Name: Pathmatics
Rating: 8.8 (4 reviews)
Author: Sensor Tower

Customer Success Management Training

Help Desk

Web and Video Conferencing

Customer Support

Augmented Reality Development

Development

Academic Advising

Education

Board Management

Business Intelligence (BI)

Collaboration

Contract Management

Corporate Social Responsibility (CSR)

Desktop Publishing

Enhanced 911 (E911)

Environmental Health and Safety (EHS)

Manufacturing Execution

Project Portfolio Management

Enterprise

Accounting

Investor Relations

Merger and Acquisition

Finance and Accounting

Applicant Tracking

Corporate Learning Management

HR Management

Payroll

Talent Intelligence

Talent Management

Workforce Analytics

Workforce Management

Human Resources

Access Gateways

Build Automation

Cloud Storage

Continuous Delivery

Converged Infrastructure

Data Center Cooling

Data Fabric

Fraud Detection

Integration Platform as a Service (iPaaS)

Managed File Transfer (MFT)

Mobile Device Management (MDM)

Network Behavior Analysis

Network Performance Monitoring

Threat Intelligence

Value-Added Resellers (VARs)

Workload Automation

Information Technology

A/B Testing

Ad Serving & Retargeting

All-in-One Marketing

Audience Engagement

Audio Editing

Content Management

Email Marketing

Gamification

Local Marketing

Marketing Automation

Press Release Management

Product Information Management (PIM)

Screen and Video Capture

Search Engine Marketing (SEM)

Social Media Management

Survey & Forms Building

Web Analytics

Marketing

Project Management

Professional Services

Customer Relationship Management (CRM)

Proposal

Quote to Cash

Sales Coaching

Sales

Cloud Infrastructure Entitlement Management

Security

Apparel

Chargeback Management

Dental

Financial Services CRM

ID Card

Internet of Medical Things

Nonprofit Fundraising

Oil and Gas

Vertical-Specific

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### Advertising Spend Analysis
Users consistently praise Pathmatics for its comprehensive insights into client spend data and competitive ad spending. The tool's ability to provide detailed breakdowns of ad spend per creative, channel, and time period is highly valued by users. Additionally, users appreciate the transparency Pathmatics offers in showcasing client spend levels, creative usage, and platform preferences. Despite some concerns about discrepancies in spend reporting accuracy, users find Pathmatics to be a valuable resource for understanding advertising spend patterns and making informed decisions to enhance business impact and ROI.

### Media Buying and Channels
Users consistently praise Pathmatics for its detailed insights into media buying strategies and the various digital channels utilized by advertisers. They appreciate the ability to track ad spend across multiple channels and gain a comprehensive understanding of where brands are investing their marketing budgets. However, some users express concerns about the lack of data on certain digital channels like Paid Search and OTT, as well as limitations in reporting on social channels beyond Facebook and Twitter. Despite these limitations, Pathmatics remains a valuable tool for analyzing media buying trends and understanding competitor advertising strategies.

### Creative and Messaging Insights
Users generally appreciate Pathmatics for its comprehensive insights into competitors' creative and messaging strategies. The platform's ability to provide detailed information on ad creatives, spending levels, and platform usage is highly valued by users. While some users express a desire for more granular product-specific information and enhanced features like the ability to export multiple advertisers with creative, overall, Pathmatics is seen as a valuable tool for understanding and analyzing creative and messaging tactics in the digital advertising landscape. The platform's visual appeal, ease of use, and timely updates are highlighted as key strengths by reviewers.

### Brand and Client Tracking
Users generally appreciate the comprehensive insights and tracking capabilities of Pathmatics when it comes to brands and clients. The platform's ability to provide detailed information on client spends, competitor activities, and creative performance is highly valued by users. While some users have mentioned minor drawbacks such as delays in adding new clients or limitations in certain data aspects, overall, Pathmatics is seen as a valuable tool for understanding and monitoring brand and client activities in the digital space. The platform's features like customizable views, spending breakdowns, and competitor comparisons are highlighted as key strengths that aid users in making informed decisions and enhancing client interactions.

### Prospecting and Lead Generation
Users consistently praise Pathmatics for its robust prospecting and lead generation capabilities. The tool is lauded for its ability to provide valuable insights into where potential advertisers are allocating their marketing budgets, allowing users to identify high-quality leads efficiently. Additionally, users appreciate the platform's feature that enables them to understand the media mix of brands, aiding in the identification of prospects and trends. The support team's responsiveness in adding new entities upon request further enhances the prospecting experience for users.

### Competitor Monitoring and Analysis
Users generally appreciate Pathmatics for its robust competitor monitoring and analysis capabilities. The tool's ability to provide detailed insights into competitor spend, creative strategies, and digital buying tactics is highly valued by users. Many reviewers highlight the ease of use and the depth of information available for tracking competitor activities. While some users mention minor discrepancies in spend data accuracy, overall, Pathmatics is praised for its effectiveness in helping businesses stay informed about their competitive landscape. The platform's real-time updates and customizable views make it a valuable asset for gaining a competitive edge in the market.

### Market Trends and Forecasting
Users generally appreciate Pathmatics for its ability to provide valuable insights into market trends and forecasting. The platform's simplicity and speed in accessing high-level trends and analysis have been highlighted as key strengths. However, some users have raised concerns about discrepancies in spend reporting and incomplete tracking, which can impact the accuracy of trend analysis. Despite this, Pathmatics is praised for its frequent updates that allow users to stay informed about competitive creatives in real-time. Recommendations include understanding spend baselines and interpreting data with caution due to the platform's indicative nature.

### Industry-Specific Insights
Users generally find Pathmatics' industry-specific insights feature to be a valuable tool for gaining a competitive edge in the digital advertising landscape. While some users appreciate the detailed information provided, others express a desire for more options and flexibility in reporting within specific categories and for different advertisers. Despite this limitation, the ability to uncover critical insights into competitors' digital buying strategies remains a key benefit for users leveraging Pathmatics' industry-specific insights.

### Digital Marketing Strategies
Users consistently praise Pathmatics for its ability to provide detailed insights into digital marketing strategies and competitive digital ad spending. The platform's specialization in digital competitive data, including spend and creative analysis, is highly valued by users. They appreciate the ease of use and the aesthetically pleasing UI that Pathmatics offers for gathering actionable insights on digital spending trends. While some users express a desire for more granular product-specific information and expanded monitoring of digital platforms, overall, Pathmatics is recognized for its valuable contribution to understanding and optimizing digital marketing strategies.

### Social Media Intelligence
User sentiment regarding Pathmatics's social media intelligence capabilities is generally positive, with users appreciating the platform's ability to provide valuable insights into social advertising on platforms like Facebook and Twitter. While some users express a desire for additional features, such as tracking on other social media platforms like Snapchat and TikTok, overall, Pathmatics is seen as a valuable tool for understanding competitor activity and gaining insights into social media advertising strategies. The platform's user-friendly interface and detailed data on social spend and creatives are highlighted as key strengths by reviewers.

### Reporting and Data Export
Users consistently highlight Pathmatics' reporting and data export functionalities as key strengths of the platform. They appreciate the ease of accessing and exporting data, as well as the ability to generate concise and insightful reports for clients and competitive analysis. While some users express minor concerns about data accuracy and visualization options, overall, Pathmatics is commended for providing efficient and user-friendly tools for reporting and data export.

### Research and Data Gathering
Users consistently highlight Pathmatics's research and data gathering capabilities as a key strength of the platform. They appreciate the ability to delve deep into competitor activities, track media placements, and analyze messaging strategies. The tool's user-friendly interface and comprehensive data filtering options make it a valuable asset for marketers seeking detailed insights for strategic decision-making.

### Platform Usability and Integration
Users consistently highlight Pathmatics's platform usability as a standout feature, emphasizing its intuitive interface and ease of use. The tool's integration capabilities are also commended for providing comprehensive insights into competitive activities and ad performance across various channels. While some users express a desire for additional features like paid search information, overall, Pathmatics's platform usability and integration functionalities receive positive feedback for their user-friendly design and efficient data visualization.

Users commonly recommend the following actions based on their experience with Pathmatics:

1. Pair Pathmatics with other competitive analysis tools for a comprehensive understanding of media spend across non-digital channels. This combination provides a more complete picture for prospecting and directional insights.

2. Use Pathmatics to automate reporting tasks and compare spend with other partners. It is highly recommended for pursuing new clients, analyzing online spend, and tracking competitors' digital activity.

3. Utilize Pathmatics to gain insights into the digital landscape and understand where competitors are spending. This information helps users grasp the broader strokes of the industry by understanding buy type and site placements.

Overall, users believe that Pathmatics is a valuable tool for competitive analysis, especially for national or larger regional advertisers. They appreciate its simplicity, user-friendly interface, and quick access to competitive information. However, they also suggest expanding the platform's reporting capabilities and emphasize the importance of using it alongside other competitive analysis tools for a comprehensive analysis.

Pathmatics is a powerful marketing intelligence platform designed to provide data-driven insights into digital advertising strategies. The software offers an easy-to-use interface that allows brands, agencies, and publishers to answer questions across multiple social media platforms such as Facebook, Instagram, Twitter, YouTube, display, mobile, and video. Pathmatics enables users to make better decisions confidently by providing robust and accurate digital advertising data in real-time.

One of the key features of Pathmatics is its ability to provide transparency into competitor's digital ad strategies and plans across various social channels. This functionality helps marketers compare multiple brands easily while understanding programmatic shares with ease. It also provides information on ad spend and impression breakouts enabling them to craft winning digital campaigns. With Pathmatics' insightful reporting capabilities which include details about ads served money spent impressions or other metrics related to your campaign performance over time it aims to help you emerge successful in the competitive world of digital advertising.

Semrush is a relatively popular search engine optimization tool set from the company of the same name based in Pennsylvania and founded in 2008. Largely the platforms relies on competitive intelligence, and features SEO staples like backlink checking, keyword analysis to refine SEO and PPC campaigning and locate low-cost / high-yield keywords, analysis of competitors who co-occupy desired ad and listing spaces, domain vs. domain analysis, as well as site audit and domain tracking.

Semrush can be acquired for as little as $69.95 on a monthly basis (with a 7-day money back guarantee in place of a free trial) with the Pro pack, up to $549.95 per month with the Business pack; features and tools are the same across tiers, only usage limits change. Discounts are available for annual subscription. Semrush boasts well-known users, like Forbes, Paypal, Wells Fargo, and many marketing agencies.

Guru

Business

PitchBook is a resource for data, research, and insights spanning the global capital markets. Founded in 2007 and acquired by Morningstar in 2016, PitchBook's data on the private and public markets helps business professionals discover and execute opportunities.

PitchBook

Pathmatics

Market intelligence software determines what intelligence is needed, collects it by searching its environment and delivers it to marketing managers who need it. Marketing intelligence software can be deployed using an on-premises or software as a service (SaaS, or cloud-based) model. These systems take data from disparate data sources, such as web analytics, business intelligence, call center and sales data - which often comes in separate reports - and puts them into a single environment.

Market Intelligence

Sensor Tower

Sales Intelligence Data Standards

How well does the contact, company, and industry information provided by the SI tool meet the user’s needs? Is the availability and quality of data satisfactory?

Contact information

Information about individual contacts is available and high quality.

Keyword analysis

The tool analyzes the content of your site to help discover the right keywords.

SERP ranking tracking

The tool tracks your website’s position in search engine results pages (SERPs) for keywords, over time.

Competitive analysis

The tool analyzes your website’s position in comparison to competitive websites in areas such as backlinks, SERP position, etc.

Financial Research

The most important features for the effectiveness of a financial research platform

Industry and Sector Research

The quality and completeness of analyses and research on the overall performance and outlook of specific sectors and industries

Independent Research Access

The ability to access third-party analyses, e.g., Morningstar reports

Search Tools

The quality and effectiveness of tools to help locate specific and relevant information within the platform

Industry-Specific Information

The quality and completeness of industry-specific information, e.g., the progress or success of clinical trials in the pharmaceutical industry

Macroeconomic News

The quality and completeness of news and information about current macroeconomic events and trends

Market Research

Tools and techniques that enable qualitative and quantitative research into consumer markets.

Competitor and Industry Benchmarking

Enables users to compare their performance against specific competitors or their industry as a whole. This may include cross-channel traffic, audience engagement, market share, tech stacks, strategy, etc.

Competitor Research

Quantitative and qualitative tools that are used to identify competitors and assess their strengths and weaknesses, with a view toward identifying competitive advantages and opportunities for improvement.

Web Traffic Analysis

The ability to analyze, segment, and track competitive web traffic with usage metrics based on traffic share, pricing, paid search, demographics, geographic region, customer journeys, engagement, user sentiment, etc.

Consumer Feedback

The ability to collect feedback from customers, prospects, focus groups, interviewees, etc.

Competitor alerts

Alerts notify users when their competitors have entered a new customer segment, modified their strategy, incorporated new products or services, changed their prices for specific products, etc.

Market Insights and Reports

Reports, newsfeeds, and information related to events, industry trends, or competitive insights.

TrustRadius is a technology and business research firm based in Austin, Texas. The company is known as a review platform for verified B2B technology and software reviews through a proprietary algorithm and human verification.

Pathmatics

Overview

What is Pathmatics?