Name: What is Partner Marketing?
Uploaded: 2019-04-14T23:37:57.000Z
Duration: 1 min 57 s
Description: Take a deeper look into all things partnership.

Help Desk

Web and Video Conferencing

Customer Support

Agile Development

Image Recognition

Development

Academic Advising

Education

Business Intelligence (BI)

Collaboration

Contract Management

Streaming Analytics

Supply Chain Management

Enterprise

Accounting

Cash Flow Management

Crypto Asset Management

Investor Relations

Finance and Accounting

Applicant Tracking

Corporate Learning Management

HR Management

Payroll

Talent Intelligence

Talent Management

Technical Skills Assessment

Workforce Analytics

Workforce Management

Human Resources

Cloud Storage

Data Integration

Data Mapping

Debugging

Edge Computing

Event Monitoring

Fraud Detection

IT Asset Disposal

Integration Platform as a Service (iPaaS)

Internet Security

License Management

Managed Hosting

Master Data Management (MDM)

Network Diagnostics

Network Performance Monitoring

NoSQL Databases

Packet Analyzer

Security Analytics

Storage Management

Tape Storage

Unified Endpoint Management (UEM)

WAN Optimization

Web Content Filtering

Wireless LAN

Wireless WAN

Information Technology

A/B Testing

Ad Serving & Retargeting

All-in-One Marketing

Community

Content Management

Digital Rewards

Email Marketing

Marketing Analytics

Marketing Automation

Predictive Analytics

Social Media Analytics

Social Media Management

Survey & Forms Building

Video Collaboration

Web Analytics

Marketing

Project Management

Professional Services

Customer Communication Management

Customer Relationship Management (CRM)

Lead-to-Account Matching and Routing

Sales

Microsegmentation

Security

Animal Shelter

Animation

Computer-Aided Design (CAD)

Construction Management

Debt Collection

Tax Practice Management

Vertical-Specific

Find top rated software and services based on in-depth reviews from verified users. 400+ software categories including PaaS, NoSQL, BI, HR, and more.

Impact

Pepperjam Ascend (discontinued)

Discontinued Products

CJ Affiliate

CJ Affiliate (formerly Commission Junction)

Rakuten Advertising

Rakuten

Travelpayouts

PartnerStack

PartnerStack, Inc

Model N Revenue Cloud

Model N

Mindmatrix Bridge

Mindmatrix

Impartner PRM

Impartner Software

TUNE Partner Marketing Platform

TUNE

### Affiliate Management
Users consistently highlight Partnerize's affiliate management as a key strength, praising its ability to centralize and streamline affiliate program operations. The platform's user-friendly interface and comprehensive tools for tracking affiliate commissions and managing affiliate networks have garnered positive feedback. Additionally, Partnerize's reputation as an industry leader in affiliate marketing further solidifies its position as a preferred choice for managing successful affiliate programs.

### Publisher Collaboration
User sentiment regarding Partnerize's publisher collaboration capabilities is generally positive, with many users highlighting the platform's ability to facilitate smooth and efficient partnerships with publishers. The ease of connecting with advertisers, robust customization options, and real-time data insights for performance optimization are commonly praised aspects of Partnerize's publisher collaboration functionality. While some users have mentioned minor issues such as timeline delays and challenges with certain features, overall, Partnerize is viewed favorably for its strong support team and innovative technology that enhances publisher collaboration efforts.

### Advertiser Partnerships
Users consistently highlight Partnerize's ability to facilitate strong connections with a wide range of advertisers and brands. The platform's robust technology and responsive support team are commended for enabling smooth integration and effective communication with merchants. Additionally, Partnerize's user-friendly interface and efficient tracking mechanisms contribute to a positive experience in managing partnerships with various advertisers. Despite some users expressing the need for improved support in certain areas, the overall sentiment towards Partnerize's advertiser partnerships remains largely positive.

### Commission Structures
User consensus seems to be that while Partnerize's commission structures offer a range of capabilities such as CPA tiering, bonus fees, and promo code restrictions, there are mixed feelings about the complexity of creating and managing commissions. Some users find the platform's commission approval process manual and cumbersome, requiring the downloading of reports for transaction review. However, others appreciate the flexibility and granularity in setting commission rates for different parameters, which helps drive higher conversions and optimize affiliate payouts.

### Performance Reporting
User sentiment regarding Partnerize's performance reporting capabilities is mixed. While some users appreciate the real-time reporting and robust customization options, others find the platform's reporting features to be complex and challenging to extract valuable insights from. There are mentions of difficulties in navigating the reporting interface, limitations in customization, and issues with data accuracy and tracking. Despite some positive feedback on the reporting's transparency and ease of use, there are consistent calls for improvements in flexibility, user interface enhancements, and overall usability to better meet users' reporting needs.

### Sales Tracking
Users generally praise Partnerize for its robust tracking capabilities and performance optimization tools. While some users have encountered occasional tracking issues, the consensus leans towards Partnerize's ability to effectively track sales and commissions across various channels. The platform's tracking functionalities, including real-time reporting and deep data insights, are highlighted as key strengths by users. Despite some minor challenges, Partnerize's sales tracking features are seen as a valuable asset in managing and optimizing affiliate marketing performance.

### Campaign Management
Users consistently highlight Partnerize's campaign management as a standout feature, praising its ease of access, monitoring capabilities, and helpful support system. The platform's ability to provide a comprehensive overview of campaigns and facilitate smooth integrations has been well-received. While some users suggest areas for improvement in the campaign management interface, the majority appreciate Partnerize's fluid interface and the valuable insights it offers into campaign performance. Additionally, users appreciate Partnerize's ability to connect them with high-value advertisers and identify top-performing programs, enhancing their campaign management experience.

### Marketing Strategies
User sentiment regarding Partnerize's marketing strategies capabilities is varied. While some users praise the platform for its ability to streamline processes and offer flexible remuneration models for performance-oriented partnerships, others express concerns about newly released enhancements lacking features and the platform being challenging to use. The consensus seems to be that Partnerize's marketing strategies functionality is a mixed bag, with strengths in automation and flexibility but room for improvement in terms of user-friendliness and feature enhancements.

### Revenue Growth
User sentiment regarding Partnerize's revenue growth capabilities is generally positive, with many users highlighting the platform's effectiveness in driving incremental revenue through partnerships. Users appreciate Partnerize's advanced tools and features that have enabled them to accurately identify and track affiliate sales, ultimately leading to revenue growth. Additionally, Partnerize's support team is commended for their expertise and assistance in helping businesses grow their revenue streams. The platform's ability to facilitate partnerships with brands and retailers across the globe has been particularly beneficial for users looking to diversify their channel mix and drive revenue growth.

### SaaS Platform Features
Users have expressed mixed feelings about Partnerize's saas platform features. While some appreciate the platform's user-friendly nature and the support provided by the team, others find the setup process time-consuming and feel that certain enhancements lack features available in previous versions. The platform's commissioning tools and reporting capabilities have been highlighted as strengths, but there are concerns about the limited assistance with affiliate recruitment strategies and market insights. Despite ongoing enhancements to improve usability, there is a divergence in opinions regarding the effectiveness of Partnerize's saas platform features.

### Recruitment and Connection
User sentiment regarding Partnerize's recruitment and connection capabilities is generally positive, with users appreciating the platform's ability to streamline the process of connecting with new affiliates and partners. Some users highlight the ease of recruitment and the robust network of affiliates available through Partnerize. However, there are also mentions of minor drawbacks, such as the time-consuming nature of connecting with new partners through the platform. Despite these challenges, users acknowledge the platform's effectiveness in facilitating connections and managing affiliate relationships efficiently.

### Success and Support Services
Users consistently highlight Partnerize's success team and support services as key strengths of the platform. The dedicated customer success team is commended for their quick response times and proactive approach in addressing any issues that arise. Additionally, users appreciate the platform's user-friendly interface and the ease of communication with the support team. While some users have reported occasional tracking issues, the prompt assistance provided by the support team has been instrumental in resolving these issues efficiently. In summary, Partnerize's success and support services are widely regarded as valuable assets that contribute to the overall positive user experience.

### International Expansion
User consensus seems to be that Partnerize excels in international expansion capabilities. Reviewers highlight the platform's ability to facilitate partnerships with brands across multiple countries and regions, enabling users to establish and grow their presence on a global scale. The flexibility in managing different countries within a single login, along with the support for multiple currencies and product types, has been particularly praised. Partnerize's support for global affiliate programs and its scalability have been commended by users, making it a valuable tool for businesses looking to expand their international reach efficiently.

### Influencer Engagement
Users have consistently lauded Partnerize for its robust influencer engagement capabilities, citing the platform's ability to effectively manage partnerships with influencers of varying quality. The feature that stands out the most is Partnerize's capacity to tailor commission rates based on the performance of individual influencers, allowing businesses to maximize their ROI while fostering strong relationships with key partners.

Users have made several recommendations for Partnerize based on their experiences with the platform. The most common recommendations include:

1. For users new to Affiliate Marketing, Partnerize is highly recommended as a beginner-friendly option. Users suggest that the platform is easy to use and provides a reliable and easy-to-navigate interface.

2. Many users recommend Partnerize for Growth Marketing purposes. They believe that the platform offers visibility in terms of performance and ROI in the affiliate channel, making it a valuable tool for optimizing and increasing long-term revenue.

3. Users also advise considering Partnerize when looking to bring affiliate and partnership programs in-house. They find the platform highly flexible with lots of options, allowing for the execution of various strategies.

Overall, users recommend trying out Partnerize, especially for those who are new to Affiliate Marketing or are looking for a platform to support their growth marketing efforts.

Responsive and Supportive Team: Users appreciate Partnerize's willingness to help solve problems and provide support. The team is readily available to assist and strategize on finding solutions through the tech platform. Several users mention that the team at Partnerize is highly responsive, knowledgeable, and supportive. They find the customer service to be very helpful, with employees being experts in their field.

Effective Technology Platforms: Users enjoy working with the team and find the technology platforms enable success. They mention that Partnerize provides a solid tracking platform with better tracking than the market average for affiliate sales and conversions. The software provided by Partnerize is described as best in class, user-friendly, customizable, and easy to navigate. Users also appreciate the automation capabilities of the platform which helps them reduce manual tasks.

Customization Options: Users find Partnerize to be a robust affiliate platform with a lot of customization available. They like the ability to customize reporting fields and highlight commissioning rules that allow commissioning on any meta parameter. Users also praise the flexibility in tracking different types of sales and paying out publishers for different conversion types. Overall, they consider Partnerize as an effective tool for managing partners and affiliate programs with great customizability options.


Mobile View Issues: Some users have reported that the mobile view of the platform does not work well on certain devices, such as the Galaxy S23+. This has resulted in a frustrating user experience and limited functionality for those using the platform on their mobile devices.

Lack of Intuitiveness: The platform is often described as not intuitive or user-friendly, especially for new users. Many reviewers have found the user interface to be initially intimidating and confusing, requiring trial and error to figure out certain features. This lack of intuitiveness has hindered users' ability to navigate and utilize the platform effectively.

Unhelpful Support Team: The support team has been criticized for being unhelpful in diagnosing and resolving complicated tracking issues. Numerous reviewers have expressed dissatisfaction with the level of assistance provided by the support team, resulting in frustration and difficulties in achieving desired outcomes.

Partnerize from Performance Horizon Group is a SaaS partner automation platform, designed to allow the user to form and grow partnerships, from affiliates to influencers and strategic brand partners.

Salesforce Partner Management is a partner relationship management (PRM) software solution offered by Salesforce.

Essentials

Professional

Unlimited

Salesforce Partner Management

Starter

Scale

Kiflo PRM

Partnerize

Partner Relationship Management (PRM) software is designed to improve communications between companies and their business partners. Business partners may include suppliers, distributors, and resellers. This type of software allows companies to make data like shipping schedules, marketing materials, or pricing data available to partners, often through a partner extranet. PRM is sometimes thought to be a subset of CRM.

Partner Relationship Management

Koppelen met Partnerize - Affiliate Held

Publishing

News Corp

Head of eCommerce Partnerships

Likelihood to Recommend

Usability

Reporting & Analytics

Content Management Capabilties

Partner Lifecycle Management

Dashboards

Standard reports

Custom reports

Data exportability

Partner performance analytics

Co-branded collateral

Content sharing

Partner collaboration tools

Lead distribution

Partner discovery and onboarding

Referral tracking

Journey builder

Partnerize is the leader in partnership automation. The Partnerize platform is the only of its kind to deliver a fully integrated, comprehensive suite of discovery, recruitment, optimization, payment, brand safety and fraud prevention capabilities for marketers seeking a high transparency, scalable subsidy to alleviate pressure on their unit economics as a result of over dependence on primary sales and marketing channels. Supported by unrivaled service including the category’s only in-housing support program, with Partnerize, you’re in control of the entire partnership marketing lifecycle—all on a single platform. <br><br>Partnerize has won more than two dozen awards including Best Technology from the International Performance Marketing Awards. The world’s leading companies, including 63 top retailers, 12 international airlines, 9 of the largest telecoms and more than 1600 other global brands rely on Partnerize to drive and manage more than $6B in partner sales and $700M in partner payments every year.
<br><br> Headquartered in NYC, Partnerize retains offices in Australia, United Kingdom, Japan, San Francisco, Philadelphia and Wilkes-Barre. For more information on how Partnerize helps turn your partnerships into a profit center, please visit <a href="https://partnerize.com/en">https://partnerize.com/en</a>.

What is Partner Marketing?

Take a deeper look into all things partnership.

Enables users to identify and onboard partners, distribute marketing funds, as well as track deals, journeys, and the evolution of co-selling initiatives with partners.

Deal registration

Enables users to register and track the status of deals with partners.

Refers to automated tracking, scoring, routing, and optimization of leads between partners.

Market development funds (MDF)

MDF functionality allows users to process partner requests to cover marketing expenses, visualize contract values, and track spending.

Co-op advertising

Enables the distribution of post-sale advertising cost compensation.

Enables users to locate, engage, recruit, and provide sales enablement training for new partners.

The ability to submit, track, and provide payment for partner referrals. This may also include suggested sales and discounts.

Pre-built or customizable customer journey templates and portals to automate and personalize partner journey experiences throughout multiple cross-channel touch points such as email, direct mail, mobile, web, advertising, etc.

Content management

Content management tool for storing and managing versioning of electronic documents, images, etc.

Allows simultaneous work with partners on co-branded content.

The ability to distribute and share content, including sales and marketing material, with partners and co-workers.

Partner workflow tools to facilitate collaboration on campaigns, ensure compliance with business rules, optimize performance, and avoid duplicate tasks.

Users can report on and analyze usage, performance, ROI, and/or other metrics of success.

Users can create, customize and share dashboards, which provide an overview of the most important metrics.

The software offers pre-built reports with metrics standard to the category.

Data can be exported via a CSV or Excel file for further reporting and analysis outside of the tool.

Provides insights around partner performance and benchmarking for KPIs.

Awin

Partnerize 2025-09-18 02:06:47

eCommerce Staff Writer

Partnerize 2022-06-19 17:35:12

TrustRadius is a technology and business research firm based in Austin, Texas. The company is known as a review platform for verified B2B technology and software reviews through a proprietary algorithm and human verification.

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Partner Relationship Management Software

I've utilised the Partnerize affiliate platform as a publisher while working at leading Australian media publishing firms, including Yahoo!, Are Media and News Corp. The platform is extremely accommodating to large publishing firms, as they are able to extract campaign performance data via an API feed, access valid coupon codes and communicate effectively with merchant partners. Partnerize hosts the campaigns of some of Australia's largest ecommerce brands, which is critical to health and growth of affiliate revenue streams for publishers. From my experience - and experience with alternative networks - Partnerize is a dependable and trusted affiliate tracking platform provider and their customer service is genuine &amp; human.

Performance reporting before and beyond the last click attribution model
Genuine legends who work behind the scenes to keep the wheels turning and campaigns running smoothly
API tools that work and can be depended upon to optimise in real time

The reporting interface for publishers could be improved to be more user friendly.
Contract term special conditions are difficult to find and sometimes not available so this area could be improved.

With Partnerize, we are able to access 4 out of our top 10 clients that deliver us 80% of our affiliate revenue stream. For this reason Partnerize are a key component to the partnership ecosystem.

I write about some of the merchants on Partnerize. This is commercially driven business to consumer content including links with the aim for users to click through and convert. Partnerize hosts a number of merchants across the consumer tech sector for us to as a publisher to connect with. Through its interface, you can also pull data to see how much money we’re earning for particular merchants and pull reports

Selection of merchants
Create data reports
Striking inferface

Page level reporting with last click referral
More intuitive interface

Link builder
Reporting
Range of merchants

Analysing revenue streams
Maintaining affiliate relationships

Partnerize

Overview

What is Partnerize?