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PathFactory

PathFactory

Overview

What is PathFactory?

PathFactory enables you to unlock B2B revenue with AI-powered content intelligence which allows you to generate personalized, engaging, and conversion-focused experiences across the entire B2B buyer journey. Per the vendor, you can accelerate deal velocity and grow your pipeline by…

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Recent Reviews

Ease of use.

8 out of 10
June 01, 2023
Incentivized
PathFactory is an excellent tool for creating tailor-made content journeys for targeted campaigns. Beyond the clear use cases for a tool …
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Review of PF

8 out of 10
April 05, 2023
Incentivized
We use it as Netflix for B2B content. Here are the bullet points of use cases:
Web page link to a specific asset on a Target or Recommend …
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How PathFactory Differs From Its Competitors

PathFactory Value Proposition

Yes, it has provided visibility into results with different cohorts of prospects. It also gives a lot of autonomy to campaign managers, abm managers, field marketing managers, etc to create their own content tracks and tailor them accordingly.
I would say the greatest benefit is the capacity of the …
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PathFactory Time to Value

First few weeks with Pathfactory was a challenge as we try to familiarize ourselves with the tool. But as time pass by, we were able to use it with no issues. Learning the tool is worth all the effort
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PathFactory Value Proposition

My organization has benefited from PathFactory's capabilities in that our email nurture campaigns are more user-friendly and easy to navigate. If we did not use PathFactory, we would need to present multiple CTAs in each email. Our analytics have shown that multiple CTAs per email negatively …
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PathFactory Time to Value

My organization has been using PathFactory since before I joined the company. It took me a few weeks to feel fully comfortable with the platform, but after that learning period, I've been able to navigate PathFactory with ease. My company has an internal community for PathFactory stakeholders. We …
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PathFactory Buyer Enablement

We curate PathFactory content tracks and explore pages for both prospects and customers. Depending on where users are in the buying cycle, we select the content that we think is the most relevant to them. Since PathFactory allows us to tag offers based on the consideration stage, it's easy to find …
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PathFactory Value Proposition

It was a great experience using campaign tools and concierge. These solutions helped us to deliver more relevant content in an attractive way, analyze overall performance, engagement, and conversions, and as a result, increase return on investment rates. PathFactory's approach enriched the …
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PathFactory Time to Value

It was a kind of expected amount of effort. Everything went fine. The good thing here is that PathFactory has a great documentation that always comes to help you in case of any difficulties, unexpected situations, or other confusions. It is worth also mentioning PathFactory's tech support which …
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PathFactory Buyer Enablement

Our use case was not directly connected to sales, so it is hard to say about the impact on buyers. I assume that the better they (buyers) know our product(s) through the company's assets, educational materials, guides, and recommendations the easier for them to make a right, well-weighted decision.
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PathFactory Value Proposition

I have certainly benefited from this capability. As previously noted, the ability to build pages with little to no experience has truly enhanced our speed to market - allowing us to be nimble and timely with content.
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PathFactory Value Proposition

I do believe when we were using PF it definitely was a great content hub to share externally with customers all the valuable marketing assets with the ability to consume more and more content at their leisure vs. a website or email campaign. I was not on the demand generation side of PF solely was …
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PathFactory Buyer Enablement

Not being on the purchasing side of marketing rather focused on content creation and library set up - I would have to assume that the ability and functionality of PF making it very easy and efficient for prospects to consume as much content as possible to help them make a purchasing decision …
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PathFactory Buyer Enablement

This AI-powered content intelligence allows us to generate personalized content experiences for individual buyers and target accounts for our ABM strategy. Accelerate deal velocity and grow our pipeline by recommending the next-best assets to consume based on recent visitor history, industry, and …
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PathFactory Value Proposition

We have been able to deliver content to known users in an effort to move them further down the sales pipeline as well as Paid (Facebook, Display, LinkedIn, etc) & Organic (Social) Tactics to an unknown audience with specific assets to engage users higher up the funnel
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PathFactory Time to Value

Training was more work than expected, but definitely worth the effort. We rely less on the web team to spin up landing pages, and are able to use the Explore page functionality.
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PathFactory Buyer Enablement

By offering tailored tracks of multiple pieces of content in one interaction, buyers are able to educate themselves more in one sitting, with content selected for them based on their profile.
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PathFactory Value Proposition

We have immensely benefited from using PathFactory to streamline our marketing process. From creating auto reports to in-depth analysis, PathFactory has proved its worth in gold. The ultimate decision to pick PathFactory over other alternatives was its ability to provide details into our …
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PathFactory Value Proposition

We have benefited by creating custom after-conversion branded pages (thank you pages) that enable users to continue their journey on the website after they have completed a download goal. These pages integrate well with the website experience and enable good tracking in Google Analytics.
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PathFactory Value Proposition

PathFactory has helped personalize our campaigns to a much higher degree. We are now able to quickly create content-rich experiences around specific accounts, topics, and industries. We are also able to derive better conclusions from content performance than standard web-reporting services such as …
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PathFactory Value Proposition

We really only just started utilizing the campaign integration to relate PathFactory views to Salesforce results, so I wouldn't have a good baseline to explain how effective the tool is right now at helping us achieve our desired results. I will say that the team has been incredibly helpful in …
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PathFactory Time to Value

The most effort put forth was getting up to speed on our current state and library. It had been used for about 2 years before I took it over and needed a total overhaul. With the direction of PathFactory's amazing customer support, I was able to quickly ramp on the understanding of its most …
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PathFactory Value Proposition

Yes, being able to group content and to have the same path but across different mediums and CTA's across campaigns has allowed us to streamline our messaging across all programs and provide the best possible medium to binge content. We are looking forward to seeing an increase of conversions from …
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PathFactory Value Proposition

Better content experience has a direct impact on our campaign performance. We push buyers through the funnel faster and track the effectiveness of our campaigns on a deeper content level. Nowadays, personalization is key for a successful campaign, and PathFactory allows us to achieve this with no …
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PathFactory Time to Value

Due to our existing processes and systems, we had to find some workarounds that delayed the implementation slightly. But it was definitely worth the effort, and we continue improving as we go. PathFactory offers several use cases which we are about to explore and keep taking it to the next level.
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PathFactory Buyer Enablement

Obviously, offering relevant content guides the buyers to educate further on the topic. After that, at the bottom of a content track, we offer our on-demand demo so the buyer can go through the whole journey in one session. We also always have 2 CTAs on every track, which invites you to either …
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PathFactory Value Proposition

If someone is consuming content, 99% of the time, it's through PathFactory. We have integrated PathFactory experiences across our entire marketing strategy. This has enabled us with deeper insights into the customer journey that sales can utilize to have more meaningful conversations throughout …
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PathFactory Time to Value

Very easy process with a very supportive team. PathFactory always takes the time to explain things clearly and works with us every step of the way. They are always open to more enablement sessions for marketing or sales teams, and that remains true further into our contract as we expand to other …
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PathFactory Buyer Enablement

Users are able to binge content we have curated in an experience, allowing them to consume more relevant content at the time they are interested in reading. Previously, we would have spent more time, effort and dollars to get them to engage with us a second time to read an additional piece of …
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PathFactory Value Proposition

PathFactory has helped us implement ABM and targeted campaigns that have helped show engagement with target markets that are hard to track and also helped push along a one million+ deal. With PathFactory I was able to prove that 600+ users in the federal market engaged with a key piece of content. …
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PathFactory Buyer Enablement

We've been using this capability within sales tracks. Our sales team has personalized tracks set up that allow the users to look through low-funnel information. It's been slow to catch on, but it's getting there. I think we'll do more of this in the future.
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PathFactory Value Proposition

Since starting our journey with PathFactory, we've understood better the content that converts best. We've beefed up our content library and focused mainly on creating the content our prospects spend the most time reading or watching. It has been a beneficial tool in allowing us to truly …
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PathFactory Time to Value

The onboarding process with PathFactory was very easy. The folks we worked with, from our sales rep to our current CSM, took time to understand our business, our goals, and how we intended to use their product. This made the process feel less strenuous and I was confident from the get-go.
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 10 features
  • Content performance analytics (138)
    9.2
    92%
  • Content hub (132)
    9.2
    92%
  • Embedded CTAs (116)
    9.2
    92%
  • Forms / Gated content (132)
    8.9
    89%

Reviewer Pros & Cons

View all pros & cons
Alejandro Moises | TrustRadius Reviewer
Alejandro Moises
GLOBAL SENIOR MANAGER - MARKETING
Tenable (Computer & Network Security, 1001-5000 employees)
Verified User
Contributor in Marketing
Marketing & Advertising Company, 10,001+ employees
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Pricing

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PathFactory

PathFactory

N/A
Unavailable

What is PathFactory?

PathFactory enables you to unlock B2B revenue with AI-powered content intelligence which allows you to generate personalized, engaging, and conversion-focused experiences across the entire B2B buyer journey. Per the vendor, you can accelerate deal velocity and grow your pipeline by recommending the…

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttps://pathfac.to/3p2iAcB

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Would you like us to let the vendor know that you want pricing?

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Features

Content Publishing

Features related to the organization and distribution of marketing content.

9.1
Avg 8.1

Content Reporting & Analytics

Features related to tracking, measuring, and analyzing content creation processes and content performance.

9.1
Avg 7.8
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Product Details

What is PathFactory?

PathFactory is used to accelerate nurture, improve win rates, and understand content performance by delivering intelligent content experiences and virtual events across the buyer’s journey. Using insights and automation to connect people with content, PathFactory aims to remove friction for B2B buyers.

PathFactory Features

Content Publishing Features

  • Supported: Content hub
  • Supported: Forms / Gated content
  • Supported: Embedded CTAs
  • Supported: Content automation

Content Reporting & Analytics Features

  • Supported: Audience profiling and targeting
  • Supported: Closed-loop tracking and reporting
  • Supported: Content performance analytics
  • Supported: Page-level engagement analytics

PathFactory Screenshots

Screenshot of Netflix-like home screen for B2B buyers with personalized resource centers.Screenshot of Gives sales visibility into the content consumption data of leads & accounts, inside a CRM.Screenshot of Content Tracks - Gives B2B buyers bingeable content journeys that accelerate their purchase decisions, whenever and wherever they click.Screenshot of Path Analytics - Gives access to a new class of content consumption data on the level of the visitor, account, and content asset.Screenshot of Guide - Gives buyers spot-on content recommendations, anywhere on a website.Screenshot of Content Track Analytics - Shows how visitors binge content in specific Content Tracks, and assess how particular sequences of content perform.Screenshot of Account Insights - Path Analytics gives insight into whether or not target accounts have had meaningful engagement with content, and how sales-ready they are.

PathFactory Video

How PathFactory’s Content Insight & Activation Platform Helps B2B Marketers

PathFactory Integrations

PathFactory Competitors

PathFactory Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo
Supported LanguagesEnglish, Arabic, Chinese, French, Spanish, Portuguese, Japanese, Russian

PathFactory Downloadables

Frequently Asked Questions

PathFactory enables you to unlock B2B revenue with AI-powered content intelligence which allows you to generate personalized, engaging, and conversion-focused experiences across the entire B2B buyer journey. Per the vendor, you can accelerate deal velocity and grow your pipeline by recommending the next-best assets for individual buyers and target accounts alike.

Uberflip and Hushly are common alternatives for PathFactory.

Reviewers rate Content automation highest, with a score of 9.3.

The most common users of PathFactory are from Enterprises (1,001+ employees).
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Comparisons

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Reviews and Ratings

(234)

Attribute Ratings

Reviews

(1-25 of 140)
Companies can't remove reviews or game the system. Here's why
October 18, 2023

PathFactory was able to provide me with granular data from different cohorts to better understand how the different audiences were consuming our content.

Alejandro Moises | TrustRadius Reviewer
Alejandro Moises
GLOBAL SENIOR MANAGER - MARKETING
Tenable (Computer & Network Security, 1001-5000 employees)
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Use Cases and Deployment Scope
I used PathFactory to drive prospects to relevant content. PathFactory worked as a content platform and I was able to leverage our marketing assets for the right prospect at the right time in their customer journey.
August 15, 2023

Pathfactory, the future of customer engagement

Verified User
Contributor in Marketing
Marketing & Advertising Company, 10,001+ employees
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Use Cases and Deployment Scope
Pathfactory helps make marketing easier. It helps us create a better experience for the customer’s journey, from awareness to rousing interest to elevating desire to sales.
We are able to personalize contents based on our market needs, create layouts and designs that are compliant, and launch effective campaigns.

Integrating Pathfactory to our other apps/softwares are possible as well.
August 11, 2023

Increase content relevance by audience

TG
Traci Gregorski
VP Marketing
Cayuse (Computer Software, 201-500 employees)
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Use Cases and Deployment Scope
We produce a high volume of content to help educate and inform our customers and prospects, but getting them to consume more of what we are creating was a challenge. In addition, there are distinct buying personas and multiple stakeholders on nearly every opportunity, with different areas of concern. Pathfactory allows us to serve related content in multiple ways, driving engagement and conversions.
June 01, 2023

Good for building content-driven user experiences.

Verified User
Employee in Marketing
Computer Software Company, 10,001+ employees
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Use Cases and Deployment Scope
I use PathFactory to create interactive user experiences for email marketing. My colleagues and I upload a variety of marketing offers (e.g., briefs, checklists, infographics, videos, etc.) to the content library. Then we add them to either content tracks or explore pages, customizable experiences that allow users to navigate through multiple resources on one page.
May 29, 2023

Pathfactory helps me to seize every opportunity

Verified User
Executive in Marketing
Information Technology & Services Company, 1001-5000 employees
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Use Cases and Deployment Scope
It has been an amazing experience in using Pathfactory! It provides a consolidated place for all collaterals. It has been an innovative experience which gives fuel to the creativity of reaching out to our customers enriching the customer experience.
May 29, 2023

PathFactory generates successful customer engagement.

Verified User
Manager in Marketing
Mechanical Or Industrial Engineering Company, 501-1000 employees
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Use Cases and Deployment Scope
We use tracks to allow our customers to easily be able to view multiple pieces of content. We track how many users go to the site and interact with the content. We also display a lead form on the site for lead generation. We have used a microsite as well, but that has not been as successful as the traditional track experience.
May 25, 2023

Consistently delivering value to our prospects

Verified User
Program Manager in Marketing
Information Technology & Services Company, 10,001+ employees
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Use Cases and Deployment Scope
PathFactory is a great tool that we use in email marketing. It allows us to serve up multiple pieces of curated content to our contacts within one interaction. We also love the detailed tracking capabilities - we are able to see how long users viewed our tracks, down the second, so that we can thoughtfully tailor our content selection. We love PathFactory!
May 24, 2023

PathFactory: The proof is in the pudding

Verified User
Employee in Marketing
Logistics & Supply Chain Company, 10,001+ employees
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Use Cases and Deployment Scope
PathFactory is used within the organization to understand and visualize the performance of our content marketing activities.
Being plagued with having to see, understand, and visualize the performance of our diverse content marketing activities in an easy to understand and present way to top level management, we decided to try out PathFactory and it's been a gamechanger.
May 24, 2023

No-code improvement of user journeys post-conversion for B2B

Verified User
Manager in Marketing
Information Technology & Services Company, 5001-10,000 employees
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Use Cases and Deployment Scope
PathFactory enables our user journeys to not end after conversions on our main marketing website, offering users more relevant actions to take on the website after they downloaded a written asset. We present them with an enhanced thank you page that requires no code knowledge to set up and publish.
April 18, 2023

Great content enhancement tool

Christopher Vasquez | TrustRadius Reviewer
Christopher Vasquez
Demand Generation Manager, PLM
PTC (Computer Software, 5001-10,000 employees)
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Use Cases and Deployment Scope
We use PathFactory to essentially give us the ability to create web-based experiences in less than 24hrs. Rather than create a webpage on a topic that may be too niche or too campaign-specific, PathFactory gives us the ability to stand up these pages quickly and efficiently, without taking an SEO hit. We also use it for reporting to get a better understanding of who is consuming our content, what topics are they gravitating towards, and which content types they like to consume content through.
April 05, 2023

Review of PF

Verified User
Manager in Marketing
Telecommunications Company, 10,001+ employees
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Use Cases and Deployment Scope
We use it as Netflix for B2B content. Here are the bullet points of use cases:
Web page link to a specific asset on a Target or Recommend track link to an Explore page or a PF microsite (driving traffic to a landing page rather than a single asset in track)
Email
Paid advertising - retarget people and drive them to a topical track (e.g. all about AVA Energy) a set of assets of the same content type (e.g. a case study track or use cases, etc)
funnel stage-specific track (e.g. MOFU or BOFU assets only for the solution/selection stage)
Content syndication - instead of serving PDFs, if the vendor can syndicate links, you can put a selection of assets in front of them
Webinars, virtual event resource section during event post-event followup with link to track relevant content
Partner activities
ABM activities

April 04, 2023

PathFactory is the tool you need to elevate your content, engagement and conversion strategy!

Kayla Trevino | TrustRadius Reviewer
Kayla Trevino
Sr. Digital Marketing Manager
Field Nation (Information Technology & Services, 201-500 employees)
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Use Cases and Deployment Scope
We use PathFactory to create a better experience for our visitors, to better track our content to the campaign and business objective level and optimize our content strategy. A mantra around here is why send a single PDF when this allows for a dynamic experience and exposes them to related content or calls to action that would otherwise be missed.
January 05, 2023

Fantastic Tool for a Better Web Experience

AD
Alexa Driscoll
Integrated Marketing Manager
Glytec (Computer Software, 51-200 employees)
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Use Cases and Deployment Scope
We use PathFactory as a way to provide a bingable experience across our website as well as nurture through email marketing, social media, ABM activities, and microsites for pre-implementation communication with customers. PathFactory is now embedded in everything we do across our website, blog, social, sales prospecting and account management.
December 23, 2022

Overall Satisfaction with PathFactory.

Verified User
Manager in Marketing
Information Technology & Services Company, 51-200 employees
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Use Cases and Deployment Scope
PathFactory is the key to content organization. Overall, we have benefited from PathFactory's capabilities by creating content tracks that tell the story of our products and directing our leads to those content tracks to increase their engagement with our content. We have been able to leverage the platform's analytics to identify top-performing content and create rules to accelerate a lead's buying journey based on that engagement.
December 22, 2022

PathFactory's #1 fan

Eleni Mitzalis | TrustRadius Reviewer
Eleni Mitzalis
Sr Manager Demand Generation
Contentsquare (Computer Software, 1001-5000 employees)
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Use Cases and Deployment Scope
We use PathFactory to host and share marketing content and collateral with our prospects and customers. We create relevant, personalized content tracks to engage with various audiences in our target market, and utilize the engagement insights we get from PathFactory to inform future content decisions as well as enable our sales team with these insights for personalized follow-up.
December 22, 2022

PathFactory is a Creative Solution to Incorporate Throughout all of your Marketing Programs and Channels

Verified User
Director in Marketing
Computer Software Company, 51-200 employees
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Use Cases and Deployment Scope
We use PathFactory across all of our marketing channels (website, email, ads, events, sales cadences, etc.) to offer up relatable content to allow our readers to binge on the topics they are interested in. PathFactory allows customers and prospects to get more information in whatever format they best consume content without having to search around to find it.
December 22, 2022

PathFactory is a Must Have for Your Marketing Tech Stack

Jamie Newton | TrustRadius Reviewer
Jamie Newton
Demand Generation Marketing Manager
Vector Solutions (Public Safety, 501-1000 employees)
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Use Cases and Deployment Scope
We use PathFactory in a number of ways, including for ABM and personalized campaigns, measuring engagement and content consumption from webinars, conferences, and campaigns, and for the sales team to have individualized tracks for prospects. We're gearing up to expand the usage of PathFactory to different sectors of the company and with more teams outside of demand gen and product marketing.
December 22, 2022

PathFactory is a game changer!

KK
Kate Kennedy
Director of Growth Marketing
Tripleseat (Hospitality, 51-200 employees)
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Use Cases and Deployment Scope
We use PathFactory to create curated landing pages for ABM initiatives and also to lead newly closed customers through a content path filled with training one-pagers and videos. We've also used it in email marketing to create general content journeys for prospects.
December 22, 2022

An Excellent Marketing Tool to Add to your Arsenal.

Verified User
Team Lead in Marketing
Computer Software Company, 5001-10,000 employees
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Use Cases and Deployment Scope
Provide a self-service tool to create content tracks to share specific information with prospects, customers, or internal users. The portals can take the user on a specific journey around a specific product or concept with the ultimate goal of informing or capturing a lead.
December 22, 2022

Pathfactory for B2B Saas

Cameron Jarrell | TrustRadius Reviewer
Cameron Jarrell
Digital Marketing Manager
ServiceMax (Information Technology & Services, 501-1000 employees)
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Use Cases and Deployment Scope
We use Pathfactory as a way to promote additional pieces of content that are relevant to the asset that a user finds via paid/organic searches. We also use it to create pages that are tailored specifically for accounts that we target to make sure all the content on the page is relevant to the questions and challenges that we are trying to solve.
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