Overview
What is PathFactory?
PathFactory enables you to unlock B2B revenue with AI-powered content intelligence which allows you to generate personalized, engaging, and conversion-focused experiences across the entire B2B buyer journey. Per the vendor, you can accelerate deal velocity and grow your pipeline by…
Pathfactory, the future of customer engagement
Increase content relevance by audience
PathFactory Review
Good for building content-driven user experiences.
PathFactory, almost good!
Ease of use.
Need a content hub that encourages self-education and asset binging - PathFactory is your solution!
Pathfactory helps me to seize every opportunity
PathFactory generates successful customer engagement.
Consistently delivering value to our prospects
PathFactory: The proof is in the pudding
Being plagued …
No-code improvement of user journeys post-conversion for B2B
Great content enhancement tool
Review of PF
Web page link to a specific asset on a Target or Recommend …
How PathFactory Differs From Its Competitors
PathFactory Value Proposition
I would say the greatest benefit is the capacity of the …
PathFactory Time to Value
PathFactory Buyer Enablement
PathFactory Value Proposition
PathFactory Time to Value
PathFactory Buyer Enablement
PathFactory Value Proposition
PathFactory Buyer Enablement
PathFactory Value Proposition
PathFactory Buyer Enablement
PathFactory Value Proposition
PathFactory Time to Value
PathFactory Buyer Enablement
PathFactory Value Proposition
PathFactory Time to Value
PathFactory Buyer Enablement
PathFactory Value Proposition
PathFactory Value Proposition
PathFactory Time to Value
PathFactory Buyer Enablement
PathFactory Value Proposition
PathFactory Buyer Enablement
PathFactory Value Proposition
PathFactory Time to Value
PathFactory Buyer Enablement
PathFactory Value Proposition
PathFactory Time to Value
PathFactory Buyer Enablement
PathFactory Value Proposition
PathFactory Time to Value
PathFactory Buyer Enablement
PathFactory Value Proposition
PathFactory Time to Value
PathFactory Buyer Enablement
PathFactory Value Proposition
PathFactory Time to Value
PathFactory Buyer Enablement
PathFactory Value Proposition
PathFactory Value Proposition
PathFactory Time to Value
PathFactory Buyer Enablement
PathFactory Value Proposition
PathFactory Time to Value
PathFactory Buyer Enablement
PathFactory Value Proposition
PathFactory Time to Value
PathFactory Buyer Enablement
PathFactory Value Proposition
PathFactory Buyer Enablement
PathFactory Value Proposition
PathFactory Time to Value
PathFactory Buyer Enablement
PathFactory Value Proposition
PathFactory Time to Value
PathFactory Buyer Enablement
PathFactory Value Proposition
PathFactory Time to Value
PathFactory Buyer Enablement
PathFactory Value Proposition
PathFactory Time to Value
PathFactory Buyer Enablement
PathFactory Value Proposition
PathFactory Time to Value
PathFactory Buyer Enablement
PathFactory Value Proposition
PathFactory Time to Value
PathFactory Buyer Enablement
Awards
Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards
Popular Features
- Content performance analytics (138)9.292%
- Content hub (132)9.292%
- Embedded CTAs (116)9.292%
- Forms / Gated content (132)9.090%
Reviewer Pros & Cons
Pricing
What is PathFactory?
PathFactory enables you to unlock B2B revenue with AI-powered content intelligence which allows you to generate personalized, engaging, and conversion-focused experiences across the entire B2B buyer journey. Per the vendor, you can accelerate deal velocity and grow your pipeline by recommending the…
Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Would you like us to let the vendor know that you want pricing?
25 people also want pricing
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Features
Content Publishing
Features related to the organization and distribution of marketing content.
- 9.2Content hub(132) Ratings
Platform has a central location, such as a gallery or repository, for organizing all content. This enables easy internal access, and may allow for automated or personalized distribution.
- 9Forms / Gated content(132) Ratings
Users can set up forms for lead generation, which can be used to gate content. Forms may pop-up (to gate the site itself) or prompt users to register for a download.
- 9.2Embedded CTAs(116) Ratings
Supports the creation of embedded Calls To Action, which are forms or links embedded in the content or the content stream.
- 9Content distribution(9) Ratings
Allows users to push content to different channels, such as social media or websites, from within the tool. This may be handled via integrations.
- 9Content promotion(6) Ratings
Includes tools for promoting content by connecting to paid and earned media channels.
- 9.4Content automation(103) Ratings
Allows users to set up automated distribution, personalization and/or curation.
Content Reporting & Analytics
Features related to tracking, measuring, and analyzing content creation processes and content performance.
- 9.2Audience profiling and targeting(114) Ratings
Determines profiles—types that can be used for segmentation—based on audience behavior or demographics. Helps deliver targeted content via website personalization and/or marketing automation campaigns.
- 9.1Closed-loop tracking and reporting(109) Ratings
Tracks the impact of content on the buyer’s/customer’s journey and ROI.
- 9.2Content performance analytics(138) Ratings
Provides insights around how individual pieces of content are performing. Content performance is measured in terms of engagement and/or conversion by piece of content, by channel.
- 8.9Campaign optimization dashboard(8) Ratings
Provides a quick view on content performance and allows users to make changes to which channels and which content is being promoted or displayed.
Product Details
- About
- Integrations
- Competitors
- Tech Details
- Downloadables
- FAQs
What is PathFactory?
PathFactory Features
Content Publishing Features
- Supported: Content hub
- Supported: Forms / Gated content
- Supported: Embedded CTAs
- Supported: Content automation
Content Reporting & Analytics Features
- Supported: Audience profiling and targeting
- Supported: Closed-loop tracking and reporting
- Supported: Content performance analytics
- Supported: Page-level engagement analytics
PathFactory Screenshots
PathFactory Video
PathFactory Integrations
- Adobe Marketo Engage
- Oracle Marketing
- Salesforce Marketing Cloud
- HubSpot Marketing Hub
- Microsoft Dynamics 365
- 6sense
- Demandbase One
- G2 for Buyers
- Google Workspace
- OneLogin by One Identity
- Google Tag Manager
- Tealium Customer Data Hub
- YouTube Live
- Vimeo
- Vidyard
- Brightcove
- Wistia
- Drift
- Adobe Analytics
- Google Analytics
- WordPress
- Drupal
- Adobe Experience Manager
- Terminus ABM Platform
PathFactory Technical Details
Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
---|---|
Operating Systems | Unspecified |
Mobile Application | No |
Supported Languages | English, Arabic, Chinese, French, Spanish, Portuguese, Japanese, Russian |
PathFactory Downloadables
- PathFactory removes friction from B2B marketing and sales by fuelling intelligent content across the customer journey.
- PathFactory Content Platform provides a 360-degree view of an organization’s content and its attributes, which can be used to inform content strategy and enable the best content experiences possible.
- Campaign Tools are used to bundle together several content pieces in any format—including blogs, PDFs, webpages, videos, 3rd party content—into a bingeable experience, allowing visitors to explore content freely.
- PathFactory Website Tools is a content intelligence solution to deliver micro-personalized experiences to website visitors based on their unique behaviors.
- PathFactory for Sales offers a way to uncover the content consumption of leads, contacts, accounts, and opportunities inside the CRM. This can be enabled by a Salesforce Visualforce app.
- Build engaging virtual events and gain access to attendees’ digital behavior.
- PathFactory accelerates B2B revenue by enabling marketers to serve intelligent, scalable, omni-channel marketing content experiences moving the target audience journey forward.
- With insightful Content Intelligence and scalable Content Activation, PathFactory helps B2B marketers and salespeople to work smarter, not harder, at scale.
Frequently Asked Questions
Comparisons
Compare with
Reviews and Ratings
(234)Attribute Ratings
- 9.2Likelihood to Renew7 ratings
- 9.8Availability8 ratings
- 10Performance8 ratings
- 9.3Usability3 ratings
- 9.1Support Rating4 ratings
- 10Online Training7 ratings
- 8.2In-Person Training1 rating
- 10Implementation Rating7 ratings
- 9Configurability2 ratings
- 8.6Product Scalability2 ratings
- 9.3Ease of integration2 ratings
- 9Vendor pre-sale2 ratings
- 9.3Vendor post-sale2 ratings
Reviews
(1-25 of 139)- Enabled us with proof of what content works well and therefore improved Product Marketing ROI
- Helped us understand what does "Organic" means in terms of results to compare with "paid"
Pathfactory, the future of customer engagement
- Numerous leads garnered
Increase content relevance by audience
- 54% incremental engagement: percentage of time spent on assets after the initial piece of content
- 28% binge rate: percentage of viewers who view two or more assets per session
PathFactory Review
- Postive engagement metrics
Good for building content-driven user experiences.
- PathFactory has helped our email nurture marketing campaigns positively influence single-year bookings.
- PathFactory has helped our email nurtures perform better than global email on average at our company.
- PathFactory has helped us drive the adoption and renewals of our products.
PathFactory, almost good!
- n/a
- n/a
- n/a
Ease of use.
- Difficult to nail down.
Need a content hub that encourages self-education and asset binging - PathFactory is your solution!
- Unfortunately, TR didn't renew our contract and I was only exposed to the platform for less than a year would have liked more time to work on being more proficient with all the tools and data reporting
Pathfactory helps me to seize every opportunity
- Increased engagement
- Increase in MQLs
- That is hard to determine because we sell through distribution, but it has been very successful with user engagement and lead generation.
Consistently delivering value to our prospects
- Increased engagement
- Ability to spin up pages very quickly
PathFactory: The proof is in the pudding
- PathFactory auto-report feature has helped reduced valuable manhours spent in creating reports
- 6% reduction in campaign cost
- 40% increase in engagement as we now know the right audience to target and time to post to increase engagement
- Its impact has been positive, but I don't have any current details to list out
Great content enhancement tool
- Improved content performance reporting
Review of PF
- better content flow
- better content consumption
- faster user journey
PathFactory is the tool you need to elevate your content, engagement and conversion strategy!
- Visibility to the account and content level of engagement
- Converting unknown users to known leads
- Connecting content to salesforce campaigns and opportunities
Fantastic Tool for a Better Web Experience
- Enables our team to live in a first party cookie environment. Fueling our growth with our own data
- 74% lift in engagement on our content
- 58% lift in views on our content
A Tool that Delivers a Content Experience our Buyers Deserve
- 31% YoY increase in average page views per session
- 88% YoY increase in newsletter subscriptions
- Obvious improvement in content experience
- Optimized content strategy
Overall Satisfaction with PathFactory.
- We've saved countless reporting hours for content engagement.
- We've increased content consumption for customers and can better nurture them.
PathFactory's #1 fan
- Increase in content consumption due to 'bingable' experiences
- Reduce friction by eliminating forms in some areas while still tracking engagement
- Better sales x marketing alignment by enabling the sales team with content insights they can follow up on
PathFactory is a Creative Solution to Incorporate Throughout all of your Marketing Programs and Channels
- Our sales team can see what prospects are viewing and for how long, so they are better able to follow up.
- Marketing can provide more information to prospects at a time rather than slowly drip assets one at a time.
- Tracks can be built and used in multiple channels.
PathFactory is a Must Have for Your Marketing Tech Stack
- Simple and consistent landing pages without needing web or design teams. Huge time saver for us and helps our team be more efficient.
- Searchable, filterable collateral library for internal use. Again, this helps us be more efficient and also makes sure that teams have the right and updated resources, as that's been hard to manage.
- Providing a method for reps to provide curated content to prospects without Marketing intervention. Helping push deals down the funnel.
PathFactory is a game changer!
- We saw ROI within the first 9 months of using PathFactory.
- Our onboarding team saw quicker adoption of our product while using PathFactory to engage them during the onboarding process.
- We've been able to more accurately understand our content needs and what works best when prospecting for specific segments. (eg. SMB, mid-market, and enterprise)
An Excellent Marketing Tool to Add to your Arsenal.
- Excellent ROI and Lead Gen.
Pathfactory for B2B Saas
- The page per session that we see for people viewing assets on Pathfactory is higher than those who see assets one at a time.