Overview
What is Pathmatics?
Pathmatics is a powerful marketing intelligence platform designed to provide data-driven insights into digital advertising strategies. The software offers an easy-to-use interface that allows brands, agencies, and publishers to answer questions across multiple social media platforms such as Facebook,...
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What is Pathmatics?
Pathmatics is a marketing intelligence solution that tracks video, display, mobile, tablet, & native ads in the US, UK, Canada, and Australia. Pathmatics delivers industry benchmarks, newsfeeds that report on ad activity for specific customers, prospects, or competitors, and Pathsource insight…
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Product Details
- About
- Tech Details
What is Pathmatics?
Pathmatics is a powerful marketing intelligence platform designed to provide data-driven insights into digital advertising strategies. The software offers an easy-to-use interface that allows brands, agencies, and publishers to answer questions across multiple social media platforms such as Facebook, Instagram, Twitter, YouTube, display, mobile, and video. Pathmatics enables users to make better decisions confidently by providing robust and accurate digital advertising data in real-time.
One of the key features of Pathmatics is its ability to provide transparency into competitor's digital ad strategies and plans across various social channels. This functionality helps marketers compare multiple brands easily while understanding programmatic shares with ease. It also provides information on ad spend and impression breakouts enabling them to craft winning digital campaigns. With Pathmatics' insightful reporting capabilities which include details about ads served money spent impressions or other metrics related to your campaign performance over time it aims to help you emerge successful in the competitive world of digital advertising.
Pathmatics Features
- Supported: Creatives
- Supported: Devices and Formats
- Supported: Sites
- Supported: Buy Type
- Supported: Ad Path
- Supported: Trends
Pathmatics Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | No |
| Supported Countries | United States, Canada, United Kingdom, Germany |
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- Recommendations
Users commonly recommend the following actions based on their experience with Pathmatics:
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Pair Pathmatics with other competitive analysis tools for a comprehensive understanding of media spend across non-digital channels. This combination provides a more complete picture for prospecting and directional insights.
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Use Pathmatics to automate reporting tasks and compare spend with other partners. It is highly recommended for pursuing new clients, analyzing online spend, and tracking competitors' digital activity.
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Utilize Pathmatics to gain insights into the digital landscape and understand where competitors are spending. This information helps users grasp the broader strokes of the industry by understanding buy type and site placements.
Overall, users believe that Pathmatics is a valuable tool for competitive analysis, especially for national or larger regional advertisers. They appreciate its simplicity, user-friendly interface, and quick access to competitive information. However, they also suggest expanding the platform's reporting capabilities and emphasize the importance of using it alongside other competitive analysis tools for a comprehensive analysis.