Parse.ly

Parse.ly

Customer Verified
Top Rated
Top Rated
Parse.ly

Overview

Reviews

Using Parse.ly to engage our team

9
We use Parse.ly to keep track of the success of our newspaper website in terms of audience reach and dwell time. It is used on a daily …
Read full review

Great for journalists

10
We use Parse.ly for real-time traffic monitoring and reporting.

It allows us to identify breakout search trends within our editorial …
Read full review

Parse.ly just clicks!

9
It is used to gauge what stories are resonating with readers and calculate concurrent views, which translates to clicks aka eyes on …
Read full review

Parse.ly works great for media orgs

9
Global editorial strategy and planning for an enthusiast media brand, 25 FT employees. We use Parse.ly as our primary point for assessing …
Read full review

Parse.ly pays for itself!

10
Parse.ly is used nearly organization wide, mostly for real-time analysis of traffic and author content. We are easily able to see what …
Read full review

Reviewer Pros & Cons

View all pros & cons

Pricing

View all pricing

Entry-level set up fee?

  • Setup fee required
For the latest information on pricing, visithttps://www.parse.ly/pricing

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services

Starting price (does not include set up fee)

  • $499 per month

Features Scorecard

No scorecards have been submitted for this product yet..

Product Details

What is Parse.ly?

Parse.ly is an analytics platform built for content and designed with the belief that the most successful companies are the ones with the best content. Winning in the digital content world, though, isn't easy. You need to create feedback loops and listen, though data, to what your audience is telling you.

With 30 unique attention metrics, subscriber tracking, and audience segmentation, content creators, analysts, editors, marketers and communications professionals can use Parse.ly to:

  • Grow their business and improve key metrics like reader engagement, conversions, and retention through data-driven insights.

  • Act on immediate real-time audience insights or analyze historical data to get a clear picture of the past and plan for the future.

With a built-in personalization platform product teams can use Parse.ly to create dynamic content experiences powered by data and personalized by user on their website and in their CMS or WCM.

With our data pipeline platform data scientists and engineers can use our enriched clickstream data to spend less time on data infrastructure and more time on data analysis and insights.

Parse.ly works with 300+ enterprise companies using their trusted data infrastructure:

  • The #4 most widely installed premium web technology on high-traffic sites (according to BuiltWith).

  • Parse.ly is used by leading media and entertainment companies, DTC brands, Fortune 500 companies, B2B enterprise companies, and anyone who believes content can move their business forward.

Parse.ly Screenshots

Overview in full-screen mode: Many Parse.ly pages, like the Overview, are TV-ready. Keep your entire team up-to-date with live, full-screen dashboards on TVs in your office.Overview screen: See a snapshot of what your audience is paying attention to today so you can make fast decisions about what content to produce or distribute. Customize it to show only what your team cares about by filtering it to a particular author, section, or tag. You can pick what stats and listings are displayed.Real-time posts page: See what’s gathering steam so you can capitalize on attention to every post, campaign, or section.
Real-time data includes the last 24 hours and updates every five seconds. It can be seen, filtered, and sorted on most screens.Historical posts page: Explore historical trends by post, author, section, topic, referrer, or campaign. Compare today’s performance to last week, month, or year.Campaign tracking: Easily tie in your off-site promotion to engagement with your on-site content using UTM parameters.Multi-channel tracking: Track all your content in one place, no matter where it lives.
Compare how your content performances on various distributed channels including your website, AMP, Facebook Instant Articles, and Apple News.Referrers: Understand where your readers are coming from and what’s trending where in real-time or historically.Reporting suite: Set up recurring reports and schedule them to be emailed to you or your team on a daily, weekly, or monthly cadence.Tags: Tag content by format, topic, style—whatever structure makes sense for your company. Track sponsored content campaigns for better, more efficient, sales reporting.Conversions report: In the report, quickly see which content converts the most readers, which content assists the most conversions, and which types of conversions content drives best. The report runs weekly, showing conversion data for the last week.Video analytics: Demonstrate ROI of video efforts with a real-time and historical view of video performance. Parse.ly shows how videos and posts interact: which posts contain videos and which videos are played on each page.

Parse.ly Video

Visit https://parsely.wistia.com/medias/tbv33sc8sh to watch Parse.ly video.

Parse.ly Integrations

Parse.ly Competitors

Parse.ly Technical Details

Deployment TypesSaaS
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Mobile Web

Alternatives

View all alternatives

Frequently Asked Questions

What is Parse.ly?

Parse.ly is a content optimization platform for online publishers. It provides in-depth analytics and helps maximize the performance of the digital content. It features a dashboard geared for editorial and business staff and an API that can be used by a product team to create personalized or contextual experiences on a website.

How much does Parse.ly cost?

Parse.ly starts at $499.

What is Parse.ly's best feature?

Reviewers rate Usability highest, with a score of 9.

Who uses Parse.ly?

The most common users of Parse.ly are from Mid-size Companies and the Media Production industry.

Reviews

(1-25 of 72)
Companies can't remove reviews or game the system. Here's why
Mark Chiles | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
  • Provide insight into reader average time spent on content
  • Reporting around specific events
  • Dashboarding to have insight into multiple things at once
  • Being able to identify who the users are
  • Providing more details related to reader personas
  • Native Drupal module
Jonathan Miltimore | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source
  • Parse.ly has a much sleeker layout than its competitors. Very well designed.
  • Parse.ly is easy to navigate, which makes it easier to dig into the data to learn more about uses: where they came from, how they found you, and how long they stayed.
  • Parse.ly has good customer service. They are proactive about helping customers utilize their tools.
  • Tracking users by age demographic is something I'd like to see Parse.ly incorporate. (This is one area where Google has an advantage over Parsl.ey).
  • Parse.ly's app is not available to Android users. I don't like this because I have an Android.
  • Tracking page views through third-party publishers (using HTML code) is something Parse.ly can't do for some reason. Our tech people were able to do this easily with Google Analytics, but for some reason (beyond my knowledge), we can't do it with Parse.ly.
Iris Hong | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
  • It's very intuitive to navigate and view data by posts, authors, and sections
  • Data is provided in real time
  • I'm interested in learning more about the visitors, such as the proportion of new visitors vs. old visitors, gender distribution, geographic distribution, occupation information, etc.
  • I can only view data from the last seven months. I hope to be able to view all historical data.
  • I'd like more insight on how people find our articles (e.g., if they get to us thorough Google search, what keywords they use on Google).
Score 9 out of 10
Vetted Review
Verified User
Review Source
  • Real-time audience measurement--Parse.ly helps us understand how many people are on our site now and how this compares to our usual performance. By trying to ensure we improve on standard performance, we can grow our numbers.
  • Reports--setting up automated reports that can be sent to team members enables us to inform them at a glance what stories have performed well. This keeps them engaged and encourages them to post content more likely to perform well.
  • Analysis of performances--everyone can access their statistics, encouraging them to improve on their reach and dwell time of their stories, and better understand what has done well.
  • Overview across time--it is easy to compare how you have performed over set periods (e.g., month-on-month or week-on-week), making it easy to set targets for growth.
  • A more readily understandable visual guide to a visitor's pathway through your site would help to understand what keeps a reader on site.
  • Total page view number for the day should be more readily visible--on the overview page, not just by going to Posts>Historical.
  • Maintain the archive for longer than a year under all plans--it's a shame to lose year-on-year data so quickly.
Score 7 out of 10
Vetted Review
Verified User
Review Source
  • Gives accurate real-time insights into how many people are reading a story - as well as which social channel they've used to find it and how the story compares to others [at] that moment.
  • Allows an author to keep an exhaustive bank of their stories along with the data behind them, making it easier to make informed choices on which content to create.
  • Uses data to place stories in a leaderboard-type format to show the best-performing articles from any given day, week, or month. This helps us create daily and round-up newsletters for our readers based on tried and tested content.
  • Page-view data could be more incisive. For example, a drop-down menu inside the Facebook tab which also indicates how many views have come from Facebook Stories, as well as conventional timeline posts.
  • With Facebook algorithms constantly changing, it would be useful if Parse.ly was able to liaise with social networks to send out best-practice notes to publishers. For example, which kinds of posts - and post reactions - will lead to content appearing on more people's timelines.
  • Expand the data set for page views in the 'Historical' tab beyond a year.
  • Integrate newsletter-tracking and subscription conversion data capabilities into the Parse.ly experience as standard.
January 13, 2022

Great for journalists

Score 10 out of 10
Vetted Review
Verified User
Review Source
  • Historical Reporting.
  • Real time monitoring.
  • Ease of comprehension.
  • Identifying referrers/traffic sources.
  • More specific what referral tweet/FB post is.
  • Email alerts of relevant breakout topics.
  • SEO/keyword ranking advice.
Score 9 out of 10
Vetted Review
Verified User
Review Source
  • The interface is clean, easy to read, and informative
  • Pulling data is quicker than other analytics tools
  • Easy to filter data by different parameters and date ranges
  • There seem to be times in my experience where metadata of a web page isn't pulled correctly, leading to some discrepancies between Parse.ly numbers and numbers considered "official" by my company.
  • Parse.ly does a great job of collecting data for individual articles on our web pages, but it hard to use to get data for homepages and other landing-type pages. We end up using other analytics tools to collect this type of data.
  • The mobile experience doesn't show as much data on the Site Overview dashboard as it used to.
Score 9 out of 10
Vetted Review
Verified User
Review Source
  • Easily group content by tag
  • Easily group content by site section
  • Accurately count time spent on articles
  • Get a general understanding of where traffic is coming from
  • I would love to see YTD functionality as a default date setting where you can choose this week, last month, etc.
  • If a tag is added after you publish, Parse.ly only counts the traffic after it was added
  • Buggy right now--if I click on a post and then adjust the date, it still reflects the metric from the original date set
August 10, 2021

Parse.ly just clicks!

Score 9 out of 10
Vetted Review
Verified User
Review Source
  • Real-time reporting
  • Easy to use
  • Reliable
  • Always being refreshed
  • Sometimes the format changes so you don’t see the top 20 stories, only say 8 or 10
  • Sometimes the history feature is glitchy
  • It doesn’t remember you so you always need to click on what you need
Score 9 out of 10
Vetted Review
Verified User
Review Source
  • Author breakdown
  • Daily "pulse" monitoring
  • Traffic sources
  • The reporting system is complicated and somewhat confusing to set up, can't edit reports once they're created, have to create new ones
  • Identifying "smart" trends in stuff that is/isn't working - we have to do this analysis ourselves
  • Breaking down Google traffic sources (Discover is just categorized as "Google")
Alice Marshall | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source
  • Intuitive, easy-to-use interface.
  • Home screen displays day's top performances as well as top performing articles in the last 10 minutes.
  • The ability to focus in on an article-by-article basis, as well as by tag/section/author etc.
  • Referral data could be more detailed and specific.
  • Better labeling in graph form/ability to zoom in to traffic spikes/drops.
  • Saving last searches.
Score 8 out of 10
Vetted Review
Verified User
Review Source
  • Real-time metrics are great and help us decide what content to follow up on.
  • Audience segmenting is key, helps us determine where we're strong and where we're not.
  • Historical metrics are also helpful in helping us see what readers come back to overtime, which drives decisions about what content to devote more resources to producing.
  • Needs better social tracking, what post/group is generating traffic rather than just which platform.
  • Scheduled email reports could provide more context, similar to what's available on a site's landing page.
  • The overlay function is very limited and even more temperamental, not a valuable tool.
Score 9 out of 10
Vetted Review
Verified User
Review Source
  • Great for identifying referrals.
  • Easy to set up daily and monthly reports.
  • Real time stats.
  • The photos are a little small and hard to see.
  • Can we export a page as a PDF without setting up a report.
  • Display on real time stats is limited to only 20 posts.
Bill Atkinson | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
  • I like the real-time tracking, especially the 10-minute option. That tells us everything we need to know if we need to tweak the headlines for SEO.
  • I like the side-by-side comparison of reporters and their posts. That helps me gauge productivity and performance.
  • I like the historical tracking of stories. That really helps judge the performance progress of my reporters.
  • The phone app needs to be redone to allow for the same features as the desktop and laptop.
  • That is really the only problem I have with Parse.ly.
EJ Ward, MCIJ | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
  • Parse.ly helps us monitor which stories on our website are doing well and helps us track where our traffic comes from.
  • Using Parse.ly means we can immediately see when a news story on our website is generating interest and react to that.
  • Parse.ly means we can track which website authors are achieving a high number of page clicks and then assess why that may be.
  • I wish you were able to see the level of detail when it comes to FaceBook that you can see when it comes to Twitter.
  • I wish I could see multiple websites on one screen, maybe divide my screen into quarters or the like.
  • I wish the mobile app was easier to use.
Score 10 out of 10
Vetted Review
Verified User
Review Source
  • Track individual writer performance.
  • Track monthly results for the entire organization.
  • Track the best posts of the month.
  • It would be great if I can use this from an app and monitor results from my phone.
  • Receive updates when I've reached a 100K views on a post or another benchmark.
  • Receive notifications when the organization achieves a certain benchmark.
Score 10 out of 10
Vetted Review
Verified User
Review Source
  • Seeing in real time which stories are performing.
  • Trend analysis.
  • Author reporting.
  • Greater granularity for graph, chart presets.
  • Custom time ranges for all graphs, reports, charts.
  • Add top referrers as options to reports.
  • Add ability to rearrange content sections.
  • Add ability to grab a screen snapshot of various graphs, charts for sharing.