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PathFactory

PathFactory

Overview

What is PathFactory?

PathFactory enables you to unlock B2B revenue with AI-powered content intelligence which allows you to generate personalized, engaging, and conversion-focused experiences across the entire B2B buyer journey. Per the vendor, you can accelerate deal velocity and grow your pipeline by…

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Recent Reviews

Ease of use.

8 out of 10
June 01, 2023
Incentivized
PathFactory is an excellent tool for creating tailor-made content journeys for targeted campaigns. Beyond the clear use cases for a tool …
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Review of PF

8 out of 10
April 05, 2023
Incentivized
We use it as Netflix for B2B content. Here are the bullet points of use cases:
Web page link to a specific asset on a Target or Recommend …
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How PathFactory Differs From Its Competitors

PathFactory Value Proposition

Yes, it has provided visibility into results with different cohorts of prospects. It also gives a lot of autonomy to campaign managers, abm managers, field marketing managers, etc to create their own content tracks and tailor them accordingly.
I would say the greatest benefit is the capacity of the …
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PathFactory Time to Value

First few weeks with Pathfactory was a challenge as we try to familiarize ourselves with the tool. But as time pass by, we were able to use it with no issues. Learning the tool is worth all the effort
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PathFactory Value Proposition

My organization has benefited from PathFactory's capabilities in that our email nurture campaigns are more user-friendly and easy to navigate. If we did not use PathFactory, we would need to present multiple CTAs in each email. Our analytics have shown that multiple CTAs per email negatively …
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PathFactory Time to Value

My organization has been using PathFactory since before I joined the company. It took me a few weeks to feel fully comfortable with the platform, but after that learning period, I've been able to navigate PathFactory with ease. My company has an internal community for PathFactory stakeholders. We …
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PathFactory Buyer Enablement

We curate PathFactory content tracks and explore pages for both prospects and customers. Depending on where users are in the buying cycle, we select the content that we think is the most relevant to them. Since PathFactory allows us to tag offers based on the consideration stage, it's easy to find …
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PathFactory Value Proposition

It was a great experience using campaign tools and concierge. These solutions helped us to deliver more relevant content in an attractive way, analyze overall performance, engagement, and conversions, and as a result, increase return on investment rates. PathFactory's approach enriched the …
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PathFactory Time to Value

It was a kind of expected amount of effort. Everything went fine. The good thing here is that PathFactory has a great documentation that always comes to help you in case of any difficulties, unexpected situations, or other confusions. It is worth also mentioning PathFactory's tech support which …
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PathFactory Buyer Enablement

Our use case was not directly connected to sales, so it is hard to say about the impact on buyers. I assume that the better they (buyers) know our product(s) through the company's assets, educational materials, guides, and recommendations the easier for them to make a right, well-weighted decision.
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PathFactory Value Proposition

I have certainly benefited from this capability. As previously noted, the ability to build pages with little to no experience has truly enhanced our speed to market - allowing us to be nimble and timely with content.
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PathFactory Value Proposition

I do believe when we were using PF it definitely was a great content hub to share externally with customers all the valuable marketing assets with the ability to consume more and more content at their leisure vs. a website or email campaign. I was not on the demand generation side of PF solely was …
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PathFactory Buyer Enablement

Not being on the purchasing side of marketing rather focused on content creation and library set up - I would have to assume that the ability and functionality of PF making it very easy and efficient for prospects to consume as much content as possible to help them make a purchasing decision …
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PathFactory Buyer Enablement

This AI-powered content intelligence allows us to generate personalized content experiences for individual buyers and target accounts for our ABM strategy. Accelerate deal velocity and grow our pipeline by recommending the next-best assets to consume based on recent visitor history, industry, and …
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PathFactory Value Proposition

We have been able to deliver content to known users in an effort to move them further down the sales pipeline as well as Paid (Facebook, Display, LinkedIn, etc) & Organic (Social) Tactics to an unknown audience with specific assets to engage users higher up the funnel
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PathFactory Time to Value

Training was more work than expected, but definitely worth the effort. We rely less on the web team to spin up landing pages, and are able to use the Explore page functionality.
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PathFactory Buyer Enablement

By offering tailored tracks of multiple pieces of content in one interaction, buyers are able to educate themselves more in one sitting, with content selected for them based on their profile.
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PathFactory Value Proposition

We have immensely benefited from using PathFactory to streamline our marketing process. From creating auto reports to in-depth analysis, PathFactory has proved its worth in gold. The ultimate decision to pick PathFactory over other alternatives was its ability to provide details into our …
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PathFactory Value Proposition

We have benefited by creating custom after-conversion branded pages (thank you pages) that enable users to continue their journey on the website after they have completed a download goal. These pages integrate well with the website experience and enable good tracking in Google Analytics.
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PathFactory Value Proposition

PathFactory has helped personalize our campaigns to a much higher degree. We are now able to quickly create content-rich experiences around specific accounts, topics, and industries. We are also able to derive better conclusions from content performance than standard web-reporting services such as …
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PathFactory Value Proposition

We really only just started utilizing the campaign integration to relate PathFactory views to Salesforce results, so I wouldn't have a good baseline to explain how effective the tool is right now at helping us achieve our desired results. I will say that the team has been incredibly helpful in …
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PathFactory Time to Value

The most effort put forth was getting up to speed on our current state and library. It had been used for about 2 years before I took it over and needed a total overhaul. With the direction of PathFactory's amazing customer support, I was able to quickly ramp on the understanding of its most …
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PathFactory Value Proposition

Yes, being able to group content and to have the same path but across different mediums and CTA's across campaigns has allowed us to streamline our messaging across all programs and provide the best possible medium to binge content. We are looking forward to seeing an increase of conversions from …
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PathFactory Value Proposition

Better content experience has a direct impact on our campaign performance. We push buyers through the funnel faster and track the effectiveness of our campaigns on a deeper content level. Nowadays, personalization is key for a successful campaign, and PathFactory allows us to achieve this with no …
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PathFactory Time to Value

Due to our existing processes and systems, we had to find some workarounds that delayed the implementation slightly. But it was definitely worth the effort, and we continue improving as we go. PathFactory offers several use cases which we are about to explore and keep taking it to the next level.
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PathFactory Buyer Enablement

Obviously, offering relevant content guides the buyers to educate further on the topic. After that, at the bottom of a content track, we offer our on-demand demo so the buyer can go through the whole journey in one session. We also always have 2 CTAs on every track, which invites you to either …
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PathFactory Value Proposition

If someone is consuming content, 99% of the time, it's through PathFactory. We have integrated PathFactory experiences across our entire marketing strategy. This has enabled us with deeper insights into the customer journey that sales can utilize to have more meaningful conversations throughout …
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PathFactory Time to Value

Very easy process with a very supportive team. PathFactory always takes the time to explain things clearly and works with us every step of the way. They are always open to more enablement sessions for marketing or sales teams, and that remains true further into our contract as we expand to other …
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PathFactory Buyer Enablement

Users are able to binge content we have curated in an experience, allowing them to consume more relevant content at the time they are interested in reading. Previously, we would have spent more time, effort and dollars to get them to engage with us a second time to read an additional piece of …
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PathFactory Value Proposition

PathFactory has helped us implement ABM and targeted campaigns that have helped show engagement with target markets that are hard to track and also helped push along a one million+ deal. With PathFactory I was able to prove that 600+ users in the federal market engaged with a key piece of content. …
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PathFactory Buyer Enablement

We've been using this capability within sales tracks. Our sales team has personalized tracks set up that allow the users to look through low-funnel information. It's been slow to catch on, but it's getting there. I think we'll do more of this in the future.
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PathFactory Value Proposition

Since starting our journey with PathFactory, we've understood better the content that converts best. We've beefed up our content library and focused mainly on creating the content our prospects spend the most time reading or watching. It has been a beneficial tool in allowing us to truly …
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PathFactory Time to Value

The onboarding process with PathFactory was very easy. The folks we worked with, from our sales rep to our current CSM, took time to understand our business, our goals, and how we intended to use their product. This made the process feel less strenuous and I was confident from the get-go.
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 10 features
  • Content performance analytics (138)
    9.2
    92%
  • Content hub (132)
    9.2
    92%
  • Embedded CTAs (116)
    9.2
    92%
  • Forms / Gated content (132)
    8.9
    89%

Reviewer Pros & Cons

View all pros & cons
Alejandro Moises | TrustRadius Reviewer
Alejandro Moises
GLOBAL SENIOR MANAGER - MARKETING
Tenable (Computer & Network Security, 1001-5000 employees)
Verified User
Contributor in Marketing
Marketing & Advertising Company, 10,001+ employees
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Pricing

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PathFactory

PathFactory

N/A
Unavailable

What is PathFactory?

PathFactory enables you to unlock B2B revenue with AI-powered content intelligence which allows you to generate personalized, engaging, and conversion-focused experiences across the entire B2B buyer journey. Per the vendor, you can accelerate deal velocity and grow your pipeline by recommending the…

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttps://pathfac.to/3p2iAcB

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Would you like us to let the vendor know that you want pricing?

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Features

Content Publishing

Features related to the organization and distribution of marketing content.

9.1
Avg 8.1

Content Reporting & Analytics

Features related to tracking, measuring, and analyzing content creation processes and content performance.

9.1
Avg 7.8
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Product Details

What is PathFactory?

PathFactory is used to accelerate nurture, improve win rates, and understand content performance by delivering intelligent content experiences and virtual events across the buyer’s journey. Using insights and automation to connect people with content, PathFactory aims to remove friction for B2B buyers.

PathFactory Features

Content Publishing Features

  • Supported: Content hub
  • Supported: Forms / Gated content
  • Supported: Embedded CTAs
  • Supported: Content automation

Content Reporting & Analytics Features

  • Supported: Audience profiling and targeting
  • Supported: Closed-loop tracking and reporting
  • Supported: Content performance analytics
  • Supported: Page-level engagement analytics

PathFactory Screenshots

Screenshot of Netflix-like home screen for B2B buyers with personalized resource centers.Screenshot of Gives sales visibility into the content consumption data of leads & accounts, inside a CRM.Screenshot of Content Tracks - Gives B2B buyers bingeable content journeys that accelerate their purchase decisions, whenever and wherever they click.Screenshot of Path Analytics - Gives access to a new class of content consumption data on the level of the visitor, account, and content asset.Screenshot of Guide - Gives buyers spot-on content recommendations, anywhere on a website.Screenshot of Content Track Analytics - Shows how visitors binge content in specific Content Tracks, and assess how particular sequences of content perform.Screenshot of Account Insights - Path Analytics gives insight into whether or not target accounts have had meaningful engagement with content, and how sales-ready they are.

PathFactory Video

How PathFactory’s Content Insight & Activation Platform Helps B2B Marketers

PathFactory Integrations

PathFactory Competitors

PathFactory Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo
Supported LanguagesEnglish, Arabic, Chinese, French, Spanish, Portuguese, Japanese, Russian

PathFactory Downloadables

Frequently Asked Questions

PathFactory enables you to unlock B2B revenue with AI-powered content intelligence which allows you to generate personalized, engaging, and conversion-focused experiences across the entire B2B buyer journey. Per the vendor, you can accelerate deal velocity and grow your pipeline by recommending the next-best assets for individual buyers and target accounts alike.

Uberflip and Hushly are common alternatives for PathFactory.

Reviewers rate Content automation highest, with a score of 9.3.

The most common users of PathFactory are from Enterprises (1,001+ employees).
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Comparisons

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Reviews and Ratings

(234)

Attribute Ratings

Reviews

(1-25 of 140)
Companies can't remove reviews or game the system. Here's why
October 18, 2023

PathFactory was able to provide me with granular data from different cohorts to better understand how the different audiences were consuming our content.

Alejandro Moises | TrustRadius Reviewer
Alejandro Moises
GLOBAL SENIOR MANAGER - MARKETING
Tenable (Computer & Network Security, 1001-5000 employees)
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Pros and Cons
  • Allows you to easily group interactive content (lookbooks) in the same place
  • Allows you to track use and performance of content
  • Allows you to replay webinars
  • Binge functionality
  • Sometimes the webinar replay integration bugs out
  • there is no room to influence their product roadmap
June 01, 2023

Good for building content-driven user experiences.

Verified User
Employee in Marketing
Computer Software Company, 10,001+ employees
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Pros and Cons
  • PathFactory has advanced in-platform analytics.
  • PathFactory has the capacity to house a vast amount of content from different uploaders.
  • PathFactory provides detailed fields for searching for and filtering through content.
  • PathFactory can sometimes be slow to load, especially when you are searching for offers.
  • PathFactory does not flag when files render in an odd way in content tracks.
  • PathFactory can no longer house webpages from my company's site.
June 01, 2023

PathFactory, almost good!

Verified User
Employee in Marketing
Computer Software Company, 10,001+ employees
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Pros and Cons
  • Provides great recommendations.
  • Improves engagement.
  • Provides additional flexibility to the user journey.
  • We need to perform more QA on the solutions and tools.
  • The speed of asset processing is not enough, but it is definitely worth improving.
  • Develop fail-safe mechanisms.
May 29, 2023

Need a content hub that encourages self-education and asset binging - PathFactory is your solution!

KS
Kathryn Shypulski
Senior Marketing Manager
Thomson Reuters (Legal Services, 10,001+ employees)
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Pros and Cons
  • Organized view of content assets
  • Ability to promote similar content for users to continue their journey
  • Great tracking on time users spend in particular content sets
  • easier ways to share both static documents/PDF and videos or webinars on-demand
  • get details on usage but would appreciate more filtering capabilities by organization and users
May 29, 2023

PathFactory generates successful customer engagement.

Verified User
Manager in Marketing
Mechanical Or Industrial Engineering Company, 501-1000 employees
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Pros and Cons
  • Provide a good user experience for our customers.
  • Provide a good mobile experience.
  • Able to customize to fit your business needs.
  • Microsite was very hard to build ourselves.
  • Better instructions on how to customize tracks and use the different tools.
  • Users that come in without UTM parameters should still be included in all data reporting.
May 25, 2023

Consistently delivering value to our prospects

Verified User
Program Manager in Marketing
Information Technology & Services Company, 10,001+ employees
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Pros and Cons
  • Tracking/reporting
  • Ease of use
  • customization
  • Organization (sometimes hard to navigate between folders)
  • Restrictions (it would be nice to be able to "lock" a track so that others can't use it)
  • Automatic notifications of broken pieces of content (should notify you if a link leads to a 404 error)
May 24, 2023

PathFactory: The proof is in the pudding

Verified User
Employee in Marketing
Logistics & Supply Chain Company, 10,001+ employees
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Pros and Cons
  • Create Visually appealing performance report
  • Give more in-depth information about performance metrics than most alternatives
  • Ability to track performance over time and compare this performance across time periods
  • Provide and send auto-run reports to top level management based on predefined criteria and timeframes
  • PathFactory can do better in providing a more easier accessed user guide to using the platform
  • The interface can be made a little more colorful to help bring immediate focus to important details
May 24, 2023

No-code improvement of user journeys post-conversion for B2B

Verified User
Manager in Marketing
Information Technology & Services Company, 5001-10,000 employees
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Pros and Cons
  • User journey enhancement
  • Quick setup once installed
  • Conversions easy to track on Google Analytics
  • Overall design of after-conversion pages could be enhanced
  • URL paths of after-conversion pages are a bit awkward
  • Better mobile experience
April 05, 2023

Review of PF

Verified User
Manager in Marketing
Telecommunications Company, 10,001+ employees
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Pros and Cons
  • Tracks account data via IP and cookies
  • flexible in creating tracks
  • different ways to create tracks
  • integration with other tools
  • better personalization: e.g. machine learning or AI that tracks user behaviour and suggest content to them
April 04, 2023

PathFactory is the tool you need to elevate your content, engagement and conversion strategy!

Kayla Trevino | TrustRadius Reviewer
Kayla Trevino
Sr. Digital Marketing Manager
Field Nation (Information Technology & Services, 201-500 employees)
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Pros and Cons
  • A well managed content library
  • Great customer support
  • Personalized experiences and integrations
  • Attribution tracking doesn't always match Google Analytics
  • Impossible to find out where tracks are being used or if a track has been deleted what dead ends it is causing now
  • A lot of targeting, form strategy or redirection rules require regex knowledge
January 05, 2023

Fantastic Tool for a Better Web Experience

AD
Alexa Driscoll
Integrated Marketing Manager
Glytec (Computer Software, 51-200 employees)
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Pros and Cons
  • Expanding the amount of content a visitor can absorb during one engagement on our website
  • The data and engagement information we are able to see at both the account level and the known visitor information in our CRM
  • The onboarding and implementation experience was fantastic
  • Many of us small marketing teams do not have designers or web developers on staff, so having free resources for HTML for microsites or templated experiences would be amazing
  • Better integration with HubSpot similar to Salesforce for PathFactory. We use lead scoring from PF data but would love to have more information in the HubSpot contact record
December 28, 2022

A Tool that Delivers a Content Experience our Buyers Deserve

Indre Wakil | TrustRadius Reviewer
Indre Wakil
Senior Global Demand Generation Manager
Bizzdesign (Computer Software, 51-200 employees)
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Pros and Cons
  • Custom design - easy to adjust look and feel to match the brand
  • Accelerating the buyer journey with more relevant content
  • Provides important insights to make better decisions on content strategy
  • Integrates with Salesforce to share content consumption history with our sales
  • Known visitors can avoid forms and still gain lead scores on Pardot
  • Analytics could be a bit more intuitive (it is easy to get lost among many different report types, need training)
December 23, 2022

Overall Satisfaction with PathFactory.

Verified User
Manager in Marketing
Information Technology & Services Company, 51-200 employees
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Pros and Cons
  • Ease of use in the UI to create and customize content tracks.
  • Creating account based content.
  • We need viewer permissions and history so we can have better tracking of who has been working on what and be able to lock certain tracks or content.
  • I don't really know where they need to improve; maybe they just keep innovating and listening to customers and helping to point out problems we didn't know we had.
December 22, 2022

PathFactory's #1 fan

Eleni Mitzalis | TrustRadius Reviewer
Eleni Mitzalis
Sr Manager Demand Generation
Contentsquare (Computer Software, 1001-5000 employees)
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Pros and Cons
  • Content engagement insights for Sales. Time spent enables them to prioritize their follow-up with high-intent leads who have increased time spent on content. Content journey insights allow the Sales team to see what content actually resonated with a prospect, enabling more personalized conversations throughout the sales cycle.
  • Content insights for Marketing. By analyzing PathFactory's insights on content, we are able to make smarter, more strategic decisions on the future content pieces we should produce based on what we know will resonate with our audience and what they will actually spend time reading.
  • Ease of use. Many members of our team are able to utilize the tool, uploading content and creating tracks in an easy and intuitive way.
  • Smart and supportive team. From the first sales cycle to our regular check-ins as customers, we have enjoyed every step of working with everyone we have come across on the PathFactory team.
  • Support team. The support team has specifically been so helpful in dealing with any bugs and even working with us to come up with new custom solutions to fit certain use cases in our go to market strategy.
  • Evolving into a more sales-focused UX. While the tool is great for marketing, there are some areas to improve the functionality of PathFactory for Sales in regards to navigating and sending out content as a salesperson.
  • GA goal reporting. I can't speak to this specifically, but I know our web team has run into some issues creating GA goals when we lead to a PathFactory track.
  • Evolved reporting. Reporting is great, but for some use cases, we have had to ask for custom reports that the team is always happy to create! But it would be great if this was self-serve.
December 22, 2022

PathFactory is a Creative Solution to Incorporate Throughout all of your Marketing Programs and Channels

Verified User
Director in Marketing
Computer Software Company, 51-200 employees
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Pros and Cons
  • Easily bundle related content.
  • Create tracks for nurture streams.
  • Provide insights into what assets are being viewed.
  • Track how long someone is viewing a piece of content.
  • Less coding needed for the Explore pages.
December 22, 2022

PathFactory is a Must Have for Your Marketing Tech Stack

Jamie Newton | TrustRadius Reviewer
Jamie Newton
Demand Generation Marketing Manager
Vector Solutions (Public Safety, 501-1000 employees)
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Pros and Cons
  • Measuring content engagement and user journeys.
  • Providing personalized tracks and pages for ABM.
  • Very easy to add in new content pieces and replace outdated ones.
  • Domain matching for using PathFactory outside of 1st party tracking (like for social ads).
  • Better and easier reporting with the ability to do saved reports in the platform.
December 22, 2022

PathFactory is a game changer!

KK
Kate Kennedy
Director of Growth Marketing
Tripleseat (Hospitality, 51-200 employees)
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Pros and Cons
  • Allows us to quickly create customized landing pages for ABM tactics.
  • Helps our onboarding team streamline their processes with new customers.
  • Helps our sales reps share content that is valuable to the specific accounts they are selling to.
  • The microsite builder is not user friendly but there are ways to create pages that feel like microsites even though they are just content journeys.
  • I do think the reporting could be more intuitive. It also takes some time to load (although I realize this is an issue for a lot of software)
December 22, 2022

Pathfactory for B2B Saas

Cameron Jarrell | TrustRadius Reviewer
Cameron Jarrell
Digital Marketing Manager
ServiceMax (Information Technology & Services, 501-1000 employees)
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Pros and Cons
  • Compiling relevant content onto one page to influence users to continue reading.
  • Creating ABM types of pages with very little uplift from a technical perspective.
  • Makes it very simple to include carousels of content on your existing web pages.
  • Making complex pages isn't the easiest, as you are somewhat restricted in their page editor.
  • Some form of data validation would be valuable when multiple people are adding new content.
  • The analytics aren't the easiest to extract from the platform.
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