TrustRadius
PathFactory (formerly LookBookHQ) is a content marketing platform emphasizing engagement, that allows the user to turn content into an interactive experience.https://media.trustradius.com/product-logos/xe/Yi/TEA2XV2VQKPM.PNGMore Qualified Leads. Better Sales Conversations.PathFactory is currently only being used by the Marketing department at my company, predominantly managed and used by the Demand Gen team. The primary business problem PathFactory addresses is prospect/customer engagement. Previously the majority of our leads would engage with a single piece of content before communicating with sales or never re-engaging. With PathFactory we are able to encourage content binging, increasing lead engagement, and better educating them on our company. This leads to more qualified leads, better sales conversations, and ultimately more business. All of the data collected further inform what types of content, as well as asset themes, resonate best with customers.,Since PathFactory is able to track known lead engagement, we never have to present a known prospect/customer with a form. We are simply able to present them with content and track their engagement. Furthermore, we can also present an unknown lead with content, wait a specific amount of time and then present them with a form before they can proceed. This encourages leads to want to give us their info, instead of feeling forced too, leading to a higher form fill rate. PathFactory also has a fantastic customer success team that was instrumental in our on-boarding/implementation process, as well as actively help us take advantage of all the PathFactory platform has to offer.,Honestly, we have only been a customer for 6 months thus far, so I do not have a ton of Cons/Opinions yet. So far there haven't really been any issues...,10,In 6 months PathFactory has already helped nurture and educate leads more efficiently and effectively; leading to more qualified leads and better sales conversations. We will continue to monitor how it ultimately impacts our closed won business.,PathFactory has already been able to help increase our campaign effectiveness. Simply being able to send an ungated nurture stream of content to prospects increase lead engagement. PathFactory has also already started to indicate what content resonates better with leads; which will help inform our content strategy going forward.,It was a little more work than expected. I think between working for a cybersecurity company that has a pretty intense security operations review/requirements, combined with an understaffed marketing op and Eemand Gen team, it took a little longer than expected to set up. I know it is possible to implement PathFactory in two days for example, but it took me closer to two months. It is definitely worth the effort.,As I previously mentioned, since potential buyers are presented with a stream of content in front of them that they are able to engage with; it leads to more qualified leads and better sales conversations.,Uberflip,7PathFactory is the Product I Didn't Know ExistedPathFactory is used in a variety of areas within the organization. It is used by our marketing teams, post-sales teams, and pre-sales to more easily assemble content on websites to provide one quick easy link for customers to review.,It makes it very easy to assemble content from multiple locations so that you aren't having to give a whole list of links to people. It creates an easy guided user experience for customers to view content. It gives you analytics so that you know whether the content that you provide is actually effective.,Because PathFactory depends on iFrames, there is a trend with technology to block these and it can be very limiting. While this is something that there is a snippet that they provide to put on websites, it can be very difficult to get website owners to add that. It should be easier. The management UI, while usable, can be intimidating. It would be really cool if they made it easy to tie things with SalesForce opportunities so that you can see what info helped drive a sale. Mobile friendliness.,9,Provides a better way for me to know whether people are reading the content I assembled Creates a better customer experience Provides a faster way to assemble personalized content for a customer.,Yes, the organization has benefited from generating better marketing results through effective campaigns. It has helped in areas where the organization has struggled because content that is vital for customers to find are located in a variety of areas and can be difficult to find. PathFactory has made it easier by creating a personalized experience for customers to reach all the appropriate content without having to recreate content.,I cannot speak to this as I was not the implementer, only the end user after it had been implemented. However, I can say that it was fairly intuitive to get to know and being creating content to quickly assemble for customers. I have recommended it to others within the organization.,PathFactory is our binge consumption go toOur Marketing department uses PathFactory as a means for binge content consumption across a variety of vehicles—email, web, social, and paid. It allows us to serve up the right content to engaged individuals at the right time.,PathFactory allows for moving beyond having a user consume one piece of content to offering an experience around multiple, relevant pieces of content. The analytics engine in the back end moves us closer to People Based Marketing via consumption metrics to note who is surging in engagement and tailor their further experiences accordingly.,Some deeper ABM based integrations will allow for dynamic experiences which will move this to a dynamic real estate plate versus static experiences.,8,PathFactory has allowed us to move beyond hoping a target has consumed an asset given to them, to having that target further their awareness and engagement interacting with multiple assets in one go.,PathFactory is a key deliverable considered in all our email campaign considerations.,Very quick to set up, with no integration issues.,PathFactory allows for our potential buyers to binge consume relevant assets that resonate, thereby accelerating their journey through their engagement lifecycle, accelerating time to close.Great for engagement and technical support.[It's] being used by the media department. It is helping us track engagement metrics that our current email service provider won't be able to provide. It is helping us make decisions along the customer journey in order to advance contacts in other marketing steps - managing our marketing content.,Great customer support - immediate attention to customer issues - questions. Very good technical knowledge across the organization Open to feedback to perform modifications - advise on customer needs. Seems like a very people oriented company that also talks very well about the social responsibility and ethics of the company. Good engagement points to track contacts' behaviour.,Analytics - their metrics are very straightforward, nice to read. However, I'd like better in-depth metrics and reports to manipulate data and graph numbers. Search functionality for content - If you are looking for any specific content and the page has already been uploaded, you'll have to come with some tweaks in order to find it. Designs for content tracks are very basic. However, I'd like to see some other options on the design, or be able to manipulate HTML coding. Pages with security settings that does not allow iframes cannot be added to a content track - you will need to come up with a workaround.,8,We are better able to track engagement. There are marketing automation initiatives fully relying on Pathfactory metrics. Contact field enrichment.,It has, from the capability of adding more insight for contact profiling.,It was worth the effort. However, current company changes (name changing, migrating knowledge base to other platforms and so) have been painful since it has represented changes to the old way of doing things.,It has been instrumental on showing different content assets in a single page.,Oracle Eloqua and AutopilotThe Content "Easy Button"We use LookBooks across the company. It is the easiest, fastest way to create a landing page that will guide a customer through a content journey or present a content library around specific use cases. The turnaround time to create web pages in large organizations is too lengthy to facilitate modern content marketing strategies and iteration, but the access to LookBook allows us to test and then make changes in minutes, or create multiple LookBook experiences to test.,Choice to present content in either a content library format (carousel/recommend) or a guided journey (target). Easy to make changes and immediately see the results. Many options to customize the view.,Everyone in marketing at IBM still calls these LookBooks and it is highly unlikely we will ever change that. The nomenclature is odd. I struggle to remember what "target" vs "recommend" vs "explore" mean when I am in the software. It would be easier to use standard terminology like "content library style" or "content journey style" or "view lookbooks." It would be better to have a video showing how to use the product instead of a written training with screen captures.,10,It is extremely easy to track the effectiveness of specific content and understand the intimate details of who is viewing what, how much, and when.,It was relatively easy to get set up from a content strategy perspective, but it would be helpful if there had been video training instead of only written instructions. It is definitely worth the effort because the result is much better and faster than navigating our website build process, and it is easy to drive to a LookBook from a nurture email or as a follow up from a webcast.,Unfortunately, I do not have this level of access to our buyers to understand their perceptions.PathFactory will change the way you look at contentPathFactory is currently being used within the marketing department as a content activation tool. We use PathFactory to drive acquisition and conversion by creating an integrated and contextual experience personalized to our buyer, and help our content team make better decisions. We intend to deploy it to sales this year as well, and enable them to view PathFactory insights and data, and send out tracks themselves.,PathFactory tracks allow prospects to binge on content, giving them a contextual and personalized user experience. PathFactory gives Sales insight into what their prospects are engaging with. With the Marketo integration, PathFactory allows us to build behavior-based nurture programs and score on engaged intent. The team at PathFactory have been great! They're always responsive and have been key to helping us build out our campaigns for 2019.,PathFactory lacks A/B testing functionality. It would be great to see campaign-level reporting, specifically having the ability to view the performance/analytics of multiple tracks at once. Today, PathFactory only allows you to see individual track performance or an overview of all tracks.,8,It's too early to tell the impact of PathFactory on our overall business objectives.,PathFactory has allowed us to understand what content is resonating and engaging buyers. Previously, we were only able to track content downloads, with no real measure of whether prospects had read our content. With PathFactory, we are now able to track prospect engagement with our content, ex. how much time they spent on a piece, how many pieces they've consumed, etc.,The team at PathFactory was key to getting everything set up properly. Specifically, I worked with them to set up our campaigns in Marketo. It was a bit more effort than I had thought would be needed to set everything up (time wise), but it was worth it in the end.,PathFactory has definitely allowed for a more contextual experience for our buyers. They are now able to binge on content, and we have the ability to view their engagement.,UberflipContent Bundles and Insights That Make a DifferencePathFactory is primarily used in Marketing for demand generation campaigns. We create curated content experiences based on industry. We use Recommend experiences with our nurture programs as well. We have used PathFactory in the past for event follow up. We created experiences to house seminar videos and event presentations. This year, we are using it to support change management with the rollout of our new customer support portal. The PathFactory experiences are used to hold documentation and how-tos for the new portal.,Provides visitor content journey information in one place Easy to create content bundles User-friendly UI,The mobile experience is lackluster. We experience a very high bounce rate. Would like to see a mobile experience option The content library does not have an indexing or foldering system. This makes it hard to manage User management does not exist. All users get the same access. This has proven to be painful, as many folks add unapproved tags or change experience colors to ones that are not on brand. If the options were hidden from the general user we could eliminate this issue,9,We can now turn over more engaged MQLs based on time spent on content. We can create and update more content experiences with no bottleneck in our web design department. We simply update a link now. We can listen to which content journey is most helpful to our leads with the Recommend feature.,Getting set up was more work than we expected. Our web properties did not allow for iFrames. We had to go back and forth with IT to get clearance to add certificates to our websites to allow iFrame so we could use PathFactory.,PathFactory has helped our leads better educate themselves and move through the funnel quicker. We can now identify those who binge our content and notify sales of fast-moving buyers. By using PathFactory to bundle our content for buyers, we have generated an increase of 92% in engagement with our content versus "one and done."PathFactory is meeting our needsOur company was struggling to drive engagement with our content. We worked really hard to drive people to our website and landing pages but struggled to get them to stay engaged and keep learning. I ran into LookBook and quickly got our team involved as I thought it something that might solve our issues. The team quickly got excited about the potential. About 6 months later we signed up and love the tool. We are seeing a HUGE increase in content consumption (binging) and its driving highly engaged leads into our funnel every day.,Easy hosting of content Drives more engagement with more content Gives great analytics on content consumption,Some features aren't very intuitive The small side panel is sometimes tough to work within,10,More engagement with our content Better understanding of what our customers are interested in,Uberflip,Marketo, Madison Logic Activate ABM, Adobe ConnectPathFactory is a must have for any business! Perfect for content insight and activationPathFactory is used by our business to help compile information for customers and to help them visually understand our products and solutions - whether it's embedded within our blog articles, linking out to look books, or directly on the website.,Their look books are simple and easy to use. The application is streamlined with a clear and effective layout. Constant support available. Use of the 'suggest recommendations' shows that PathFactory constantly wants to provide further support and offer things which are relevant to each business to help the UX, and the end goal - thecustomer.,Integrations and tracking itself can somewhat be an issue.,9,No negative impacts on the overall business objectives and goals.,We have benefited from using PathFactory as we can see the different engagement levels of not only customers but future prospects. The use of the analytics enables us to see how well different types of content tracks are performing and also allows us to plan effectively for future campaigns.,I was not here during the initial stage of implementing the process unfortunately.,PathFactory allows potential buyers to see specific content that is beneficial to them. Therefore it makes our jobs a lot easier as the content is specific, tailored and overall meets their business needs.,Oracle EloquaA wonderful journey with PathFactoryUsed primarily by Demand Gen department for Lead Nurturing in various campaigns, but also as a follow-up tool to events, including webinars. It addresses problems of content delivery and engagement, including better ways to manage gated content in our digital campaign strategies.,Easy way to deliver content to leads or customers Good integration with our Marketing Automation System Good level of customization to keep it consistent and in brand,Improved ways to integrate with Marketo (or other mkt automation platforms) forms, so conversations could be higher Improve mobile experience and depending on campaign most leads will access content through mobile devices other ways to deliver content - example: ungated for a few pages but if the leads wants the rest then form fill,8,Better Engagement with Leads Higher number of MQLs overall Great use for internal communication and alignment too,Yes we have - by achieving higher and better qualified leads, that were better informed and much more likely to convert to opportunities when followed up by SDRs,Not hard at all and well worth it!,We primarily use PF for lead nurturing, so we develop experiences to provide content to educate leads as they move through the funnel. Integrating PF with Marketo enable us not only for analytical purposes but to accelerate the pace at which leads convert, and ultimately generate more revenue.,How PathFactory made our life happier!PathFactory is used by the LATAM Marketing team to promote content and improve the experience to our customers. We have developed specific views for clients and roles. We see an incremental response rate to the articles promoted.,Generating enablement tracks for our partners Creating account based content,Content library with maintenance rules is a plus.,10,Reduced execution time Results in faster nurturing with specific contacts,It has improved our nurturing process and expedited cycles that in the past could have taken months. For the team, Pathfactory has been a great tool to reduce the go to market timelines.,It was launched by our corporate team and as a regional user applying it in region was easy and fast.,It has been well received. we have seen a great improvement on contacts going through the content and consume it.,Track, Evaluate, and IteratePathFactory is a fantastic tool that allows you to consolidate the customer experience into digestible resources and track where the user is within their journey. In the digital customer space, the customer journey traverses multiple channels and the customer is far more self-reliant in their discovery of information. With PathFactory, you can help a motivated user consume multiple assets within a single sitting and easily identify highly engaged customers and highly relevant channels to act on. Their direct integration with Eloqua makes it an easy-to-use tool to pull into your digital marketing stack.,Channel tracking Easy Eloqua integration Consumption data Consolidated content library Great training and customer service,Not all web pages are compatible with iFrame technology There is a lot of data, but it can be hard to view exactly what you're searching for,9,Creating content data to action upon Prioritization of channel resources Critical insights for A/B testing and content optimization,PathFactory has helped us generate data about where are customers are in their digital experience, how they engage from different channels, and what types of content are most relevant and engaging. The integration of Eloqua forms has also allowed us to enable our customers to raise their hands for additional services and assistance. PathFactory helps us make more informed decisions in regards to our digital marketing programs.,It took us a few months to get setup within PathFactory (formerly LookBookHQ), however, we had a large volume of content to begin with that needed to uploaded, organized, and to have our links updated within Eloqua to begin collecting data. The earlier you can get setup with a content management and tracking system, the better.,PathFactory not only helps us identify fast moving buyers for our services, but it also helps us identify customers who need assistance with their purchases so that we can retain our customers, which we see as equally valuable. It enables us to deliver self-help packages to our customers with hand raisers built in to add useful support for those who need a helping hand.,Good capabilities, functionality is there, time consuming to set up, but there is a value opportunity depending on your org.PathFactory is being used to serve multiple content pieces at one time to a prospective customer. You can upload content pieces including but not limited to: website URLs, whitepapers, eBooks, eCourses (using .PDFs), videos, and case studies. We use the platform to create "paths" for different marketing channels like email, syndicated, paid social ads, etc. to serve multiple content pieces in one track and then lead score them to drive MQLs to sales for prospecting.,Does really well to allow multiple types of content pieces in one track. It is nice to be able to upload, embed, and use multiple assets to lead prospects down the marketing funnel and score engagement/interest. Easy to use interface. The platform is pretty intuitive and their Knowledge Base how-to guides make PathFactory even easier to use. We bought the platform and within the next week were able to stand up paths and start implementation into our marketing programs. Customization. There is a good amount of customization with PathFactory from custom coded buttons in the "external code" section, custom forms, custom URLs, almost everything can be customized to fit your company's branding.,Customization. This is a pro and a con for us, there is so much to customize with PathFactory that it took us 7 months to fully customize the platform to our branding. Additionally, there are some things that lack, like the analytics and being able to pull custom reporting (we currently have to go through our account manager to get customized reporting) as well as being able to change some things like referring sources based on internal custom coding isn't there. Also, due to how much that can be custom it can take a while to get everything coded and flowing through data warehouses properly, which is time-consuming. Initial recommendation on best practices and how to use the platform. When we first bought the platform we were under the impression that we should just run with it, implement and change later. This is somewhat of an issue for large organizations like ours. We have 15+ people using PathFactory, uploading multiple content pieces, using the platform for different products and reasons. It would have been more helpful to have a big meeting with our Account Manager to set up some guidelines on best practices, tags, things to watch and be careful of, etc. This came later and became a huge time suck to go back and update things from when we first implemented to now, having added over 500 content pieces.,8,PathFactory has given our company an additional reason to implement lead scoring with our marketing org. Our marketing org has wanted to do some type of lead scoring for a while now and PathFactory gave us the push to be able to use the data for implementation of scoring. Implementing PathFactory did take a considerable amount of time to implement. It was easy to get started but we were really missing the strategy that included bringing in Brand to make sure look and feel was aligned with the company, coding of forms to make sure they aligned with Web Dev initiatives, all of the capabilities, etc.,I think PathFactory has helped us generate better marketing results by using lead scoring. This has helped us understand, especially in our nurture campaigns, when prospects are ready to pass off into the sales motion. This has helped us generate more leads for sales to call on which has helped in proving the value of PathFactory. We are able to classify what kind of assets we have (TOF, MOF, and BOF), score them appropriately, and know how ready a prospect is to speak with sales.,Setting up and launching PathFactory was more work than we expected. We had to work with our brand and creative org to make sure everything was in alignment with our website and brand look and feel. We also had to work with our Web Dev team to make sure form coding on the back end didn't clash with Web operating procedures and data flow. Overall, it took us a good 6-7 months to get in a place where we felt good and aligned with all of our teams for full and proper implementation.,PathFactory has allowed us to give a prospect more than one content piece at a time. This really gives them the capability to binge on certain assets and topics to find out more about our solutions rather than having to search our web page for what they are looking for or wait for ads to be served to them. Overall, it has really helped our eCourses as well, which use to be served daily in one lesson bites. Now, they have all 7 lessons in one track and are able to binge as they have the time or can save the track for later use.,Provides great insight on how your leads engage with your contentPathFactory is being used by our Interactions department who are responsible for creating experiences for customers at multiple stages throughout the customer buyer journey. The business problems it addresses are having a deeper understanding of customer engagement, allowing marketing automation nurture programs to scale, and making the most out of content and understanding the contribution to an opportunity.,Collects a lot of data behind the scenes that can be actionable. Provides a view of a lead's engagement path so we have better insights on what and how they are engaging. Provides an easy to use interface for the end user to consume relevant content.,UI can be improved with more customization of the content page (HTML/CSS). More expansive reporting and analytics options (different visualizations and being able to export). More granular engagement data (e.g. page views, duration, etc. for each content rather than one threshold setting).,8,Creating nurture paths in marketing automation platforms is much more seamless using the data from PathFactory. The platform is easy to use and train to reduce the strain on resources to manage and execute. PathFactory provides insights into what type of content is performing and how to make the most out of our content.,PathFactory has helped generate better marketing results by minimizing the serving of duplicate content while serving up more content and more quickly to prospects which overall increases engagement. By knowing which content is underutilized and which content to double-down on, we as an organization benefit from this as it provides insights on what content to invest in.,Setting up and using PathFactory was less work than expected due to native integrations with our existing systems although it did require careful planning of new workflows. It was definitely worth the effort as we could spend more time on training end-users to be able to start using the platform right away.,With PathFactory, we are able to serve related content in a personalized manner to our potential buyers. This allows our potential buyers to engage with content as they wish, rather than waiting for the next communication to promote it. This is a much more natural experience as buyers are able to see and go deeper into what they are really interested in, and that, in turn, allows us to better understand our buyers.,UberflipA path to a great user experienceWe are using PathFactory in our demand gen marketing through email nurtures or a CTA link for people who have just downloaded an eBook, attended a webcast, or downloaded a free trial of our product. Our customer success team is also using PathFactory as a tool to help people who just purchased our product. PathFactory gives the marketer the opportunity to serve multiple content pieces and also lead score individuals.,PathFactory has an amazing support team, always quickly answering my questions. The analytics in PathFactory are great. One of my favorite things about PathFactory is that they give the marketer the option to gate or ungate content if the visitor is known or unknown. I find this especially helpful because we always want to give the user the best experience, and not force them to fill out a form if they already have in the past.,PathFactory has the opportunity to improve when it comes to integrating into differing forms of marketing tracking. Path Factory can track UTM parameters, but we use a different system in-house which does not integrate, so we have resolved to creating a different track for every marketing source so we can have proper attribution. I would love to see comparative analytics. The analytics are great at the track level but would like to have a comparative view based off our foldering system.,7,PathFactory is great to get users to engage in content, but we've had difficulty to get users to move further down the funnel through taking secondary actions of registering for a demo or trial of our product. We are still in testing mode to find the right content offer to improve this. We've had a positive impact by being better able to track users engagement in content.,PathFactory has given our team a better understanding of which content is best resonating with our audience. I think the greatest effect of PathFactory is that we are able to offer multiple content offers at once. This provides the user with an opportunity to learn more in one setting. Our next phase is to start to identify the users who are binging on the content and looking at the content for long periods of time, to then automatically get them to push to our sales team to call on as marketing qualified leads.,The PathFactory team was helpful in getting us set up. It took longer than I had expected, due to a shift in our internal team structure. The key piece is making sure that all of the proper tracking is in place as well as making sure that the tracks are in-line with our brand guidelines. It took us a while to get to a consistent look across all of our tracks.,PathFactory's self-educate format provides a better experience for the user. Instead of having to search for content, we are able to offer multiple pieces of content in a track to best suit the user.Get to know your buyers better while improving your user's experienceWe previously gated every asset with its own landing page and a lengthy form. Since adopting PathFactory, we have not only improved the user experience, but we saw that the same pieces of content were viewed 5x more when we allowed leads to self-nurture. Additionally, it’s helped us expand our metrics. Clicks and form-fills only tell one part of the story. Being able to differentiate the person who spent 5 seconds glazing over the first page of a whitepaper from the person who spent 30 minutes watching an entire webinar leads to deeper insights and qualification. The more you know about your buyer, the better you as a marketer can tailor their journey, increasing your likelihood of converting leads.,Analytics -- Recently they've made heavy investments into their analytics, and it shows. Compatibility -- Supports our many asset formats (web articles, pdf, videos, etc.). User experience -- It's a very easy to use platform that has a low learning curve. The team -- From support to CS, the PathFactory team is willing to go above and beyond to make their customers successful. Product feedback -- They are very receptive to platform feedback, and when you make recommendations they are often added to the Roadmap.,Personalization -- Adding a feature that allows us to add more personalized messaging around content. Integrations -- Make it easier to connect PathFactory data to our other sources for tracking things, like attribution and linking it to other profiles (such as in a CRM).,10,Increased engagement and faster nurturing of prospects. Significant increase in MQL conversions. Creates a better customer experience.,Yes, our origination has been able to drive better marketing results. Not only have we been able to improve the customer experience, but our effectiveness at converting leads has also increased.,It took way longer to get ourselves organized internally than it did to launch the platform. It was a very easy process to set up and launch, and their support and CS team were one reason why. A couple of months into launch PathFactory was in the midst of launching their 2.0 platform. Our internal team was swamped at the time with competing priorities and PathFactory never hesitated to lend a hand.,This is one of their biggest selling points. It has helped our leads better educate themselves and move through the funnel quicker. Since adopting PathFactory, we have not only improved the user experience, but we saw that the same pieces of content were viewed 5x more when we allowed leads to self-nurture.Easy to use and go live withWe are using PathFactory to bundle assets for easier consumption by our users, instead of expecting them to click through to several different sites. It is a simple process and can be implemented quickly. We use it in our campaigns and as a drive-to from emails and social media platforms.,Very easy to use. Instantaneous "go live".,Some of the terminologies can be confusing without the training.,7,Engagement has been good since creating new tracks. Don't have info on how many new registration forms have been filled out.,I'd say so. Usually, we have people click through to more than one asset when we usually have a higher bounce rate on our site.,Less than expected.,Yes, I'd say that's the main benefit. Everything is in front of the user and they can decide whether or not to read. It takes possible bad UX on websites out of the equation.,Pretty good platform with a few intricacies to keep in mind.We use PathFactory in demand generation marketing although it is starting to span across multiple departments now. We use PathFactor to serve multiple content pieces and lead score individuals based on activity and engagement. Although we haven’t seen the results we were originally looking for, I firmly believe that PathFactory has added value in places we didn’t originally anticipate. There are tons of ways to customize the platform and for the most part, dev for PathFactory is very helpful.,Serving multiple assets Customization to certain extents Analytics Integrations with other marketing technology frequently used in organizations like marketing automation tools. Support,Customized reporting to the organization. Ability to customize things like external codes and such without support help. Ability to customize metrics that are tracked like custom company tracking codes instead of UTM parameters.,9,Helped deliver content for nurtures. Given a better platform for multi-lesson content like eCourses. Has helped get the ball rolling on lead scoring to qualify leads.,PathFactory has helped with delivering multiple relevant content pieces at one moment to give a binging ability. This has also helped restructure the way we execute on certain campaigns like webinars and content courses. We have had less of an issue with email triggers not being fired and improved contact capturing.,It was more work to get PathFactory set up than anticipated. The level of customization required by our company was a heavy lift to be up to brand standards as well as built-in features exclusive to our company use. We have found ourselves continually making tweaks since we started using the platform in August. This does give a great opportunity for testing though.,The platform allows users to bing on designated. The intent is to give prospects capabilities to self binge on content so we can qualify high intent leads.,20Great product with great supportIt is being used by my team to implement [a scoring model] and for us to help other teams use it to increase quality and info known on leads. We are able to get more insight into how much time leads spent on certain topics of interest and gauge their level of interest which helps us see which ones are more highly qualified.,Great customer support, always very knowledgeable and able to hand hold Great layout of product, the reader is very easy to view and a very smooth experience for our customers,Easier capability to handle two instances for marketing (although this is probably a special use case),7,It has helped with scoring and seeing if leads should pass to sales reps quicker, we are able to implement a scoring model that helps us pass leads on to our reps even if they don’t have other activity that would make them highly qualified. We use theee metrics to push them through the funnel at an accelerated pace since we can see they are spending a lot of time reading topics for specific products,Our team has benefited since it provides more info into a customer and thus helped increase our ROI. We are able to use the insight and stats passed from LookBook to our marketing automation systems so that we can determine if a lead is qualified and ready for the sales team to reach out to. We use this info for marketing and sales in parallel to help push leads through the funnel that show real interest in our products.,More work, it was difficult since we had to integrate it on two marketing platforms. However the support we got was great while doing it.,It has given them a more streamlined view of assets and our products. They are able to view items consecutively whereas before they would hit a landing page and then have to click elsewhere on the website to get additional content. It helps give them more with less effort.,New, Yet Very Satisfied, PathFactory User!PathFactory is used primarily in our Marketing department, however, it is utilized across various departments in our organization. PathFactory takes many useful assets and bundles them together to create a more in-depth experience for our customers and prospects. Rather than simply sending a single asset out to customers or prospects, PathFactory allows users to choose multiple types of content to include in a single content track.,PathFactory updates the product frequently and these updates are done well. These new features are always supported with great supplemental material highlighting specific ways that these updates can enhance your experience. PathFactory is very user-friendly and easy to navigate. I was new to the marketing organization yet had no trouble jumping right in and learning the software. PathFactory goes above and beyond to connect with their customers and ensure satisfaction. I have received so much support from our individual Account Manager and have even spoken other various members of the PathFactory team to help engage our customers even further.,I have heard from other members of my team that integrations and tracking have become an issue, yet I have not experienced this myself.,10,PathFactory has not had any negative impacts on any of my organization's objectives.,My organization has definitely benefited from PathFactory's capability of enhancing our campaigns. PathFactory helps us track how engaged our customers and/or prospects are with our assets, and allows us to see how certain types of content tracks are performing. If one content track is performing better than others, PathFactory's analytics will be able to show us this in detail.,I was not a part of this process. However, based on what I have seen from their team, PathFactory is very responsive to all questions and/or concerns. I know that, regardless of how long implementation and launch took, it was definitely worth the effort. The content tracks have become a vital part of my process and success in marketing.,Since our product is very in-depth and complex, PathFactory allows potential buyers to see specific content that is beneficial to them. Rather than getting or sending an email with a laundry list of various links, PathFactory organizes content in a way that will allow buyers to be more engaged and more apt to make a decision faster.,UberflipPathFactory has excellent Tech SupportWe use it mainly to gate our assets and for lead generation. We also use it to group similar assets together so that users can continue to read about a subject that they are interested in.,Organizing documents in a way that you don't end up uploading multiple of the same PDF. Have easy to use, and an organized user interface. I like how if I need to change a title or other information on one asset across multiple lookbooks, I can change it in one place. Great Tech Support!!,The custom override slug doesn't work. At first, I thought this was annoying, but learned that it's really not a big deal, One thing that would be cool is to have the different translated versions of a document all in one place. How we currently handle this is by entering a new instance of the English version, and then another instance of a German document. This really isn't a big deal, or that annoying, but it could be a cool feature.,9,This doesn't apply to me as I'm a Web Developer, so I don't deal much with ROI.,I don't see or work with our campaigns enough to know if PathFacotry helps us generate better marketing results. I build webpages that use the PathFactory popups.,I wasn't part of the team that launched PathFactory. That was before my time here.,Binging helps accelerate the buying processWe have been utilizing PathFactory, formally LookBookHQ, across our marketing organization for multiple years. The solution allows us to offer multiple assets in a contained environment. By having access to multiple assets, the audience is able to binge and continue to engage with the assets without risk of losing their attention or tracking of their actions.,Contained environment (You don't risk losing them to other parts of your website/Internet). Allows for assets in multiple formats (articles, ebooks, videos, etc.). Detailed tracking (how long, how many pages, etc.).,Integrating live pages (rather than just PDF's). Interaction with the user, based on their actions (static environment, except for contact form pop-up). The ability for non-licensed users to access usage data.,9,Allows for accelerating the email nurture programs Enables integrated lead scoring with Eloqua Provides good data on program engagement levels,We have seen an uptick in the amount of engaged sales leads and overall results from Nurture programs have increased by about 20%.,Implementation was relatively easy.,This is the main pillar of the solution. To allow for our audience to binge on all of the applicable assets, as society is accustomed to doing on their televisions, allows for a user to self-educate and helps us to identify where they lie in the funnel.,Review of PathFactoryWe use PathFactory primarily in our nurture programs, but increasingly in paid media prospecting campaigns and on our website. PathFactory is used in the marketing department, particularly by digital marketing and campaigns. It enables us to increase consumption of our content by leads and prospects through promoting content tracks consisting of multiple related assets, rather than just single assets, and integrates with our CRM to score leads based on content consumption. The net effect of the combination of increased content consumption and scoring is to accelerate the buying journey of content engaged leads.,Ease of use in the UI to create and customize content tracks. In-app analytics of content consumption. Adaptable for multiple use cases -- nurture, awareness, lead gen, etc.,Upgrade the in-app analytics functionality to show analytics for groups of multiple content tracks and by traffic source. Make it easier to connect PathFactory data to other BI tools. Add user roles to give users different levels of access.,9,We have seen a significant increase in conversion rates at each stage in the funnel, but particularly from MEL > MQL and MQL > SAL, along with an increase in Ops generated as a result of implementing PathFactory in our nurture programs.,Overall, we have benefited from PathFactory's capabilities by creating content tracks that tell the story of our products, and directing our leads to those content tracks to increase their engagement with our content. We have been able to leverage the platform's analytics to identify top performing content and create rules to accelerate a lead's buying journey based on that engagement.,The initial set-up was quite easy, but we also constantly continue to refine and optimize our use of PathFactory and the tools that we use with PathFactory as we grow out our use cases for it. It has been worth the effort.,The ability for potential buyers to self-educate is one of the pillars of PathFactory, and we have seen a parallel in increased engagement with increased conversion rates.PathFactory for a large software companyMultiple departments in our company are using PathFactory. From Marketing to Customer Success, it is helping us provide the correct content to the correct contacts.,PathFactory allows us to package our relevant content together to provide the best experience for our leads. PathFactory allows us to see the engagement levels with our content and determine the best ways to optimize. PathFactory lets us use engagement levels with content to isolate fast moving buyers.,It is difficult for us to integrate PathFactory reporting with our own internal reporting. PathFactory does not have an easy way for us to track attribution. We have had to go through multiple dev options to get to a tracking point that works for us.,8,We have seen increased engagement with content since directing leads into our PathFactory tracks. We have yet to see a return on investment and have not yet cracked the nut on how to get CTAs to be most effective.,We have started to see better results in terms of content engagement and being able to get our content in front of people. We have not yet seen results from our CTAs.,I think it was more work than we expected due to our tracking and attribution parameters. The jury is still out on whether or not we will start to see the ROI.,We have seen an increase in engagement and more fast-moving buyers with our content in PathFactory.,Solid tool and great customer support in pushing for better utilizationWe use it in emails, newsletters, and as an accompanying piece in webinars. It is used by our enterprise marketing team within the organization. We want to be able to have one place for different formats that speak to the same theme.,Great customer support and works with us closely to improve our [efforts]. I see them often as a sponsor at events that are relevant to me, great job on getting your name out there to the right audience. Great in helping in brainstorming with form strategy.,The integration with our tech process could be a bit smoother Pathfactory promises a lot of tech implementation possibilities but it's usually not something that is doable,7,It's hard to tell a story or the real impact it has on business, would need another tool to support attribution for PathFactory engagement and translated into ROI,It has been a great tool for our nurture programs. Instead of presenting just one piece we are able to keep them interested in reviewing a bunch of resources. We have been seeing good results in our webinar use case of having a track in our thank you page.,It was more work than they promised but I have done set up with other tools and had an idea that it would take longer.,We have used it as more of a way to get our prospects more engaged, not so much as a tool to self educate. We have been using it to share thought leadership.
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PathFactory
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PathFactory Reviews

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PathFactory
60 Ratings
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Score 8.5 out of 101
TrustRadius Top Rated for 2019
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Christopher Mitchell profile photo
June 12, 2019

PathFactory Review: "More Qualified Leads. Better Sales Conversations."

Score 10 out of 10
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PathFactory is currently only being used by the Marketing department at my company, predominantly managed and used by the Demand Gen team. The primary business problem PathFactory addresses is prospect/customer engagement. Previously the majority of our leads would engage with a single piece of content before communicating with sales or never re-engaging. With PathFactory we are able to encourage content binging, increasing lead engagement, and better educating them on our company. This leads to more qualified leads, better sales conversations, and ultimately more business. All of the data collected further inform what types of content, as well as asset themes, resonate best with customers.
  • Since PathFactory is able to track known lead engagement, we never have to present a known prospect/customer with a form. We are simply able to present them with content and track their engagement.
  • Furthermore, we can also present an unknown lead with content, wait a specific amount of time and then present them with a form before they can proceed. This encourages leads to want to give us their info, instead of feeling forced too, leading to a higher form fill rate.
  • PathFactory also has a fantastic customer success team that was instrumental in our on-boarding/implementation process, as well as actively help us take advantage of all the PathFactory platform has to offer.
  • Honestly, we have only been a customer for 6 months thus far, so I do not have a ton of Cons/Opinions yet. So far there haven't really been any issues...
I think anytime a B2B marketing team has a heavy content strategy, PathFactory is a no-brainer. In general, PathFactory creates an all-around better customer experience, helping nurture and educate leads in real-time. PathFactory also leads to a better internal experience, as we are able to generate more qualified leads as well as better sales conversations - keeping both marketing and sales happy.
Read Christopher Mitchell's full review
Ben Vanderberg profile photo
March 01, 2019

Review: "PathFactory is the Product I Didn't Know Existed"

Score 9 out of 10
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Verified User
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PathFactory is used in a variety of areas within the organization. It is used by our marketing teams, post-sales teams, and pre-sales to more easily assemble content on websites to provide one quick easy link for customers to review.
  • It makes it very easy to assemble content from multiple locations so that you aren't having to give a whole list of links to people.
  • It creates an easy guided user experience for customers to view content.
  • It gives you analytics so that you know whether the content that you provide is actually effective.
  • Because PathFactory depends on iFrames, there is a trend with technology to block these and it can be very limiting. While this is something that there is a snippet that they provide to put on websites, it can be very difficult to get website owners to add that. It should be easier.
  • The management UI, while usable, can be intimidating.
  • It would be really cool if they made it easy to tie things with SalesForce opportunities so that you can see what info helped drive a sale.
  • Mobile friendliness.
Good for marketing or customer service areas. Basically, it is very helpful for areas within a business where content is scattered all over the place and there is a need to assemble them in a customer-friendly way. It is also great for marketing where you need to have a clearer idea how effective your actual content is with readers.
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Aristomenis Capogeannis profile photo
March 22, 2019

Review: "PathFactory is our binge consumption go to"

Score 8 out of 10
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Our Marketing department uses PathFactory as a means for binge content consumption across a variety of vehicles—email, web, social, and paid. It allows us to serve up the right content to engaged individuals at the right time.
  • PathFactory allows for moving beyond having a user consume one piece of content to offering an experience around multiple, relevant pieces of content.
  • The analytics engine in the back end moves us closer to People Based Marketing via consumption metrics to note who is surging in engagement and tailor their further experiences accordingly.
  • Some deeper ABM based integrations will allow for dynamic experiences which will move this to a dynamic real estate plate versus static experiences.
If you have a wealth of content, PathFactory is great. If you are lacking content, PathFactory is not for you.
Read Aristomenis Capogeannis's full review
Nayuribe Chavarria Serrano profile photo
March 15, 2019

PathFactory Review: "Great for engagement and technical support."

Score 8 out of 10
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Verified User
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[It's] being used by the media department. It is helping us track engagement metrics that our current email service provider won't be able to provide. It is helping us make decisions along the customer journey in order to advance contacts in other marketing steps - managing our marketing content.
  • Great customer support - immediate attention to customer issues - questions. Very good technical knowledge across the organization
  • Open to feedback to perform modifications - advise on customer needs. Seems like a very people oriented company that also talks very well about the social responsibility and ethics of the company.
  • Good engagement points to track contacts' behaviour.
  • Analytics - their metrics are very straightforward, nice to read. However, I'd like better in-depth metrics and reports to manipulate data and graph numbers.
  • Search functionality for content - If you are looking for any specific content and the page has already been uploaded, you'll have to come with some tweaks in order to find it.
  • Designs for content tracks are very basic. However, I'd like to see some other options on the design, or be able to manipulate HTML coding.
  • Pages with security settings that does not allow iframes cannot be added to a content track - you will need to come up with a workaround.
[It's] good for engagement measurement. However, the design of the content tracks is not completely amazing. If you're looking to simply add some design or content management look, there are better tools in the market. This is more for analyzing engagement metrics and based on that data looking to advance contacts in the journey. Design is pretty much set up so you won't have too much room to change given settings.

The API with Eloqua works very well and you are able to write in your own contact fields if needed. Great technical support.
Read Nayuribe Chavarria Serrano's full review
Kami Periman profile photo
March 13, 2019

PathFactory Review: "The Content "Easy Button""

Score 10 out of 10
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Verified User
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We use LookBooks across the company. It is the easiest, fastest way to create a landing page that will guide a customer through a content journey or present a content library around specific use cases. The turnaround time to create web pages in large organizations is too lengthy to facilitate modern content marketing strategies and iteration, but the access to LookBook allows us to test and then make changes in minutes, or create multiple LookBook experiences to test.
  • Choice to present content in either a content library format (carousel/recommend) or a guided journey (target).
  • Easy to make changes and immediately see the results.
  • Many options to customize the view.
  • Everyone in marketing at IBM still calls these LookBooks and it is highly unlikely we will ever change that.
  • The nomenclature is odd. I struggle to remember what "target" vs "recommend" vs "explore" mean when I am in the software. It would be easier to use standard terminology like "content library style" or "content journey style" or "view lookbooks."
  • It would be better to have a video showing how to use the product instead of a written training with screen captures.
It is well suited to use for campaigns and for testing. It is less attractive to use when you don't have at least five solid assets (or budget to create them).
Read Kami Periman's full review
Kathleen Wong profile photo
March 09, 2019

Review: "PathFactory will change the way you look at content"

Score 8 out of 10
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PathFactory is currently being used within the marketing department as a content activation tool. We use PathFactory to drive acquisition and conversion by creating an integrated and contextual experience personalized to our buyer, and help our content team make better decisions.

We intend to deploy it to sales this year as well, and enable them to view PathFactory insights and data, and send out tracks themselves.
  • PathFactory tracks allow prospects to binge on content, giving them a contextual and personalized user experience.
  • PathFactory gives Sales insight into what their prospects are engaging with.
  • With the Marketo integration, PathFactory allows us to build behavior-based nurture programs and score on engaged intent.
  • The team at PathFactory have been great! They're always responsive and have been key to helping us build out our campaigns for 2019.
  • PathFactory lacks A/B testing functionality.
  • It would be great to see campaign-level reporting, specifically having the ability to view the performance/analytics of multiple tracks at once. Today, PathFactory only allows you to see individual track performance or an overview of all tracks.
PathFactory works really well when trying to educate the prospect. We allow the prospect to consume as much or as little content as they like. It allows us to understand what content is resonating and engaging buyers, which topics, formats, and lengths work best to enable and nurture the buyer most effectively.
Read Kathleen Wong's full review
Jennifer Valentine profile photo
February 27, 2019

PathFactory Review: "Content Bundles and Insights That Make a Difference"

Score 9 out of 10
Vetted Review
Verified User
Review Source
PathFactory is primarily used in Marketing for demand generation campaigns. We create curated content experiences based on industry. We use Recommend experiences with our nurture programs as well. We have used PathFactory in the past for event follow up. We created experiences to house seminar videos and event presentations. This year, we are using it to support change management with the rollout of our new customer support portal. The PathFactory experiences are used to hold documentation and how-tos for the new portal.
  • Provides visitor content journey information in one place
  • Easy to create content bundles
  • User-friendly UI
  • The mobile experience is lackluster. We experience a very high bounce rate. Would like to see a mobile experience option
  • The content library does not have an indexing or foldering system. This makes it hard to manage
  • User management does not exist. All users get the same access. This has proven to be painful, as many folks add unapproved tags or change experience colors to ones that are not on brand. If the options were hidden from the general user we could eliminate this issue
PathFactory works well for nurture programs and webinar programs. We've found that net new leads from social campaigns are bouncing from our experiences. So we are not leading with PathFactory links for social campaigns. We are using PathFactory primarily for email type campaigns.

The function to have a time-based form is working well for us. We can share enough content to get folks interested but gate the content after some time to capture the lead. Also, having the content in an experience setting allows us to give more than one asset to keep leads interested and bingeing on other content they might not have looked at in a one and done scenario.
Read Jennifer Valentine's full review
Trevor Rasmussen profile photo
January 22, 2019

User Review: "PathFactory is meeting our needs"

Score 10 out of 10
Vetted Review
Verified User
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Our company was struggling to drive engagement with our content. We worked really hard to drive people to our website and landing pages but struggled to get them to stay engaged and keep learning. I ran into LookBook and quickly got our team involved as I thought it something that might solve our issues. The team quickly got excited about the potential. About 6 months later we signed up and love the tool. We are seeing a HUGE increase in content consumption (binging) and its driving highly engaged leads into our funnel every day.
  • Easy hosting of content
  • Drives more engagement with more content
  • Gives great analytics on content consumption
  • Some features aren't very intuitive
  • The small side panel is sometimes tough to work within
The content library is awesome! I love that we only have to input content one time, then we can use it in all our LookBooks and (I think) see performance for that piece across all LookBooks! The 2.0 platform took some time to get used to but now that I am in it, I like it more. It's more robust and easier to use once you get into it. The new explore and website functionality looks promising and will help us take this tool from being a content amplification and demand gen tool to being something that can help all areas of our marketing department.
Read Trevor Rasmussen's full review
Gavan Poonia profile photo
April 06, 2019

Review: "PathFactory is a must have for any business! Perfect for content insight and activation"

Score 9 out of 10
Vetted Review
Verified User
Review Source
PathFactory is used by our business to help compile information for customers and to help them visually understand our products and solutions - whether it's embedded within our blog articles, linking out to look books, or directly on the website.
  • Their look books are simple and easy to use. The application is streamlined with a clear and effective layout.
  • Constant support available.
  • Use of the 'suggest recommendations' shows that PathFactory constantly wants to provide further support and offer things which are relevant to each business to help the UX, and the end goal - thecustomer.
  • Integrations and tracking itself can somewhat be an issue.
PathFactory is perfect for content insight and activation. It really is great for creating a customer experience with an end to end journey.
Read Gavan Poonia's full review
Victor Arieta profile photo
March 01, 2019

User Review: "A wonderful journey with PathFactory"

Score 8 out of 10
Vetted Review
Verified User
Review Source
Used primarily by Demand Gen department for Lead Nurturing in various campaigns, but also as a follow-up tool to events, including webinars. It addresses problems of content delivery and engagement, including better ways to manage gated content in our digital campaign strategies.
  • Easy way to deliver content to leads or customers
  • Good integration with our Marketing Automation System
  • Good level of customization to keep it consistent and in brand
  • Improved ways to integrate with Marketo (or other mkt automation platforms) forms, so conversations could be higher
  • Improve mobile experience and depending on campaign most leads will access content through mobile devices
  • other ways to deliver content - example: ungated for a few pages but if the leads wants the rest then form fill
Good: Content delivery in a consistent, reliable way with lots of analytical tools to help optimize the campaign and even the content itself. Not so Good: Integration with Mkt Automation could be a bit improved for new and better ways to convert new/unknown leads.
Read Victor Arieta's full review
Florencia Gianninoto profile photo
March 01, 2019

User Review: "How PathFactory made our life happier!"

Score 10 out of 10
Vetted Review
Verified User
Review Source
PathFactory is used by the LATAM Marketing team to promote content and improve the experience to our customers. We have developed specific views for clients and roles. We see an incremental response rate to the articles promoted.
  • Generating enablement tracks for our partners
  • Creating account based content
  • Content library with maintenance rules is a plus.
PathFactory has been a great option for Follow-up on events and promoting a large amount of content, creating a good experience for people.
Read Florencia Gianninoto's full review
No photo available
April 03, 2019

PathFactory: "Track, Evaluate, and Iterate"

Score 9 out of 10
Vetted Review
Verified User
Review Source
PathFactory is a fantastic tool that allows you to consolidate the customer experience into digestible resources and track where the user is within their journey. In the digital customer space, the customer journey traverses multiple channels and the customer is far more self-reliant in their discovery of information. With PathFactory, you can help a motivated user consume multiple assets within a single sitting and easily identify highly engaged customers and highly relevant channels to act on. Their direct integration with Eloqua makes it an easy-to-use tool to pull into your digital marketing stack.
  • Channel tracking
  • Easy Eloqua integration
  • Consumption data
  • Consolidated content library
  • Great training and customer service
  • Not all web pages are compatible with iFrame technology
  • There is a lot of data, but it can be hard to view exactly what you're searching for
PathFactory is great for mid-size to large companies who are trying to get a more comprehensive view of the customers' digital experience and to remove barriers to content consumption. Pairing the PathFactory tracking links with UTMs, you can readily see which channels are valuable to your customers and how long customers from those channels spend with your content, so that you can prioritize resources and accelerate customers through your digital journeys.
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March 22, 2019

PathFactory Review: "Good capabilities, functionality is there, time consuming to set up, but there is a value opportunity depending on your org."

Score 8 out of 10
Vetted Review
Verified User
Review Source
PathFactory is being used to serve multiple content pieces at one time to a prospective customer. You can upload content pieces including but not limited to: website URLs, whitepapers, eBooks, eCourses (using .PDFs), videos, and case studies. We use the platform to create "paths" for different marketing channels like email, syndicated, paid social ads, etc. to serve multiple content pieces in one track and then lead score them to drive MQLs to sales for prospecting.
  • Does really well to allow multiple types of content pieces in one track. It is nice to be able to upload, embed, and use multiple assets to lead prospects down the marketing funnel and score engagement/interest.
  • Easy to use interface. The platform is pretty intuitive and their Knowledge Base how-to guides make PathFactory even easier to use. We bought the platform and within the next week were able to stand up paths and start implementation into our marketing programs.
  • Customization. There is a good amount of customization with PathFactory from custom coded buttons in the "external code" section, custom forms, custom URLs, almost everything can be customized to fit your company's branding.
  • Customization. This is a pro and a con for us, there is so much to customize with PathFactory that it took us 7 months to fully customize the platform to our branding. Additionally, there are some things that lack, like the analytics and being able to pull custom reporting (we currently have to go through our account manager to get customized reporting) as well as being able to change some things like referring sources based on internal custom coding isn't there. Also, due to how much that can be custom it can take a while to get everything coded and flowing through data warehouses properly, which is time-consuming.
  • Initial recommendation on best practices and how to use the platform. When we first bought the platform we were under the impression that we should just run with it, implement and change later. This is somewhat of an issue for large organizations like ours. We have 15+ people using PathFactory, uploading multiple content pieces, using the platform for different products and reasons. It would have been more helpful to have a big meeting with our Account Manager to set up some guidelines on best practices, tags, things to watch and be careful of, etc. This came later and became a huge time suck to go back and update things from when we first implemented to now, having added over 500 content pieces.
It depends on the KPI that you're looking to use PathFactory for. I think the platform is well suited for companies that use lead scoring and have a strong nurture process to pass leads to sales. This was a bit tricky for us because while that is important to our organization, we have a completely different KPI we are held to that does not involve highly qualified leads. Small to mid-size organizations or enterprise organizations with a well-oiled marketing org can find a lot of value in the platform.
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March 22, 2019

PathFactory Review: "Provides great insight on how your leads engage with your content"

Score 8 out of 10
Vetted Review
Verified User
Review Source
PathFactory is being used by our Interactions department who are responsible for creating experiences for customers at multiple stages throughout the customer buyer journey. The business problems it addresses are having a deeper understanding of customer engagement, allowing marketing automation nurture programs to scale, and making the most out of content and understanding the contribution to an opportunity.
  • Collects a lot of data behind the scenes that can be actionable.
  • Provides a view of a lead's engagement path so we have better insights on what and how they are engaging.
  • Provides an easy to use interface for the end user to consume relevant content.
  • UI can be improved with more customization of the content page (HTML/CSS).
  • More expansive reporting and analytics options (different visualizations and being able to export).
  • More granular engagement data (e.g. page views, duration, etc. for each content rather than one threshold setting).
PathFactory is well suited for large volumes of content such as a content hub or larger nurtures with five or more content assets. It is great for creating personalized nurtures based on knowing what they have already consumed while providing an opportunity for a prospect to consume as they like while presenting related content. It is not suited for promoting one or two content pieces.
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March 20, 2019

PathFactory Review: "A path to a great user experience"

Score 7 out of 10
Vetted Review
Verified User
Review Source
We are using PathFactory in our demand gen marketing through email nurtures or a CTA link for people who have just downloaded an eBook, attended a webcast, or downloaded a free trial of our product. Our customer success team is also using PathFactory as a tool to help people who just purchased our product. PathFactory gives the marketer the opportunity to serve multiple content pieces and also lead score individuals.
  • PathFactory has an amazing support team, always quickly answering my questions.
  • The analytics in PathFactory are great.
  • One of my favorite things about PathFactory is that they give the marketer the option to gate or ungate content if the visitor is known or unknown. I find this especially helpful because we always want to give the user the best experience, and not force them to fill out a form if they already have in the past.
  • PathFactory has the opportunity to improve when it comes to integrating into differing forms of marketing tracking. Path Factory can track UTM parameters, but we use a different system in-house which does not integrate, so we have resolved to creating a different track for every marketing source so we can have proper attribution.
  • I would love to see comparative analytics. The analytics are great at the track level but would like to have a comparative view based off our foldering system.
PathFactory is great if you have a lot of content and want to get it organized. It's great for email nurture drips, allowing the marker to list one link in the email (out to the PathFactory track) instead of having a list of five different links in an email going out to the various different assets. PathFactory is very helpful to create pages quickly.
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March 14, 2019

PathFactory Review: "Get to know your buyers better while improving your user's experience"

Score 10 out of 10
Vetted Review
Verified User
Review Source
We previously gated every asset with its own landing page and a lengthy form. Since adopting PathFactory, we have not only improved the user experience, but we saw that the same pieces of content were viewed 5x more when we allowed leads to self-nurture. Additionally, it’s helped us expand our metrics. Clicks and form-fills only tell one part of the story. Being able to differentiate the person who spent 5 seconds glazing over the first page of a whitepaper from the person who spent 30 minutes watching an entire webinar leads to deeper insights and qualification. The more you know about your buyer, the better you as a marketer can tailor their journey, increasing your likelihood of converting leads.
  • Analytics -- Recently they've made heavy investments into their analytics, and it shows.
  • Compatibility -- Supports our many asset formats (web articles, pdf, videos, etc.).
  • User experience -- It's a very easy to use platform that has a low learning curve.
  • The team -- From support to CS, the PathFactory team is willing to go above and beyond to make their customers successful.
  • Product feedback -- They are very receptive to platform feedback, and when you make recommendations they are often added to the Roadmap.
  • Personalization -- Adding a feature that allows us to add more personalized messaging around content.
  • Integrations -- Make it easier to connect PathFactory data to our other sources for tracking things, like attribution and linking it to other profiles (such as in a CRM).
If you are a B2B company that produces any type of content, you can benefit from PathFactory. What I think makes them stand out is that no two companies are going to use the product in the same way. It can be leveraged in so many different ways, from the web and social media to e-mail and advertising, whilst using a variety of different content types. While our company, for instance, has found success in using it for prospect nurturing and campaigns, another company will be able to leverage it with just as much success for something like a customer engagement tactic.
My best advice to someone considering the platform is to know what business challenges you are trying to solve and then letting the PathFactory team use their expertise and experience with other clients to advise you on how to use the product. Even two years in we still learn so much from them.
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March 26, 2019

PathFactory Review: "Easy to use and go live with"

Score 7 out of 10
Vetted Review
Verified User
Review Source
We are using PathFactory to bundle assets for easier consumption by our users, instead of expecting them to click through to several different sites. It is a simple process and can be implemented quickly. We use it in our campaigns and as a drive-to from emails and social media platforms.
  • Very easy to use.
  • Instantaneous "go live".
  • Some of the terminologies can be confusing without the training.
Good for mini-campaigns where you want to give people the best opportunity to see the content that would be most helpful to them.
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March 22, 2019

PathFactory Review: "Pretty good platform with a few intricacies to keep in mind."

Score 9 out of 10
Vetted Review
Verified User
Review Source
We use PathFactory in demand generation marketing although it is starting to span across multiple departments now. We use PathFactor to serve multiple content pieces and lead score individuals based on activity and engagement. Although we haven’t seen the results we were originally looking for, I firmly believe that PathFactory has added value in places we didn’t originally anticipate. There are tons of ways to customize the platform and for the most part, dev for PathFactory is very helpful.
  • Serving multiple assets
  • Customization to certain extents
  • Analytics
  • Integrations with other marketing technology frequently used in organizations like marketing automation tools.
  • Support
  • Customized reporting to the organization.
  • Ability to customize things like external codes and such without support help.
  • Ability to customize metrics that are tracked like custom company tracking codes instead of UTM parameters.
This is well suited for B2B companies for nurture programs, gated content, recourses, and lead scoring.
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March 15, 2019

PathFactory Review: "Great product with great support"

Score 7 out of 10
Vetted Review
Verified User
Review Source
It is being used by my team to implement [a scoring model] and for us to help other teams use it to increase quality and info known on leads. We are able to get more insight into how much time leads spent on certain topics of interest and gauge their level of interest which helps us see which ones are more highly qualified.
  • Great customer support, always very knowledgeable and able to hand hold
  • Great layout of product, the reader is very easy to view and a very smooth experience for our customers
  • Easier capability to handle two instances for marketing (although this is probably a special use case)
Great for getting more engagement data about leads and knowing exactly how interested they are in assets. The stats offer a lot of detail that our normal webpages don’t. We aren’t able to tell on our webpages the time that someone spent reading an asset
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March 14, 2019

Review: "New, Yet Very Satisfied, PathFactory User!"

Score 10 out of 10
Vetted Review
Verified User
Review Source
PathFactory is used primarily in our Marketing department, however, it is utilized across various departments in our organization. PathFactory takes many useful assets and bundles them together to create a more in-depth experience for our customers and prospects. Rather than simply sending a single asset out to customers or prospects, PathFactory allows users to choose multiple types of content to include in a single content track.
  • PathFactory updates the product frequently and these updates are done well. These new features are always supported with great supplemental material highlighting specific ways that these updates can enhance your experience.
  • PathFactory is very user-friendly and easy to navigate. I was new to the marketing organization yet had no trouble jumping right in and learning the software.
  • PathFactory goes above and beyond to connect with their customers and ensure satisfaction. I have received so much support from our individual Account Manager and have even spoken other various members of the PathFactory team to help engage our customers even further.
  • I have heard from other members of my team that integrations and tracking have become an issue, yet I have not experienced this myself.
PathFactory is well suited for organizations with a diverse group of products or services, or, for organizations that work with specific verticals. PathFactory helps organizations properly segment content that might otherwise be stagnant or overlooked by adding supplemental content or material that can be utilized to enhance the group of content even further.
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March 12, 2019

User Review: "PathFactory has excellent Tech Support"

Score 9 out of 10
Vetted Review
Verified User
Review Source
We use it mainly to gate our assets and for lead generation. We also use it to group similar assets together so that users can continue to read about a subject that they are interested in.
  • Organizing documents in a way that you don't end up uploading multiple of the same PDF.
  • Have easy to use, and an organized user interface.
  • I like how if I need to change a title or other information on one asset across multiple lookbooks, I can change it in one place.
  • Great Tech Support!!
  • The custom override slug doesn't work. At first, I thought this was annoying, but learned that it's really not a big deal,
  • One thing that would be cool is to have the different translated versions of a document all in one place. How we currently handle this is by entering a new instance of the English version, and then another instance of a German document. This really isn't a big deal, or that annoying, but it could be a cool feature.
It really works well to group assets together, and there is a cool popup feature that you can add to your website, where the user won't leave your site nor get switched to a new browser tab. It seems to be working great for tracking lead generation, and I haven't heard any complaints from co-workers.
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March 08, 2019

PathFactory: "Binging helps accelerate the buying process"

Score 9 out of 10
Vetted Review
Verified User
Review Source
We have been utilizing PathFactory, formally LookBookHQ, across our marketing organization for multiple years. The solution allows us to offer multiple assets in a contained environment. By having access to multiple assets, the audience is able to binge and continue to engage with the assets without risk of losing their attention or tracking of their actions.
  • Contained environment (You don't risk losing them to other parts of your website/Internet).
  • Allows for assets in multiple formats (articles, ebooks, videos, etc.).
  • Detailed tracking (how long, how many pages, etc.).
  • Integrating live pages (rather than just PDF's).
  • Interaction with the user, based on their actions (static environment, except for contact form pop-up).
  • The ability for non-licensed users to access usage data.
PathFactory is an ideal solution for nurture campaigns, where the goal is to drive the recipient to view assets and to track their engagement. It would not be an ideal solution for social or digital marketing where much of the audience is unknown.
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March 05, 2019

"Review of PathFactory"

Score 9 out of 10
Vetted Review
Verified User
Review Source
We use PathFactory primarily in our nurture programs, but increasingly in paid media prospecting campaigns and on our website. PathFactory is used in the marketing department, particularly by digital marketing and campaigns. It enables us to increase consumption of our content by leads and prospects through promoting content tracks consisting of multiple related assets, rather than just single assets, and integrates with our CRM to score leads based on content consumption. The net effect of the combination of increased content consumption and scoring is to accelerate the buying journey of content engaged leads.
  • Ease of use in the UI to create and customize content tracks.
  • In-app analytics of content consumption.
  • Adaptable for multiple use cases -- nurture, awareness, lead gen, etc.
  • Upgrade the in-app analytics functionality to show analytics for groups of multiple content tracks and by traffic source.
  • Make it easier to connect PathFactory data to other BI tools.
  • Add user roles to give users different levels of access.
PathFactory is a great solution for content marketers looking for a good, intuitive content hosting platform that is designed to drive content engagement, and includes robust content analytics and CRM integration capabilities.
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March 01, 2019

Review: "PathFactory for a large software company"

Score 8 out of 10
Vetted Review
Verified User
Review Source
Multiple departments in our company are using PathFactory. From Marketing to Customer Success, it is helping us provide the correct content to the correct contacts.
  • PathFactory allows us to package our relevant content together to provide the best experience for our leads.
  • PathFactory allows us to see the engagement levels with our content and determine the best ways to optimize.
  • PathFactory lets us use engagement levels with content to isolate fast moving buyers.
  • It is difficult for us to integrate PathFactory reporting with our own internal reporting.
  • PathFactory does not have an easy way for us to track attribution. We have had to go through multiple dev options to get to a tracking point that works for us.
PathFactory is an excellent solution when trying to get multiple pieces of content in front of your leads. It allows us to nurture without having to send multiple emails which could be less engaging. This allows our leads to consume content at their pace which is important in our industry.
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April 08, 2019

PathFactory Review: "Solid tool and great customer support in pushing for better utilization"

Score 7 out of 10
Vetted Review
Verified User
Review Source
We use it in emails, newsletters, and as an accompanying piece in webinars. It is used by our enterprise marketing team within the organization. We want to be able to have one place for different formats that speak to the same theme.
  • Great customer support and works with us closely to improve our [efforts].
  • I see them often as a sponsor at events that are relevant to me, great job on getting your name out there to the right audience.
  • Great in helping in brainstorming with form strategy.
  • The integration with our tech process could be a bit smoother
  • Pathfactory promises a lot of tech implementation possibilities but it's usually not something that is doable
It's great for ABM marketing strategies, inbound content support and for sales enablement content.
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Feature Scorecard Summary

Content hub (36)
7.8
Forms / Gated content (35)
7.1
Embedded CTAs (24)
5.8
Content distribution (9)
9.1
Content promotion (6)
9.1
Content automation (26)
7.3
Audience profiling and targeting (29)
6.3
Closed-loop tracking and reporting (22)
6.1
Content performance analytics (37)
8.1
Campaign optimization dashboard (8)
8.7

About PathFactory

With B2B buyers doing more independent research than ever, it’s critical that marketers empower them with the educational content they need to buy. PathFactory aims to help companies deliver on-demand experiences for B2B buyers, enabling them with relevant info at every step of their journey. According to the vendor, by allowing buyers to consume content whenever they want, marketers remove friction and create more qualified leads, faster.

Content Insight: Make better marketing decisions
PathFactory tells businesses exactly how long prospects and accounts spent consuming content, allowing marketers to see which pieces help generate pipeline and revenue. Users can also score leads in marketing automation based on content consumption, ensuring that only sales-ready leads are passed to the sales team.

Content Activation: Create always-on content journeys
According to the vendor, buyer education is key to leading prospects down the funnel, but most B2B marketing today fails to enable buyers with the content they need. PathFactory promises to remove this friction from the B2B buying process by providing software buyers with content that allows them to self-educate. The platform uses individuals’ content consumption data to serve micro-personalized content recommendations.

Categories:  Content Marketing

PathFactory Features

Content Creation Features
Does not have featureIdeation
Does not have featureApproval workflows
Does not have featureContent collaboration
Does not have featureContent calendar
Does not have featureNetwork for content licensing/production
Does not have featurePayment/Resource management
Content Publishing Features
Has featureContent hub
Has featureForms / Gated content
Has featureEmbedded CTAs
Does not have featureContent distribution
Does not have featureContent promotion
Has featureContent automation
Content Reporting & Analytics Features
Has featureAudience profiling and targeting
Has featureClosed-loop tracking and reporting
Has featureContent performance analytics
Does not have featureCampaign optimization dashboard
Does not have featureCompetitive analytics
Does not have featureContent production analytics
Has featurePage-level engagement analytics

PathFactory Screenshots

PathFactory Videos (4)

PathFactory Downloadables

PathFactory Integrations

PathFactory Competitors

PathFactory Support Options

 Paid Version
Phone
Live Chat
Email
Forum/Community
FAQ/Knowledgebase
Social Media
Video Tutorials / Webinar

PathFactory Technical Details

Deployment Types:SaaS
Operating Systems: Unspecified
Mobile Application:No
Supported Languages: English, Arabic, Chinese, French, Spanish, Portuguese, Japanese, Russian