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PathFactory

PathFactory

Overview

What is PathFactory?

PathFactory enables you to unlock B2B revenue with AI-powered content intelligence which allows you to generate personalized, engaging, and conversion-focused experiences across the entire B2B buyer journey. Per the vendor, you can accelerate deal velocity and grow your pipeline by…

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Recent Reviews

Ease of use.

8 out of 10
June 01, 2023
Incentivized
PathFactory is an excellent tool for creating tailor-made content journeys for targeted campaigns. Beyond the clear use cases for a tool …
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Review of PF

8 out of 10
April 05, 2023
Incentivized
We use it as Netflix for B2B content. Here are the bullet points of use cases:
Web page link to a specific asset on a Target or Recommend …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 10 features
  • Content performance analytics (138)
    9.2
    92%
  • Content hub (132)
    9.2
    92%
  • Embedded CTAs (116)
    9.1
    91%
  • Forms / Gated content (132)
    8.8
    88%

Reviewer Pros & Cons

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Pricing

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N/A
Unavailable

What is PathFactory?

PathFactory enables you to unlock B2B revenue with AI-powered content intelligence which allows you to generate personalized, engaging, and conversion-focused experiences across the entire B2B buyer journey. Per the vendor, you can accelerate deal velocity and grow your pipeline by recommending the…

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttps://pathfac.to/3p2iAcB

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Features

Content Publishing

Features related to the organization and distribution of marketing content.

9.1
Avg 8.1

Content Reporting & Analytics

Features related to tracking, measuring, and analyzing content creation processes and content performance.

9
Avg 7.8
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Product Details

What is PathFactory?

PathFactory is used to accelerate nurture, improve win rates, and understand content performance by delivering intelligent content experiences and virtual events across the buyer’s journey. Using insights and automation to connect people with content, PathFactory aims to remove friction for B2B buyers.

PathFactory Features

Content Publishing Features

  • Supported: Content hub
  • Supported: Forms / Gated content
  • Supported: Embedded CTAs
  • Supported: Content automation

Content Reporting & Analytics Features

  • Supported: Audience profiling and targeting
  • Supported: Closed-loop tracking and reporting
  • Supported: Content performance analytics
  • Supported: Page-level engagement analytics

PathFactory Screenshots

Screenshot of Netflix-like home screen for B2B buyers with personalized resource centers.Screenshot of Gives sales visibility into the content consumption data of leads & accounts, inside a CRM.Screenshot of Content Tracks - Gives B2B buyers bingeable content journeys that accelerate their purchase decisions, whenever and wherever they click.Screenshot of Path Analytics - Gives access to a new class of content consumption data on the level of the visitor, account, and content asset.Screenshot of Guide - Gives buyers spot-on content recommendations, anywhere on a website.Screenshot of Content Track Analytics - Shows how visitors binge content in specific Content Tracks, and assess how particular sequences of content perform.Screenshot of Account Insights - Path Analytics gives insight into whether or not target accounts have had meaningful engagement with content, and how sales-ready they are.

PathFactory Video

How PathFactory’s Content Insight & Activation Platform Helps B2B Marketers

PathFactory Competitors

PathFactory Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo
Supported LanguagesEnglish, Arabic, Chinese, French, Spanish, Portuguese, Japanese, Russian

Frequently Asked Questions

PathFactory enables you to unlock B2B revenue with AI-powered content intelligence which allows you to generate personalized, engaging, and conversion-focused experiences across the entire B2B buyer journey. Per the vendor, you can accelerate deal velocity and grow your pipeline by recommending the next-best assets for individual buyers and target accounts alike.

Uberflip and Hushly are common alternatives for PathFactory.

Reviewers rate Content automation highest, with a score of 9.3.

The most common users of PathFactory are from Enterprises (1,001+ employees).
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Comparisons

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Reviews and Ratings

(234)

Attribute Ratings

Reviews

(1-3 of 3)
Companies can't remove reviews or game the system. Here's why
Anish Patel | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
PathFactory is used to host multiple types of asset types which provides an important insight and overview of not only our current product suite, but also relevant hot topics covering anything from green crime to USA presidential elections. PathFactory allows Refinitiv to bring large amounts of important content in one track into a structured and informative format. The data we collate from PathFactory on visitors of our tracks provides us with a deeper understanding [of] their behavior which was not clear previously, so this has enhanced our ability to make better strategic decisions in how we nurture interested recipients of our tracks.
  • Content hosting.
  • Reporting.
  • API Feeds via its webhooks.
  • Support.
  • Can do attitude.
  • More details around form capture.
  • I would like to see categories to be free text and not be limited to choosing from the list used for Tags.
Given that Refinitiv is a relatively new brand in the financial world, we were spawn from Thomson Reuters, so our experience, top class product suite, and trusted clients came out of this together. Getting the message out there to prospects was important and PathFactory played an important role in hosting a lot of the content out there in the public domain via multiple channels. Another area PathFactory plays an important role is within our Demand Generation program in nurturing our prospects through a structured communication stream of relevant content.
Content Creation
N/A
N/A
Content Publishing (4)
85%
8.5
Content hub
90%
9.0
Forms / Gated content
80%
8.0
Embedded CTAs
80%
8.0
Content automation
90%
9.0
Content Reporting & Analytics (3)
90%
9.0
Audience profiling and targeting
80%
8.0
Closed-loop tracking and reporting
90%
9.0
Content performance analytics
100%
10.0
  • Our Track hosting Risk Revealed content has yielded a positive impact to the tune of increased ROI for our business area
Refinitiv has definitely benefited using the tracks because it allows users to see what content pieces are proved successful and which have not. The flexibility of the tracks allows a user to amend a live track without causing any complications or contact experience. PathFactory is also increasingly been seen as a support mechanism for our campaign.
PathFactory's set-up and integration was a fairly smooth process. The clear and frequent communication was key to this smooth set-up.
I think the biggest contributor to potential buyers to make sound decisions is based around two key factors. One is the recommend feature of the track where the PathFactory AI Algorithm hones in on the potential buyer interest and to feed them a consistent stream of relevant information that meets their needs. The second is that the data collated from a recommend track allows us to see the effectiveness of the algorithm and how best to approach each client based on their engagement.
I have not used any other product that comes close to the capabilities of PathFactory.
I have been hugely satisfied with the implementation of pathfactory into our Marketing automation system (Eloqua). Using the webhooks has proved very valuable especially around the flexibility around what you prefer to feed into Eloqua.
Pathfactory is available pretty much 99.9% of the time. The only rare occasions, we have have hiccups is immediately after system updates
The analytics and reports feature is fairly new and have proved very popular with many areas of our business and is growing in popularity. The metrics that are attainable are very insightful and provides a clear picture on the performance of the track.
  • Online training
The onlie training by provided by account manages for our business is excellent. Not only are they very clear and understandable, the tutorials are very well structured and provided step by step visual aides to take away so we can refer back to them for future reference.
There is no doubt that we will be renewing our licence with Pathfactory given the growing popularity, benefits to our campaign and increase in overall metrics of a campaign where it is supported by a Pathfactory track.
10
The people who mainly use pathfactory are individual within the Marketing umbrella which covers our Digital, frontline sales, Marketing Activation and Marketing Automation.
5
I think the skills required to Build out tracks and support those who use the track need to have a pretty good understanding of its features and be fairly technical. These people are also have a data and analytics background.
  • Event marketing campaigns
  • Product info for clients
  • Demand Generation
  • We have been able to use Pathfactory effectively to support our demand generation campaign and use the data collated to personalize and nurture engaged contacts
  • We have been able to use some of the Pathfactory features for surveys on obtaining valuable research data which was unexpected.
  • Expand on Surveys but this depends on what new features become available to us
  • in bound marketing engagement
  • live webinars
No
  • Price
  • Product Features
  • Product Usability
Whilst price is always important, the product itself needed to support our marketing campaign from a content perfective (originally) and host a wide variety of content from PDF to youtube video links. being able to use it easily and manoeuvre around the features was equally important so supporting the wider team could be done easily and effectively.
If we had gone through the whole process again, the level of an engagement and understanding between the businesses would have been closer.
  • Implemented in-house
  • Unsure
I was able to browse around the tool quite easily once some basic training was given. I learnt much from using those method and only needed further help when wanting to learn about Reports, External codes and adding forms.
I think you can get to a good level without training but to use Pathfactory effectively, you do need training and I would definitely recommend a combination of the two
Its just right and allows you to choose how integrated you wish Pathfactory to become which is great
We have specific best practice guide for each user from our organisation. One of those is using master forms which ca be used across multiple tracks reducing the number of ad-hoc forms and taking up space within its folders. We also have a set guide to using TAGs and only those that exist on our website can be used to tag our content.
No - we have not done any customization to the interface
Some - we have added small pieces of custom code
Some of the custom code centers around our business colours, logo and text.
none
Not Sure
I would support Pathfactory to a high level given the current relationship has been effective built around the "can do"attitude and thriving to understand more about each others business and wanting to expand our capabilities.
Yes
The Bug i refer to is with ad-hoc external codes built for specific reason and sometimes they do go awry but they are always fixed quickly when identified.
During a busy period during the summer when we were building out many tracks, the pathfactory users were still very much at a learning phase of the many pathfactory features and expectedly, I requested many updates, changes, amends and inclusions and not only was Pathfactory support turned each one around in a very short space of time but they were able to give detailed description into how many of the complicated issues were fixed by proving visual training videos of themselves, fixing each issue so we could learn from them. It also meant that we would not have to turn to Pathfactory for these issues in future. This would also free up time for them to focus on more complicated tasks for us.
  • Uploading content
  • Creating forms
  • Adding content to tracks
  • adding tags to content
  • building tracks
  • issues around Custom URL Slugs
  • Sharing Tags where content sits in multiple Tracks
  • adding additional CTA Buttons
  • Making changes to visual design
No
Overall, I think the tool is fairly easy to use to get a basic content uploaded to create a track and even the more complicated features become easier once you become familiarised with the process
Pathfactory is growing in popularity amongst individuals from different parts of the organisation and it would be difficult to forecast how scalable this can become
  • Eloqua
Pathfactory integration with Eloqua was not too difficult due to the easy and flexibility of the webhooks. We are feeding specific metrics that were chosen by us to populate a Eloqua CDO.
  • Salesforce
  • Snowflake
I think there may be an element of integration with salesforce but no certain.
  • File import/export
  • API (e.g. SOAP or REST)
web-hooks?
When we initially required a lot of data feeding into eloqua, we assumed that those would be a long tedious effort but it was completed inside a week due to it ease of using web-hooks and the flexibility in adjusting the level of integration.
none
was not involved but heard the process was fairly straight forward. Communicated well at all stages of the sales process.
Very Cooperative and easy to work with. Can do attitude made working with pathfactory very easy along with their technical expertise.
unsure
Communication & Transparency
  • The reports have been a huge feature that has grown in popularity due to the clear insightful metrics provided
  • TRigger facility will he a useful feature although we have yet to use it but can see its potential
  • hoping to see more details around form capture such as name of the form
  • Looking forward to seeing more features around VEX
No
No
Christopher Mitchell | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
PathFactory is currently only being used by the Marketing department at my company, predominantly managed and used by the Demand Gen team. The primary business problem PathFactory addresses is prospect/customer engagement. Previously the majority of our leads would engage with a single piece of content before communicating with sales or never re-engaging. With PathFactory we are able to encourage content binging, increasing lead engagement, and better educating them on our company. This leads to more qualified leads, better sales conversations, and ultimately more business. All of the data collected further inform what types of content, as well as asset themes, resonate best with customers.
  • Since PathFactory is able to track known lead engagement, we never have to present a known prospect/customer with a form. We are simply able to present them with content and track their engagement.
  • Furthermore, we can also present an unknown lead with content, wait a specific amount of time and then present them with a form before they can proceed. This encourages leads to want to give us their info, instead of feeling forced too, leading to a higher form fill rate.
  • PathFactory also has a fantastic customer success team that was instrumental in our on-boarding/implementation process, as well as actively help us take advantage of all the PathFactory platform has to offer.
  • Honestly, we have only been a customer for 6 months thus far, so I do not have a ton of Cons/Opinions yet. So far there haven't really been any issues...
I think anytime a B2B marketing team has a heavy content strategy, PathFactory is a no-brainer. In general, PathFactory creates an all-around better customer experience, helping nurture and educate leads in real-time. PathFactory also leads to a better internal experience, as we are able to generate more qualified leads as well as better sales conversations - keeping both marketing and sales happy.
Content Creation
N/A
N/A
Content Publishing (4)
67.5%
6.8
Content hub
90%
9.0
Forms / Gated content
100%
10.0
Embedded CTAs
80%
8.0
Content automation
N/A
N/A
Content Reporting & Analytics (3)
26.666666666666664%
2.7
Audience profiling and targeting
N/A
N/A
Closed-loop tracking and reporting
N/A
N/A
Content performance analytics
80%
8.0
  • In 6 months PathFactory has already helped nurture and educate leads more efficiently and effectively; leading to more qualified leads and better sales conversations. We will continue to monitor how it ultimately impacts our closed won business.
PathFactory has already been able to help increase our campaign effectiveness. Simply being able to send an ungated nurture stream of content to prospects increase lead engagement. PathFactory has also already started to indicate what content resonates better with leads; which will help inform our content strategy going forward.
It was a little more work than expected. I think between working for a cybersecurity company that has a pretty intense security operations review/requirements, combined with an understaffed marketing op and Eemand Gen team, it took a little longer than expected to set up. I know it is possible to implement PathFactory in two days for example, but it took me closer to two months. It is definitely worth the effort.
As I previously mentioned, since potential buyers are presented with a stream of content in front of them that they are able to engage with; it leads to more qualified leads and better sales conversations.
We looked at both PathFactory and Uberflip, both companies have some similarities and some differences, and we ultimately went with PathFactory as it better suited our company needs.
It is very strait forward. Everything is well documented and PathFactory provides a dedicated implementation specialist and customer success manager to ensure everything is up and running properly.
If I ever have a question for my CSM or the support team, they reply pretty quickly!
Everything works as expected in a timely manner.
  • Online training
They are virtually very hands on, and will help build out some of your initial programs with you until you are comfortable within the platform.
It is integral to our nurture strategy and our future programs, including ABM, website personalization, and so on.
2
Demand Generation and Content Marketing
We are able to run PathFactory very smoothly. I am proficient in Marketo, and PathFactory is very intuitive, so together I am able to manage the platform pretty much end to end with little to no help.
  • Nurture
  • Customer Engagement
  • Lead Generation
  • Customer On-boarding
  • Account Based Marketing
No
  • Price
  • Product Features
  • Prior Experience with the Product
I had previously used PathFactory at another company with much success. I knew it would bring that same level of success at my new company as well.
Wouldn't change anything.
  • Implemented in-house
No
Change management was minimal
Just right.
No, it depends on the current systems you use.
No - there is no facility to customize the interface
No - we have not done any custom code
They are knowledgable, always available, and quick.
No
I had a question specific to leveraging Google Tag Manager within the platform for tracking purposes and they were able to answer my question immediately and help ensure I had everything set up correctly.
  • Integrating PathFactory with existing tools, like Marketo or Saleforce
  • Creating Content Tracks
  • Creating Website Promoters
It is easy to use.
Easily use across Marketing and Sales.
  • Marketo
  • Salesforce
  • Google Analytics
  • Wordpress
In-depth for Marketo, less so for others. All around easy across the board for all integrations.
  • Single Signon
  • API (e.g. SOAP or REST)
It was easy, well documented, and supported.
They were very easy to work with.
PathFactory has a fantastic customer success team that made the entire post sales process easy.
Pricing and certain feature inclusion.
Loren Robeck | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
PathFactory is owned by the marketing operations and technology team, used in both B2B and B2C marketing. We use PathFactory for about 75% of the content experiences Glassdoor for Employers users engage with. We are also testing new ebook content formats in our B2C consumer audience, using PathFactory, in blog posts, email sends and social.

In terms of channels on the B2B side, this means 90% of Marketo email (blast and nurture), and currently still very small %s of blog, social and CPC. We use it on some of our resources library on the marketing website.

PathFactory allows us to drastically improve the old one-and-done Marketo landing page experience via complex form strategies that display based on behavior, time, known/unknown etc. This was the number one reason to purchase - we were really old school and wanted to catch up.

The next business problem we're able to address is the mind shift from counting clicks, form fills and opens as "engagement" to now measuring actual time spent reading, and integrating this into our multi-touch attribution model. Now engagement is about how educated the user is becoming about us, not their intent to read something.
  • Changing the way marketers think about the purpose of promoting content, and how we define engagement and readiness to buy
  • Platform ease of use - super intuitive and flexible
  • Onboarding, support, feature requests and product development
  • Can't wait for more depth in analytics
  • Improvements to UI to manage and have access to more columns in library and track views
  • Can't wait for recommendations to platform users on what content to group with a certain asset based on performance
If your organization has a large amount of content, and a lot of marketing activities to activate said content, PathFactory can no doubt help you get more value out of it in a more user-friendly manner. If you're eager to burn down your content landing pages, get this!
Content Creation
N/A
N/A
Content Publishing (5)
88%
8.8
Content hub
70%
7.0
Forms / Gated content
100%
10.0
Content distribution
100%
10.0
Content promotion
100%
10.0
Content automation
70%
7.0
Content Reporting & Analytics (3)
40%
4.0
Audience profiling and targeting
40%
4.0
Content performance analytics
80%
8.0
Campaign optimization dashboard
N/A
N/A
  • So far we have been able to measure a small lift in MQL to SQL conversion from PathFactory engagement versus no PathFactory engagement
Uberflip was really focused on the website experience, which was not where we were focusing our evaluation and needs.
Yes
Working with the Solutions Consultants is amazing. They are extremely knowledgeable and willing to go way above and beyond - ie working in our Marketo instance to trouble shoot form issues.

Love having access to chat the support team in-app.

CSMs are knowledgeable and we also get to draw on the expertise of marketers inside PathFactory.
Yes
I can think of two bugs and unfortunately they are not resolved yet. One related to uploading multiple assets at a time and thumbnails not loading. The second related to using the "start pdf on page __" feature causing the asset to show up blank.
So many times, I can't even count. Tarek Naim consistently provides us with exception support related to Marketo form issues and Bizible touchpoint creation. We've had innumerable phone calls and emails in order to get to the bottom of these challenges, and he has no problem working directly with our other partners to come to a solution for us and other co-customers.
  • Adding in net-new content assets
  • Creating content tracks
  • Admin settings, custom code, etc.
  • Track and analytics views are very slow to load in our instance because we have a lot in there
  • A lot of analytics are best done via exporting csv, but I know there is a lot of new features in this area coming soon
No
Probably the easiest piece of technology I've ever used for work. It's even more intuitive than Slack.
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