TrustRadius
PathFactory (formerly LookBookHQ) is a content marketing platform emphasizing engagement, that allows the user to turn content into an interactive experience.https://media.trustradius.com/product-logos/xe/Yi/TEA2XV2VQKPM.PNGEngaging new audiences with PathFactoryNokia needed a new approach for a new campaign to reach a new target market and personas who were not familiar with Nokia, its solutions, or its relevance to them. This target market and the personas are very different from the traditional Nokia audience, and our campaign needed to adopt new approaches, tactics, and methods to reach this new audience. As part of the campaign, we are using PathFactory as the content hub, using social outreach, email nurture, targeted events, and other tactics to reach this new audience and invite them to consume and binge on relevant content that is of interest to them. Currently, PathFactory is being used as a pilot for a single campaign in one business group in Nokia.,PathFactory allows us to present specific content to our target audience in curated content tracks. These content tracks give the audience the opportunity to consume and binge on content that is relevant to them at their own pace. Content tracks allow us to create content based on topic, personas, stage in a buyer's journey, etc. We can also create tracks based on campaign tactics (e.g. event content track to support a webinar). PathFactory provides very detailed analytics about who visited the content tracks (both known and unknown visitors), the accounts that visited (based on IP address), what content they consumed (how many pieces of content) and how long they engaged with the content (time per asset, average time, total time, etc). By monitoring PathFactory analytics and cross-referencing with other analytics/reports (e.g from Marketo, Salesforce), we are able to track individual visitors, build up a picture of their content consumption and therefore their interests, their engaged intent, and hand over more meaningful prospects to sales. PathFactory also allows us to understand what type of content visitors prefer to consume, what type of content works best for different personas and stages of the buyer's journey, and how effective the content is in terms of ROI. When content is added to PathFactory, we can specify content source, type, topic, funnel stage, cost, etc. This helps us set up relevant content tracks, understand the way that content performs and determine the best types of content to develop for different stages of the campaign. PathFactory can be integrated with martech platforms such as Marketo, which helps to ensure acceptance by the wider marketing team but does require some effort to ensure proper integration and reporting.,Path Analytics provides a highly visual and easy to understand aggregated view of visitors, accounts and content views. Much more detailed but less visual views are provided per content track and across content tracks, requiring significant manual analysis to obtain useful results. It would be good to have some of the snapshot visuals provided by Path Analytics for individual tracks and across multiple tracks. Visitor account identification is based on the IP address of the visitor. This provides a good indication of account engagement at a high level but sometimes is subject to error and could be more accurate. Although this is not due to PathFactory alone as it requires careful setup and consistency across the different platforms, visitor attribution based on UTM source reporting is not as accurate as it could be and does not always align well between PathFactory and other martech platforms.,8,PathFactory has helped us reach a new target audience with analytics that demonstrates meaningful target account/audience engagement. It has helped us to better understand content consumption preferences of our target audience so that we can adjust our content development plans accordingly and within budget. It has helped us to agree on qualification criteria with sales and so deliver better-qualified prospects/leads. The engagement data on the topics consumed and time spent by prospects/leads on our content gives inside sales/sales a much better indication of how to open discussions.,Setting up PathFactory is relatively easy but does require a methodical approach to content tagging, engagement scores, setting up content tracks, setting up track IDs, etc. to ensure consistency across content and across the campaign. This is best done by defining objectives and guidelines from the outset. Launching PathFactory so that it is fully integrated with marketing and sales automation tools used by the organization requires buy-in from and significant effort by the martech team and should not be undertaken lightly! However, the results obtained have been well worth the effort expended.,We have been using PathFactroy actively for 6 months, and sales cycles are typically longer than this. Although it is a bit too soon to tell whether it is impacting target buyers (decision makers), we know that we have been successful in reaching our target technical audience (influencers) from the analytics we have seen for our technical content. Our technical content is very specific and aimed at a specific audience, yet we have achieved higher than expected average/total engagement times for both content and accounts. We have also seen an increasing number of repeat visitors and new visitors from target accounts.,More Qualified Leads. Better Sales Conversations.PathFactory is currently only being used by the Marketing department at my company, predominantly managed and used by the Demand Gen team. The primary business problem PathFactory addresses is prospect/customer engagement. Previously the majority of our leads would engage with a single piece of content before communicating with sales or never re-engaging. With PathFactory we are able to encourage content binging, increasing lead engagement, and better educating them on our company. This leads to more qualified leads, better sales conversations, and ultimately more business. All of the data collected further inform what types of content, as well as asset themes, resonate best with customers.,Since PathFactory is able to track known lead engagement, we never have to present a known prospect/customer with a form. We are simply able to present them with content and track their engagement. Furthermore, we can also present an unknown lead with content, wait a specific amount of time and then present them with a form before they can proceed. This encourages leads to want to give us their info, instead of feeling forced too, leading to a higher form fill rate. PathFactory also has a fantastic customer success team that was instrumental in our on-boarding/implementation process, as well as actively help us take advantage of all the PathFactory platform has to offer.,Honestly, we have only been a customer for 6 months thus far, so I do not have a ton of Cons/Opinions yet. So far there haven't really been any issues...,10,In 6 months PathFactory has already helped nurture and educate leads more efficiently and effectively; leading to more qualified leads and better sales conversations. We will continue to monitor how it ultimately impacts our closed won business.,PathFactory has already been able to help increase our campaign effectiveness. Simply being able to send an ungated nurture stream of content to prospects increase lead engagement. PathFactory has also already started to indicate what content resonates better with leads; which will help inform our content strategy going forward.,It was a little more work than expected. I think between working for a cybersecurity company that has a pretty intense security operations review/requirements, combined with an understaffed marketing op and Eemand Gen team, it took a little longer than expected to set up. I know it is possible to implement PathFactory in two days for example, but it took me closer to two months. It is definitely worth the effort.,As I previously mentioned, since potential buyers are presented with a stream of content in front of them that they are able to engage with; it leads to more qualified leads and better sales conversations.,Uberflip,7Great tool to increase leads and binge content!At Alert Logic, we use PathFactory as a content binging tool. This allows us to show various assets to each visitor with one click compared to showing one asset per landing page. By giving the visitors the ability to see several assets, we are able to increase the visibility of our offerings and increase our engagement score when a visitor jumps from one offering to the next.,The ability to track the engagement for each piece of content/asset. Excellent customer success team that was able to work with us to get us up and running in no time. PathFactory is able to integrate with other platforms such as Marketo, Google Analytics and Adobe Analytics.,From a UX Developer, the ability to better customize the content tracks for visitors, especially the generic form.,9,We have seen an increase in leads since we implemented PathFactory 10 months ago.,We are using PathFactory so far to the fullest extent. The content tracks help our visitors to see and stay engaged with various assets. So far, PathFactory has worked out for us and is a great tool to add to any company's Marketing Team.,Getting setup was more work than we expected, but that's probably because we had more tools integrate with it. The biggest time was spent implementing the majority of our content offerings and making sure from a UX standpoint that it didn't' disrupt the user's flow. Other than that, from a UX Developer, it was was actually pretty fun to tinker with another tool.,With PathFactory, it lets buyers consume as much content as they need to in order to make a decision. You don't have to rely heavily on your nurture programs because you can setup the right content/asset as soon as the content track launched. This gives the buyer the decision to read as much content as they want.,New Personalized Web-pages in Seconds with PathFactoryCurrently, PathFactory is only being used by our Marketing Department. However, there's heavy interest in integrating with SalesForce to give the Sales Team access to contact and account-level engagement data. In addition, Customer Implementation and training teams are showing interest in using PathFactory, as well as HR.,Tracking engagement with each piece of content on an account and/or contact level. Integration with other systems. Excellent sales and client relations.,Sometimes it takes a little longer to get a tech issue involved once a ticket has been issued. We were first assigned a technical representative who was not "up to snuff," but was promptly removed from our implementation team once we raised concerns. I wish we didn't have to make our videos "public" in order to appear in PathFactory iframing.,9,Although we have a binge rate of 25% now, we don't know how much of an improvement that is from before because we never were able to get that data. So, in the sense of getting that data, it's great. We "think" we're pushing leads through the funnel quicker, but we can't really prove it yet.,We now have the ability, with PathFactory, to easily create experiences with very targeted messaging and materials, and customize it from each of our sales reps. Although we have just recently started with this approach, I think we'll be able to generate better marketing results through more personalized, targeted campaigns because of PathFactory.,The implementation process was a little slow-moving at first until we got PathFactory's head tech guru to help us with the webhook Marketo integration and scoring. Once they took a deep dive into our Marketo instance, they quickly started coming up with solutions and tested them and got everything to work. It resulted in a "work-around" that changed our existing scoring model, but in the end, it's what needed to be done. The actual building of content tracks, forms, and explore pages (post-implementation) was very simple and intuitive. We had our first tracks built and live in just a couple of hours.,PathFactory definitely makes it easier for potential buyers to self-educate. Before, each of our marketing pieces was siloed, so you'd have to get out a PDF and into a video, then out of a video, and into a PDF...all scattered throughout a webpage. Then, when we needed to show certain prospects only certain content, we'd have to build a new WordPress page. With PathFactory, you can literally create a new Explore Page with the exact message, content, and forms you want in a matter of seconds, and it doesn't have to be a part of any site map or webpage hierarchy.,Uberflip, Marketo Real-Time Personalization and Marketo ABMFeedback on PathFactory from a user based in JapanMost of the member in my department are using PathFactory. It is used for providing Slide Deck & the content (URL, Brochure) to the attendees and those who cannot attend the seminar/event. It is also used for the promotional summary site of the webinar registration. Problem: - Little guidance to use this tool. - Little information on how to collect customer contact information effectively.,It's easy to publish. Reason: I can easily share what I want to share with the attendees of events.,How to collect contact information correctly. I would like to collect only to unknown users which I think PathFactory can configure it. But I don't know if it works right.,10,Reporting is not comprehensive.,I think I can get good results in using PathFactory when I used it for our big event in June. Which makes over 3000 visits, which is 10 times more than we can reach with a F2F event.,it's easy to set up but I am not sure how to check that it works for what I intended it to.,I can understand that easiness to providing contents makes us easier to educate those self-educate buyers. But I couldn't have felt we make our prospects to feel purchase our products at this point of time -- I just started to use PathFactory from April. So better use case should be helpful for me.,The Netflix of Content DisseminationPathFactory is owned by our marketing team and leveraged by both Marketing and Sales to share high-quality content with our future customers. We are able to build "nurture tracks" using the platform to which we can promote our marketing content, at scale.,Allow site visitors to "binge" on content on their timeframe. Provide insight to us on which content is performing and what content is being consumed at the individual and account level. Promote content related to our industry but not hosted on our website without forcing people to navigate away from our website.,Better reporting in CRM, specifically on account content consumption in a way that we can determine which accounts are super active with our content. Unknown visitor content. There is some light domain matching tech under the hood but little unclear on match quality.,7,It has simplified a problem area around how to organize and structure our content journey. Binging on content has helped us ID leads that are more likely to convert and require a sales touch sooner.,Not an applicable question given my role.,Again, not applicable to my role.,We are able to leverage our content in ways that make its dissemination to our target audience, more immediate. When people are in a research or buying cycle, the last thing you want to do is to slow down their ability to learn about your company, solution and use cases. Binging on content and the general ease to set up content tracks has enabled us to drive more qualified leads, sooner.,Great way to get self-help content to software evaluators all in one place.It is being used to provide additional self-help/how-to resources all in one place to software evaluators.,It gathers resources from multiple locations and makes them accessible all from one place - making the user experience much better. It provides insights into which evaluators are accessing which resources and for how long.,A while back, all of our PDFs were converted into images due to a change in Google Chrome. That was very unpleasant since none of the links in our PDFs were clickable. After a few weeks, it was fixed, and I hope that doesn't come back again if Google changes something else. I would like the analytics to be improved a bit more with regard to viewing data. For instance, when you're viewing accounts, you can't see the email addresses associated with each account. You can't change the width of columns that I can find so just a few enhancement there would be nice. I know I can download the CSV and make changes, but it would be nice to do on the console.,10,Too early to tell - we'll have a look at the end of this quarter.,Still awaiting results, but we definitely have evaluators looking at the self-help resources that we've compiled in the Lookbooks.,I didn't set up the account so can't answer this.,Still awaiting results here at the end of the quarter.,PathFactory - An honest reviewWe are using PathFactory to help drive content to users. Pathfactory is now serving as our master content management system and is delivering content across all channels of marketing. PathFactory is helping to increase binge rate and allow users to go on a self-guided journey across our content library.,End-user experience from the consumer's point of view. Analytics are straight forward. Customer service.,Marketo integration - had to work with the team to develop some custom snippets to get data to feedback into the system properly.,9,We are in the early stages of deploying PathFactory but we've already seen a quality increase in our leads.,We are using the full suite of PathFactory technology. Their recommended track helps to drive prospects to our content and keeps them engaged without the redundant form fills. We are also using PathFactory on new content to help bring in viewership into our CMS and MAP. Overall, PathFactory is a great tool to add to your marketing activities.,PathFactory implementation was pretty straight forward. The biggest time sink was setting up tracking to ensure that it properly filtered back into our systems. No one wants to have silos of data. Overall, quick and simple. Keep in mind that you do need to know some CSS to make your PathFactory unique.,PathFactory let us buy consumer content at our own pace. With PathFactory we don't have to rely on nurturing emails and setting the right cadence. With PathFactory we can serve up all the applicable content at once and the buyer can decide when and how far to read into the content.Exciting digital tool to create and deliver winning content strategies, topped off with a dream team to work withWe are currently using PathFactory in our Enterprise business group to further support our audience-centric strategy and vision. PathFactory has been truly valuable at helping us: Build greater brand awareness in new market segments by accelerating the self-education phase of prospective customers via binge-able content on guided tracks, so visitors stay on and engage longer with our content.Better qualify new prospects based on detailed content and topic engagement data.To enable our Sales Teams to prioritize follow-ups based on account insights, and engage buyers with the most relevant topics to them.,Accelerate self-education phase of buyers journey through binge-able content on guided content tracks. Easily shareable, unlimited tracks for diverse use: unique content URLs allow trackable use in email nurtures, paid/organic media, events, sales outreach, etc. Content/Visitor/Account -level insights. Visibility into actual engagement data. No blind downloads anymore. Volume and length of engagement per asset/contact/account.,Greater guidance on internal governance for large enterprise use. They are excellent partners in figuring everything out. Requires meticulous management (tagging, naming conventions, etc). Not a con, but this is why internal governance over tool management and processes is important. Even greater reporting options. They are happy, willing, and eager to work with you to satisfy all your custom reporting needs. Mobile view is less appealing than desktop, especially for heavier content types.,9,We've been able to identify interested prospects based on their engagement without them having to fill out a form. It helped us expand our target account lists by identifying unknown visitor account data. It can help move opportunities through the funnel faster by promoting binge-able content on personalized ABM tracks in front of our customers' larger buying teams. Helps create greater sales-marketing alignment. Sales really appreciates the detailed audience insights.,We've been using PathFactory for over a year now, during which it has helped us launch successful campaigns in brand new market segments. So far it's helped strengthen sales-marketing alignment, better qualify leads based on detailed content engagement data, expand our target account lists by identifying unknown visitor account information, generate much higher average view times on our content, and boost brand awareness in general.,Absolutely worth the effort, but a bit more work than first expected. You also have to be very meticulous about content and track management (tagging, track set up, etc.) to make sure system integration with e.g. your marketing automation platform will work seamlessly. For fast scalability, internal governance of the management of the tool should be figured out early on.,In 2019 most visitors will not engage with sales until they have well-educated themselves about potential solutions to their challenges. People want binge-able, snackable,on-demand, and personalized experiences in their professional lives just as much as in their personal ones. PathFactory helps you keep your prospects on your content until they are ready to take action without being intrusive or forcing them to fill out many forms (if any at all).,UberflipKnowing your customer was never easier than now!We are quite new users of PathFactory, as it has been implemented quite recently. In my company, PathFactory is being used mainly by the Marketing Department/ Digital Marketing strategists more exactly, but not only them. Even if we are in the beginning, it is a quite useful tool that helps us driving demand to our assets and increase traffic, but it also helps us figure out exactly who are our customers, what are their interests, behavior and it is also able to suggest them the most appropriate content based on their recent interests/behavior.,Analytics per Asset Hubs, as it is usually quite difficult to have quickly such a detailed report and adapt it per need. Machine learning abilities. Easy navigation, as there is no need for huge training in order to understand how it works.,Sometimes it is not as quick as we would like, but it is normal as there is a lot of content and images involved. It is disappointing when you can not identify all of the visitors, but that is not a PathFactory issue, it is just the willing of any company :).,8,It helps us to know who our audience is. It personalizes the content and delivers it to the customer. It helps us understand which programs are efficient and which are not, or what adjustments have to be done.,PathFactory is a great tool that helps us understand which programs are efficient and which are not, or what adjustments have to be done, who are our customers, what are their interests and what are their behavior an a particular period of time (it is very quick and flexible when setting time periods in the analytics tab).,From my level, the work volume invested is not so visible, but the results are very close to expectations. I would recommend it to any Marketing department.,We are in the beginning, as PF was implemented quite recently, we just now start seeing relevant analytics, and are able to start making decisions based on those analytics. Any system/tool implemented needs some time until being 100% running and delivering analysis that helps taking reliable decisions. But a simple example was a won opportunity after analyzing the customer behavior in PF and sending the contact to the SRs.,,30Great MarTech toolWe use it on nurturing email campaigns which help us to have a better track on marketing efforts & measures, allowing us to create engaging experiences with users on a digital journey. We can collect great data about their interests and behaviours so we can adapt their experience in future campaigns and also generate qualified leads for the company.,Provide key data from users Allows to include different assets to make it more appealing Connects with other CRM and marketing clouds,Would like it to work better with IFrame Would like to be able to rank in searching tools (SEO and metadata) Make it easier to customize the interface to display with users,10,PathFactory has facilitated the generation of qualified leads and given a better understanding of users.,Definitely, the nurturing email campaigns that we are building using PathFactory have proven to be really successful generating MQLs that, in some cases, we have been able to convert into SQLs that lead to business opportunities and pipeline. It is also a great way to gain insights and a better understanding of customers.,It was super easy and quick, definitely worth the effort. The interface to add content, classify it and create targeted experiences is really user friendly and easy to understand. Same with the analytics module and integrating submission forms.,In our case, we are using relevant content so clients can engage and find value in what we are sharing. They navigate as they prefer and go deep or remain more "superficial" on the different assets, which also allows us to customize their journey depending on their behaviour and time spent on different content.Great Product for Customized Content StreamsPathFactory is used by my department to build multiple streams of content for our current and potential customers to consume. What I love most about PathFactory is that it is really easy to build a steady flow of reports, videos, surveys, and even content pages into a flow so that the user doesn't have to guess where they need to go next.,Great way to build a stream of content for customers and prospects to consume. An excellent way to gate materials to generate leads. Very easy to use and build customized libraries for a variety of purposes.,Make it easier to embed content from cloud platforms such as AWS and Azure. Find ways to identify if specific content was uploaded already to the library to avoid duplication. Can't think of anything else. It's a really great product.,8,Enables me to identify which consumers are the most interested in our products and services. CTA and gated forms make it easy for users to sign up and learn more. It's improved efficiency to build streams of content for our audience.,Absolutely, we're able to build customized streams of content for all our verticals.,When it comes to building my content packages, it takes very little effort or time at all. Really love the ease of use.,We are able to build customized streams of content for a number of industries. We can tailor our use cases, product sheets, and videos for any business we cater to.,Great Content ToolThe marketing team is using it to create content experiences on the website, social media, paid search, and email campaigns. It's helping us educate our prospects by providing them with relevant/related content, and is improving the engagement metrics on our site. It's also helping us generate more leads by gating content that's typically ungated, allows us to test out different form strategies, and gives us insights into the topics, themes, and content types that perform the best and are most engaging to viewers.,Customer Success/Support: their team is always available to help answer any questions or solve any issues with fast response times. Inspiration: they have a great library of resources to look at for inspiration to help us with ideas for new campaigns or things to test out.,Allowing you to customize or compare date ranges for analytics. Better/easier search engine optimization capabilities.,9,Understanding content performance. Improving engagement. Generating leads.,Yes. it has helped us measure the effectiveness and performance of the content we create. It also has helped us generate leads and see who's viewing our content and for how long, what content types/topics perform best and worst, and other great insights that we can't get from our website or other content programs.,It was a lot more work than we expected, but it was worth it.,PathFactory allows us to provide curated content experiences to prospects to educate them about our services/products.,SnapAppPathFactory reviewWe use it inside our Marketing department so that we can help people who are looking for our content to be able to find relevant content that is along the same lines as our content.,The way content moves to other content helps users find relevant information on our brand. This makes PathFactory stand out in their sector. PathFactory's way of uploading content is simple and makes sense. The content tracks are easy ways to help users go through the content in Pathfactory.,PathFactory isn't hard to use.,10,We haven't seen much so far, but it looks good.,Our organization is benefiting from this. We just started with PathFactory but we are using them in our campaigns to help effectively put users in a content journey. Putting them in this journey helps them get a feel and understanding of our product and lets them make the choice if they should or shouldn't learn more about our product.,More work, but our company has a lot of content. For companies with less content, the implementation process is a bit easier. It also depends on what tracks you are using for different channels. You have to set up what content you want on those tracks to make it easy on the channel.,This hasn't really been a thing for us yet. We don't know how it is working in full force in how to make purchase decisions faster. In time, it should be able to help potential buyers to go through a content journey on educating themselves to figure out what pain points we can help with.,Strong Analytics and on a great path if they can nail the sales enablement piece when it comes to helping them share contentStores all of our marketing content in a central place and in an organized manner.,Receptive and quick to act on the feedback of their users. Reverse IP address tracking is a unique competitive advantage.,Could be better integrated with Salesforce in terms of data/field level syncing. Struggles with managing long sessions where a user leaves a window open sometimes leading to bad data.,9,TBC,TBC: still implementing.,As expected, a few hiccups along the way but the team generally were able to help out quickly and effectively.,TBC: still implementing.,Promising productIt is being used in our Marketing department to increase engagement on our website.,It does a great job of keeping website users engaged by providing topical content. It is easy to add content to your tracks in their platform. The Support team is responsive.,Their analytics could be more robust.,7,Unsure so far, haven't used the tool for a long enough time.,Our website users are being more engaged on the site. Increasing our time on site, decreasing our bounce rate.,I wasn't here when it launched.,Unsure.Detailed Behavior ReportsWe use it to export reports and get a more detailed breakdown of if the content is being viewed.,Providing analytics Easy to view dashboard Ease of exporting reports,Ability to access reports on one page,8,Has allowed us to offer a higher revenue program because of the detailed behavior report.,Yes, we have (see the previous comment).,I am not sure how it was to get initially started but getting added to it and being trained was fairly easy.,N/A,Oracle Eloqua and SnapAppPathFactory is the Product I Didn't Know ExistedPathFactory is used in a variety of areas within the organization. It is used by our marketing teams, post-sales teams, and pre-sales to more easily assemble content on websites to provide one quick easy link for customers to review.,It makes it very easy to assemble content from multiple locations so that you aren't having to give a whole list of links to people. It creates an easy guided user experience for customers to view content. It gives you analytics so that you know whether the content that you provide is actually effective.,Because PathFactory depends on iFrames, there is a trend with technology to block these and it can be very limiting. While this is something that there is a snippet that they provide to put on websites, it can be very difficult to get website owners to add that. It should be easier. The management UI, while usable, can be intimidating. It would be really cool if they made it easy to tie things with SalesForce opportunities so that you can see what info helped drive a sale. Mobile friendliness.,9,Provides a better way for me to know whether people are reading the content I assembled Creates a better customer experience Provides a faster way to assemble personalized content for a customer.,Yes, the organization has benefited from generating better marketing results through effective campaigns. It has helped in areas where the organization has struggled because content that is vital for customers to find are located in a variety of areas and can be difficult to find. PathFactory has made it easier by creating a personalized experience for customers to reach all the appropriate content without having to recreate content.,I cannot speak to this as I was not the implementer, only the end user after it had been implemented. However, I can say that it was fairly intuitive to get to know and being creating content to quickly assemble for customers. I have recommended it to others within the organization.,PathFactory is our binge consumption go toOur Marketing department uses PathFactory as a means for binge content consumption across a variety of vehicles—email, web, social, and paid. It allows us to serve up the right content to engaged individuals at the right time.,PathFactory allows for moving beyond having a user consume one piece of content to offering an experience around multiple, relevant pieces of content. The analytics engine in the back end moves us closer to People Based Marketing via consumption metrics to note who is surging in engagement and tailor their further experiences accordingly.,Some deeper ABM based integrations will allow for dynamic experiences which will move this to a dynamic real estate plate versus static experiences.,8,PathFactory has allowed us to move beyond hoping a target has consumed an asset given to them, to having that target further their awareness and engagement interacting with multiple assets in one go.,PathFactory is a key deliverable considered in all our email campaign considerations.,Very quick to set up, with no integration issues.,PathFactory allows for our potential buyers to binge consume relevant assets that resonate, thereby accelerating their journey through their engagement lifecycle, accelerating time to close.Great for engagement and technical support.[It's] being used by the media department. It is helping us track engagement metrics that our current email service provider won't be able to provide. It is helping us make decisions along the customer journey in order to advance contacts in other marketing steps - managing our marketing content.,Great customer support - immediate attention to customer issues - questions. Very good technical knowledge across the organization Open to feedback to perform modifications - advise on customer needs. Seems like a very people oriented company that also talks very well about the social responsibility and ethics of the company. Good engagement points to track contacts' behaviour.,Analytics - their metrics are very straightforward, nice to read. However, I'd like better in-depth metrics and reports to manipulate data and graph numbers. Search functionality for content - If you are looking for any specific content and the page has already been uploaded, you'll have to come with some tweaks in order to find it. Designs for content tracks are very basic. However, I'd like to see some other options on the design, or be able to manipulate HTML coding. Pages with security settings that does not allow iframes cannot be added to a content track - you will need to come up with a workaround.,8,We are better able to track engagement. There are marketing automation initiatives fully relying on Pathfactory metrics. Contact field enrichment.,It has, from the capability of adding more insight for contact profiling.,It was worth the effort. However, current company changes (name changing, migrating knowledge base to other platforms and so) have been painful since it has represented changes to the old way of doing things.,It has been instrumental on showing different content assets in a single page.,Oracle Eloqua and AutopilotThe Content "Easy Button"We use LookBooks across the company. It is the easiest, fastest way to create a landing page that will guide a customer through a content journey or present a content library around specific use cases. The turnaround time to create web pages in large organizations is too lengthy to facilitate modern content marketing strategies and iteration, but the access to LookBook allows us to test and then make changes in minutes, or create multiple LookBook experiences to test.,Choice to present content in either a content library format (carousel/recommend) or a guided journey (target). Easy to make changes and immediately see the results. Many options to customize the view.,Everyone in marketing at IBM still calls these LookBooks and it is highly unlikely we will ever change that. The nomenclature is odd. I struggle to remember what "target" vs "recommend" vs "explore" mean when I am in the software. It would be easier to use standard terminology like "content library style" or "content journey style" or "view lookbooks." It would be better to have a video showing how to use the product instead of a written training with screen captures.,10,It is extremely easy to track the effectiveness of specific content and understand the intimate details of who is viewing what, how much, and when.,It was relatively easy to get set up from a content strategy perspective, but it would be helpful if there had been video training instead of only written instructions. It is definitely worth the effort because the result is much better and faster than navigating our website build process, and it is easy to drive to a LookBook from a nurture email or as a follow up from a webcast.,Unfortunately, I do not have this level of access to our buyers to understand their perceptions.PathFactory will change the way you look at contentPathFactory is currently being used within the marketing department as a content activation tool. We use PathFactory to drive acquisition and conversion by creating an integrated and contextual experience personalized to our buyer, and help our content team make better decisions. We intend to deploy it to sales this year as well, and enable them to view PathFactory insights and data, and send out tracks themselves.,PathFactory tracks allow prospects to binge on content, giving them a contextual and personalized user experience. PathFactory gives Sales insight into what their prospects are engaging with. With the Marketo integration, PathFactory allows us to build behavior-based nurture programs and score on engaged intent. The team at PathFactory have been great! They're always responsive and have been key to helping us build out our campaigns for 2019.,PathFactory lacks A/B testing functionality. It would be great to see campaign-level reporting, specifically having the ability to view the performance/analytics of multiple tracks at once. Today, PathFactory only allows you to see individual track performance or an overview of all tracks.,8,It's too early to tell the impact of PathFactory on our overall business objectives.,PathFactory has allowed us to understand what content is resonating and engaging buyers. Previously, we were only able to track content downloads, with no real measure of whether prospects had read our content. With PathFactory, we are now able to track prospect engagement with our content, ex. how much time they spent on a piece, how many pieces they've consumed, etc.,The team at PathFactory was key to getting everything set up properly. Specifically, I worked with them to set up our campaigns in Marketo. It was a bit more effort than I had thought would be needed to set everything up (time wise), but it was worth it in the end.,PathFactory has definitely allowed for a more contextual experience for our buyers. They are now able to binge on content, and we have the ability to view their engagement.,UberflipContent Bundles and Insights That Make a DifferencePathFactory is primarily used in Marketing for demand generation campaigns. We create curated content experiences based on industry. We use Recommend experiences with our nurture programs as well. We have used PathFactory in the past for event follow up. We created experiences to house seminar videos and event presentations. This year, we are using it to support change management with the rollout of our new customer support portal. The PathFactory experiences are used to hold documentation and how-tos for the new portal.,Provides visitor content journey information in one place Easy to create content bundles User-friendly UI,The mobile experience is lackluster. We experience a very high bounce rate. Would like to see a mobile experience option The content library does not have an indexing or foldering system. This makes it hard to manage User management does not exist. All users get the same access. This has proven to be painful, as many folks add unapproved tags or change experience colors to ones that are not on brand. If the options were hidden from the general user we could eliminate this issue,9,We can now turn over more engaged MQLs based on time spent on content. We can create and update more content experiences with no bottleneck in our web design department. We simply update a link now. We can listen to which content journey is most helpful to our leads with the Recommend feature.,Getting set up was more work than we expected. Our web properties did not allow for iFrames. We had to go back and forth with IT to get clearance to add certificates to our websites to allow iFrame so we could use PathFactory.,PathFactory has helped our leads better educate themselves and move through the funnel quicker. We can now identify those who binge our content and notify sales of fast-moving buyers. By using PathFactory to bundle our content for buyers, we have generated an increase of 92% in engagement with our content versus "one and done."PathFactory is meeting our needsOur company was struggling to drive engagement with our content. We worked really hard to drive people to our website and landing pages but struggled to get them to stay engaged and keep learning. I ran into LookBook and quickly got our team involved as I thought it something that might solve our issues. The team quickly got excited about the potential. About 6 months later we signed up and love the tool. We are seeing a HUGE increase in content consumption (binging) and its driving highly engaged leads into our funnel every day.,Easy hosting of content Drives more engagement with more content Gives great analytics on content consumption,Some features aren't very intuitive The small side panel is sometimes tough to work within,10,More engagement with our content Better understanding of what our customers are interested in,Uberflip,Marketo, Madison Logic Activate ABM, Adobe ConnectPathFactory is a must have for any business! Perfect for content insight and activationPathFactory is used by our business to help compile information for customers and to help them visually understand our products and solutions - whether it's embedded within our blog articles, linking out to look books, or directly on the website.,Their look books are simple and easy to use. The application is streamlined with a clear and effective layout. Constant support available. Use of the 'suggest recommendations' shows that PathFactory constantly wants to provide further support and offer things which are relevant to each business to help the UX, and the end goal - thecustomer.,Integrations and tracking itself can somewhat be an issue.,9,No negative impacts on the overall business objectives and goals.,We have benefited from using PathFactory as we can see the different engagement levels of not only customers but future prospects. The use of the analytics enables us to see how well different types of content tracks are performing and also allows us to plan effectively for future campaigns.,I was not here during the initial stage of implementing the process unfortunately.,PathFactory allows potential buyers to see specific content that is beneficial to them. Therefore it makes our jobs a lot easier as the content is specific, tailored and overall meets their business needs.,Oracle Eloqua
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85 Ratings
Score 8.4 out of 101
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PathFactory Reviews

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PathFactory
85 Ratings
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Score 8.4 out of 101

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Gary Holland profile photo
Score 8 out of 10
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Nokia needed a new approach for a new campaign to reach a new target market and personas who were not familiar with Nokia, its solutions, or its relevance to them. This target market and the personas are very different from the traditional Nokia audience, and our campaign needed to adopt new approaches, tactics, and methods to reach this new audience. As part of the campaign, we are using PathFactory as the content hub, using social outreach, email nurture, targeted events, and other tactics to reach this new audience and invite them to consume and binge on relevant content that is of interest to them.

Currently, PathFactory is being used as a pilot for a single campaign in one business group in Nokia.
  • PathFactory allows us to present specific content to our target audience in curated content tracks. These content tracks give the audience the opportunity to consume and binge on content that is relevant to them at their own pace. Content tracks allow us to create content based on topic, personas, stage in a buyer's journey, etc. We can also create tracks based on campaign tactics (e.g. event content track to support a webinar).
  • PathFactory provides very detailed analytics about who visited the content tracks (both known and unknown visitors), the accounts that visited (based on IP address), what content they consumed (how many pieces of content) and how long they engaged with the content (time per asset, average time, total time, etc). By monitoring PathFactory analytics and cross-referencing with other analytics/reports (e.g from Marketo, Salesforce), we are able to track individual visitors, build up a picture of their content consumption and therefore their interests, their engaged intent, and hand over more meaningful prospects to sales.
  • PathFactory also allows us to understand what type of content visitors prefer to consume, what type of content works best for different personas and stages of the buyer's journey, and how effective the content is in terms of ROI. When content is added to PathFactory, we can specify content source, type, topic, funnel stage, cost, etc. This helps us set up relevant content tracks, understand the way that content performs and determine the best types of content to develop for different stages of the campaign.
  • PathFactory can be integrated with martech platforms such as Marketo, which helps to ensure acceptance by the wider marketing team but does require some effort to ensure proper integration and reporting.
  • Path Analytics provides a highly visual and easy to understand aggregated view of visitors, accounts and content views. Much more detailed but less visual views are provided per content track and across content tracks, requiring significant manual analysis to obtain useful results. It would be good to have some of the snapshot visuals provided by Path Analytics for individual tracks and across multiple tracks.
  • Visitor account identification is based on the IP address of the visitor. This provides a good indication of account engagement at a high level but sometimes is subject to error and could be more accurate.
  • Although this is not due to PathFactory alone as it requires careful setup and consistency across the different platforms, visitor attribution based on UTM source reporting is not as accurate as it could be and does not always align well between PathFactory and other martech platforms.
From our experience to date, PathFactory is well suited to marketing campaigns that are trying to reach new audiences in new markets in an engaging way.
Read Gary Holland's full review
Christopher Mitchell profile photo
Score 10 out of 10
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PathFactory is currently only being used by the Marketing department at my company, predominantly managed and used by the Demand Gen team. The primary business problem PathFactory addresses is prospect/customer engagement. Previously the majority of our leads would engage with a single piece of content before communicating with sales or never re-engaging. With PathFactory we are able to encourage content binging, increasing lead engagement, and better educating them on our company. This leads to more qualified leads, better sales conversations, and ultimately more business. All of the data collected further inform what types of content, as well as asset themes, resonate best with customers.
  • Since PathFactory is able to track known lead engagement, we never have to present a known prospect/customer with a form. We are simply able to present them with content and track their engagement.
  • Furthermore, we can also present an unknown lead with content, wait a specific amount of time and then present them with a form before they can proceed. This encourages leads to want to give us their info, instead of feeling forced too, leading to a higher form fill rate.
  • PathFactory also has a fantastic customer success team that was instrumental in our on-boarding/implementation process, as well as actively help us take advantage of all the PathFactory platform has to offer.
  • Honestly, we have only been a customer for 6 months thus far, so I do not have a ton of Cons/Opinions yet. So far there haven't really been any issues...
I think anytime a B2B marketing team has a heavy content strategy, PathFactory is a no-brainer. In general, PathFactory creates an all-around better customer experience, helping nurture and educate leads in real-time. PathFactory also leads to a better internal experience, as we are able to generate more qualified leads as well as better sales conversations - keeping both marketing and sales happy.
Read Christopher Mitchell's full review
Steven Wilson profile photo
Score 9 out of 10
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At Alert Logic, we use PathFactory as a content binging tool. This allows us to show various assets to each visitor with one click compared to showing one asset per landing page. By giving the visitors the ability to see several assets, we are able to increase the visibility of our offerings and increase our engagement score when a visitor jumps from one offering to the next.
  • The ability to track the engagement for each piece of content/asset.
  • Excellent customer success team that was able to work with us to get us up and running in no time.
  • PathFactory is able to integrate with other platforms such as Marketo, Google Analytics and Adobe Analytics.
  • From a UX Developer, the ability to better customize the content tracks for visitors, especially the generic form.
If you are a medium to a large company with various assets/content pieces at your disposal and you need lead generation, then PathFactory is your choice. This is probably not well suited for smaller companies as you would need a considerable amount of assets and traffic to your site to see any kind of ROI.
Read Steven Wilson's full review
Tristan Galvan profile photo
Score 9 out of 10
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Verified User
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Currently, PathFactory is only being used by our Marketing Department. However, there's heavy interest in integrating with SalesForce to give the Sales Team access to contact and account-level engagement data. In addition, Customer Implementation and training teams are showing interest in using PathFactory, as well as HR.
  • Tracking engagement with each piece of content on an account and/or contact level.
  • Integration with other systems.
  • Excellent sales and client relations.
  • Sometimes it takes a little longer to get a tech issue involved once a ticket has been issued.
  • We were first assigned a technical representative who was not "up to snuff," but was promptly removed from our implementation team once we raised concerns.
  • I wish we didn't have to make our videos "public" in order to appear in PathFactory iframing.
If you are looking for a way to make your content more "binge-able," track metrics and activity to the second and score based on engagement, and/or you don't want to have to create a new webpage for every purpose, PathFactory is a great option! It took us longer than anticipated to get up and going on the software, but once our scoring and integration with Marketo were set up, it's been SUPER easy. We now have a 25% binge rate, meaning 25% of visitors now consume at least two pieces of content per session, which is great. Before PathFactory, we would not know how much time they spent on the content, so we couldn't score on anything but "viewed."
Read Tristan Galvan's full review
Makoto Nakamura profile photo
Score 10 out of 10
Vetted Review
Verified User
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Most of the member in my department are using PathFactory. It is used for providing Slide Deck & the content (URL, Brochure) to the attendees and those who cannot attend the seminar/event. It is also used for the promotional summary site of the webinar registration.

Problem:
- Little guidance to use this tool.
- Little information on how to collect customer contact information effectively.
  • It's easy to publish.
  • Reason: I can easily share what I want to share with the attendees of events.
  • How to collect contact information correctly. I would like to collect only to unknown users which I think PathFactory can configure it. But I don't know if it works right.
Suited:
- Share slides on or after an event.
- Share brochure on or after an event.
- Share selected contents through eDM with single CTA.
- Share URL and webinar registration page URL.

Less Appropriate:
- Long videos (although we would like to upload a video which is 40min or so).
Read Makoto Nakamura's full review
Navin Persaud profile photo
Score 7 out of 10
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Verified User
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PathFactory is owned by our marketing team and leveraged by both Marketing and Sales to share high-quality content with our future customers. We are able to build "nurture tracks" using the platform to which we can promote our marketing content, at scale.
  • Allow site visitors to "binge" on content on their timeframe.
  • Provide insight to us on which content is performing and what content is being consumed at the individual and account level.
  • Promote content related to our industry but not hosted on our website without forcing people to navigate away from our website.
  • Better reporting in CRM, specifically on account content consumption in a way that we can determine which accounts are super active with our content.
  • Unknown visitor content. There is some light domain matching tech under the hood but little unclear on match quality.
Content binging, simple nurture streams, and promoting industry or relevant content that supports your message but not necessarily hosted on your site. Easy to stand up and to support.
Read Navin Persaud's full review
Beth Nagengast profile photo
Score 10 out of 10
Vetted Review
Verified User
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It is being used to provide additional self-help/how-to resources all in one place to software evaluators.
  • It gathers resources from multiple locations and makes them accessible all from one place - making the user experience much better.
  • It provides insights into which evaluators are accessing which resources and for how long.
  • A while back, all of our PDFs were converted into images due to a change in Google Chrome. That was very unpleasant since none of the links in our PDFs were clickable. After a few weeks, it was fixed, and I hope that doesn't come back again if Google changes something else.
  • I would like the analytics to be improved a bit more with regard to viewing data. For instance, when you're viewing accounts, you can't see the email addresses associated with each account. You can't change the width of columns that I can find so just a few enhancement there would be nice. I know I can download the CSV and make changes, but it would be nice to do on the console.
Great for providing access to multiple resources from videos to PDF all in one place without having to bother your web team.
Read Beth Nagengast's full review
Erik Eaton profile photo
Score 9 out of 10
Vetted Review
Verified User
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We are using PathFactory to help drive content to users. Pathfactory is now serving as our master content management system and is delivering content across all channels of marketing. PathFactory is helping to increase binge rate and allow users to go on a self-guided journey across our content library.
  • End-user experience from the consumer's point of view.
  • Analytics are straight forward.
  • Customer service.
  • Marketo integration - had to work with the team to develop some custom snippets to get data to feedback into the system properly.
PathFactory is well suited for a business that already has an abundant amount of content. PathFactory is the next logical step to hosting your data from Marketo/WordPress. If you have a lot of collateral and want to show it all with select filter Pathfactory is the right choice. PathFactory is also well suited for smaller businesses, not a ton of upkeep needed.
Read Erik Eaton's full review
No photo available
Score 9 out of 10
Vetted Review
Verified User
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We are currently using PathFactory in our Enterprise business group to further support our audience-centric strategy and vision. PathFactory has been truly valuable at helping us:
  • Build greater brand awareness in new market segments by accelerating the self-education phase of prospective customers via binge-able content on guided tracks, so visitors stay on and engage longer with our content.
  • Better qualify new prospects based on detailed content and topic engagement data.
  • To enable our Sales Teams to prioritize follow-ups based on account insights, and engage buyers with the most relevant topics to them.
  • Accelerate self-education phase of buyers journey through binge-able content on guided content tracks.
  • Easily shareable, unlimited tracks for diverse use: unique content URLs allow trackable use in email nurtures, paid/organic media, events, sales outreach, etc.
  • Content/Visitor/Account -level insights. Visibility into actual engagement data. No blind downloads anymore. Volume and length of engagement per asset/contact/account.
  • Greater guidance on internal governance for large enterprise use. They are excellent partners in figuring everything out.
  • Requires meticulous management (tagging, naming conventions, etc). Not a con, but this is why internal governance over tool management and processes is important.
  • Even greater reporting options. They are happy, willing, and eager to work with you to satisfy all your custom reporting needs.
  • Mobile view is less appealing than desktop, especially for heavier content types.
You need a clear strategy on why and how you want to use PathFactory in your marketing campaigns and commit to it. In my opinion, the platform is better-suited for asset-heavier campaigns, and reputation or ABM campaigns. Because content living on PathFactory tracks is binge-able, if you don't have enough assets to leverage and in multiple formats to satisfy diverse consumption habits, your visitors will soon look elsewhere.
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No photo available
Score 8 out of 10
Vetted Review
Verified User
Review Source
We are quite new users of PathFactory, as it has been implemented quite recently. In my company, PathFactory is being used mainly by the Marketing Department/ Digital Marketing strategists more exactly, but not only them. Even if we are in the beginning, it is a quite useful tool that helps us driving demand to our assets and increase traffic, but it also helps us figure out exactly who are our customers, what are their interests, behavior and it is also able to suggest them the most appropriate content based on their recent interests/behavior.
  • Analytics per Asset Hubs, as it is usually quite difficult to have quickly such a detailed report and adapt it per need.
  • Machine learning abilities.
  • Easy navigation, as there is no need for huge training in order to understand how it works.
  • Sometimes it is not as quick as we would like, but it is normal as there is a lot of content and images involved.
  • It is disappointing when you can not identify all of the visitors, but that is not a PathFactory issue, it is just the willing of any company :).
PathFactory is very well suited when you have a large audience, and vice versa. You can not rely on analytics if the traffic is poor. It is also possible that in the other areas than enterprise IT the suitability to be very different, but in our case, this depends on the audience volume.
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September 02, 2019

Great MarTech tool

Score 10 out of 10
Vetted Review
Verified User
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We use it on nurturing email campaigns which help us to have a better track on marketing efforts & measures, allowing us to create engaging experiences with users on a digital journey. We can collect great data about their interests and behaviours so we can adapt their experience in future campaigns and also generate qualified leads for the company.
  • Provide key data from users
  • Allows to include different assets to make it more appealing
  • Connects with other CRM and marketing clouds
  • Would like it to work better with IFrame
  • Would like to be able to rank in searching tools (SEO and metadata)
  • Make it easier to customize the interface to display with users
PathFactory is well suited for marketing nurturing email campaigns in which you want to get deeper insight on customers interests in terms of content, format (like videos, pdfs, surveys, infographics, etc.) as well as customize their journey so you can develop better experiences and generate qualified leads in order to build pipeline and create business opportunities.

Not highly recommended for more "interactive" experiences since the assets you can add are limited to pdfs and videos, not flash or others.
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No photo available
Score 8 out of 10
Vetted Review
Verified User
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PathFactory is used by my department to build multiple streams of content for our current and potential customers to consume. What I love most about PathFactory is that it is really easy to build a steady flow of reports, videos, surveys, and even content pages into a flow so that the user doesn't have to guess where they need to go next.
  • Great way to build a stream of content for customers and prospects to consume.
  • An excellent way to gate materials to generate leads.
  • Very easy to use and build customized libraries for a variety of purposes.
  • Make it easier to embed content from cloud platforms such as AWS and Azure.
  • Find ways to identify if specific content was uploaded already to the library to avoid duplication.
  • Can't think of anything else. It's a really great product.
If you're looking to nurture customers or prospects to consume more content focused on your brand or product. This is an excellent tool. I love the way I can provide customers with a variety of content from one specific URL, and see how they consume the resources I provide.
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August 22, 2019

Great Content Tool

Score 9 out of 10
Vetted Review
Verified User
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The marketing team is using it to create content experiences on the website, social media, paid search, and email campaigns. It's helping us educate our prospects by providing them with relevant/related content, and is improving the engagement metrics on our site. It's also helping us generate more leads by gating content that's typically ungated, allows us to test out different form strategies, and gives us insights into the topics, themes, and content types that perform the best and are most engaging to viewers.
  • Customer Success/Support: their team is always available to help answer any questions or solve any issues with fast response times.
  • Inspiration: they have a great library of resources to look at for inspiration to help us with ideas for new campaigns or things to test out.
  • Allowing you to customize or compare date ranges for analytics.
  • Better/easier search engine optimization capabilities.
PathFactory is well suited for content promotions in our marketing campaigns, on our website, social media (paid & organic campaigns), paid search & display campaigns, email campaigns, etc.
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August 20, 2019

PathFactory review

Score 10 out of 10
Vetted Review
Verified User
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We use it inside our Marketing department so that we can help people who are looking for our content to be able to find relevant content that is along the same lines as our content.
  • The way content moves to other content helps users find relevant information on our brand. This makes PathFactory stand out in their sector.
  • PathFactory's way of uploading content is simple and makes sense.
  • The content tracks are easy ways to help users go through the content in Pathfactory.
  • PathFactory isn't hard to use.
Scenarios, where it is appropriate, is in situations where companies that want users to go in and have a content journey that will help them understand the product that the company is selling. Scenarios, where it is less appropriate, are smaller companies that don't have enough content to really have users go through a content journey.
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Score 9 out of 10
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Verified User
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Stores all of our marketing content in a central place and in an organized manner.
  • Receptive and quick to act on the feedback of their users.
  • Reverse IP address tracking is a unique competitive advantage.
  • Could be better integrated with Salesforce in terms of data/field level syncing.
  • Struggles with managing long sessions where a user leaves a window open sometimes leading to bad data.
When you are about 200+ employees and starting to build up a detailed content library. Not for smaller companies with not much content.
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August 21, 2019

Promising product

Score 7 out of 10
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It is being used in our Marketing department to increase engagement on our website.
  • It does a great job of keeping website users engaged by providing topical content.
  • It is easy to add content to your tracks in their platform.
  • The Support team is responsive.
  • Their analytics could be more robust.
It's great for organic website users. Not great for paid programs.
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Score 8 out of 10
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Verified User
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We use it to export reports and get a more detailed breakdown of if the content is being viewed.
  • Providing analytics
  • Easy to view dashboard
  • Ease of exporting reports
  • Ability to access reports on one page
Useful for in-depth reporting on user behavior but not on user demographics.
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Ben Vanderberg profile photo
Score 9 out of 10
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Verified User
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PathFactory is used in a variety of areas within the organization. It is used by our marketing teams, post-sales teams, and pre-sales to more easily assemble content on websites to provide one quick easy link for customers to review.
  • It makes it very easy to assemble content from multiple locations so that you aren't having to give a whole list of links to people.
  • It creates an easy guided user experience for customers to view content.
  • It gives you analytics so that you know whether the content that you provide is actually effective.
  • Because PathFactory depends on iFrames, there is a trend with technology to block these and it can be very limiting. While this is something that there is a snippet that they provide to put on websites, it can be very difficult to get website owners to add that. It should be easier.
  • The management UI, while usable, can be intimidating.
  • It would be really cool if they made it easy to tie things with SalesForce opportunities so that you can see what info helped drive a sale.
  • Mobile friendliness.
Good for marketing or customer service areas. Basically, it is very helpful for areas within a business where content is scattered all over the place and there is a need to assemble them in a customer-friendly way. It is also great for marketing where you need to have a clearer idea how effective your actual content is with readers.
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Aristomenis Capogeannis profile photo
Score 8 out of 10
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Verified User
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Our Marketing department uses PathFactory as a means for binge content consumption across a variety of vehicles—email, web, social, and paid. It allows us to serve up the right content to engaged individuals at the right time.
  • PathFactory allows for moving beyond having a user consume one piece of content to offering an experience around multiple, relevant pieces of content.
  • The analytics engine in the back end moves us closer to People Based Marketing via consumption metrics to note who is surging in engagement and tailor their further experiences accordingly.
  • Some deeper ABM based integrations will allow for dynamic experiences which will move this to a dynamic real estate plate versus static experiences.
If you have a wealth of content, PathFactory is great. If you are lacking content, PathFactory is not for you.
Read Aristomenis Capogeannis's full review
Nayuribe Chavarria Serrano profile photo
Score 8 out of 10
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[It's] being used by the media department. It is helping us track engagement metrics that our current email service provider won't be able to provide. It is helping us make decisions along the customer journey in order to advance contacts in other marketing steps - managing our marketing content.
  • Great customer support - immediate attention to customer issues - questions. Very good technical knowledge across the organization
  • Open to feedback to perform modifications - advise on customer needs. Seems like a very people oriented company that also talks very well about the social responsibility and ethics of the company.
  • Good engagement points to track contacts' behaviour.
  • Analytics - their metrics are very straightforward, nice to read. However, I'd like better in-depth metrics and reports to manipulate data and graph numbers.
  • Search functionality for content - If you are looking for any specific content and the page has already been uploaded, you'll have to come with some tweaks in order to find it.
  • Designs for content tracks are very basic. However, I'd like to see some other options on the design, or be able to manipulate HTML coding.
  • Pages with security settings that does not allow iframes cannot be added to a content track - you will need to come up with a workaround.
[It's] good for engagement measurement. However, the design of the content tracks is not completely amazing. If you're looking to simply add some design or content management look, there are better tools in the market. This is more for analyzing engagement metrics and based on that data looking to advance contacts in the journey. Design is pretty much set up so you won't have too much room to change given settings.

The API with Eloqua works very well and you are able to write in your own contact fields if needed. Great technical support.
Read Nayuribe Chavarria Serrano's full review
Kami Periman profile photo
Score 10 out of 10
Vetted Review
Verified User
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We use LookBooks across the company. It is the easiest, fastest way to create a landing page that will guide a customer through a content journey or present a content library around specific use cases. The turnaround time to create web pages in large organizations is too lengthy to facilitate modern content marketing strategies and iteration, but the access to LookBook allows us to test and then make changes in minutes, or create multiple LookBook experiences to test.
  • Choice to present content in either a content library format (carousel/recommend) or a guided journey (target).
  • Easy to make changes and immediately see the results.
  • Many options to customize the view.
  • Everyone in marketing at IBM still calls these LookBooks and it is highly unlikely we will ever change that.
  • The nomenclature is odd. I struggle to remember what "target" vs "recommend" vs "explore" mean when I am in the software. It would be easier to use standard terminology like "content library style" or "content journey style" or "view lookbooks."
  • It would be better to have a video showing how to use the product instead of a written training with screen captures.
It is well suited to use for campaigns and for testing. It is less attractive to use when you don't have at least five solid assets (or budget to create them).
Read Kami Periman's full review
Kathleen Wong profile photo
Score 8 out of 10
Vetted Review
Verified User
Review Source
PathFactory is currently being used within the marketing department as a content activation tool. We use PathFactory to drive acquisition and conversion by creating an integrated and contextual experience personalized to our buyer, and help our content team make better decisions.

We intend to deploy it to sales this year as well, and enable them to view PathFactory insights and data, and send out tracks themselves.
  • PathFactory tracks allow prospects to binge on content, giving them a contextual and personalized user experience.
  • PathFactory gives Sales insight into what their prospects are engaging with.
  • With the Marketo integration, PathFactory allows us to build behavior-based nurture programs and score on engaged intent.
  • The team at PathFactory have been great! They're always responsive and have been key to helping us build out our campaigns for 2019.
  • PathFactory lacks A/B testing functionality.
  • It would be great to see campaign-level reporting, specifically having the ability to view the performance/analytics of multiple tracks at once. Today, PathFactory only allows you to see individual track performance or an overview of all tracks.
PathFactory works really well when trying to educate the prospect. We allow the prospect to consume as much or as little content as they like. It allows us to understand what content is resonating and engaging buyers, which topics, formats, and lengths work best to enable and nurture the buyer most effectively.
Read Kathleen Wong's full review
Jennifer Valentine profile photo
Score 9 out of 10
Vetted Review
Verified User
Review Source
PathFactory is primarily used in Marketing for demand generation campaigns. We create curated content experiences based on industry. We use Recommend experiences with our nurture programs as well. We have used PathFactory in the past for event follow up. We created experiences to house seminar videos and event presentations. This year, we are using it to support change management with the rollout of our new customer support portal. The PathFactory experiences are used to hold documentation and how-tos for the new portal.
  • Provides visitor content journey information in one place
  • Easy to create content bundles
  • User-friendly UI
  • The mobile experience is lackluster. We experience a very high bounce rate. Would like to see a mobile experience option
  • The content library does not have an indexing or foldering system. This makes it hard to manage
  • User management does not exist. All users get the same access. This has proven to be painful, as many folks add unapproved tags or change experience colors to ones that are not on brand. If the options were hidden from the general user we could eliminate this issue
PathFactory works well for nurture programs and webinar programs. We've found that net new leads from social campaigns are bouncing from our experiences. So we are not leading with PathFactory links for social campaigns. We are using PathFactory primarily for email type campaigns.

The function to have a time-based form is working well for us. We can share enough content to get folks interested but gate the content after some time to capture the lead. Also, having the content in an experience setting allows us to give more than one asset to keep leads interested and bingeing on other content they might not have looked at in a one and done scenario.
Read Jennifer Valentine's full review
Trevor Rasmussen profile photo
Score 10 out of 10
Vetted Review
Verified User
Review Source
Our company was struggling to drive engagement with our content. We worked really hard to drive people to our website and landing pages but struggled to get them to stay engaged and keep learning. I ran into LookBook and quickly got our team involved as I thought it something that might solve our issues. The team quickly got excited about the potential. About 6 months later we signed up and love the tool. We are seeing a HUGE increase in content consumption (binging) and its driving highly engaged leads into our funnel every day.
  • Easy hosting of content
  • Drives more engagement with more content
  • Gives great analytics on content consumption
  • Some features aren't very intuitive
  • The small side panel is sometimes tough to work within
The content library is awesome! I love that we only have to input content one time, then we can use it in all our LookBooks and (I think) see performance for that piece across all LookBooks! The 2.0 platform took some time to get used to but now that I am in it, I like it more. It's more robust and easier to use once you get into it. The new explore and website functionality looks promising and will help us take this tool from being a content amplification and demand gen tool to being something that can help all areas of our marketing department.
Read Trevor Rasmussen's full review
Gavan Poonia profile photo
Score 9 out of 10
Vetted Review
Verified User
Review Source
PathFactory is used by our business to help compile information for customers and to help them visually understand our products and solutions - whether it's embedded within our blog articles, linking out to look books, or directly on the website.
  • Their look books are simple and easy to use. The application is streamlined with a clear and effective layout.
  • Constant support available.
  • Use of the 'suggest recommendations' shows that PathFactory constantly wants to provide further support and offer things which are relevant to each business to help the UX, and the end goal - thecustomer.
  • Integrations and tracking itself can somewhat be an issue.
PathFactory is perfect for content insight and activation. It really is great for creating a customer experience with an end to end journey.
Read Gavan Poonia's full review

Feature Scorecard Summary

Content hub (52)
7.8
Forms / Gated content (50)
6.9
Embedded CTAs (37)
5.8
Content distribution (9)
9.1
Content promotion (6)
9.1
Content automation (36)
7.2
Audience profiling and targeting (42)
6.4
Closed-loop tracking and reporting (35)
6.4
Content performance analytics (53)
8.0
Campaign optimization dashboard (8)
8.8

About PathFactory

PathFactory aims to help companies deliver on-demand experiences for B2B buyers, enabling them with relevant info at every step of their journey. According to the vendor, by allowing buyers to consume content whenever they want, marketers remove friction and create more qualified leads, faster.

Content Insight: Make better marketing decisions
PathFactory provides information pertaining to how long prospects and accounts spent consuming content, for pipeline and revenue support.

Content Activation: Create always-on content journeys
According to the vendor, buyer education is key to leading prospects down the funnel, but most B2B marketing today fails to enable buyers with the content they need. PathFactory promises to remove this friction from the B2B buying process by providing software buyers with content that allows them to self-educate. The platform uses individuals’ content consumption data to serve content recommendations.

Categories:  Content Marketing

PathFactory Features

Content Creation Features
Does not have featureIdeation
Does not have featureApproval workflows
Does not have featureContent collaboration
Does not have featureContent calendar
Does not have featureNetwork for content licensing/production
Does not have featurePayment/Resource management
Content Publishing Features
Has featureContent hub
Has featureForms / Gated content
Has featureEmbedded CTAs
Does not have featureContent distribution
Does not have featureContent promotion
Has featureContent automation
Content Reporting & Analytics Features
Has featureAudience profiling and targeting
Has featureClosed-loop tracking and reporting
Has featureContent performance analytics
Does not have featureCampaign optimization dashboard
Does not have featureCompetitive analytics
Does not have featureContent production analytics
Has featurePage-level engagement analytics

PathFactory Screenshots

PathFactory Videos (4)

PathFactory Downloadables

PathFactory Integrations

PathFactory Competitors

PathFactory Support Options

 Paid Version
Phone
Live Chat
Email
Forum/Community
FAQ/Knowledgebase
Social Media
Video Tutorials / Webinar

PathFactory Technical Details

Deployment Types:SaaS
Operating Systems: Unspecified
Mobile Application:No
Supported Languages: English, Arabic, Chinese, French, Spanish, Portuguese, Japanese, Russian