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PathFactory

PathFactory

Overview

What is PathFactory?

PathFactory enables you to unlock B2B revenue with AI-powered content intelligence which allows you to generate personalized, engaging, and conversion-focused experiences across the entire B2B buyer journey. Per the vendor, you can accelerate deal velocity and grow your pipeline by…

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Learn from top reviewers

PathFactory helps create efficient, personalized, and meaningful content experiences.

Rating: 9 out of 10
July 16, 2024
IncentivizedVetted ReviewVerified User
They are used to create content collections for email marketing and chat widgets. We upload marketing collateral/ assets to PathFactory and create curated content tracks by to...
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Verified user
Contributor
PathFactory2 years of experience

PathFactory was able to provide me with granular data from different cohorts to better understand how the different audiences were consuming our content.

Rating: 8 out of 10
October 18, 2023
IncentivizedVetted ReviewVerified User
I used PathFactory to drive prospects to relevant content. PathFactory worked as a content platform and I was able to leverage our marketing assets for the right prospect at t...
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Alejandro Moises
Manager - Marketing
GLOBAL SENIOR MANAGER - MARKETING
Tenable
PathFactory3 years of experience

Increase content relevance by audience

Rating: 10 out of 10
August 11, 2023
IncentivizedVetted ReviewVerified User
We produce a high volume of content to help educate and inform our customers and prospects, but getting them to consume more of what we are creating was a challenge. In additi...
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Traci Gregorski
Vice-President - Marketing
VP Marketing
Cayuse
PathFactory4 years of experience

Need a content hub that encourages self-education and asset binging - PathFactory is your solution!

Rating: 10 out of 10
May 29, 2023
IncentivizedVetted ReviewVerified User
From a marketing prospective, we used PF as a content library housing external facing assets such as flyers, whitepapers, thought leadership articles.
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Kathryn Shypulski
Manager - Marketing
Senior Marketing Manager
Thomson Reuters
PathFactory2 years of experience

Great content enhancement tool

Rating: 8 out of 10
April 18, 2023
IncentivizedVetted ReviewVerified User
We use PathFactory to essentially give us the ability to create web-based experiences in less than 24hrs. Rather than create a webpage on a topic that may be too niche or too ...
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Christopher Vasquez
Professional - Marketing
Demand Generation Manager, PLM
PTC
PathFactory1 year of experience
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How PathFactory Differs From Its Competitors

PathFactory Value Proposition

It makes it easy for customers to browse materials on exciting topics. It makes it easier and more efficient for marketing associates to create targeted, personalized experiences for prospects and customers. It's especially great for marketing tactics where we have limited space to get the message …
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PathFactory Time to Value

I was not involved in the setup and launch of PathFactory; however, when I was onboarding as a new employee, it only took 1 hour for one of my colleagues to walk me through the tool, demo a few basic tasks, and provide some tips for me to get the hang of it and use it independently.
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PathFactory Buyer Enablement

It helps us organize content into related topics so users can get all the information they need in one place rather than having to search across various places in our site system. It also allows us to work more efficiently, which means we can spend more time creating more personalized experiences …
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PathFactory Value Proposition

Yes, it has provided visibility into results with different cohorts of prospects. It also gives a lot of autonomy to campaign managers, abm managers, field marketing managers, etc to create their own content tracks and tailor them accordingly.
I would say the greatest benefit is the capacity of the …
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PathFactory Value Proposition

I do believe when we were using PF it definitely was a great content hub to share externally with customers all the valuable marketing assets with the ability to consume more and more content at their leisure vs. a website or email campaign. I was not on the demand generation side of PF solely was …
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PathFactory Buyer Enablement

Not being on the purchasing side of marketing rather focused on content creation and library set up - I would have to assume that the ability and functionality of PF making it very easy and efficient for prospects to consume as much content as possible to help them make a purchasing decision …
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PathFactory Value Proposition

PathFactory has helped personalize our campaigns to a much higher degree. We are now able to quickly create content-rich experiences around specific accounts, topics, and industries. We are also able to derive better conclusions from content performance than standard web-reporting services such as …
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PathFactory Value Proposition

We really only just started utilizing the campaign integration to relate PathFactory views to Salesforce results, so I wouldn't have a good baseline to explain how effective the tool is right now at helping us achieve our desired results. I will say that the team has been incredibly helpful in …
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PathFactory Time to Value

The most effort put forth was getting up to speed on our current state and library. It had been used for about 2 years before I took it over and needed a total overhaul. With the direction of PathFactory's amazing customer support, I was able to quickly ramp on the understanding of its most …
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PathFactory Value Proposition

My organization has benefited from PathFactory's capabilities in that our email nurture campaigns are more user-friendly and easy to navigate. If we did not use PathFactory, we would need to present multiple CTAs in each email. Our analytics have shown that multiple CTAs per email negatively …
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PathFactory Time to Value

My organization has been using PathFactory since before I joined the company. It took me a few weeks to feel fully comfortable with the platform, but after that learning period, I've been able to navigate PathFactory with ease. My company has an internal community for PathFactory stakeholders. We …
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PathFactory Buyer Enablement

We curate PathFactory content tracks and explore pages for both prospects and customers. Depending on where users are in the buying cycle, we select the content that we think is the most relevant to them. Since PathFactory allows us to tag offers based on the consideration stage, it's easy to find …
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PathFactory Value Proposition

We have immensely benefited from using PathFactory to streamline our marketing process. From creating auto reports to in-depth analysis, PathFactory has proved its worth in gold. The ultimate decision to pick PathFactory over other alternatives was its ability to provide details into our …
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PathFactory Time to Value

First few weeks with Pathfactory was a challenge as we try to familiarize ourselves with the tool. But as time pass by, we were able to use it with no issues. Learning the tool is worth all the effort
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PathFactory Value Proposition

It was a great experience using campaign tools and concierge. These solutions helped us to deliver more relevant content in an attractive way, analyze overall performance, engagement, and conversions, and as a result, increase return on investment rates. PathFactory's approach enriched the …
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PathFactory Time to Value

It was a kind of expected amount of effort. Everything went fine. The good thing here is that PathFactory has a great documentation that always comes to help you in case of any difficulties, unexpected situations, or other confusions. It is worth also mentioning PathFactory's tech support which …
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PathFactory Buyer Enablement

Our use case was not directly connected to sales, so it is hard to say about the impact on buyers. I assume that the better they (buyers) know our product(s) through the company's assets, educational materials, guides, and recommendations the easier for them to make a right, well-weighted decision.
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PathFactory Value Proposition

We have been able to deliver content to known users in an effort to move them further down the sales pipeline as well as Paid (Facebook, Display, LinkedIn, etc) & Organic (Social) Tactics to an unknown audience with specific assets to engage users higher up the funnel
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PathFactory Value Proposition

We have benefited by creating custom after-conversion branded pages (thank you pages) that enable users to continue their journey on the website after they have completed a download goal. These pages integrate well with the website experience and enable good tracking in Google Analytics.
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PathFactory Value Proposition

I have certainly benefited from this capability. As previously noted, the ability to build pages with little to no experience has truly enhanced our speed to market - allowing us to be nimble and timely with content.
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PathFactory Buyer Enablement

This AI-powered content intelligence allows us to generate personalized content experiences for individual buyers and target accounts for our ABM strategy. Accelerate deal velocity and grow our pipeline by recommending the next-best assets to consume based on recent visitor history, industry, and …
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PathFactory Value Proposition

If someone is consuming content, 99% of the time, it's through PathFactory. We have integrated PathFactory experiences across our entire marketing strategy. This has enabled us with deeper insights into the customer journey that sales can utilize to have more meaningful conversations throughout …
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PathFactory Time to Value

Very easy process with a very supportive team. PathFactory always takes the time to explain things clearly and works with us every step of the way. They are always open to more enablement sessions for marketing or sales teams, and that remains true further into our contract as we expand to other …
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PathFactory Buyer Enablement

Users are able to binge content we have curated in an experience, allowing them to consume more relevant content at the time they are interested in reading. Previously, we would have spent more time, effort and dollars to get them to engage with us a second time to read an additional piece of …
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PathFactory Value Proposition

PathFactory has helped us implement ABM and targeted campaigns that have helped show engagement with target markets that are hard to track and also helped push along a one million+ deal. With PathFactory I was able to prove that 600+ users in the federal market engaged with a key piece of content. …
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PathFactory Buyer Enablement

We've been using this capability within sales tracks. Our sales team has personalized tracks set up that allow the users to look through low-funnel information. It's been slow to catch on, but it's getting there. I think we'll do more of this in the future.
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PathFactory Value Proposition

Since starting our journey with PathFactory, we've understood better the content that converts best. We've beefed up our content library and focused mainly on creating the content our prospects spend the most time reading or watching. It has been a beneficial tool in allowing us to truly …
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PathFactory Time to Value

The onboarding process with PathFactory was very easy. The folks we worked with, from our sales rep to our current CSM, took time to understand our business, our goals, and how we intended to use their product. This made the process feel less strenuous and I was confident from the get-go.
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PathFactory Value Proposition

Refinitiv has definitely benefited using the tracks because it allows users to see what content pieces are proved successful and which have not. The flexibility of the tracks allows a user to amend a live track without causing any complications or contact experience. PathFactory is also …
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PathFactory Buyer Enablement

I think the biggest contributor to potential buyers to make sound decisions is based around two key factors. One is the recommend feature of the track where the PathFactory AI Algorithm hones in on the potential buyer interest and to feed them a consistent stream of relevant information that meets …
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PathFactory Value Proposition

Yes, being able to group content and to have the same path but across different mediums and CTA's across campaigns has allowed us to streamline our messaging across all programs and provide the best possible medium to binge content. We are looking forward to seeing an increase of conversions from …
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PathFactory Value Proposition

Better content experience has a direct impact on our campaign performance. We push buyers through the funnel faster and track the effectiveness of our campaigns on a deeper content level. Nowadays, personalization is key for a successful campaign, and PathFactory allows us to achieve this with no …
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PathFactory Time to Value

Due to our existing processes and systems, we had to find some workarounds that delayed the implementation slightly. But it was definitely worth the effort, and we continue improving as we go. PathFactory offers several use cases which we are about to explore and keep taking it to the next level.
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PathFactory Buyer Enablement

Obviously, offering relevant content guides the buyers to educate further on the topic. After that, at the bottom of a content track, we offer our on-demand demo so the buyer can go through the whole journey in one session. We also always have 2 CTAs on every track, which invites you to either …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

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Pricing

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PathFactory

PathFactory

N/A
Unavailable

What is PathFactory?

PathFactory enables you to unlock B2B revenue with AI-powered content intelligence which allows you to generate personalized, engaging, and conversion-focused experiences across the entire B2B buyer journey. Per the vendor, you can accelerate deal velocity and grow your pipeline by recommending the…

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttps://pathfac.to/3p2iAcB

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Would you like us to let the vendor know that you want pricing?

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Features

Content Publishing

Features related to the organization and distribution of marketing content.

9.3
Avg 8.1

Content Reporting & Analytics

Features related to tracking, measuring, and analyzing content creation processes and content performance.

9.3
Avg 7.7
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Product Details

What is PathFactory?

PathFactory is used to accelerate nurture, improve win rates, and understand content performance by delivering intelligent content experiences and virtual events across the buyer’s journey. Using insights and automation to connect people with content, PathFactory aims to remove friction for B2B buyers.

PathFactory Features

Content Publishing Features

  • Supported: Content hub
  • Supported: Forms / Gated content
  • Supported: Embedded CTAs
  • Supported: Content automation

Content Reporting & Analytics Features

  • Supported: Audience profiling and targeting
  • Supported: Closed-loop tracking and reporting
  • Supported: Content performance analytics
  • Supported: Page-level engagement analytics

PathFactory Screenshots

Screenshot of Netflix-like home screen for B2B buyers with personalized resource centers.Screenshot of Gives sales visibility into the content consumption data of leads & accounts, inside a CRM.Screenshot of Content Tracks - Gives B2B buyers bingeable content journeys that accelerate their purchase decisions, whenever and wherever they click.Screenshot of Path Analytics - Gives access to a new class of content consumption data on the level of the visitor, account, and content asset.Screenshot of Guide - Gives buyers spot-on content recommendations, anywhere on a website.Screenshot of Content Track Analytics - Shows how visitors binge content in specific Content Tracks, and assess how particular sequences of content perform.Screenshot of Account Insights - Path Analytics gives insight into whether or not target accounts have had meaningful engagement with content, and how sales-ready they are.

PathFactory Integrations

PathFactory Competitors

PathFactory Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo
Supported LanguagesEnglish, Arabic, Chinese, French, Spanish, Portuguese, Japanese, Russian

PathFactory Downloadables

Frequently Asked Questions

PathFactory enables you to unlock B2B revenue with AI-powered content intelligence which allows you to generate personalized, engaging, and conversion-focused experiences across the entire B2B buyer journey. Per the vendor, you can accelerate deal velocity and grow your pipeline by recommending the next-best assets for individual buyers and target accounts alike.

Uberflip and Hushly are common alternatives for PathFactory.

Reviewers rate Content hub and Content automation highest, with a score of 9.6.

The most common users of PathFactory are from Enterprises (1,001+ employees).
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Comparisons

View all alternatives
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Reviews From Top Reviewers

View all reviews
(1-5 of 141)

PathFactory helps create efficient, personalized, and meaningful content experiences.

Rating: 9 out of 10
Incentivized
July 16, 2024
Verified User
Contributor in Marketing
Computer Software Company, 10,001+ employees
Vetted Review
Verified User
PathFactory
2 years of experience
Pros
  • Content library.
  • Topic tags.
  • Easy to use.
  • Explore pages.
Cons
  • Sometimes can be slow to load.
  • Some tasks can be tedious if you need to update or upload multiple pieces of content.
  • Cookie consent isn't consistent with the website, so it limits the type of content we can use.

PathFactory was able to provide me with granular data from different cohorts to better understand how the different audiences were consuming our content.

Rating: 8 out of 10
Incentivized
October 18, 2023
AM
Alejandro Moises
GLOBAL SENIOR MANAGER - MARKETING
Tenable (Computer & Network Security, 1001-5000 employees)
Vetted Review
Verified User
PathFactory
3 years of experience
View profile
Pros
  • Allows you to easily group interactive content (lookbooks) in the same place
  • Allows you to track use and performance of content
  • Allows you to replay webinars
  • Binge functionality
Cons
  • Sometimes the webinar replay integration bugs out
  • there is no room to influence their product roadmap

Increase content relevance by audience

Rating: 10 out of 10
Incentivized
August 11, 2023
TG
Traci Gregorski
VP Marketing
Cayuse (Computer Software, 201-500 employees)
Vetted Review
Verified User
PathFactory
4 years of experience
Pros
  • Drives engagement with your content
  • Creates a personalized experience by persona/group
  • Facilitates additional consumption and interaction points
Cons
  • It would be nice if Website tools were part of the main offering rather than additional

Need a content hub that encourages self-education and asset binging - PathFactory is your solution!

Rating: 10 out of 10
Incentivized
May 29, 2023
KS
Kathryn Shypulski
Senior Marketing Manager
Thomson Reuters (Legal Services, 10,001+ employees)
Vetted Review
Verified User
PathFactory
2 years of experience
Pros
  • Organized view of content assets
  • Ability to promote similar content for users to continue their journey
  • Great tracking on time users spend in particular content sets
Cons
  • easier ways to share both static documents/PDF and videos or webinars on-demand
  • get details on usage but would appreciate more filtering capabilities by organization and users
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