Parse.ly

Parse.ly

Customer Verified
Top Rated
About TrustRadius Scoring
Score 8.9 out of 100
Top Rated
Parse.ly

Overview

Recent Reviews

Parse.ly is great

10 out of 10
February 22, 2022
I use it to analyze our site's traffic on a daily, weekly, and monthly basis, to see what types of stories do well and what types of …
Continue reading

Great for journalists

10 out of 10
January 13, 2022
We use Parse.ly for real-time traffic monitoring and reporting.

It allows us to identify breakout search trends within our editorial …
Continue reading

Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Reviewer Pros & Cons

View all pros & cons

Video Reviews

Leaving a video review helps other professionals like you evaluate products. Be the first one in your network to record a review of Parse.ly, and make your voice heard!

Pricing

View all pricing

Entry-level set up fee?

  • Setup fee required
For the latest information on pricing, visithttps://www.parse.ly/pricing

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services

Starting price (does not include set up fee)

  • $499 per month

Features Scorecard

No scorecards have been submitted for this product yet..

Product Details

What is Parse.ly?

Parse.ly is an analytics platform built for content and designed with the belief that the most successful companies are the ones with the best content. Winning in the digital content world, though, isn't easy. You need to create feedback loops and listen, though data, to what your audience is telling you.

With 30 unique attention metrics, subscriber tracking, and audience segmentation, content creators, analysts, editors, marketers and communications professionals can use Parse.ly to:

  • Grow their business and improve key metrics like reader engagement, conversions, and retention through data-driven insights.

  • Act on immediate real-time audience insights or analyze historical data to get a clear picture of the past and plan for the future.

With a built-in personalization platform product teams can use Parse.ly to create dynamic content experiences powered by data and personalized by user on their website and in their CMS or WCM.

With our data pipeline platform data scientists and engineers can use our enriched clickstream data to spend less time on data infrastructure and more time on data analysis and insights.

Parse.ly works with 300+ enterprise companies using their trusted data infrastructure:

  • The #4 most widely installed premium web technology on high-traffic sites (according to BuiltWith).

  • Parse.ly is used by leading media and entertainment companies, DTC brands, Fortune 500 companies, B2B enterprise companies, and anyone who believes content can move their business forward.

Parse.ly Screenshots

Overview in full-screen mode: Many Parse.ly pages, like the Overview, are TV-ready. Keep your entire team up-to-date with live, full-screen dashboards on TVs in your office.Overview screen: See a snapshot of what your audience is paying attention to today so you can make fast decisions about what content to produce or distribute. Customize it to show only what your team cares about by filtering it to a particular author, section, or tag. You can pick what stats and listings are displayed.Real-time posts page: See what’s gathering steam so you can capitalize on attention to every post, campaign, or section.
Real-time data includes the last 24 hours and updates every five seconds. It can be seen, filtered, and sorted on most screens.Historical posts page: Explore historical trends by post, author, section, topic, referrer, or campaign. Compare today’s performance to last week, month, or year.Campaign tracking: Easily tie in your off-site promotion to engagement with your on-site content using UTM parameters.Multi-channel tracking: Track all your content in one place, no matter where it lives.
Compare how your content performances on various distributed channels including your website, AMP, Facebook Instant Articles, and Apple News.Referrers: Understand where your readers are coming from and what’s trending where in real-time or historically.Reporting suite: Set up recurring reports and schedule them to be emailed to you or your team on a daily, weekly, or monthly cadence.Tags: Tag content by format, topic, style—whatever structure makes sense for your company. Track sponsored content campaigns for better, more efficient, sales reporting.Conversions report: In the report, quickly see which content converts the most readers, which content assists the most conversions, and which types of conversions content drives best. The report runs weekly, showing conversion data for the last week.Video analytics: Demonstrate ROI of video efforts with a real-time and historical view of video performance. Parse.ly shows how videos and posts interact: which posts contain videos and which videos are played on each page.

Parse.ly Video

Visit https://parsely.wistia.com/medias/tbv33sc8sh to watch Parse.ly video.

Parse.ly Integrations

Parse.ly Competitors

Parse.ly Technical Details

Deployment TypesSaaS
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Mobile Web

Comparisons

View all alternatives

Frequently Asked Questions

What is Parse.ly?

Parse.ly is a content optimization platform for online publishers. It provides in-depth analytics and helps maximize the performance of the digital content. It features a dashboard geared for editorial and business staff and an API that can be used by a product team to create personalized or contextual experiences on a website.

How much does Parse.ly cost?

Parse.ly starts at $499.

What is Parse.ly's best feature?

Reviewers rate Usability highest, with a score of 9.

Who uses Parse.ly?

The most common users of Parse.ly are from Mid-sized Companies (51-1,000 employees) and the Media Production industry.

Reviews and Ratings

 (117)

Ratings

Reviews

(1-25 of 76)
Companies can't remove reviews or game the system. Here's why
Score 9 out of 10
Vetted Review
Verified User
Review Source
We use Pare.ly to analyze the real-time interaction with our website, portsmouth.co.uk - to see which stories are attracting the most attention, so we can then capitalize on that, and also to see where that traffic is coming from, ie, Facebook, Twitter, direct to our own site, etc.
Score 8 out of 10
Vetted Review
Verified User
Review Source
Real-time traffic analytics for news stories across the site, selection of news, and hierarchy of reader engagement. Informs publishing patterns, story selection, and priorities. Some issues searching and locating stories, saving filtered searches, or modifying saved filtered searches and filtering by time isn't always that easy - can require a large number of clicks.
Score 10 out of 10
Vetted Review
Verified User
Review Source
I use Parse.ly as a tool to identify the footfall of readers. The platform allows me to map the behavior of the readers on our platform and understand how and when readers react to stories. It also allows me to adapt to new things or take note of what sort of stories have a wider impact.
February 22, 2022

Parse.ly is great

Score 10 out of 10
Vetted Review
Verified User
Review Source
I use it to analyze our site's traffic on a daily, weekly, and monthly basis, to see what types of stories do well and what types of topics are most resonating with our audience. What do they want to know more about? What are they not that interested in? Etc.
January 13, 2022

Great for journalists

Score 10 out of 10
Vetted Review
Verified User
Review Source
We use Parse.ly for real-time traffic monitoring and reporting.

It allows us to identify breakout search trends within our editorial content as we see articles climb or fall in the interface, and provides us an opportunity to create more relevant articles or to edit and update existing stories to make them meet user needs.
Score 10 out of 10
Vetted Review
Verified User
Review Source
I am a reporter for USA Today. We use Parse.ly to measure how well we are reaching our audience. This is imperative because our readers are not interested in knowing what is going on at the national level. They only want local news! So this program helps us evaluate which stories our readers enjoy the most. We use those stats as a source of motivation to find even more local content to produce.
Mark Chiles | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
Parse.ly has become an integral analytics tool throughout our organization. It provides daily insight into how our content is performing, providing the editorial team direct feedback into how well our readership likes or dislikes the content being produced. We use it for daily reports across our content and conference websites, as well as a screen with a dashboard showing the daily information.
Score 7 out of 10
Vetted Review
Verified User
Review Source
We use Parse.ly to track the number of page views our news stories and features receive on a daily basis. Parse.ly answers the question of what content works with our audiences, and what times of the day it is best to share it. It is also vital for knowing which channel different users opt to use to consume our content, for example, what is read most via search thanks to SEO.
Score 9 out of 10
Vetted Review
Verified User
Review Source
Global editorial strategy and planning for an enthusiast media brand, 25 FT employees. We use Parse.ly as our primary point for assessing the performance of our work, how readers are engaging with us, and which headlines are performing well for us, as well as who on our team is producing X no. of stories per period.
Score 9 out of 10
Vetted Review
Verified User
Review Source
iHeartMedia uses Parse.ly to track real-time web traffic analytics to radio station websites. Parse.ly is used exclusively by the digital content department to track content pages, on-air DJ blogs, and articles produced by the company. I personally use it to monitor real-time web traffic to track the performance of content posted by my team and provide analytics reports for the ten station websites in my market. Parse.ly is also used as an alternative to other analytics software we use like Adobe Analytics and Google Analytics to pull website data more quickly than having to run a report on the two aforementioned products.
Score 8 out of 10
Vetted Review
Verified User
Review Source
We use Parse.ly for content analytics, recommendation, trending now, curation, and generating more traffic on [the] entire site. It gives [a] good recommendation on trending now content based on end-user interest. Their best product [is] pages viewed, age time user on the page, visitors on the site, visitor on the site for x time, how many social interactions by the user, how many [users] read the posts.
Jonathan Miltimore | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source
We use Parse.ly to track our website traffic to learn more about how people find our website and track their customer journey. Parse.ly provides more detailed, precise, and accurate information than Google Analytics and similar sites. It's used mostly by our editorial department but also by the entire company, including leadership, who like to see how widely our articles are being read, which ones people are reading, and how long people stay on the site.
Score 9 out of 10
Vetted Review
Verified User
Review Source
We use Parse.ly to keep track of the success of our newspaper website in terms of audience reach and dwell time. It is used daily by the editorial department but also to help our advertising teams discuss online digital advertising sales with clients. It guides our news team on content that is doing well in real-time, helping to inform decisions about what stories to cover in the future. It offers excellent insight into the online performance of both individuals and the title (and its sister publications). We can gauge how we are performing from day to day, week to week, and month to month, enabling us to set targets to help us achieve growth in our online audience. We monitor the sources by which people come to us--such as social media or a Google search--along with the times of day and the type of platform they are using. By setting up reports, we can swiftly inform all team members how we are faring and how their stories are doing, encouraging them to continue posting content that our audience appreciates.
Score 9 out of 10
Vetted Review
Verified User
Review Source
I use Parse.ly daily! Multiple times a day--I always have a tab open. We use it as our main tool to see how our editorial is performing. It is the easiest way for us to look at time spent on articles and parse our content by site sections and tags. This is used heavily by audience development, social, and the editorial analysts.
August 10, 2021

Parse.ly just clicks!

Score 9 out of 10
Vetted Review
Verified User
Review Source
It is used to gauge what stories are resonating with readers and calculate concurrent views, which translates to clicks aka eyes on stories. These numbers allow us to see what articles do well, what we can do more of, and which articles fall flat. Clicks also generate business for the company, a media outlet.
Alice Marshall | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source
We use Pare.ly across editorial and content development departments in order to monitor the performance of online articles and respond accordingly to traffic surges and drops. It's one of many tools we use to garner this kind of data and allows us to easily navigate the hundreds and thousands of articles published across the companies numerous websites. From offering top performing stories and those getting the most traffic in a more granular and of the moment tab 'in the last 10 minutes'.

With its intuitive and friendly interface, Parse.ly allows us to dive into articles categorised by tags, as well as authors, and see not only traffic but where that traffic is being referred from e.g. Google, AMP, social networks. All of this gives a better indication of how to respond both to the performance of singular articles and on a wider scale. From updating articles that plummet, to reusing successful strategies in the future.
Score 9 out of 10
Vetted Review
Verified User
Review Source
Our editorial staff uses it to see how many people are reading our stories in real-time. We can do subsequent stories based on stories that are generating strong traffic. We can see which topics are in demand by readers, and which are not. We can also see where the views are originating from--our own site our an external portal.
Omar Raya León | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
Parse.ly helps us to keep tracking how good are doing our writings as they display on Google or not. Our organization sells ads across our press content, so it is important to track our views. It is also helpful to know what kind of content must be strengthened. Plus, we can track our daily or monthly results in a friendly environment.

Score 10 out of 10
Vetted Review
Verified User
Review Source
Parse.ly is used nearly organization wide, mostly for real-time analysis of traffic and author content. We are easily able to see what types of content are performing and steer editorial and our writers in that direction. It has been invaluable in determining which of our authors provide the best value for content. Management uses Parse.ly to monitor real-time data and uses that data to determine where additional investments could be made.
Score 10 out of 10
Vetted Review
Verified User
Review Source
Many employees who are involved in content creation use Parse.ly to track instant performance and views. It allows us to see which articles are performing well and when, and also lets us track performance in the long term, giving us a quick view of what content is on an upward trend, and what needs work.
Score 10 out of 10
Vetted Review
Verified User
Review Source
We are currently using Parse.ly across the organization in order to understand our top performing content and the captive reading time of our site readers. Decisions around content development and new content opportunities are largely informed by observations seen via Parse.ly.