PathFactory

We use PathFactory in multiple ways. As a nurture channel for global campaigns, custom/dedicated microsite for the most prized accounts and in the past year as personalization at scale engine for our top accounts.

Each dedicated microsite for our prized accounts is built based on the key priorities of that account indicating customer centricity at the core.

Critical business issue the platform solves is the speed at which a dedicated microsite can be launched based on templates and still be made customizable. Another area is you can do all of this with no coding experience. As long as you have the logic and relevant content - PathFactory can do what you want.

• We won the [...] of the year award based on a personalization at scale concept and PathFactory was the crux of it
• I won the [...] of the Year award in 2025 and PathFactory was the core element
• Showcases customer centricity in everything that we do

Demandbase One, Adobe Marketo Engage, Salesloft

Host all content. Place like-themed content in playlists that encourage visitors to binge additional content after reading the initial target content. Tracks content visitors and provides valuable intent data to aid in pipeline development and sales efforts.

• Insight into what content performs best.
• Analysis of paid content vs no-cost content effectiveness.
• Associate content consumption with opportunity conversions.

Adobe Marketo Engage

We use PathFactory for most of our core content experiences. We use it to create tracks of multiple pieces of content for newsletters, email campaigns, etc. We also use it to build landing pages/microsites for ABM campaigns. The main use case is providing prospects/customers with multiple pieces of content in one place, rather than a single asset. Each track encourages people to "binge" on multiple pieces.

• Increase in multiple-asset views
• Time-savings for our content team and MOps (since the content team can self-serve)

Uberflip and Unbounce

We use PathFactory to create bingeable digital experiences for our customers and viewers. By using PathFactory, we have access to analytics on viewership and customer engagement, and it also makes the editing process more straightforward and easier. We also create gated microsites for our top customers through which we communicate with them and share tailored content. This is part of the company's ABM approach.

• More content visits on our webpages thanks to PathFactory
• Direct business thanks to the microsite
• Satisfied sales team with the microsites that they are happy to promote

We use PathFactory in our ABM strategy as well as our email nurturing and blog. It is a great tool to encourage prospects to engage with multiple thought leadership assets at once and to guide them to the next asset that they might find interesting. We also are able to use their Templated Experiences to create microsites with related content for specific outreach.

• PathFactory has become critical for our ABM campaign execution - which has a big impact on driving pipeline.
• Lead nurturing activities are enhanced by PathFactory which also leads to faster movement through the lead funnel and higher contribution to pipeline.
• PathFactory has also been helpful in brand awareness campaigns.

Uberflip

Piper the AI SDR by Qualified