PathFactory

PathFactory

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Score 8.6 out of 100
Top Rated
PathFactory

Overview

Recent Reviews

Pathfactory Review

9 out of 10
June 29, 2022
We use Pathfactory as a content management platform within the customer lifecycle journey. The platform serves as a content repository and …
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Gain the power of binging.

9 out of 10
November 06, 2021
We use PathFactory for ungated content distribution and for virtual webinars and conferences. It allows us to track data and limit the …
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Awards

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Popular Features

View all 10 features
  • Content hub (103)
    8.8
    88%
  • Embedded CTAs (85)
    8.4
    84%
  • Content performance analytics (104)
    8.4
    84%
  • Forms / Gated content (100)
    8.4
    84%

Reviewer Pros & Cons

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Pricing

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What is PathFactory?

PathFactory is a content marketing platform emphasizing engagement, that allows the user to turn content into an interactive experience.

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttps://pathfac.to/3p2iAcB

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services

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Features Scorecard

Content Publishing

8.7
87%

Content Reporting & Analytics

8.5
85%
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Product Details

What is PathFactory?

PathFactory empowers B2B marketers and sales teams to drive revenue by accelerating buyer journeys through omni-channel content engagement. PathFactory’s proprietary content intelligence helps users to understand content quality & performance, and surface relevant content based on what visitors are actually interested in and consume.

According to the vendor, enterprises and mid-market B2B companies can use PathFactory’s Intelligent Content Platform to accelerate nurture, improve win rates, and understand content performance by delivering intelligent content experiences and virtual events across the entire buyer journey. Intelligent, omni-channel content experiences engage buyers, elevate marketing, and enable sales teams. More can be learned at PathFactory.com.

PathFactory Features

Content Publishing Features

  • Supported: Content hub
  • Supported: Forms / Gated content
  • Supported: Embedded CTAs
  • Supported: Content automation

Content Reporting & Analytics Features

  • Supported: Audience profiling and targeting
  • Supported: Closed-loop tracking and reporting
  • Supported: Content performance analytics
  • Supported: Page-level engagement analytics

PathFactory Screenshots

Screenshot of Think Netflix home screen for B2B buyers with these personalized resource centers.Screenshot of Give sales visibility into the content consumption data of leads & accounts, right inside your CRM.Screenshot of Content Tracks - Give your B2B buyers bingeable content journeys that accelerate their purchase decisions, whenever and wherever they click.Screenshot of Path Analytics - Path Analytics gives you access to a new class of content consumption data on the level of the visitor, account, and content asset.Screenshot of Guide - Give your buyers spot-on content recommendations, anywhere on your website.Screenshot of Content Track Analytics - See how visitors binge your content in specific Content Tracks, and assess how particular sequences of content perform.Screenshot of Account Insights - Path Analytics gives you insight into whether or not your target accounts have had meaningful engagement with your content, and how sales-ready they are.Screenshot of PathFactory for Sales - Give Sales visibility into the content consumption data of leads & accounts, right inside your CRM.

PathFactory Downloadables

PathFactory Integrations

PathFactory Competitors

PathFactory Technical Details

Deployment TypesSaaS
Operating SystemsUnspecified
Mobile ApplicationNo
Supported LanguagesEnglish, Arabic, Chinese, French, Spanish, Portuguese, Japanese, Russian

Frequently Asked Questions

PathFactory is a content marketing platform emphasizing engagement, that allows the user to turn content into an interactive experience.

Uberflip and Hushly are common alternatives for PathFactory.

Reviewers rate Content distribution and Content promotion highest, with a score of 9.

The most common users of PathFactory are from Enterprises (1,001+ employees) and the Computer Software industry.
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Comparisons

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Reviews

(1-25 of 105)
Companies can't remove reviews or game the system. Here's why
Julia Brocato | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
We use PathFactory as a place to build ABM level and more broad marketing sites of curated content. Our sales team will request us to create access-protected explorer pages that they can use when working with individual prospect accounts. We also use PathFactory to host a variety of our marketing assets like recorded webinars, PDFS, infographics, webpages, etc. We can then create curated content tracks of these assets to provide as follow-up content hubs after meetings, events, webinars, etc.
  • Curated content.
  • Microsite builder.
  • Content hosting.
  • WSIWYG content hub building.
  • Access protection experience could be better branded.
  • Explorer page transition to content track and back.
PAthFactory is great for non-website developers/programmers who need to create curated hubs of content. It's brand-able and flexible. It allows you to make them public, access protected, use popup forms, change the style of the iframe, create CTAs, and more. It also integrates with Marketo very well. We use their Marketo integration for tracking and attribution as well as using their forms within the PathFactory Content Tracks.
We use PathFactory just about every day and it's a part of just about every campaign we run. Whether it's follow-up content for a campaign, using a content track as an advertising landing page, account-specific explorer pages for a particular prospect account, or a promotional asset at a conference. It's been incredibly beneficial and allows us to be nimble, provide the content we want and quickly.
Score 8 out of 10
Vetted Review
Verified User
Review Source
We use PathFactory for creating asset catalogues, the assets range from documents, videos, and more. The problem we had was to nurture the leads in the funnel journey, and PathFactory does the job well. For multiple personas and account-based marketing, PathFactory helps in creating journeys for the leads and helps in nurturing them from pre-funnel to funnel.
  • It acts as an amazing asset repository.
  • The journey creation feature helps you tap some key personas.
  • It simplifies account based marketing.
  • It is beneficial in cases of segmented targeting.
  • In the asset repository, it should have tagging options.
  • Can be little more user friendly in the channel view.
  • The real time analytics feature can be improved as well, from measurement perspective.
It is well suited in multiple B2B buyer engagement scenarios, for demand generation, for content marketing, and in general, it helps you to keep your leads engaged. Both customers, as well as prospect leads, can be engaged using the PathFactory journeys. Integrations is a very useful feature that helps you connect
PathFactory with other MarTech/Customer Relationship Management software such as Salesforce and more.
Again, with the help of the catalogue feature, it's easier to create journeys for prospective leads. Similarly, multiple other journeys can be created through PathFactory for account-based marketing, customer expansion, and prospect demand generation. Therefore, a connected story keeps the leads engaged which results in better marketing leads that can be passed on to the sales for further actions.
Vani Prabhu | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
PathFactory is a user-intuitive one-stop shop to get buyers' insights and understand their journey of content consumption which in turn enables enterprises to improve their wins.
  • Engagement
  • Data Insights
  • Relevance
  • User Interface
  • Optimization of data
  • Online Assistance
  • Automated feature to switch from live event to on-demand gated event
PathFactory is a great tool for content marketing and managing both live and on-demand webinars on one platform. PathFactory provides users great insights on analytics.
Pathfactory team and tool helped us to accelerate our campaigns and we wish to leverage PathFactory services in future too.
  • In-Person Training
June 29, 2022

Pathfactory Review

Score 9 out of 10
Vetted Review
Verified User
Review Source
We use Pathfactory as a content management platform within the customer lifecycle journey. The platform serves as a content repository and is leveraged across various campaigns and nurtures.
  • tracking engagement
  • promoting content binging
  • content library management
  • form manager
  • tagging manager
  • analytics viewer
Pathfactory is well suited for hosting content within the customer journey; we want to track visitor behavior and use it to help gain insight into customer interests while providing a content experience that helps visitors engage with relevant content.
Yes, we have benefitted on several fronts: -ease of user management -consolidation of content platforms into a single hub that promotes scalable experiences -agile content uploading, tagging, and campaign creation
Score 10 out of 10
Vetted Review
Verified User
Review Source
We use PathFactory as our platform of choice for our global webinars. We wanted a self-serve platform with the flexibility to upload on-demand webinars, as well as broadcast, live webinars as we needed in all the languages that we support. We use this across all regions, Americas, Europe, and the Asia Pacific, and find the platform very versatile and easy to use. The main business problem that we tried to solve was how to provide users with a rich webinar experience that enabled them to explore related content on the site while watching a webinar. We needed a way to engage our customers with additional content that would support their needs in their journey. The professional services provided by PathFactory are world-class. They have been our partner for over 2 years and are the gold standard of the kind of support that a client looks for in a vendor.
  • Very responsive to the needs of their client. Their level of support is the gold standard. They are flexible and willing to do whatever it takes to address requests from our team.
  • They have a quick turnaround time and provide exceptional service to address the needs of their clients.
  • They are innovative and think outside the box to provide solutions to challenges that their clients might have. We had a few challenges that we did not know how to handle and Pathfactory came up with solutions that we did not think of and then proceeded to execute and deliver a better-than-expected solution.
  • They behave like a partner by doing whatever it takes to support their clients. They make you feel like they are on your side along the way.
  • They have a can-do attitude. No matter how big or small the request, Pathfactory is there to provide solutions. It is extraordinary the length that they take to make sure that their customers get what they need.
  • Focusing on SEO is an area that they can focus a bit more on.
  • Page speed is an issue, especially on mobile devices. Although their pages are fast, they can be improved on.
PathFactory is an incredible agency that treats their clients as partners. They are very accomodating and find solutions to difficult challenges and provide the level of support that is needed by their clients. They are great at developing a world class webinar experience with insights to user behaviour on their platform. They are great at creating a seamless experience that looks great and is easy to engage with for customers. Their product is great for both desktop and mobile devices and they are willing to make out of the box modifications to adjust to the custom needs of their clients. Their product also provides insights to what customers are engaging with so you can retarget them with the most relevant content to support them after they engage with webinars.
PathFactory has helped us design a powerful webinar experience that is baked into our campaigns. The ecosystem of our campaign content includes webinars and the PathFactory platform has made it easy to create new webinars easily and efficiently. The platform allows us to connect campaign content to each webinar so that users can engage with the most relevant content to suit their needs. Each webinar also provides the viewer to engage with sales should they have questions regarding what they are seeing which is a great benefit to our customers. This is also a great benefit to Cisco in that we are able to communicate with webinar viewers and answer their sales questions.
Joshua Mathew | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
PathFactory helped us set up the UI for our webinar program. It was built grounds-up and was a fairly complex project.
  • The account and support team are fantastic
  • They work tirelessly to deliver the outcomes we want
  • They are often proactive and come up with great ideas
  • They are flexible and their turn around times are amazing
  • Think of sharing best practices from similar projects
  • Provide recommendations based on insights derived
They make wonderful partners for a project, as they are always keen to listen to what we have to say. Their 'can-do attitude is refreshing and they always deliver exactly what we envisage.
Absolutely
Score 10 out of 10
Vetted Review
Verified User
Review Source
we use PathFactory to host our webinars On-demand & Live
  • Customer service with dedicated resources to help us navigate the platform.
  • Incredible responsiveness when an issue occurs on the platform.
  • Follow up with weekly meetings & ongoing daily conversation via team space. They provide an incredible customer experience helping us shape the next generation of the hosted webinar platform for the company
  • they could do a bit better on the analytics side as their automated dashboard is great but we always need to double-check some of the data with our own.
hosting videos, webinars, and user navigation through video content Great to host content & user experience is very friendly Ability to display supplemental content while playing video in the background without closing the windows or browser
yes we did benefit from it as we were looking for a platform to host On-demand and Live content + provide supplemental content so the viewers doesn't leave the page and we keep the viewers/customers in a constant loop of content engagement
Score 10 out of 10
Vetted Review
Verified User
Review Source
PathFactory is a crucial part of our marketing tech stack and every marketing campaign that targets prospects and our customer base. We use it to store and categorize our content pieces, build engaging content experiences and pull sophisticated reporting. It gives us incredible insights into our audience's behavior and helps them binge and learn as much beneficial content as possible.
  • They are amazing at ensuring their customers get everything from their platform. Very responsive, attentive, and ready to help us meet our business goals.
  • The platform has many unique features that can be easily customized to fit our needs. One of the recent ones was the microsites; they are so sophisticated yet flexible. We actively use them across different marketing departments for various purposes just because they are easy to customize and get the most results.
  • The level of reporting is unmatched! We can find numbers on every single aspect of the experience.
  • For some newer features, there is still some UX work that can be done, but it is a minor thing.
PathFactory is excellent for those who want to improve their buyer's journey experience and elevate how they view your content and brand as a whole! Buyers need to learn more about your company and your product before even talking to a person, so PathFactory will allow you to build highly engaging content experiences that will encourage the audience to do exactly that.
We have greatly benefited from PathFactory's features! It is a part of every marketing campaign because it is so convenient to compile the needed content pieces, add CTAs and report on the results.
Kathleen Wong | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
PathFactory is currently being used within the marketing department as a content activation tool. We use PathFactory to drive acquisition and conversion by creating an integrated and contextual experience personalized to our buyer, and help our content team make better decisions.

We intend to deploy it to sales this year as well, and enable them to view PathFactory insights and data, and send out tracks themselves.
  • PathFactory tracks allow prospects to binge on content, giving them a contextual and personalized user experience.
  • PathFactory gives Sales insight into what their prospects are engaging with.
  • With the Marketo integration, PathFactory allows us to build behavior-based nurture programs and score on engaged intent.
  • The team at PathFactory have been great! They're always responsive and have been key to helping us build out our campaigns for 2019.
  • PathFactory lacks A/B testing functionality.
  • It would be great to see campaign-level reporting, specifically having the ability to view the performance/analytics of multiple tracks at once. Today, PathFactory only allows you to see individual track performance or an overview of all tracks.
PathFactory works really well when trying to educate the prospect. We allow the prospect to consume as much or as little content as they like. It allows us to understand what content is resonating and engaging buyers, which topics, formats, and lengths work best to enable and nurture the buyer most effectively.
PathFactory has allowed us to understand what content is resonating and engaging buyers. Previously, we were only able to track content downloads, with no real measure of whether prospects had read our content. With PathFactory, we are now able to track prospect engagement with our content, ex. how much time they spent on a piece, how many pieces they've consumed, etc.
  • Online Training
Annie McElrath | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
We use PathFactory to curate content by topic, audience, interests, etc... in order to send targeted communications and promotions. We'll include PathFactory resources within emails, social media, and our website to provide focused outreach to our users, and then use the stats on their interaction with the content to hone our strategy further. Rather than spending time collecting and sending a dozen links to different digital collateral pieces, our Sales team can send a single link to a highly streamlined playlist of content that encourages their targets to binge our materials and take action on the pieces they find most compelling.
  • Statistics and analytics
  • Content Library curation and management
  • Curated content viewing experiences
  • Automation
  • CRM tool could use an interface refresh - the layout is not intuitive
  • Wish their was more customizability in terms of content tagging and sorting
  • Styling the pages can require some heavy CSS, more declarative options for design would be a huge help
A well-established content marketing team with a robust library of marketing collateral and defined audience personas would be wise to use PathFactory for the targeted distribution and automation of assets, especially in coordination with a Sales team that has an aggressive ABM strategy. The comprehensive stats and analytics will take your content and sales strategy to the next level as you optimize and refine established messaging for segmented audiences. A smaller company that is still developing its library of content should wait until they have identified its target markets and built up resources. Without strong, established content in place, PathFactory can only go so far as a means of distributing and measuring what is available.
There are so many marketing automation tools out there built for marketers but not for the marketing content consumer. With PathFactory, we are able to quickly design content layouts and experiences that will best suit the consumers' needs. Because of this, our audience is more engaged with our marketing collateral from the start of the journey more informed, more likely to purchase, and more likely to return for our services again and again.
Score 9 out of 10
Vetted Review
Verified User
Review Source
We use PathFactory for ungated content distribution and for virtual webinars and conferences. It allows us to track data and limit the need for forms.
  • Content consumption
  • Tracking data
  • Content library
  • Event analytics
  • Website coding
  • Integrations
PathFactory is a great tool to capture long-tail interest when sponsoring webinars or events by allowing on-demand attendees to continue interacting with content. It allows you to capture data well past the event date.
We generated hundreds of leads and captured account intent for months following a sponsored webinar through tracking links in their ON24 platform. We generated 25% more MQLs as expected from the sponsorship.
Score 10 out of 10
Vetted Review
Verified User
Review Source
We purchased PathFactory to support two of our products and one GTM initiative. I could not be happier with our decision. It is the platform for enterprise business. It is built to support complex setup and advanced structure as well as high business requirements. The platform checks all our boxes when it comes to hosting the content and creating a personalized user experience. Furthermore, it has a robust integration with our MAP Eloqua and sends form submission and ungated content consumption data. This way allows us to build advanced content consumption strategies and best-personalized tailor-made journeys.
  • Integration with MAP to pass gated and ungated content consumption data
  • Personalized journeys
  • Microsites for specific GTM initiatives or products
  • Easy to use
  • Amazing customer service and outstanding onboarding experience
  • Hosting video content could be beneficial for some companies
  • Hosting HTML pages could be also beneficial for some businesses
It is a perfect platform for businesses that supports multiple products and multiple Go To Market strategies. Perfect platform for enterprise business.
We just launched PathFactory recently and see the benefits of having visibility in usage data as well as lead generation.
Score 8 out of 10
Vetted Review
Verified User
Review Source
We are using Pathfactory to provide our users with a better content experience online and to feed users with relevant content to help promote more asset consumption in a given visit. And internally, we're using it to better group our content together and track its performance.
  • Content binging
  • Reporting
  • Content management
  • UI could be more user friendly/intuitive
If you have a lot of content on your website but are seeing low engagement rates or a low number of assets viewed per session, Pathfactory is great at creating an experience that engages prospects and encourages them to continue reading your content & continue their learning.
We can better track our content experience and see what assets are relevant to others. With this knowledge, we're able to suggest better "next steps" for users and have seen [an] increase in 'binging' as a result.
Julia Brocato | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
We use PathFactory when we need to spin up microsites for a very specific purpose and don't want to get our web team involved. It allows you to upload PDFs, video webpages, and other content to be housed within a digital "look book." The lookbook can be tailored content specific to your customer or prospect's needs. They can be spun up very quickly using your library of content, and unique URLs can be created and shared easily. We integrate all of this data into Marketo to track engagement.
  • Culminate content
  • Integrate with Marketo
  • Disburse content tracks quickly
  • URL Redirects aren't a function that I'd really like
  • Marketo form styling options (for gated content tracks)
  • Password protected content tracks
PathFactory is great when you want to spin up specific content tracks for specific prospects (or customers). They can be cloned and updated quickly to create personalized experiences while not taking as much time as creating individual websites would in an ABM approach. It doesn't work as well when you're looking for the full functionality of a standard website. You're more or less stuck within the I-frame model. I should mention that they do have the capability to create an "Explorer Page," which is a second way to serve up content, but it's more of a skin over the existing I-frame.
Without the ability to quickly spin up content tracks for individual marketing campaigns, individual prospects, or customers, we wouldn’t be able to meet our campaign goals or needs. These lookbooks allow us to curate the content we need for each campaign or each customer and also track engagement by person, known or unknown.
Score 10 out of 10
Vetted Review
Verified User
Review Source
This is the 2nd company where I've used PathFactory to manage all of my customer-facing marketing content for the company (the other was Druva, a SaaS data protection company). Not only do I leverage the tracks to gain insight into where on my website content is being consumed, but it is also used extensively in the campaigns to monitor engagement with content for those campaigns. I've also implemented PathFactory for sales so that the sales team has dedicated tracks for their customer engagement. This ability to easily create tracks for managing content and drive my website content library by exploring pages was why I implemented PathFactory a 2nd time at my current startup.
  • Content track management with detailed insights into content consumption
  • Easy to create / use explore pages for creating a website content library
  • Detailed analytics and insights with a variety of views to content, visitors, tracks, etc.
  • Strong customer success team during implementation and ongoing maintenance
  • I would like open access to documentation so that my contractors can see the Nook as well
  • Ability to edit/change the columns in reports to customize it to my needs
I've used PathFactory extensively for managing content and creating the web-based content library and embedded tracks for webpages - definite strengths there. I have not implemented some of the newer website features, so I can't comment there.
We've definitely leveraged the campaign tracks extensively to gain better insights into the performance of the campaigns and understand the content that is resonating with the users.
Score 5 out of 10
Vetted Review
Verified User
Review Source
We're using PathFactory to better host & promote content on our website.
  • Host content
  • Content management
  • Increase user engagement
  • Reporting
  • Automation of track management
Good for getting a content delivery site set up and running quickly. Not great for small teams that do not have time/resources to manage all of the tracks and content there.
We have benefited from this; pairing content with other related content has led to increased content consumption.
Score 7 out of 10
Vetted Review
Verified User
Review Source
The marketing department uses PathFactory to drive asset-based engagement in targeted tracks to our prospects. It allows us to report on engagement from a topic perspective which is extremely helpful in deciding what new and existing content to offer to our prospects and customers.
  • Content Track Creation
  • Asset Engagement Improvement
  • PathFactory Reporting
  • Customization of detailed fields
The ideal scenario for PathFactory is grouping together a string of content, to provide a seamless journey for the prospect from start to end in a marketing-designed content experience.
GitLab has benefited from its use of PathFactory and PathFactory's effective campaigns, by identifying what content and specific content tracks work best for specific audiences across various segments of the business.
Score 9 out of 10
Vetted Review
Verified User
Review Source
We use PathFactory throughout the entire organization as a way to disseminate content about our products and track user engagement. It allows for users to binge content in a seamless way about specific topics that will be interesting to them in one spot. We are also able to analyze what content is most relevant to users.
  • Utm tracking
  • binge content abilities with tracks
  • nurture leads into contacts in a seamless way
  • matching branding of the organization
  • when a piece has an expiration date you can put a reminder but there is notification and you as the user have to remember to pull it off instead of pathfactory deactivating it
  • organizing the content can be tedious
I would say it's best suited when you have many pieces of content that you want to expose to your audience. It is extremely helpful to understand an estimate of how long a user might take to read a piece and then be able to adjust the timing of when a form should pop up. It is also nice to have suggested tracks based on users' past readings.
We are able to use track links in our emails and nurtures that link to multiple pieces of content vs one piece and it allows for customers to become more informed and engaged with our content. It also helps with the nurturing process because the more engaged they become the warmer the lead continues to grow.
Anish Patel | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
PathFactory is used to host multiple types of asset types which provides an important insight and overview of not only our current product suite, but also relevant hot topics covering anything from green crime to USA presidential elections. PathFactory allows Refinitiv to bring large amounts of important content in one track into a structured and informative format. The data we collate from PathFactory on visitors of our tracks provides us with a deeper understanding [of] their behavior which was not clear previously, so this has enhanced our ability to make better strategic decisions in how we nurture interested recipients of our tracks.
  • Content hosting.
  • Reporting.
  • API Feeds via its webhooks.
  • Support.
  • Can do attitude.
  • More details around form capture.
  • I would like to see categories to be free text and not be limited to choosing from the list used for Tags.
Given that Refinitiv is a relatively new brand in the financial world, we were spawn from Thomson Reuters, so our experience, top class product suite, and trusted clients came out of this together. Getting the message out there to prospects was important and PathFactory played an important role in hosting a lot of the content out there in the public domain via multiple channels. Another area PathFactory plays an important role is within our Demand Generation program in nurturing our prospects through a structured communication stream of relevant content.
Refinitiv has definitely benefited using the tracks because it allows users to see what content pieces are proved successful and which have not. The flexibility of the tracks allows a user to amend a live track without causing any complications or contact experience. PathFactory is also increasingly been seen as a support mechanism for our campaign.
  • Online training
I would support Pathfactory to a high level given the current relationship has been effective built around the "can do"attitude and thriving to understand more about each others business and wanting to expand our capabilities.
Overall, I think the tool is fairly easy to use to get a basic content uploaded to create a track and even the more complicated features become easier once you become familiarised with the process
Pathfactory is growing in popularity amongst individuals from different parts of the organisation and it would be difficult to forecast how scalable this can become
Score 10 out of 10
Vetted Review
Verified User
Review Source
We use PathFactory for our marketing team. The PathFactory content platform allows us to quickly create customized content hubs, combining different forms of media including Marketo landing pages, Wordpress site pages, slide decks, videos, surveys, etc into one content experience.

We create these content hubs for a range of use cases including webinars, nurturing, account-specific and industry specific, as well as internal company communications.
  • String together multiple content assets to deliver a cohesive content experience from different media types.
  • Their UI is very easy to use, particularly for non-web developers.
  • Their analytics allow you see engagement in a much more granular way than with Google Analytics.
  • Their support team is very helpful, and responsive.
  • They are very responsive to product feedback.
  • I'll say there isn't much I don't like about PathFactory.
PathFactory is great if you value being able to deliver a positive customer experience.

It works particularly well in a Salesforce/Marketo environment as they have great integrations with those two platforms, allowing marketing to actions on behavior, and allowing reps to see engagement within Salesforce.

The fuel for PathFactory is great content. So it's less appropriate when you don't have a lot of different content pieces.
PathFactory does help us get more engagement from each visitor, and it provides a great customer experience, which is really valuable in B2B.
Lenore Brown | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
PathFactory is being used primarily by our Demand Generation and Marketing Operations teams in the Marketing department. As part of Creative Services, I am in it as well uploading and managing content where needed. It addresses the problem of not having insight into content performance as well as providing another way for consumers to binge multiple pieces of content in a pattern that we develop.
  • Tagging capabilities for content are robust.
  • Customizable forms to allow for a unique experience.
  • Insights and metrics to see where programs can be improved.
  • When content is updated, its thumbnail isn't automatically updated with it so you need to manually upload a new thumbnail.
  • A brand inconsistency tool would be helpful, to note which areas of the tool you haven't yet customized to your own brand.
PathFactory is well suited for short-form, snackable content, but not for longer, flagship pieces. If you lead a PathFactory track with a flagship piece, often consumers won't even get to the next piece of content, and certainly not any below it.
PathFactory has certainly helped us confirm which marketing assets are worth spending time on and which ones aren't as engaging for our audience. It also helps us see how quickly they are or aren't going through the content.
Score 10 out of 10
Vetted Review
Verified User
Review Source
We use PathFactory as a micro-personalized content platform to inform, educate, and find solutions for our customers across their journeys. Major use cases include email nurturing, account-based marketing, and post-event/webinar round-up. It is a very powerful tool for both inbound and outbound marketing, to qualify leads, enable sales, and understand our customer needs in more detail. We later re-use those learnings to create powerful new marketing tactics. My personal favorite [thing] about PathFactory is how the content is presented and labelled, the ability to allow contacts to binge over and over via recommend tracks while constantly engaging them.

If you are looking to improve your content marketing, user experience, and lead generation, PathFactory can elevate your strategy to the next level.
  • Micro-personalized content recommendations.
  • Perfect for enabling and enhancing sales pipeline.
  • Pretty easy to use and roll out.
  • Great support from the PathFactory - they are very helpful, quick to respond, and always up for training sessions and creating custom requests.
  • Great for Inbound and Outbound Marketing.
  • I would like to see more customizable features become available on the target tracks and explore pages without having to involve the PathFactory team or knowing how to code (e.g. adding CTA's in different places, dropping in headers and footers, etc.).
Like I said before, PathFactory is particularly useful for enhancing the sales pipeline, content marketing strategy, and enriching the user experience across the cycle. We use PathFactory mainly for account-based marketing, email nurturing, and post event round-ups. We recently started using it for training and retention campaigns as it can be a useful tool for presentations and one stop shop for showcasing apps on different propositions.
Our organization has definitely benefited from PathFactory as a tool - we have integrated the data with our email distribution platform to create even more personalized journeys to lead nurture our contacts. For example, people who have filled in a gated form, or whose score is above a certain engagement, or visited specific tracks.

Likewise, we use it for re-targeting purposes. One example - if someone has visited an asset in PathFactory but didn't finish reading it, we will send them that asset later in a re-targeting campaign for re-engagement.
Valerie Carboni Castillo | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
PathFactory is used and managed by our marketing department, but it is also a great resource for our sales department as well. From the marketing side, we use it to host our content, which is then organized in the content hub of our website. It's been a great resource for post-webinar campaigns, where we can send the recording, presentation slides, and other reading materials all in one package. Our sales team uses the Explore pages and the PathFactory for Sales Gmail plug-in to provide customer-facing materials and help educate our buyers during the sales process.
  • Easy to use.
  • Great service & support.
  • New, innovative features are regularly added to the platform.
  • Analytics & reporting.
  • Price.
  • Customization.
I think Pathfactory is perfect for a team that is reliant on content marketing, specifically in the B2B space. But unless you are regularly producing content and need it for lead generation, it is quite expensive. Therefore, I'd say it wouldn't be worth it unless you are feeding good content into the platform on a regular basis.
When we first started using PathFactory, we saw an immediate improvement in the number of leads. Since the COVID pandemic, our business has suffered and we have not received the amount of leads we had been accustomed to in 2019 and earlier. Therefore, it has been difficult to say if PF is helping our business, but we have been able to stay afloat.
Jordan Decker (he/him) | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
PathFactory is primarily used by Marketing. It's been a huge help in our efforts to try to get leads to engage with more of our content early on in their discovery period. With PathFactory, we can encourage leads to binge in more content and get their familiarity with industry problems and how we solve them before sales reaches out.
  • Great for email marketing, surfacing further reading for prospects.
  • Allow us to be strategic about what content to gate without have to dedicate engineering or ops resources.
  • Some of the custom look and feel we want to do requires some engineering involvement on some of the pages.
It's fantastic for driving better engagement with content - helps with lead conversion getting them more engaged in advance. Also launching microsites and content experience with very little help needed from an engineer or ops person on your team. You can launch and go so much faster with PathFactory.
It's definitely helped us by making our campaigns more engagement-driven, and gets us better results than we would have when content isn't surfaced in a uniform way.
Score 8 out of 10
Vetted Review
Verified User
Review Source
PathFactory is being used to host our marketing and customer-facing collateral, all in one place making it easy for content consumption by our customers and other stakeholders. We have been using PathFactory content track links in marketing promotions and campaigns.
  • Acts as a central location for customer facing collateral.
  • Easy of use and access.
  • Powered by analytics.
  • More integration with MarTech stack tools.
  • Could improvise on the kind of metrics available for marketers for decision making.
Best to use in integrated marketing communications campaigns where the aim is to provide customers with a one-stop-shop solution for all collateral for a product or solution.
We have seen some early results in increasing the content consumption from our target audience. More and more team members are leveraging PathFactory in their marketing outreach programs. It would take some more time to attributed MQLS and wins to PathFactory activity.
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