't remove reviews or game the system. Here's why
March 08, 2024

Very useful information provided

Verified User
Employee in Other
Writing & Editing Company, 51-200 employees
Score 8 out of 10
Vetted Review
Verified User
Usability
9
It is informative, easy to navigate and clear and easy to understand. The site is definitely user-friendly and allows you to find out a great deal about the traffic your website is generating and much more besides. It is well-presented and provides in-depth information that you may not have previously been aware of.
February 29, 2024

Intuitive and clean software

Alice Marshall | TrustRadius Reviewer
Alice Marshall
eCommerce Staff Writer
Future Plc (Writing & Editing, 1001-5000 employees)
Score 7 out of 10
Vetted Review
Verified User
Incentivized
Usability
10
Parse.ly offers a great user experience that is intuitive, its interface clean and clear. This is important when coming back time and time again to use, offering a smooth performance with the ability to easily pick up how to navigate and find the data you are looking for. Its homepage is clear, with just a few clicks allowing you to search and seek out more focused data.
February 28, 2024

Using Parse.ly to engage our team

Verified User
Director in Other
Newspapers Company, 51-200 employees
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Usability
8
Most functions in Parse.ly are readily understandable with virtually no training. You do not need to be a web developer to use it--it simply enables you to study performance and gives you a clear overview of what is trending on your site and how your daily performance compares to usual. The reports function is relatively straightforward to set up, with a bit of trial and error. The search bar makes it easy to check up on a particular story.
February 27, 2024

Passing judgement on Parse.ly

Ross Perkins | TrustRadius Reviewer
Ross Perkins
Sport social media manager - The Sun
News UK (Broadcast Media, 5001-10,000 employees)
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Usability
8
It is really simple to set up and use and for social media, can instantly give you results as to how well posts are performing. There is a lot of Parse.ly still to understand in other areas, and a lot of features I’ve still untested, but its convenience and ability to track UTM codes gives me a lot more data to understand and refer back to.
April 28, 2023

Parse.ly: Unleashing the Power of Analytics for Your company

Verified User
Employee in Sales
Information Technology & Services Company, 11-50 employees
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Usability
9
Intuitive user interface that is easy to navigate. The platform also provides actionable insights that are easy to understand and implement. However, there is still room for improvement in some areas such as report customization and data export options.
May 11, 2022

Parse.ly has been a wholesome addition to our newsroom

Verified User
Employee in Other
Newspapers Company, 11-50 employees
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Usability
9
Parse.ly is a fairly intuitive and user-friendly system, and even without the need for training, the basics can be picked up fairly easily. The more you use it, the more you are likely to get out of its functionality and features - there's a lot it can be asked to do with your data.
April 23, 2022

Good system for real-time and historic analytics

Verified User
Team Lead in Other
Newspapers Company, 51-200 employees
Score 8 out of 10
Vetted Review
Verified User
Usability
4
The UX is not intuitive and there are a lot of steps between changing and altering displays - I used it for nearly a year before finding out I could save filtered searches to display just the site sections I oversee. Setting up the saved searches is clunky and slow and can't be changed.
February 28, 2022

Parse.ly, the way forward for digital content creators

Verified User
Employee in Other
Online Media Company, 10,001+ employees
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Usability
10
I gave this rating because my experience with Parse.ly so far has only helped me understand what my readers prefer and how much time are they willing to spend on reading my work. It has also helped me to understand how the readers react to certain articles and allows me to deliver content that is more user-friendly and keeps them coming back to the company's platform.
December 20, 2021

Great Analytics Platform with Positive ROI

Mark Chiles | TrustRadius Reviewer
Mark Chiles
Senior Vice President, Digital & Chief Digital Officer
Hart Energy (Oil & Energy, 51-200 employees)
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Usability
10
The Parse.ly platform is very user-friendly and easy to use. User management is simple, and reporting setup only takes a few minutes. They provide very helpful documentation for implementing the scripts on your site and have great customer support to help with custom development such as implementing their content recommendation engine.
November 23, 2021

Parse.ly is an essential tool for the modern newsroom

Verified User
Employee in Social Media
Newspapers Company, 11-50 employees
Score 7 out of 10
Vetted Review
Verified User
Incentivized
Usability
7
Positives (among others): - The leaderboard function gives a clear, real-time daily picture of which stories are performing best and which channels have been used to read them. - The data given overall is informative and forms the basis of a clear plan for the newsroom. Negatives (among others): - Its appearance can make it seem daunting and less welcome than other software, like Chartbeat. - Data, particularly in the campaign tab, is often associated [with] channels with names made of jumbled letters and words resembling hyperlinks. The software could be improved by making it clearer what each of these names [is], allowing newsrooms a better opportunity to analyze.
September 09, 2021

Quick, Responsive Interface; Great for Large-Scale Content Creators

Verified User
Director in Social Media
Entertainment Company, 10,001+ employees
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Usability
9
Compared to the two other web traffic analytics tools used by my organization, Adobe Analytics and Google Analytics, Parse.ly is a much easier and faster tool. Parse.ly can pull information almost immediately, while Adobe and Google usually need 10-30 seconds to pull data, in my experience. Co-workers and clients who do not use web traffic analytics tools can understand and digest data shown on Parse.ly much more easily than Adobe and Google, in my experience, thanks to the interface.
September 05, 2021

Best in Market For Content Analytics and Getting to Know more about sites pain points to improve.

Verified User
Team Lead in Information Technology
Media Production Company, 10,001+ employees
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Usability
8
They still have some room for improvements on reporting, matrices, and [the] dashboard. Also, they should implement defensive [checks] on their API, so during any circumstances, if API is down, it should give fallback data, and [the] user should get [a seamless] experience. They are [the] best in the industry for those functionalities.
August 10, 2021

Parse.ly just clicks!

Verified User
Employee in Other
Media Production Company, 201-500 employees
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Usability
9
We have to come to rely on it so that reporters can gauge interest in stories and perhaps do a follow up on it to garner even more traction. It is an indispensable tool in today’s digital journalism profession, which is all about clicks and engagement and number counts.
Return to navigation