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PathFactory

PathFactory

Overview

What is PathFactory?

PathFactory enables you to unlock B2B revenue with AI-powered content intelligence which allows you to generate personalized, engaging, and conversion-focused experiences across the entire B2B buyer journey. Per the vendor, you can accelerate deal velocity and grow your pipeline by…

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Learn from top reviewers

Best tool for content marketing

Rating: 10 out of 10
April 28, 2025
Vetted ReviewVerified User
At Cube, we use Pathfactory for content marketing, product launch landing pages, media page, and resource center. Cube didn't have a place for all of our on-demand resources o...
Continue reading
Verified user
Manager
PathFactory3 years of experience

The Perfect Content Experience Solution

Rating: 10 out of 10
April 4, 2025
IncentivizedVetted ReviewVerified User
We use PathFactory to deliver a content experience that gives us tracking metrics and nurtures readers into other content. The goal was to drive engagement and deliver a great...
Continue reading
Matt Hogan
Executive - Marketing
VP of Growth Marketing
HG Insights
PathFactory3 years of experience

PathFactory helps create efficient, personalized, and meaningful content experiences.

Rating: 9 out of 10
July 16, 2024
IncentivizedVetted ReviewVerified User
They are used to create content collections for email marketing and chat widgets. We upload marketing collateral/ assets to PathFactory and create curated content tracks by to...
Continue reading
Verified user
Contributor
PathFactory2 years of experience

PathFactory was able to provide me with granular data from different cohorts to better understand how the different audiences were consuming our content.

Rating: 8 out of 10
October 18, 2023
IncentivizedVetted ReviewVerified User
I used PathFactory to drive prospects to relevant content. PathFactory worked as a content platform and I was able to leverage our marketing assets for the right prospect at t...
Continue reading
Alejandro Moises
Manager - Marketing
GLOBAL SENIOR MANAGER - MARKETING
Tenable
PathFactory3 years of experience

Increase content relevance by audience

Rating: 10 out of 10
August 11, 2023
IncentivizedVetted ReviewVerified User
We produce a high volume of content to help educate and inform our customers and prospects, but getting them to consume more of what we are creating was a challenge. In additi...
Continue reading
Traci Gregorski
Vice-President - Marketing
VP Marketing
Cayuse
PathFactory4 years of experience
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How PathFactory Differs From Its Competitors

PathFactory Value Proposition

With content being our biggest contributor to pipeline, we needed a solution like PathFactory. We're confident that PathFactory has been a major factor in our ability to make content the biggest contributor. I've used many alternatives in the past, and PathFactory has the combination of Metrics …
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PathFactory Value Proposition

Yes, for every webinar, campaign, and product launch, we have implemented Pathfactory. It benefits our organization because we are able to track the accounts that view and binge on the content, all while reporting to sales who they need to talk to about certain topics. It shows us which campaigns …
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PathFactory Buyer Enablement

Allowing users to really look at the content they're interested in has helped us also see what they like to continue serving that type of content to them for other campaigns and allow them to move further down the funnel. Our sales org can also follow up with similar content types or themes to …
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PathFactory Value Proposition

It makes it easy for customers to browse materials on exciting topics. It makes it easier and more efficient for marketing associates to create targeted, personalized experiences for prospects and customers. It's especially great for marketing tactics where we have limited space to get the message …
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PathFactory Time to Value

I was not involved in the setup and launch of PathFactory; however, when I was onboarding as a new employee, it only took 1 hour for one of my colleagues to walk me through the tool, demo a few basic tasks, and provide some tips for me to get the hang of it and use it independently.
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PathFactory Buyer Enablement

It helps us organize content into related topics so users can get all the information they need in one place rather than having to search across various places in our site system. It also allows us to work more efficiently, which means we can spend more time creating more personalized experiences …
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PathFactory Value Proposition

Yes, it has provided visibility into results with different cohorts of prospects. It also gives a lot of autonomy to campaign managers, abm managers, field marketing managers, etc to create their own content tracks and tailor them accordingly.
I would say the greatest benefit is the capacity of the …
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PathFactory Time to Value

First few weeks with Pathfactory was a challenge as we try to familiarize ourselves with the tool. But as time pass by, we were able to use it with no issues. Learning the tool is worth all the effort
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PathFactory Value Proposition

I do believe when we were using PF it definitely was a great content hub to share externally with customers all the valuable marketing assets with the ability to consume more and more content at their leisure vs. a website or email campaign. I was not on the demand generation side of PF solely was …
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PathFactory Buyer Enablement

Not being on the purchasing side of marketing rather focused on content creation and library set up - I would have to assume that the ability and functionality of PF making it very easy and efficient for prospects to consume as much content as possible to help them make a purchasing decision …
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PathFactory Value Proposition

PathFactory has helped personalize our campaigns to a much higher degree. We are now able to quickly create content-rich experiences around specific accounts, topics, and industries. We are also able to derive better conclusions from content performance than standard web-reporting services such as …
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PathFactory Value Proposition

If someone is consuming content, 99% of the time, it's through PathFactory. We have integrated PathFactory experiences across our entire marketing strategy. This has enabled us with deeper insights into the customer journey that sales can utilize to have more meaningful conversations throughout …
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PathFactory Time to Value

Very easy process with a very supportive team. PathFactory always takes the time to explain things clearly and works with us every step of the way. They are always open to more enablement sessions for marketing or sales teams, and that remains true further into our contract as we expand to other …
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PathFactory Buyer Enablement

Users are able to binge content we have curated in an experience, allowing them to consume more relevant content at the time they are interested in reading. Previously, we would have spent more time, effort and dollars to get them to engage with us a second time to read an additional piece of …
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PathFactory Value Proposition

PathFactory has helped us implement ABM and targeted campaigns that have helped show engagement with target markets that are hard to track and also helped push along a one million+ deal. With PathFactory I was able to prove that 600+ users in the federal market engaged with a key piece of content. …
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PathFactory Buyer Enablement

We've been using this capability within sales tracks. Our sales team has personalized tracks set up that allow the users to look through low-funnel information. It's been slow to catch on, but it's getting there. I think we'll do more of this in the future.
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PathFactory Value Proposition

Since starting our journey with PathFactory, we've understood better the content that converts best. We've beefed up our content library and focused mainly on creating the content our prospects spend the most time reading or watching. It has been a beneficial tool in allowing us to truly …
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PathFactory Time to Value

The onboarding process with PathFactory was very easy. The folks we worked with, from our sales rep to our current CSM, took time to understand our business, our goals, and how we intended to use their product. This made the process feel less strenuous and I was confident from the get-go.
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PathFactory Value Proposition

Refinitiv has definitely benefited using the tracks because it allows users to see what content pieces are proved successful and which have not. The flexibility of the tracks allows a user to amend a live track without causing any complications or contact experience. PathFactory is also …
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PathFactory Buyer Enablement

I think the biggest contributor to potential buyers to make sound decisions is based around two key factors. One is the recommend feature of the track where the PathFactory AI Algorithm hones in on the potential buyer interest and to feed them a consistent stream of relevant information that meets …
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PathFactory Value Proposition

We really only just started utilizing the campaign integration to relate PathFactory views to Salesforce results, so I wouldn't have a good baseline to explain how effective the tool is right now at helping us achieve our desired results. I will say that the team has been incredibly helpful in …
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PathFactory Time to Value

The most effort put forth was getting up to speed on our current state and library. It had been used for about 2 years before I took it over and needed a total overhaul. With the direction of PathFactory's amazing customer support, I was able to quickly ramp on the understanding of its most …
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PathFactory Value Proposition

Yes, being able to group content and to have the same path but across different mediums and CTA's across campaigns has allowed us to streamline our messaging across all programs and provide the best possible medium to binge content. We are looking forward to seeing an increase of conversions from …
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PathFactory Value Proposition

Better content experience has a direct impact on our campaign performance. We push buyers through the funnel faster and track the effectiveness of our campaigns on a deeper content level. Nowadays, personalization is key for a successful campaign, and PathFactory allows us to achieve this with no …
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PathFactory Time to Value

Due to our existing processes and systems, we had to find some workarounds that delayed the implementation slightly. But it was definitely worth the effort, and we continue improving as we go. PathFactory offers several use cases which we are about to explore and keep taking it to the next level.
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PathFactory Buyer Enablement

Obviously, offering relevant content guides the buyers to educate further on the topic. After that, at the bottom of a content track, we offer our on-demand demo so the buyer can go through the whole journey in one session. We also always have 2 CTAs on every track, which invites you to either …
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PathFactory Value Proposition

For how we use PathFactory in my part of the business, the tool serves more as just a simple PDF delivery mechanism for sales. What PathFactory lacks is the ability to build landing pages in a simple, easy format. For this reason, I don't use PathFactory to create web destinations (I use my …
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PathFactory Value Proposition

We use PathFactory just about every day and it's a part of just about every campaign we run. Whether it's follow-up content for a campaign, using a content track as an advertising landing page, account-specific explorer pages for a particular prospect account, or a promotional asset at a …
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PathFactory Time to Value

Once you get the swing of it, PathFactory is a breeze. It's intuitive and the CSM team is stellar. They walk you through setup, so the learning curve is relatively easy to scale. Once you're in there and using it and have built up a library of content, you can get things created so quickly!
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PathFactory Buyer Enablement

We've made dozens of account-specific explorer pages that our sales team likes to customize with the content relevant to their prospect account, including their contact information and photo to help personalize the content they provide during the sales process. Our sales team also makes content …
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PathFactory Buyer Enablement

The webinar platform that PathFactory has built for the APJC team has given us the confidence to build scale - not just by adding non-English speaking APJC countries to the program but also showcase this as a best practice with the global marketing team.
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PathFactory Value Proposition

PathFactory has allowed us to understand what content is resonating and engaging buyers. Previously, we were only able to track content downloads, with no real measure of whether prospects had read our content. With PathFactory, we are now able to track prospect engagement with our content, ex. …
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PathFactory Time to Value

The team at PathFactory was key to getting everything set up properly. Specifically, I worked with them to set up our campaigns in Marketo. It was a bit more effort than I had thought would be needed to set everything up (time wise), but it was worth it in the end.
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PathFactory Value Proposition

There are so many marketing automation tools out there built for marketers but not for the marketing content consumer. With PathFactory, we are able to quickly design content layouts and experiences that will best suit the consumers' needs. Because of this, our audience is more engaged with our …
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PathFactory Time to Value

PathFactory is a new approach to your content organization. It takes at least three months to get onboarded, integrated with your other tools, and organized to the point where campaigns and pages are running smoothly. I'd say it was more work than we were expecting, but that work has paid off.
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PathFactory Buyer Enablement

Before it was up to the buyer to search out the assets that were most relevant to them. We were operating in the dark in terms of how they were interacting with certain content and having to piece together audience insights from disparate marketing automation tools. Now that we can see that …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

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Pricing

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PathFactory

PathFactory

N/A
Unavailable

What is PathFactory?

PathFactory enables you to unlock B2B revenue with AI-powered content intelligence which allows you to generate personalized, engaging, and conversion-focused experiences across the entire B2B buyer journey. Per the vendor, you can accelerate deal velocity and grow your pipeline by recommending the…

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttps://pathfac.to/3p2iAcB

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Features

Content Publishing

Features related to the organization and distribution of marketing content.

9.2
Avg 8.0

Content Reporting & Analytics

Features related to tracking, measuring, and analyzing content creation processes and content performance.

9.2
Avg 7.7
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Product Details

What is PathFactory?

PathFactory is used to accelerate nurture, improve win rates, and understand content performance by delivering intelligent content experiences and virtual events across the buyer’s journey. Using insights and automation to connect people with content, PathFactory aims to remove friction for B2B buyers.

PathFactory Features

Content Publishing Features

  • Supported: Content hub
  • Supported: Forms / Gated content
  • Supported: Embedded CTAs
  • Supported: Content automation

Content Reporting & Analytics Features

  • Supported: Audience profiling and targeting
  • Supported: Closed-loop tracking and reporting
  • Supported: Content performance analytics
  • Supported: Page-level engagement analytics

PathFactory Screenshots

Screenshot of Netflix-like home screen for B2B buyers with personalized resource centers.Screenshot of Gives sales visibility into the content consumption data of leads & accounts, inside a CRM.Screenshot of Content Tracks - Gives B2B buyers bingeable content journeys that accelerate their purchase decisions, whenever and wherever they click.Screenshot of Path Analytics - Gives access to a new class of content consumption data on the level of the visitor, account, and content asset.Screenshot of Guide - Gives buyers spot-on content recommendations, anywhere on a website.Screenshot of Content Track Analytics - Shows how visitors binge content in specific Content Tracks, and assess how particular sequences of content perform.Screenshot of Account Insights - Path Analytics gives insight into whether or not target accounts have had meaningful engagement with content, and how sales-ready they are.

PathFactory Integrations

PathFactory Competitors

PathFactory Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo
Supported LanguagesEnglish, Arabic, Chinese, French, Spanish, Portuguese, Japanese, Russian

PathFactory Downloadables

Frequently Asked Questions

PathFactory enables you to unlock B2B revenue with AI-powered content intelligence which allows you to generate personalized, engaging, and conversion-focused experiences across the entire B2B buyer journey. Per the vendor, you can accelerate deal velocity and grow your pipeline by recommending the next-best assets for individual buyers and target accounts alike.

Uberflip and Hushly are common alternatives for PathFactory.

Reviewers rate Content hub highest, with a score of 9.5.

The most common users of PathFactory are from Enterprises (1,001+ employees).
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Reviews From Top Reviewers

View all reviews
(1-5 of 143)

The Perfect Content Experience Solution

Rating: 10 out of 10
Incentivized
April 04, 2025
MH
Matt Hogan
VP of Growth Marketing
HG Insights (Internet, 51-200 employees)
Vetted Review
Verified User
PathFactory
3 years of experience
View profile
Use Cases and Deployment Scope
We use PathFactory to deliver a content experience that gives us tracking metrics and nurtures readers into other content. The goal was to drive engagement and deliver a great experience to our readers, and PathFactory has delivered on that. From a scope, we publish 100s of content live on PathFactory and drive 1000s of readers a week so it's critical to our mission.

Best tool for content marketing

Rating: 10 out of 10
April 28, 2025
Verified User
Manager in Marketing
Computer Software Company, 51-200 employees
Vetted Review
Verified User
PathFactory
3 years of experience
Use Cases and Deployment Scope
At Cube, we use Pathfactory for content marketing, product launch landing pages, media page, and resource center. Cube didn't have a place for all of our on-demand resources or press/media announcements and Pathfactory solved this issue by displaying all our resources in one area for prospects, customers, and even internal users. For various campaigns and outbound efforts, we use templated experiences and content playlists to share relevant content for users to view and explore.

PathFactory helps create efficient, personalized, and meaningful content experiences.

Rating: 9 out of 10
Incentivized
July 16, 2024
Verified User
Contributor in Marketing
Computer Software Company, 10,001+ employees
Vetted Review
Verified User
PathFactory
2 years of experience
Use Cases and Deployment Scope
They are used to create content collections for email marketing and chat widgets. We upload marketing collateral/ assets to PathFactory and create curated content tracks by topic, buying stage, product, and role. It gives prospects and customers a better experience because they can get all the relevant info they need in one link rather than spending time browsing and searching for the content they are interested in. It helps us create more concise and targeted marketing experiences since we can collect everything into one link.

Increase content relevance by audience

Rating: 10 out of 10
Incentivized
August 11, 2023
TG
Traci Gregorski
VP Marketing
Cayuse (Computer Software, 201-500 employees)
Vetted Review
Verified User
PathFactory
4 years of experience
Use Cases and Deployment Scope
We produce a high volume of content to help educate and inform our customers and prospects, but getting them to consume more of what we are creating was a challenge. In addition, there are distinct buying personas and multiple stakeholders on nearly every opportunity, with different areas of concern. Pathfactory allows us to serve related content in multiple ways, driving engagement and conversions.

PathFactory was able to provide me with granular data from different cohorts to better understand how the different audiences were consuming our content.

Rating: 8 out of 10
Incentivized
October 18, 2023
AM
Alejandro Moises
GLOBAL SENIOR MANAGER - MARKETING
Tenable (Computer & Network Security, 1001-5000 employees)
Vetted Review
Verified User
PathFactory
3 years of experience
View profile
Use Cases and Deployment Scope
I used PathFactory to drive prospects to relevant content. PathFactory worked as a content platform and I was able to leverage our marketing assets for the right prospect at the right time in their customer journey.
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