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PathFactory

PathFactory

Overview

What is PathFactory?

PathFactory enables you to unlock B2B revenue with AI-powered content intelligence which allows you to generate personalized, engaging, and conversion-focused experiences across the entire B2B buyer journey. Per the vendor, you can accelerate deal velocity and grow your pipeline by…

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Recent Reviews

Ease of use.

8 out of 10
June 01, 2023
Incentivized
PathFactory is an excellent tool for creating tailor-made content journeys for targeted campaigns. Beyond the clear use cases for a tool …
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Review of PF

8 out of 10
April 05, 2023
Incentivized
We use it as Netflix for B2B content. Here are the bullet points of use cases:
Web page link to a specific asset on a Target or Recommend …
Continue reading
Read all reviews

Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 10 features
  • Content performance analytics (138)
    9.2
    92%
  • Content hub (132)
    9.1
    91%
  • Embedded CTAs (116)
    9.1
    91%
  • Forms / Gated content (132)
    8.8
    88%

Reviewer Pros & Cons

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Pricing

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What is PathFactory?

PathFactory enables you to unlock B2B revenue with AI-powered content intelligence which allows you to generate personalized, engaging, and conversion-focused experiences across the entire B2B buyer journey. Per the vendor, you can accelerate deal velocity and grow your pipeline by recommending the…

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttps://pathfac.to/3p2iAcB

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Features

Content Publishing

Features related to the organization and distribution of marketing content.

9.1
Avg 8.2

Content Reporting & Analytics

Features related to tracking, measuring, and analyzing content creation processes and content performance.

9
Avg 7.8
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Product Details

What is PathFactory?

PathFactory is used to accelerate nurture, improve win rates, and understand content performance by delivering intelligent content experiences and virtual events across the buyer’s journey. Using insights and automation to connect people with content, PathFactory aims to remove friction for B2B buyers.

PathFactory Features

Content Publishing Features

  • Supported: Content hub
  • Supported: Forms / Gated content
  • Supported: Embedded CTAs
  • Supported: Content automation

Content Reporting & Analytics Features

  • Supported: Audience profiling and targeting
  • Supported: Closed-loop tracking and reporting
  • Supported: Content performance analytics
  • Supported: Page-level engagement analytics

PathFactory Screenshots

Screenshot of Netflix-like home screen for B2B buyers with personalized resource centers.Screenshot of Gives sales visibility into the content consumption data of leads & accounts, inside a CRM.Screenshot of Content Tracks - Gives B2B buyers bingeable content journeys that accelerate their purchase decisions, whenever and wherever they click.Screenshot of Path Analytics - Gives access to a new class of content consumption data on the level of the visitor, account, and content asset.Screenshot of Guide - Gives buyers spot-on content recommendations, anywhere on a website.Screenshot of Content Track Analytics - Shows how visitors binge content in specific Content Tracks, and assess how particular sequences of content perform.Screenshot of Account Insights - Path Analytics gives insight into whether or not target accounts have had meaningful engagement with content, and how sales-ready they are.

PathFactory Video

How PathFactory’s Content Insight & Activation Platform Helps B2B Marketers

PathFactory Competitors

PathFactory Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo
Supported LanguagesEnglish, Arabic, Chinese, French, Spanish, Portuguese, Japanese, Russian

Frequently Asked Questions

PathFactory enables you to unlock B2B revenue with AI-powered content intelligence which allows you to generate personalized, engaging, and conversion-focused experiences across the entire B2B buyer journey. Per the vendor, you can accelerate deal velocity and grow your pipeline by recommending the next-best assets for individual buyers and target accounts alike.

Uberflip and Hushly are common alternatives for PathFactory.

Reviewers rate Content automation highest, with a score of 9.3.

The most common users of PathFactory are from Enterprises (1,001+ employees).
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Comparisons

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Reviews and Ratings

(234)

Attribute Ratings

Reviews

(1-25 of 140)
Companies can't remove reviews or game the system. Here's why
Alejandro Moises | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
I used PathFactory to drive prospects to relevant content. PathFactory worked as a content platform and I was able to leverage our marketing assets for the right prospect at the right time in their customer journey.
  • Allows you to easily group interactive content (lookbooks) in the same place
  • Allows you to track use and performance of content
  • Allows you to replay webinars
  • Binge functionality
  • Sometimes the webinar replay integration bugs out
  • there is no room to influence their product roadmap
You can get really deep into insights, for example: you can tell how your known visitors spend their time (binging webinars) vs unknown visitors can spend it surfing non-webinar content (Whitepapers, e-books, etc.).

You can get insights into topic interests to support your product teams with roadmap direction.

You can compare Desktop vs Mobile
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Pathfactory helps make marketing easier. It helps us create a better experience for the customer’s journey, from awareness to rousing interest to elevating desire to sales.
We are able to personalize contents based on our market needs, create layouts and designs that are compliant, and launch effective campaigns.

Integrating Pathfactory to our other apps/softwares are possible as well.
  • Customer journey made easier
  • Integration with other apps/software
  • Customer service/client assistance is superb
  • In depth analytics
Pathfactory team is very hands on. They make sure that all our needs are addressed, requests are taken into consideration (and they make good progress in granting most of requests), and that they are on top of everything. They are so proactive in setting weekly calls to make sure that we maximize the tool and that we have no concerns at all.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We produce a high volume of content to help educate and inform our customers and prospects, but getting them to consume more of what we are creating was a challenge. In addition, there are distinct buying personas and multiple stakeholders on nearly every opportunity, with different areas of concern. Pathfactory allows us to serve related content in multiple ways, driving engagement and conversions.
  • Drives engagement with your content
  • Creates a personalized experience by persona/group
  • Facilitates additional consumption and interaction points
  • It would be nice if Website tools were part of the main offering rather than additional
If you are in an industry where content drives pipeline through engagement and education, Pathfactory is an invaluable tool to help people consume more of what you are producing and offers additional entry and interaction points on your website. It also creates very specific and personalized paths through your assets.
June 03, 2023

PathFactory Review

Score 10 out of 10
Vetted Review
Verified User
Incentivized
We use it to bring leads down the funnel by serving content that meets them where they are at in their learning journey.
  • User journey
  • Content mapping
  • Data Analysis
  • Data reporting
  • User experience
When marketing wants to have multiple touches on a lead.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
I use PathFactory to create interactive user experiences for email marketing. My colleagues and I upload a variety of marketing offers (e.g., briefs, checklists, infographics, videos, etc.) to the content library. Then we add them to either content tracks or explore pages, customizable experiences that allow users to navigate through multiple resources on one page.
  • PathFactory has advanced in-platform analytics.
  • PathFactory has the capacity to house a vast amount of content from different uploaders.
  • PathFactory provides detailed fields for searching for and filtering through content.
  • PathFactory can sometimes be slow to load, especially when you are searching for offers.
  • PathFactory does not flag when files render in an odd way in content tracks.
  • PathFactory can no longer house webpages from my company's site.
PathFactory is well suited to marketers who would like to present multiple resources to their audiences. It is especially suitable for establishing your company as a thought leader since it's a good medium for informative content. It might not be as useful for users who are trying to create short, catchy campaigns.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
PathFactory helped to increase engagement in the company's assets.
  • Provides great recommendations.
  • Improves engagement.
  • Provides additional flexibility to the user journey.
  • We need to perform more QA on the solutions and tools.
  • The speed of asset processing is not enough, but it is definitely worth improving.
  • Develop fail-safe mechanisms.
PathFactory did a great job in assets consumption increase as well as overall improvement of the user journey. Chosen tools gave an opportunity to consume the assets in a great suitable way with an addition of context-based personalized recommendations. On the other hand, there were some minor technical issues that affected the overall experience with the product.
June 01, 2023

Ease of use.

Score 8 out of 10
Vetted Review
Verified User
Incentivized
PathFactory is an excellent tool for creating tailor-made content journeys for targeted campaigns. Beyond the clear use cases for a tool like PathFactory, the ease of use is exceptional.
  • Ease of use.
  • Friendly & helpful support team.
  • The ability to create a truly custom page still lacks.
Targeted sales/marketing campaigns, getting web pages up quickly without the help of an experienced web developer.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
From a marketing prospective, we used PF as a content library housing external facing assets such as flyers, whitepapers, thought leadership articles.
  • Organized view of content assets
  • Ability to promote similar content for users to continue their journey
  • Great tracking on time users spend in particular content sets
  • easier ways to share both static documents/PDF and videos or webinars on-demand
  • get details on usage but would appreciate more filtering capabilities by organization and users
Best use case was ability to share with our sales team to send a set of content to existing customers and new prospects allowing them to consume as much or as little content as possible. Not so great tool for internal education Thomson Reuters uses a platform called Advisor. I view PF platform as a customer facing tool excellent for content sharing.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
It has been an amazing experience in using Pathfactory! It provides a consolidated place for all collaterals. It has been an innovative experience which gives fuel to the creativity of reaching out to our customers enriching the customer experience.
  • Recommended Tracks
  • Microsites
  • Tracks
  • Interactive assets
Pathfactory is really an amazing asset for customer centric campaigns
Score 9 out of 10
Vetted Review
Verified User
Incentivized
We use tracks to allow our customers to easily be able to view multiple pieces of content. We track how many users go to the site and interact with the content. We also display a lead form on the site for lead generation. We have used a microsite as well, but that has not been as successful as the traditional track experience.
  • Provide a good user experience for our customers.
  • Provide a good mobile experience.
  • Able to customize to fit your business needs.
  • Microsite was very hard to build ourselves.
  • Better instructions on how to customize tracks and use the different tools.
  • Users that come in without UTM parameters should still be included in all data reporting.
Great for displaying multiple pieces of content to customers in a very easy-to-consume design. Difficult to have a good experience that can easily speak to multiple topics.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
PathFactory is a great tool that we use in email marketing. It allows us to serve up multiple pieces of curated content to our contacts within one interaction. We also love the detailed tracking capabilities - we are able to see how long users viewed our tracks, down the second, so that we can thoughtfully tailor our content selection. We love PathFactory!
  • Tracking/reporting
  • Ease of use
  • customization
  • Organization (sometimes hard to navigate between folders)
  • Restrictions (it would be nice to be able to "lock" a track so that others can't use it)
  • Automatic notifications of broken pieces of content (should notify you if a link leads to a 404 error)
Best used for email campaigns for known contacts, to serve up multiple pieces of content within 1 interaction
Not as great for paid media - contacts get confused when they land on the PathFactory url and not our website's url
Score 9 out of 10
Vetted Review
Verified User
Incentivized
PathFactory is used within the organization to understand and visualize the performance of our content marketing activities.
Being plagued with having to see, understand, and visualize the performance of our diverse content marketing activities in an easy to understand and present way to top level management, we decided to try out PathFactory and it's been a gamechanger.
  • Create Visually appealing performance report
  • Give more in-depth information about performance metrics than most alternatives
  • Ability to track performance over time and compare this performance across time periods
  • Provide and send auto-run reports to top level management based on predefined criteria and timeframes
  • PathFactory can do better in providing a more easier accessed user guide to using the platform
  • The interface can be made a little more colorful to help bring immediate focus to important details
Pathfactory is best suited if you are running a content marketing campaign especially based off of an internal or bespoke content platform. We run a content marketing campaign from an internal content platform and found the other alternatives as less accurate in their reports
Score 8 out of 10
Vetted Review
Verified User
Incentivized
PathFactory enables our user journeys to not end after conversions on our main marketing website, offering users more relevant actions to take on the website after they downloaded a written asset. We present them with an enhanced thank you page that requires no code knowledge to set up and publish.
  • User journey enhancement
  • Quick setup once installed
  • Conversions easy to track on Google Analytics
  • Overall design of after-conversion pages could be enhanced
  • URL paths of after-conversion pages are a bit awkward
  • Better mobile experience
PathFactory helps users enhance user journeys for better marketing and improved conversion rates for B2B. It is easy to set up and it is effective at tracking results after implementation.
Christopher Vasquez | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
We use PathFactory to essentially give us the ability to create web-based experiences in less than 24hrs. Rather than create a webpage on a topic that may be too niche or too campaign-specific, PathFactory gives us the ability to stand up these pages quickly and efficiently, without taking an SEO hit. We also use it for reporting to get a better understanding of who is consuming our content, what topics are they gravitating towards, and which content types they like to consume content through.
  • Reporting
  • Ease of use
  • Design flexability
  • Localization features
PathFactory is great for topic-specific, ABM, or campaign-specific experiences. If you have lots of different types of content relating to a topic, organization, industry, or campaign, PathFactory makes it very easy to create those "all in one place" types of experiences. It's also great for creating a collection point across content types where blogs, videos, ebooks, etc. can all live on a single page simultaneously.

In my opinion, PathFactory is not a website replacement tool but rather a content empowerment tool. The experiences you're able to create don't lend themselves to the type of exploring you'd get on a typical website.
April 05, 2023

Review of PF

Score 8 out of 10
Vetted Review
Verified User
Incentivized
We use it as Netflix for B2B content. Here are the bullet points of use cases:
Web page link to a specific asset on a Target or Recommend track link to an Explore page or a PF microsite (driving traffic to a landing page rather than a single asset in track)
Email
Paid advertising - retarget people and drive them to a topical track (e.g. all about AVA Energy) a set of assets of the same content type (e.g. a case study track or use cases, etc)
funnel stage-specific track (e.g. MOFU or BOFU assets only for the solution/selection stage)
Content syndication - instead of serving PDFs, if the vendor can syndicate links, you can put a selection of assets in front of them
Webinars, virtual event resource section during event post-event followup with link to track relevant content
Partner activities
ABM activities

  • Tracks account data via IP and cookies
  • flexible in creating tracks
  • different ways to create tracks
  • integration with other tools
  • better personalization: e.g. machine learning or AI that tracks user behaviour and suggest content to them
Great for content distribution and putting gated form for Contact us to those pages that don't necessarily have it.
Improvement areas: as described in the previous question.
Kayla Trevino | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
We use PathFactory to create a better experience for our visitors, to better track our content to the campaign and business objective level and optimize our content strategy. A mantra around here is why send a single PDF when this allows for a dynamic experience and exposes them to related content or calls to action that would otherwise be missed.
  • A well managed content library
  • Great customer support
  • Personalized experiences and integrations
  • Attribution tracking doesn't always match Google Analytics
  • Impossible to find out where tracks are being used or if a track has been deleted what dead ends it is causing now
  • A lot of targeting, form strategy or redirection rules require regex knowledge
PathFactory is a robust content engagement tool that really helps us elevate the exposure of not only one piece of content but all related content. The forms strategy also turns every track into an opportunity to convert and learn about their viewing habits, showing us the patterns that create value for our buyers.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We use PathFactory as a way to provide a bingable experience across our website as well as nurture through email marketing, social media, ABM activities, and microsites for pre-implementation communication with customers. PathFactory is now embedded in everything we do across our website, blog, social, sales prospecting and account management.
  • Expanding the amount of content a visitor can absorb during one engagement on our website
  • The data and engagement information we are able to see at both the account level and the known visitor information in our CRM
  • The onboarding and implementation experience was fantastic
  • Many of us small marketing teams do not have designers or web developers on staff, so having free resources for HTML for microsites or templated experiences would be amazing
  • Better integration with HubSpot similar to Salesforce for PathFactory. We use lead scoring from PF data but would love to have more information in the HubSpot contact record
Very appropriate for smaller or mid-size marketing teams looking for solutions for better web experiences and with teams who have a dedicated content strategist or sales enablement manager who can help sales with the utilization of this tool.
Indre Wakil | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We use PathFactory to optimize the user experience, package content to encourage binging, and get better visibility into content consumption.
  • Custom design - easy to adjust look and feel to match the brand
  • Accelerating the buyer journey with more relevant content
  • Provides important insights to make better decisions on content strategy
  • Integrates with Salesforce to share content consumption history with our sales
  • Known visitors can avoid forms and still gain lead scores on Pardot
  • Analytics could be a bit more intuitive (it is easy to get lost among many different report types, need training)
PathFactory is a great tool for those who are still stuck with sharing PDFs with their prospects and who rely on content marketing or just want to optimize their content hubs. To avoid PDFs being a dead end, PathFactory enables buyers to get hooked on the content they are reading. It also provides valuable information on how long did the users stay on your content, did they move to the next one, and where did they come from. A smooth integration with existing martech makes it suitable for organizations of any size or industry.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
PathFactory is the key to content organization. Overall, we have benefited from PathFactory's capabilities by creating content tracks that tell the story of our products and directing our leads to those content tracks to increase their engagement with our content. We have been able to leverage the platform's analytics to identify top-performing content and create rules to accelerate a lead's buying journey based on that engagement.
  • Ease of use in the UI to create and customize content tracks.
  • Creating account based content.
  • We need viewer permissions and history so we can have better tracking of who has been working on what and be able to lock certain tracks or content.
  • I don't really know where they need to improve; maybe they just keep innovating and listening to customers and helping to point out problems we didn't know we had.
If you have a lot of content and are having trouble managing the performance metrics, you should definitely look into this solution.
December 22, 2022

PathFactory's #1 fan

Eleni Mitzalis | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We use PathFactory to host and share marketing content and collateral with our prospects and customers. We create relevant, personalized content tracks to engage with various audiences in our target market, and utilize the engagement insights we get from PathFactory to inform future content decisions as well as enable our sales team with these insights for personalized follow-up.
  • Content engagement insights for Sales. Time spent enables them to prioritize their follow-up with high-intent leads who have increased time spent on content. Content journey insights allow the Sales team to see what content actually resonated with a prospect, enabling more personalized conversations throughout the sales cycle.
  • Content insights for Marketing. By analyzing PathFactory's insights on content, we are able to make smarter, more strategic decisions on the future content pieces we should produce based on what we know will resonate with our audience and what they will actually spend time reading.
  • Ease of use. Many members of our team are able to utilize the tool, uploading content and creating tracks in an easy and intuitive way.
  • Smart and supportive team. From the first sales cycle to our regular check-ins as customers, we have enjoyed every step of working with everyone we have come across on the PathFactory team.
  • Support team. The support team has specifically been so helpful in dealing with any bugs and even working with us to come up with new custom solutions to fit certain use cases in our go to market strategy.
  • Evolving into a more sales-focused UX. While the tool is great for marketing, there are some areas to improve the functionality of PathFactory for Sales in regards to navigating and sending out content as a salesperson.
  • GA goal reporting. I can't speak to this specifically, but I know our web team has run into some issues creating GA goals when we lead to a PathFactory track.
  • Evolved reporting. Reporting is great, but for some use cases, we have had to ask for custom reports that the team is always happy to create! But it would be great if this was self-serve.
Perfect for teams who want a deeper understanding of content engagement past form fills or page views. Great for marketing teams who are always looking for more insights to enable their sales teams to follow up on, specifically around intent. Currently, only for marketing teams to create content experiences for sales to share as they cannot create their own experiences.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We use PathFactory across all of our marketing channels (website, email, ads, events, sales cadences, etc.) to offer up relatable content to allow our readers to binge on the topics they are interested in. PathFactory allows customers and prospects to get more information in whatever format they best consume content without having to search around to find it.
  • Easily bundle related content.
  • Create tracks for nurture streams.
  • Provide insights into what assets are being viewed.
  • Track how long someone is viewing a piece of content.
  • Less coding needed for the Explore pages.
PathFactory fits well in all our marketing channels and it is easy to swap out content in a track when there is an updated version.
Jamie Newton | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We use PathFactory in a number of ways, including for ABM and personalized campaigns, measuring engagement and content consumption from webinars, conferences, and campaigns, and for the sales team to have individualized tracks for prospects. We're gearing up to expand the usage of PathFactory to different sectors of the company and with more teams outside of demand gen and product marketing.
  • Measuring content engagement and user journeys.
  • Providing personalized tracks and pages for ABM.
  • Very easy to add in new content pieces and replace outdated ones.
  • Domain matching for using PathFactory outside of 1st party tracking (like for social ads).
  • Better and easier reporting with the ability to do saved reports in the platform.
PathFactory makes it incredibly easy to have multiple, similar explore pages/tracks that can be used in various places. This works great for ABM and Sales pages, especially when you need to create something quickly.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We use PathFactory to create curated landing pages for ABM initiatives and also to lead newly closed customers through a content path filled with training one-pagers and videos. We've also used it in email marketing to create general content journeys for prospects.
  • Allows us to quickly create customized landing pages for ABM tactics.
  • Helps our onboarding team streamline their processes with new customers.
  • Helps our sales reps share content that is valuable to the specific accounts they are selling to.
  • The microsite builder is not user friendly but there are ways to create pages that feel like microsites even though they are just content journeys.
  • I do think the reporting could be more intuitive. It also takes some time to load (although I realize this is an issue for a lot of software)
PathFactory works great for email marketing, ABM, and paid advertising. Our onboarding team also loves using it to help assimilate newly adopted customers with our software. Our sales team uses it to understand the specific features a prospect is interested in, but I think the sales piece could be enhanced for easier use. Sales reps are not easily convinced to use any software (well, at least ours aren't), so making the process as simple as possible would be beneficial. These are the only areas we've used it in, and it works well. We are a B2B software company - I don't think PathFactory would be helpful for a B2C company.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Provide a self-service tool to create content tracks to share specific information with prospects, customers, or internal users. The portals can take the user on a specific journey around a specific product or concept with the ultimate goal of informing or capturing a lead.
  • Constant upgrades and improvement.
  • Fast resolution of issues or recommendations.
  • Easy interface.
  • Many integrations.
  • Can't think of anything at the moment.
An excellent platform to share information with your marketing prospects and to gather leads in an efficient manner, with excellent analytics and information about the marketing funnel.
December 22, 2022

Pathfactory for B2B Saas

Cameron Jarrell | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
We use Pathfactory as a way to promote additional pieces of content that are relevant to the asset that a user finds via paid/organic searches. We also use it to create pages that are tailored specifically for accounts that we target to make sure all the content on the page is relevant to the questions and challenges that we are trying to solve.
  • Compiling relevant content onto one page to influence users to continue reading.
  • Creating ABM types of pages with very little uplift from a technical perspective.
  • Makes it very simple to include carousels of content on your existing web pages.
  • Making complex pages isn't the easiest, as you are somewhat restricted in their page editor.
  • Some form of data validation would be valuable when multiple people are adding new content.
  • The analytics aren't the easiest to extract from the platform.
Anyone that is selling to businesses would be a good fit for Pathfactory. I feel like Pathfactory is an especially great fit if the product that you are selling requires buying from multiple people in an organization and if the product itself can be viewed as complex.
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